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中国におけるタブレットコンピューター市場

Tablet Computers - China - November 2014

発行 Mintel China 商品コード 335211
出版日 ページ情報 英文
納期: 即日から翌営業日
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中国におけるタブレットコンピューター市場 Tablet Computers - China - November 2014
出版日: 2014年11月30日 ページ情報: 英文
概要

2010年以降という短い期間でありながら、タブレットコンピューターは2010年から2014年の間の出荷数が複合年間成長率157.3%という驚異的な数字で急成長しており、PC市場全体におけるシェアを着実に増やしています。2010年にPCの出荷数全体のわずか1.4%だったタブレットのシェアは、2014年、3分の1を占めたと予想されます。この拡大はデスクトップ、ラップトップ両方を縮小し、特にデスクトップでその傾向は顕著です。

当レポートでは、今後のタブレット市場の予測やタブレットの使用傾向、ソフトウェア・ハードウェア開発におけるタブレットの今後などについて取り上げています。

第1章 イントロダクション

  • 定義
  • 除外因子
  • 調査手法
  • 略語集

第2章エグゼクティブサマリー

  • 市場概要
  • 企業とブランド
  • 消費者
  • 消費者分析―タブレットコンピューターの所有
  • 消費者分析―タブレットコンピューターのブランド、価格帯、画面サイズ
  • 消費者分析―タブレットコンピューターの使用シーン
  • 消費者分析―タブレットコンピューターのブランドや情報源に対する考え
  • 消費者分析―タブレットコンピューター選択時の重要要素
  • 消費者分析―消費者が求める機能
  • 消費者分析―タブレットコンピューターに対する考え
  • 消費者分析―分類
  • 主な問題
  • 今後のタブレット市場の成長牽引者
  • 日常におけるタブレットの使用
  • 今後のソフトウェア・ハードウェア開発におけるタブレットの役割
  • 結論

第3章 問題点と考察

  • 今後のタブレット市場の成長牽引者
  • 事実
  • 考察
  • 日常におけるタブレットの使用
  • 事実
  • 考察
  • 今後のソフトウェア・ハードウェア開発におけるタブレットの役割
  • 事実
  • 考察

第4章 動向の応用

  • 全同期
  • 単一端末への終結
  • レビューの重要性

第5章 市場の規模と予測

  • 主なポイント
  • 依然急成長の続く中国のコンピューター市場
  • 主要な成長源のタブレット
  • 入手しやすくなったタブレット
  • 市場活性因子
  • ポータブル性に対する需要の高まり
  • ラップトップやデスクトップに代わるエンタテインメントハブ
  • 低価格化
  • タブレットの接続性を高める4G
  • 不安定要素
  • ホワイトボックス・タブレットの存在
  • 成長阻害因子
  • 盛況なスマートフォンとの共食い
  • 「アイデンティティ」の機器―独自性
  • 開発中の健全な収益構造
  • アップグレードの潜在性を低める改革の欠如
  • 今後の展開

第6章 市場のシェア

  • 主なポイント
  • PCと携帯電話のゴールデントライアングル
  • タブレット市場を独占するApple
  • 大きく差のつく2位のSamsung
  • 地元企業の低価格タブレットの拡大
  • プレミアム中毒によるAppleのさらなるシェア拡大

第7章 改革者

  • 主なポイント
  • ラップトップの代わりとして「ラップレット」を発表したMicrosoft
  • スマートフォン、タブレット、ラップトップの境界を曖昧にするAsusの製品
  • 子ども、若年層向けタブレット
  • ジェスチャーコントロール

第8章 企業とブランド

  • Apple Inc.
  • 最近の開発
  • Samsung Group
  • 最近の開発
  • Microsoft Corporation
  • 最近の開発
  • Lenovo Group Limited
  • 最近の開発
  • Asustek Computer Inc.
  • 最近の開発
  • Xiaomi Inc.
  • 最近の開発
  • その他の小規模プレーヤー
  • Shangke Group
  • Onda Technologies, Inc.
  • Shenzhen Alldo Cube Technology and Science Co., Ltd.

第9章 消費者分析―タブレットコンピューターの所有

  • 主なポイント
  • 所有率向上の余地のある高い利用率
  • 20代の今後のタブレット購入への高い潜在性
  • 高収入・高学歴が高める所有率
  • 第1層都市における高い所有率

第10章 消費者分析―所有するタブレットコンピューターのブランド

  • 主なポイント
  • タブレット市場を占める国際的ブランド
  • タブレットと同義語のiPad
  • 国産ブランドにも潜在性
  • 高収入女性を引き付ける国際的ブランド
  • 低層都市で人気が高い地元ブランド

第11章 消費者分析―所有するタブレットコンピューターの価格帯

  • 中心価格帯は2,000〜3,999中国元
  • 価格の基準を作ったApple
  • 価格の選択に対する性別の影響
  • 第2、第3層都市で人気の2,000中国元以下のタブレット

第12章 消費者分析―所有するタブレットコンピューターの画面サイズ

  • 主なポイント
  • 大部分のタブレットは10インチ以下の画面
  • 主流は7〜7.9、9〜9.9インチ
  • 若年消費者は小さめの画面を好む
  • 高収入ユーザーにアピールする大画面

第13章 消費者分析―タブレットコンピューターの使用シーン

  • 主なポイント
  • ほとんどのタブレットユーザーは家の内外で使用
  • 出先での様々なタブレット使用シーン
  • 出先でよく使われる高級タブレット
  • 空き時間活用のニーズが強い高学歴消費者

第14章 消費者分析―タブレットコンピューターと情報源に対する意識

  • 主なポイント
  • 製品の選択に大きな影響を与える製品レビュー
  • 子どものいる世帯はタブレットの選択により慎重
  • 口コミの影響
  • より多くのチャネルで情報を探す高学歴消費者
  • 高級タブレットの販売に重要性を持つ魅力ある広告
  • ブランドロイヤルティの向上にはさらなる努力が必要

第15章 消費者分析―タブレットコンピューター選択時の重要要素

  • 主なポイント
  • 早くてレスポンシブであることが最重要
  • 処理能力の持続性はデスクトップ、ラップトップ、タブレットの選択時に必要
  • 高解像度ディスプレイと軽量さは高収入層に重要

第16章 消費者分析―消費者が求める機能

  • 主なポイント
  • 需要の高い同期性
  • 国際的ブランドのユーザーはソフトウェアの向上を求める
  • 価格帯の異なるタブレットに様々な機能を求める消費者

第17章 消費者分析―タブレットコンピューターに対する意識

  • 主なポイント
  • 機能的・感情的な満足度をもたらすタブレット
  • 求めるものの多い高収入層
  • スマートフォンとの親和性から出先で見つかるタブレットの長所
  • 若年および低所得層には難しい仕事での使用
  • 回答者の半分以上は新モデル発売時にもアップグレードしない予定
  • 国産ブランドの国際的ブランドとの競争機会
  • 20代はブランドへの関心は高いがタブレットのモデルの多様性に混乱しがち

第18章 消費者分析―分類

  • 主なポイント
  • 消費者分類
  • プロタブ(19%)
  • カジュアルユーザー(32%)
  • 契約の探訪者(21%)
  • 意欲のないユーザー(28%)
目次

"Despite only appearing on the market since 2010, tablet computers have grown swiftly at an astonishing rate of 157.3% CAGR in terms of volume between 2010 and 2014. Since 2010 the category has seen constantly growing share of the total PC market . In 2014, tablets are estimated to account for a third of total PC volume share, growing from merely 1.4% in 2010. The expansion is at the expense of both desktops and laptops, with desktops particularly vulnerable.

As the category creator, Apple leads the market in both volume and value terms . Also due to the brand's dominance, the China tablet market is rather concentrated with the top 10 brands occupying over three quarters of market volume share in 2014.

Brands and companies should focus on both functional and emotional benefits demanded by tablet users. It is important to keep tablets equipped with latest technology as well as keeping the devices fashionable to use."

- Can Huang , Senior Research Analyst

This report answers the following key questions:

  • Who will lead the future tablet market growth?
  • Do people need a tablet for everyday use?
  • What does the future hold for tablets in terms of software and hardware development ?

To balance mobility and functionality, tablets, laptops and even smartphones are increasingly converging towards unity. Besides, software development is also crucial to the fate of tablets , as tablets are more of a content-driven modern device.

Table of Contents

1. Introduction

  • Definition
  • Exclusions
  • Methodology
  • Abbreviations

2. Executive Summary

  • The market
    • Figure 1: Tablet computer sales and growth rate, by volume, 2009-14 (est)
    • Figure 2: Desktop, laptop and tablet computer sales, by volume share, 2009-14 (est)
  • Companies and brands
    • Figure 3: Three top players in mobile phone, tablet, desktop and laptop markets, by volume share, 2013
    • Figure 4: Top tablet computer companies, by volume share, 2012-14 (est)
  • The consumer
  • The consumer - Ownership of tablet computers
    • Figure 5: Ownership of tablet computers, August 2014
  • The consumer - Brands, price range and screen size of tablet computers
    • Figure 6: Brand of tablet owned by consumers, August 2014
    • Figure 7: Price of tablet owned or have access to, August 2014
    • Figure 8: Screen size range of tablet computers, August 2014
  • The consumer - Usage occasions of tablet computers
    • Figure 9: Usage occasions of tablet computers (out-of-home), August 2014
  • The consumer - Attitudes towards tablet computer brands and information sources
    • Figure 10: Attitudes towards tablet computer brands and information sources - Online information sources, August 2014
  • The consumer - Important factors for choosing tablet computers
    • Figure 11: Important factors for choosing tablet computers - Rank 1, August 2014
  • The consumer - Desired features consumers look for
    • Figure 12: Desired features consumers look for, August 2014
  • The consumer - Attitudes towards tablet computers
    • Figure 13: Attitudes towards tablet computers, August 2014
  • The consumer - Segmentation
  • Key issues
  • Who will lead future tablet market growth?
  • Do people need a tablet for everyday use?
  • What does the future hold for tablets in terms of software and hardware development?
  • What we think

3. Issues and Insights

  • Who will lead the future tablet market growth?
  • The facts
  • The implications
  • Do people need a tablet for everyday use?
  • The facts
  • The implications
  • What does the future hold for tablets in terms of software and hardware development?
  • The facts
  • The implications

4. Trend Applications

  • All synchronised
  • One device for all
  • Reviews come first

5. Market Size and Forecast

  • Key points
  • Computer market in China still grow rapidly
    • Figure 14: Total computer sales, by volume, 2009-14 (est)
  • Tablets are the major growth engine
    • Figure 15: Desktop, laptop and tablet computer sales, by volume, 2009-14 (est)
    • Figure 16: Desktop, laptop and tablet computer sales, by volume share, 2009-14(est)
  • Tablets are becoming more affordable
    • Figure 17: Tablet computer sales in China, by value, 2010-14 (est)
    • Figure 18: Average prices for tablet computers, 2009-14 (est)
  • Market drivers
  • Increasing demand for portability
  • Entertainment hub alternative to laptops and desktops
  • Improved affordability
    • Figure 19: Average prices of desktop/laptop and tablet computers, 2009-14 (est)
  • 4G further boosts connectivity for tablets
  • The uncertainty
  • Existence of white box tablets
  • Growth barriers
  • Cannibalisation from thriving smartphones
    • Figure 20: Non-smart phones and smartphones split, by volume share, 2008-13
  • "Identity" crisis - The need of exclusivity
    • Figure 21: Number of types of computers owned, May 2014
  • A healthy ecosystem still under construction
  • Lack of innovation leads to low upgrade potential
  • Looking forward

6. Market Share

  • Key points
  • The golden triangle for PCs and mobile phones
    • Figure 22: Three top players in mobile phone, tablet, desktop and laptop market, by volume share, 2013
  • Apple dominates the tablet market...
    • Figure 23: Top tablet computer companies, by volume share, 2012-14 (est)
  • ...and way ahead of second-placed Samsung
  • Local companies' lower-cost tablets are expanding
  • Premium poisoning ensures even high value share for Apple
    • Figure 24: Top tablet computer companies, by value share, 2012-14 (est)

7. Who's Innovating?

  • Key points
  • Microsoft launches "laplet" aiming to replace laptops
  • Asus blurring product line among smartphones, tablets and laptops
  • Tablets for kids and younger users
  • Gesture control - The next big thing?

8. Companies and Brands

  • Apple Inc.
  • Latest developments
  • Samsung Group
  • Latest developments
  • Microsoft Corporation
  • Latest developments
  • Lenovo Group Limited
  • Latest developments
  • Asustek Computer Inc.
  • Latest developments
  • Xiaomi Inc.
  • Latest developments
  • Other smaller players
  • Shangke Group
  • Onda Technologies, Inc.
  • Shenzhen Alldo Cube Technology and Science Co., Ltd.

9. The Consumer - Ownership of Tablet Computers

  • Key points
  • High usage rate with room to improve on ownership
    • Figure 25: Ownership of tablet computers, August 2014
  • Great potential for future tablet purchase among people in their 20s
    • Figure 26: Ownership of tablet computers, by gender and age group, August 2014
  • High income and education levels boost ownership
    • Figure 27: Ownership of tablet computers, by income and education level, August 2014
  • Higher ownership among tier one cities
    • Figure 28: Ownership of tablet computers, by city tier, August 2014

10. The Consumer - Brands of Tablet Computers Owned

  • Key points
  • International brands dominate tablet market
    • Figure 29: Brand of tablet owned by consumers, August 2014
  • Apple's iPad is synonymous with tablets
    • Figure 30: Brand of tablet owned by consumers, by international brands, August 2014
    • Figure 31: Perceptions of technology brands, July 2014
  • Domestic brands also have potential
    • Figure 32: Brand of tablet owned by consumers, by domestic brands, August 2014
  • International brands attract woman and those with high income level
    • Figure 33: Brand of tablet owned by consumers, by gender, age and income level, August 2014
  • Local brands have more followers in lower tier cities
    • Figure 34: Brand of tablet owned by consumers, by city tier, August 2014

Figure 35: Brand of tablet owned by consumers, by city, August 2014

11. The Consumer - Price Range of Tablet Computers Owned

  • Key points
  • Mainstream price range at RMB2,000-3,999
    • Figure 36: Overview of price of the tablet owned, August 2014
    • Figure 37: Comparison of price, by tablet and smartphone owned, December 2013 and August 2014
  • Apple sets a benchmark for price
    • Figure 38: Price of tablet owned, August 2014
  • Gender affects price choices
    • Figure 39: Price of tablet owned, by gender, August 2014
  • Tablets priced below RMB2,000 are more popular in tier two and tier three cities
    • Figure 40: Average price of tablet owned, by city tier, August 2014

12. The Consumer - Screen Size of Tablet Computers Owned

  • Key points
  • Majority of tablets have screen size less than 10 inches
    • Figure 41: Screen size range of tablet computers, August 2014
  • 7-7.9 and 9-9.9 inches are the mainstream
    • Figure 42: Screen size of tablet computers, August 2014
  • Young consumers favour smaller screen tablets
    • Figure 43: Screen size of tablet computers, by age, August 2014
  • Larger tablets appeal more to high income users
    • Figure 44: Screen size of tablet computers, by monthly personal income, August 2014

13. The Consumer - Usage Occasions of Tablet Computers

  • Key points
  • Most tablet users use the product both in and out of home
    • Figure 45: Usage occasions of tablet computers, August 2014
  • Diverse out-of-home usage occasions for tablets
    • Figure 46: Usage occasions of tablet computers (out-of-home), August 2014
  • Premium tablets are more frequently used out-of-home
    • Figure 47: Usage occasions of tablet computers, by monthly personal income, August 2014
    • Figure 48: Usage occasions of tablet computers, by price of tablet computers, August 2014
  • People with higher education levels have stronger needs for utilising fringe time
    • Figure 49: Usage occasions of tablet computers, by education level, August 2014

14. The Consumer - Attitudes towards Tablet Computer Brands and Information Sources

  • Key points
  • Product reviews significantly impact product choice
    • Figure 50: Attitudes towards tablet computer brands and information sources - Online information source, August 2014
    • Figure 51: Attitudes towards tablet computer brands and information sources - Online information source, by comparison, May 2014 and August 2014
  • Households with children are more cautious when choosing tablets
    • Figure 52: Attitudes towards tablet computer brands and information sources - Online information source, by children in household, May 2014 and August 2014
  • Word-of-month is impactful
    • Figure 53: Attitudes towards tablet computer brands and information sources - Product recommendation, August 2014
  • Consumers with higher education level seek information via more channels
    • Figure 54: Attitudes towards tablet computer brands and information sources - Online information source and product recommendation, by education level, August 2014
  • Appealing adverts are important in marketing premium tablets
    • Figure 55: Attitudes towards tablet computer brands and information sources - Product recommendation, by price of tablet owned, August 2014
  • More effort needed to increase brand loyalty
    • Figure 56: Attitudes towards tablet computer brands and information sources - On brand switching, August 2014

15. The Consumer - Important Factors for Choosing Tablet Computers

  • Key points
  • Being fast and responsive is top of mind
    • Figure 57: Important factors for choosing tablet computers - Rank 1, August 2014
  • Processing ability consistently comes top for choosing desktops, laptops and tablets
    • Figure 58: Top five factors for choosing desktop and laptop computers and tablet computers - Rank 1, May 2014 and August 2014
  • High-resolution display and lightweight are more important for high earners
    • Figure 59: Important factors for choosing tablet computers - Rank 1, by monthly personal income, August 2014

16. The Consumer - Desired Features Consumers Look for

  • Key points
  • Synchronisation is in high demand
    • Figure 60: Desired features consumers look for, August 2014
  • International brand users look for more on software enhancement
    • Figure 61: Desired features consumers look for, by brand of tablet owned, August 2014
  • Consumers focus on various features on different price level tablets
    • Figure 62: Desire features consumers look for, by price of tablet computers owned, August 2014

17. The Consumer - Attitudes towards Tablet Computers

  • Key points
  • Tablets provide both functional and emotional fulfilments
    • Figure 63: Attitudes towards tablet computers - Functional and emotional, August 2014
  • People with higher income are more demanding
    • Figure 64: Attitudes towards tablet computers - Functional and emotional, by monthly personal income, August 2014
  • Tablets find advantage when out and about, further boosted by compatibility with smartphones
    • Figure 65: Attitudes towards tablet computers - Tablets versus laptops and smartphones, August 2014
  • Young and low income people find tablets particularly difficult to use for work
    • Figure 66: Attitudes towards tablet computers - Tablets versus laptops and smartphones, by age and monthly personal income, August 2014
  • More than half of respondents will not upgrade when new tablet model is out
    • Figure 67: Attitudes towards tablet computers - Upgrade, August 2014
  • Domestic brands have further opportunity to compete with international brands
    • Figure 68: Attitudes towards tablet computers - Brand, August 2014
  • People in their 20s pay more attention to brand but are more easily confused by various tablet models
    • Figure 69: Attitudes towards tablet computers - Brand, by age and city tier, August 2014

18. The Consumer - Segmentation

  • Key points
  • Consumer segmentation
    • Figure 70: Target groups, August 2014
  • Pro-tab (19% of sample)
  • Casual Users (32% of sample)
  • Deal Seekers (21% of sample)
  • Demotivated (28% of sample)
    • Figure 71: Attitudes towards tablet computers, by consumer segmentation, August 2014

19. Appendix - The Consumer - Ownership of Tablet Computers

  • Figure 72: Ownership of tablet computers, August 2014
  • Figure 73: Ownership of tablet computers, by demographics, August 2014

20. Appendix - The Consumer - Brands, Price Range and Screen Size of Tablet Computers

  • Figure 74: Brand of tablet computers, August 2014
  • Figure 75: Most popular brand of tablet computers, by demographics, August 2014
  • Figure 76: Next most popular brand of tablet computers, by demographics, August 2014
  • Figure 77: Other brand of tablet computers, by demographics, August 2014
  • Figure 78: Purchase price of tablet computers, August 2014
  • Figure 79: Purchase price of tablet computers - part one, by demographics, August 2014
  • Figure 80: Purchase price of tablet computers - part two, by demographics, August 2014
  • Figure 81: Purchase price of tablet computers - part three, by demographics, August 2014
  • Figure 82: Screen size of tablet computers, August 2014
  • Figure 83: Screen size of tablet computers - part one, by demographics, August 2014
  • Figure 84: Popular screen size of tablet computers - part two, by demographics, August 2014

21. Appendix - The Consumer - Usage Occasions of Tablet Computers

  • Figure 85: Usage occasions of tablet computers, August 2014
  • Figure 86: Most popular usage occasions of tablet computers, by demographics, August 2014
  • Figure 87: Next most popular usage occasions of tablet computers, by demographics, August 2014
  • Figure 88: Other usage occasions of tablet computers, by demographics, August 2014

22. Appendix - The Consumer - Attitudes towards Tablet Computer Brands and Information Sources

  • Figure 89: Attitudes towards tablet computer brands and information sources, August 2014
  • Figure 90: Most popular attitudes towards tablet computer brands and information sources, by demographics, August 2014
  • Figure 91: Next most popular attitudes towards tablet computer brands and information sources, by demographics, August 2014

23. Appendix - The Consumer - Important Factors for Choosing Tablet Computers

  • Figure 92: Consideration factors for choosing tablet computers, August 2014
  • Figure 93: Most popular consideration factors for choosing tablet computers - Rank 1, by demographics, August 2014
  • Figure 94: Next most popular consideration factors for choosing tablet computers - Rank 1, by demographics, August 2014
  • Figure 95: Other consideration factors for choosing tablet computers - Rank 1, by demographics, August 2014
  • Figure 96: Most popular consideration factors for choosing tablet computers - Rank 2, by demographics, August 2014
  • Figure 97: Next most popular consideration factors for choosing tablet computers - Rank 2, by demographics, August 2014
  • Figure 98: Other consideration factors for choosing tablet computers - Rank 2, by demographics, August 2014
  • Figure 99: Most popular consideration factors for choosing tablet computers - Rank 3, by demographics, August 2014
  • Figure 100: Next most popular consideration factors for choosing tablet computers - Rank 3, by demographics, August 2014
  • Figure 101: Other consideration factors for choosing tablet computers - Rank 3, by demographics, August 2014
  • Figure 102: Most popular consideration factors for choosing tablet computers - Rank 4, by demographics, August 2014
  • Figure 103: Next most popular consideration factors for choosing tablet computers - Rank 4, by demographics, August 2014
  • Figure 104: Other consideration factors for choosing tablet computers - Rank 4, by demographics, August 2014
  • Figure 105: Most popular consideration factors for choosing tablet computers - Rank 5, by demographics, August 2014
  • Figure 106: Next most popular consideration factors for choosing tablet computers - Rank 5, by demographics, August 2014
  • Figure 107: Other consideration factors for choosing tablet computers - Rank 5, by demographics, August 2014

24. Appendix - The Consumer - Desired Features Consumers Look for

  • Figure 108: Desired features of tablet computers that consumers look for, August 2014
  • Figure 109: Most popular desired features of tablet computers that consumers look for, by demographics, August 2014
  • Figure 110: Next most popular desired features of tablet computers that consumers look for, by demographics, August 2014

25. Appendix - The Consumer - Attitudes towards Tablet Computers

  • Figure 111: Attitudes towards tablet computers, August 2014
  • Figure 112: Agreement with the statement 'It is difficult to tell the difference between different tablet models under the same brand', by demographics, August 2014
  • Figure 113: Agreement with the statement 'It is not necessary to upgrade the tablet once a new model is launched', by demographics, August 2014
  • Figure 114: Agreement with the statement 'Compared to desktops/laptops, tablets need upgrading more frequently', by demographics, August 2014
  • Figure 115: Agreement with the statement 'Tablets from domestic brands are as appealing as tablets from international brands', by demographics, August 2014
  • Figure 116: Agreement with the statement 'It does not matter which brand of tablet to use as long as it can meet my needs', by demographics, August 2014
  • Figure 117: Agreement with the statement 'Using a tablet is fashionable', by demographics, August 2014
  • Figure 118: Agreement with the statement 'It is important to see latest technological developments are implemented on tablets', by demographics, August 2014
  • Figure 119: Agreement with the statement 'The functions of tablets I am currently using can satisfy my daily usage needs', by demographics, August 2014
  • Figure 120: Agreement with the statement 'It is necessary for a tablet to be compatible with smartphones', by demographics, August 2014
  • Figure 121: Agreement with the statement 'Hybrid laptops can replace tablets', by demographics, August 2014
  • Figure 122: Agreement with the statement 'Tablets are more convenient when out and about than hybrid laptops', by demographics, August 2014
  • Figure 123: Agreement with the statement 'It is difficult to work on tablets', by demographics, August 2014

26. Appendix - The Consumer - Further Analysis

  • Figure 124: Target groups, August 2014
  • Figure 125: Target groups, by demographics, August 2014
  • Figure 126: Ownership of tablet computers, by target groups, August 2014
  • Figure 127: Brand of tablet computers, by target groups, August 2014
  • Figure 128: Purchase price of tablet computers, by target groups, August 2014
  • Figure 129: Screen size of tablet computers, by target groups, August 2014
  • Figure 130: Attitudes towards tablet computers, by target groups, August 2014
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