市場調査レポート

英国におけるガーデン製品のインターネット販売市場調査

Internet Garden Market Report - UK 2014-2018 Analysis

発行 AMA Research 商品コード 239646
出版日 ページ情報 英文 93 Pages
納期: 即日から翌営業日
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英国におけるガーデン製品のインターネット販売市場調査 Internet Garden Market Report - UK 2014-2018 Analysis
出版日: 2014年07月01日 ページ情報: 英文 93 Pages
概要

2013年における英国のガーデン製品インターネット販売市場額は300万ポンドを上回ると推計されています。

当レポートでは、英国におけるガーデン製品のインターネット販売動向について調査分析し、ガーデン製品の構成と流通経路、英国のインターネット利用の動向、インターネット上の専門店/非専門店の構成、市場規模実績・予測などをまとめ、お届けいたします。

第1章 イントロダクション

第2章 サマリー/将来見通し

第3章 経済環境

  • GDP
  • インフレ/金利
  • 失業率
  • 家計消費
  • 住宅/建設
  • 結論

第4章 英国におけるガーデン製品のインターネット販売市場

  • 定義
  • 市場概要
    • ガーデン製品市場全体の規模
    • ガーデン製品全体の市場構造
    • ガーデン製品:流通チャネルミックス
    • インターネット流通チャネルの構造
    • ガーデン製品のインターネット販売市場の規模と予測
    • ガーデン製品のインターネット販売市場全体:流通ミックス
  • インターネット市場動向・影響
    • Eコマース市場
    • インターネットアクセス
    • オンライン調査
    • 購入者のプロファイル
    • ソーシャルネットワーキング・ユーザーレビュー・ブログ
    • オンラインショッピング動向
    • デジタル広告

第5章 製品

  • 全体的な製品構成
  • 製品の動向
    • 園芸
    • ガーデン用建物
    • ガーデン用レジャー用品
    • ガーデン用設備
    • ガーデン用化学製品
    • ガーデン雑貨
  • 市場の影響
    • 住宅市場
    • 住宅竣工の構成
    • 消費者の特徴
    • 天気

第6章 供給・流通構造

  • 概要
  • オンラインガーデン専門店の概要
    • 市場シェア
    • 主なサプライヤー
  • 非専門店
    • 非専門店チャネルのシェア
    • 主なサプライヤー

図表

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目次

AMA Research are pleased to announce the publication of the 3rd edition of the report ‘Internet Garden Market Report - UK 2014-2018 Analysis'. This unique report comprises a detailed study of the developing online garden products market and analyses current trends by product sector. It reviews recent market trends and forecasts over the next few years for both specialist garden e-tailers and non-specialists in this market.

This report provides both online retailers and product suppliers with a detailed and comprehensive review of this rapidly changing market.

The market includes ‘specialist e-tailers' (that primarily sell garden products and use the Internet as their main distribution channel) and non-specialists (which offer garden products online but this does not represent their main product range or distribution channel). Consumer shopping behaviour is changing, influenced by digital technology, with consumers increasingly demanding a multi-channel approach, which has lead to a developing omni-channel strategy that provides a seamless shopping experience regardless of the channel used.

Key features of the report include:

  • DETAILED ASSESSMENT OF INTERNET GARDEN PRODUCTS MARKET - analysis of market structure and developments.
  • MIX OF SPECIALIST GARDEN E-TAILERS AND NON-SPECIALIST SUPPLIERS IN THE INTERNET GARDEN PRODUCTS MARKET.
  • MARKET SIZE ESTIMATES AND FORECASTS OF MARKET DEVELOPMENT TO 2018.
  • INTERNET MARKET - ANALYSIS BY PRODUCT GROUP
    • Market sizes, supplier mix and sector trends.
    • Product sectors included: horticulture, garden buildings, garden leisure, garden equipment, garden chemicals and garden sundries.

Areas of particular interest:

  • Overview of Garden Products market -size/forecasts to 2018.
  • Review of Internet garden products market - market value estimates at over £300m in 2013 - market segmentation, online product mix estimates, forecasts to 2018.
  • Continuingly evolving competitive market as non-specialists realise the benefits of online trading.
  • Review of key internet suppliers - profiles of the main garden products e-tailers and non-specialists.
  • Market forecasts - growth prospects in 2014-2018, key sectors, opportunities.

Leading suppliers mentioned in the report include:

Calgary Just Companies, crocus.co.uk, Dobbies Garden Centres, Garden Direct, Garden Supply Direct, Garden XL, Garden4less, Gardening Express, Gerrico, Great Little Garden, Greenfingers Trading, Hall's Garden Supplies, Hillier Garden Centres, J D Williams & Company, Jersey Choice, Keengardener, Kybotech, Lead the Good Life, Lighting for Gardens, MBL Group, Meika, Moneta UK, MowDIRECT, Notcutts, Otto Group, Parker Dutch Bulbs (Wholesale), Shedstore, Simply Paving, Summer Garden and Leisure Building, Taylors Garden Buildings, The Garden Centre Group, The Garden Superstore, The Internet Gardener, Timber Garden, Water Garden.

Key areas covered in the report include:

MARKET OVERVIEW

  • Overall Garden products market - size, structure and forecasts 2008-2018 - relative market performance, key drivers. Distribution channel mix shares, role of Internet etc.
  • Overall Internet garden products market - size by value 2008-2018, annual rates of change, current trends, future prospects. Comparisons of Internet sector and total market 2008-18.
  • Definition of ‘online' channels - specialist garden e-tailers, non-specialists with online operations (DIY Outlets, Argos / Mail Order, Screwfix, etc). Channel shares, trends.
  • Future Prospects - forecasts up to 2018, key drivers, changes in supply structure.

PRODUCT TRENDS

  • Overall product mix of Internet channel - share by value by product group within the Internet channel.
  • Review of product groups: horticulture, garden buildings, garden leisure, garden equipment, garden chemicals and garden sundries (garden decoration, fencing, trellis & garden structures, decking, water & transfer products and propagation & netting).
  • Product groups - definition, market size and review of recent trends and factors affecting each sector.
  • Internet distribution mix for each product group - specialist garden e-tailers and non-specialists - relative shares, differences between sectors, trends etc.

SUPPLIER TRENDS

  • Overview of Internet garden products sector - fragmented structure, role of Internet within overall garden products distribution.
  • Market shares - mix between specialist garden product e-tailers and non-specialists, blurring of definitions, changing trends, new market entrants, product mix estimates etc.
  • Review of leading specialist garden e-tailers - key players, market shares, product ranges, profiles, strengths & weaknesses etc.
  • Summary of leading non-specialist suppliers with an online presence, including estimated shares of key supplier channels (catalogue / mail order, DIY, others) - changes / trends.
  • Market positioning of Internet retailers - specialists / non-specialists, areas of differentiation - major variations between product sectors.

INTERNET TRENDS & OPERATIONAL CHARACTERISTICS

  • Internet trends - including overall UK ownership, e-retail market, broadband and mobile access, typical purchaser profile by age and gender, trends in online household goods purchases, online retail strategies.
  • Buying trends - including online research and user expectations, growth in social networking, influence of customer reviews and blogs, online advertising.
  • Pricing & Distribution - online price comparison tools, price matching facility, available discounts/vouchers. Comment on delivery times, cost of delivery, order processing, delivery service, returns policies etc.
  • Marketing & Customer Support - word of mouth promotion, effectiveness of online advertising, social networking, impact of customer reviews, live help facility, email facility, videos, FAQs.

SAMPLE

UK Internet Garden Products Market by Value (£ RSP) 2011-2015

                     Source: AMA Research

Table of Contents

1. INTRODUCTION

  • 1.1. BACKGROUND
  • 1.2. SOURCES OF INFORMATION

2. SUMMARY & FUTURE PROSPECTS

  • 2.1. SUMMARY
  • 2.2. FUTURE PROSPECTS

3. ECONOMIC ENVIRONMENT

  • 3.1. GDP
  • 3.2. INFLATION & INTEREST RATES
  • 3.3. UNEMPLOYMENT
  • 3.4. HOUSEHOLD CONSUMPTION
  • 3.5. HOUSING & CONSTRUCTION
  • 3.6. CONCLUSIONS

4. UK MARKET FOR INTERNET GARDEN PRODUCTS

  • 4.1. DEFINITION
  • 4.2. MARKET OVERVIEW
    • 4.2.1. Overall Garden Products Market Size
    • 4.2.2. Overall Garden Products Market Structure
    • 4.2.3. Garden Products - Distribution Channel Mix
    • 4.2.4. Internet Distribution Channel Structure
    • 4.2.5. Market Size and Forecasts of Internet Garden Market
    • 4.2.6. Distribution Mix of Total Internet Garden Products Market
  • 4.3. INTERNET MARKET TRENDS AND INFLUENCES
    • 4.3.1. E-commerce Market
    • 4.3.2. Internet Access
    • 4.3.3. Online Research
    • 4.3.4. Purchaser Profile
    • 4.3.5. Social Networking, User Reviews and Blogs
    • 4.3.6. Online Shopping Trends
    • 4.3.7. Digital Advertising

5. PRODUCTS

  • 5.1. OVERALL PRODUCT MIX
  • 5.2. PRODUCT TRENDS
    • 5.2.1. Horticulture
    • 5.2.2. Garden Buildings
    • 5.2.3. Garden Leisure
    • 5.2.4. Garden Equipment
    • 5.2.5. Garden Chemicals
    • 5.2.6. Garden Sundries
  • 5.3. MARKET INFLUENCES
    • 5.3.1. The Housing Market
    • 5.3.2. Mix of Housebuilding Completions
    • 5.3.3. Consumer Characteristics
    • 5.3.4. Weather

6. SUPPLY & DISTRIBUTION STRUCTURE

  • 6.1. OVERVIEW
  • 6.2. OVERVIEW OF SPECIALIST GARDEN E-TAILERS
    • 6.2.1. Market Shares
    • 6.2.2. Key Suppliers - Specialist Garden Etailers
  • 6.3. NON-SPECIALISTS
    • 6.3.1. Non-specialist Channel Shares
    • 6.3.2. Key Suppliers

TABLES AND CHARTS

  • CHART 1: UK INTERNET GARDEN PRODUCTS MARKET SIZE AND FORECASTS 2008-2018 - BY VALUE (£M RSP)
  • TABLE 2: GDP DATA - 2011-2014 - KEY CONSTITUENT ELEMENTS
  • CHART 3: INTEREST RATES AND INFLATION (CPI) FROM 1994-2018
  • CHART 4: PDI & SAVINGS RATIO AT CURRENT PRICES 1995-2018
  • TABLE 5: UK DOMESTIC GARDEN PRODUCTS MARKET AND FORECASTS 2008-2018 - BY VALUE (£M RSP)
  • CHART 6: DISTRIBUTION STRUCTURE FOR DOMESTIC GARDEN PRODUCTS
  • CHART 7: UK GARDEN PRODUCTS DISTRIBUTION CHANNEL MIX - 2013 BY VALUE
  • CHART 8: INTERNET DISTRIBUTION CHANNEL STRUCTURE FOR DOMESTIC GARDEN PRODUCTS
  • TABLE 9: UK INTERNET GARDEN MARKET AND FORECASTS 2008-2018 BY VALUE (£M RSP)
  • CHART 10: COMPARISON OF OVERALL AND INTERNET GARDEN PRODUCT SALES AND FORECASTS 2005 - 2018 (INDEX 2005=100)
  • CHART 11: DISTRIBUTION MIX IN TOTAL INTERNET GARDEN MARKET - SPECIALIST E-TAILERS / NON-SPECIALISTS - % BY VALUE 2013
  • CHART 12: UK E-COMMERCE MARKET - % SHARE OF TOTAL RETAIL SALES 2009 - 2013
  • CHART 13: GB HOUSEHOLDS WITH INTERNET ACCESS 2009 - 2013
  • CHART 14: GB USERS WITH MOBILE INTERNET ACCESS 2009 - 2013
  • CHART 15: MOBILE INTERNET USE - % ACCESS BY AGE GROUP 2013
  • CHART 16: MOBILE INTERNET USE - % MIX BY DEVICE USED 2013
  • CHART 17: ONLINE RESEARCHER PROFILE BY AGE CATEGORY 2013
  • CHART 18: ONLINE PURCHASERS OF HOUSEHOLD GOODS BY AGE AND GENDER 2013
  • TABLE 19: ONLINE RETAILER STRATEGIES 2013
  • CHART 20: ONLINE ADVERTISING - % MIX BY SECTOR 2013 (PAID FOR SEARCHES, DISPLAY ADS, PAID FOR CLASSIFIEDS ETC)
  • CHART 21: INTERNET SALES - GARDEN PRODUCT MIX (HORTICULTURAL, LEISURE, EQUIPMENT, BUILDINGS, SUNDRIES, CHEMICALS) - % BY VALUE, 2013
  • CHART 23: DISTRIBUTION MIX IN TOTAL INTERNET HORTICULTURE PRODUCTS MARKET - % BY SPECIALISTS / NON-SPECIALISTS BY VALUE - 2013
  • CHART 24: PRODUCT MIX IN TOTAL HORTICULTURE PRODUCTS MARKET - % BY VALUE - 2013
  • CHART 25: DISTRIBUTION MIX IN TOTAL INTERNET GARDEN BUILDINGS MARKET - % BY SPECIALISTS / NON-SPECIALISTS BY VALUE - 2013
  • CHART 26: DISTRIBUTION MIX IN TOTAL INTERNET GARDEN LEISURE MARKET - % BY SPECIALISTS / NON-SPECIALISTS BY VALUE - 2013
  • CHART 27: DISTRIBUTION MIX IN TOTAL INTERNET GARDEN EQUIPMENT MARKET - % BY SPECIALISTS / NON-SPECIALISTS BY VALUE - 2013
  • CHART 28: DISTRIBUTION MIX IN TOTAL INTERNET GARDEN CHEMICALS MARKET - % BY SPECIALISTS / NON-SPECIALISTS BY VALUE - 2013
  • CHART 29: UK TOTAL DOMESTIC MARKET FOR GARDEN SUNDRIES 2013 - BY VALUE (WATER, FENCING, PAVING, POTS/PLANTERS, DECKING, LIGHTING ETC)
  • CHART 30: DISTRIBUTION MIX IN TOTAL INTERNET GARDEN SUNDRIES MARKET - % BY SPECIALISTS / NON-SPECIALISTS BY VALUE - 2013
  • CHART 31: HOUSING COMPLETIONS 2009 TO 2018 - UK (‘000)
  • CHART 32: HOUSEBUILDING COMPLETIONS - % MIX BY HOUSES / FLATS ENGLAND 2001/02-2012/13
  • CHART 33: AGE DISTRIBUTION OF THE RESIDENT UK POPULATION MID-2012 (‘000)
  • CHART 34: DISTRIBUTION MIX IN TOTAL INTERNET GARDEN PRODUCTS MARKET (SPECIALIST E-TAILERS / NON-SPECIALISTS) - % BY VALUE - 2013
  • TABLE 35: SPECIALIST E-TAILER GARDEN PRODUCTS MARKET - % SHARE BY VALUE 2013
  • TABLE 36: NON-SPECIALISTS INTERNET GARDEN PRODUCTS MARKET - % MARKET SHARE BY VALUE 2013 (DIY MULTIPLES, MAIL ORDER/CATALOGUE, OTHERS)
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