AMA Research are pleased to announce the publication of the 11th Edition of the 'Domestic Conservatory & Glazed Extensions Market Report - UK 2014-2018 Analysis' - incorporating original input and primary research, it represents an up-to-date and comprehensive review of the conservatory market.
The report reviews changes in the conservatory market in domestic applications, assessing how the sector has evolved in terms of a wider range of more bespoke designs (conservatories, orangeries etc.), colour options, bifold doors, higher insulation standards etc.
Key issues reviewed:
- MARKET SIZE - Volumes, Values, Trends, Forecasts.
- PRODUCT MIX - Colours, Styles and Designs
- FRAME MATERIALS - Share by PVCu, Aluminium, Timber - Trends, Forecasts.
- SUPPLY & DISTRIBUTION - Key Suppliers, Channel Shares. etc
The conservatory market has experienced some recovery in 2014, reflecting growing consumer confidence and demand for more creative bespoke designs. Compiled by marketing professionals with experience of the conservatory market, this report reviews these developments, together with analysis of influencing factors and possible future trends in 2015-2018.
Key areas of interest:
- Review of market performance in 2012-2014.
- Product developments - recent trends and future changes - trend towards diversification of styles, orangeries, loggias - glazed/solid roofs etc.
- Market prospects - short and medium term prospects up to 2018 -prospects for recovery in the medium term, growth of Internet.
- Overview of sector including related fittings and accessories - flooring, blinds, underfloor heating etc.
Companies included in this report:
Anglian Windows, Aztec Conservatory Roof Systems, C R Smith, Cambrian Windows, CWG Choices, David Salisbury, Deceuninck, Duraflex, Epwin Holdings, Eurocell Profiles, Europlas, Everest, Griffin Windows, High Tech Windows, Howarth Timber, J.R Willoughby, John Fredericks Plastics, K2 Conservatories, Kawneer UK, LB Plastics, Malbrook, Premier Trade Frames, Profine UK, Quantal, Rehau, Richmond Oak, Safestyle, SAPA Group, Sash UK, Smart Systems, Staybrite, Swift Frame, Synseal, Ultraframe Conservatory Roofs, Vale Garden Houses, Veka, Weatherseal, Wendland Roof Solutions, Zenith, Zoom Conservatory Roof Systems.
Key areas of coverage in the report include:-
- Market size by VALUE - market developments from 2008-2014, analysis and forecast of market trends 2014 - 2018.
- Conservatory market by VOLUME - rapid growth in mid-late 1990s, market conditions from 2008-2014, analysis of volatile situation in 2008 -2013 and recovery in 2014.
- Market sizes by product and material usage - changing mix between PVCu, Timber & Aluminum 2000-2014, strengths and weaknesses of different product/market sectors.
- Future prospects for material usage up to 2018 - prospects for timber, PVCu etc.
- Market penetration levels - current household ownership levels and future developments - saturation levels and limiting factors on long term growth.
- Design changes - growth of bespoke designs /orangeries etc, Planning/Building Regulations, and future trends. Mix changes between Lean-To, Edwardian/Georgian, Victorian etc.
- Analysis of conservatory accessory market sectors including flooring, window coverings/blinds, underfloor heating etc. - market sizes 2008-2018, trends by sector, impact of conservatory market.
DISTRIBUTION AND SUPPLY
- Major suppliers - market shares of leading suppliers, market structure, profiles of major players, strengths and weaknesses. Roofing system suppliers.
- Channels of Distribution - Sales of products by channels of distribution (Garden Centres, Direct Sell Companies, Internet, Conservatory Specialists, Builders etc. Areas of specialisation and analysis of changes.
- Distribution Channel Shares - by volume and value. Growth of Specialists and Internet.
- New build as a market sector - recent trends, changing housing market, longer term potential.
- Distribution structure for PVCu, Aluminum & Timber Conservatories - major differences between material and distribution channel.
- Future prospects for major channels - including analysis of changes in market structure in recent years.
- General overview of economic climate - irecovery in economy, housing market, consumer confidence etc. - prospects for recovery in the medium term.
- Forecast of key market, product supply and distribution trends up to 2018.
SUMMARY OF REPORT CONTENTS
Since 2008, the conservatory market has been characterised by poor performance and large volume declines. In particular, it has been significantly affected by poor consumer confidence, the restriction of credit and a dramatically reduced house moving market.
The market was estimated to be worth around £564m in 2011. In volume terms this represents around 93,600 conservatories. The market in 2012 is a more sophisticated market than existed in the fairly recent past, offering a wider product range (eg orangeries, glazed extensions, alongside traditional style conservatories) and a wider range of colour and material options. This situation has developed in response to a more demanding customer base than existed pre-2008. There are fewer small projects being undertaken and average prices are therefore higher than in 2008.
In terms of frame materials, PVC-U continues to dominate, but timber has a good share, retaining its attraction for many consumers due to its natural appearance and sustainability credentials. Aluminium remains a more expensive option, though it has retained a niche share in the domestic market, perhaps for larger installations where structural support demands it.
Average prices are critical in the PVC-U sector where volumes have declined significantly and competition is intense. In the high end timber sector, pressure on prices is thought to have been less and margins better, as this sector has held up better in the current and recent economic climate.
In the self-build sector, the focus has switched from DIY stores to online conservatory specialists, who offer a wider range of product options than those offered by DIY outlets even in the recent past.
The supply structure for conservatories remains very complex and fragmented. Some consolidation has occurred, particularly at national retail level and at roof systems level. There have been several high profile company closures and mergers. Main channels of distributions are garden centres, replacement window companies, DIY outlets and conservatory specialists.
Our forecast for value growth rates are for low, gradual improvement in this market. We do not anticipate that any substantial change is likely to be seen in the short to medium term, with subdued economic prospects, continued restriction of credit and low consumer confidence key factors restricting any strong market recovery. The market is not expected to recover to the peak volumes of over 200,000 annual installations achieved in the early-mid 2000s.
Table of Contents
Updated TOC to Follow (below is from previous edition)
- 1.1 BACKGROUND
- 1.2 SOURCES OF INFORMATION
2. SUMMARY & OUTLOOK
3. ECONOMIC ENVIRONMENT
- 3.1 GDP
- 3.2 INFLATION & INTEREST RATES
- 3.3 UNEMPLOYMENT
- 3.4 HOUSEHOLD CONSUMPTION
- 3.5 HOUSING & CONSTRUCTION
- 3.6 STERLING
- 3.7 POPULATION PROFILE
- 3.8 CONCLUSIONS
4. MARKET STRUCTURE
- 4.1 MARKET DEFINITION
- 4.2 MARKET SIZE
- 4.2.1 Background
- 4.2.2 Current Trends & Future Growth
- 4.3 MARKET VOLUMES
- 4.3.1 Background
- 4.4 MARKET TRENDS
- 4.4.1 Planning Permission and Building Regulations
- 4.5 CONSERVATORIES AND ENERGY USE
- 4.6 HOUSEHOLD OWNERSHIP LEVELS
- 5.1 PRODUCT TRENDS
- 5.2 FRAME MATERIALS AND GLAZING
- 5.3 ROOF SYSTEMS
- 5.4 CONSERVATORY STYLES AND DESIGNS
- 5.5 OTHER RELATED PRODUCTS
- 5.6 MARKET OVERVIEW
- 5.6.1 Market Value
- 5.6.2 Mix by Application
- 5.6.3 Heating Systems
- 5.6.4 Blinds
- 5.6.5 Others
- 6.1 SUPPLY STRUCTURE
- 6.2 MARKET SHARES
- 6.3 COMPANY PROFILES
- 6.3.1 Manufacturers
- 6.3.2 Specialist Roofing Systems Suppliers
- 6.3.3 Window Profile Suppliers
7. CHANNELS OF DISTRIBUTION
- 7.1 OVERVIEW
- 7.2 GARDEN CENTRES
- 7.3 REPLACEMENT WINDOW COMPANIES
- 7.4 DIY MULTIPLES
- 7.5 CONSERVATORY SPECIALISTS
- 7.6 OTHER
TABLES AND CHARTS
- TABLE 1 DOMESTIC CONSERVATORY MARKET 2007 -2016 (£M RSP)
- CHART 2 INTEREST RATES AND INFLATION (CPI) FROM 1992-2016
- CHART 3 PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2016
- TABLE 4 EXCHANGE RATE FLUCTUATIONS 2006-2012 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES
- CHART 5 AGE DISTRIBUTION OF THE RESIDENT UK POPULATION MID-2008 ('000)
- TABLE 6 DOMESTIC CONSERVATORY MARKET 2007 -2016 (£M RSP)
- CHART 7 SPACE ADDING HOME IMPROVEMENTS - % SHARE BY TYPE
- TABLE 8 DOMESTIC CONSERVATORY MARKET 2007 -2016 BY VOLUME
- CHART 9 HOUSEHOLD OWNERSHIP OF CONSERVATORIES 1990-2012
- CHART 10 HOUSEBUILDING COMPLETIONS IN ENGLAND - % MIX BY TYPE OF DWELLING (HOUSES/FLATS) 2001-2011
- TABLE 11 FRAME MATERIAL USAGE - VOLUMES - 1992-2012
- CHART 12 FRAME MATERIAL USAGE, VOLUME TERMS, 1989-2016
- CHART 13 CONSERVATORY STYLES 2012 - % SHARE BY VOLUME
- CHART 14 UK MARKET AND FORECASTS FOR CERAMIC AND NATURAL STONE TILES 2005-2015 - BY VALUE (£M AT MSP)
- CHART 15 UK MARKET FOR CERAMIC AND PORCELAIN TILES PRODUCT MIX 2010 - % BY VALUE
- CHART 16 UK MARKET FOR CERAMIC AND PORCELAIN TILES - FLOOR & WALL MIX 2010 - % BY VALUE
- TABLE 17 UK UNDERFLOOR HEATING MARKET (£M MSP) 2007-2016
- TABLE 18 UK DOMESTIC BLINDS MARKET BY VALUE 2006 TO 2016 - BY VALUE (£ MILLION AT RSP)
- TABLE 19 CONSERVATORY MARKET 2011 ESTIMATED SHARE BY VALUE
- TABLE 20 RETAIL MARKET SHARE - BY VALUE 2011
- TABLE 21 CONSERVATORY CHANNELS OF DISTRIBUTION 1990 - 2011, % SHARE BY VOLUME
- CHART 22 CHANNELS OF DISTRIBUTION - 2011 SHARE BY VALUE
- CHART 23 DISTRIBUTION OF TIMBER CONSERVATORIES
- CHART 24 DISTRIBUTION OF PVC-U CONSERVATORIES