市場調査レポート

中国の減量/健康サプリメント市場

Weight Loss and Health Supplements - China - September 2014

発行 Mintel China 商品コード 317547
出版日 ページ情報 英文 177 pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.16円で換算しております。
Back to Top
中国の減量/健康サプリメント市場 Weight Loss and Health Supplements - China - September 2014
出版日: 2014年09月01日 ページ情報: 英文 177 pages
概要

当レポートでは、中国の減量/健康サプリメント市場について調査分析を行い、市場概要、市場の課題と考察、市場動向、市場規模と予測、市場影響因子、市場シェア、主要企業とブランド、消費者動向などについてまとめています。

第1章 イントロダクション

第2章 エグゼクティブサマリー

  • 市場
  • 減量
  • 健康サプリメント
  • 健康サプリメントの企業とブランド
  • 革新
  • 減量
  • 「自然であること」、無添加、添加物が少ないことを強調
  • 美容面の効能をアピール
  • 健康サプリメント
  • 免疫システムへの効能をうたった新製品が最多
  • 子どもへの注目
  • 消費者
  • 60%以上の消費者が太りすぎだと感じている
  • 体重管理に関しては男性より女性の方が厳しい
  • 減量飲料、溶かして飲む製品、食事の代替製品が人気
  • 健康サプリメントの価格に対する不満
  • 男性ユーザー、女性ユーザーそれぞれに異なるアプローチをする
  • 信頼できるおすすめが最も評価される
  • 主な課題
  • 健康サプリメントのイメージを活性化させる
  • 減量、健康サプリメントの信頼性と妥当性を高める
  • 男性市場の機会を掌握する
  • 検討事項

第3章 課題と考察

  • 減量製品と健康サプリメントのイメージを回復する
  • 減量/健康サプリメントの信頼性と妥当性を高める
  • 男性市場の機会を掌握する

第4章 動向

第5章 市場規模と予測

第6章 市場に影響を及ぼす因子

第7章 健康サプリメント市場のシェア

第8章 革新の動向

第9章 企業とブランド

第10章 消費者:体型についてどのように考えているか

第11章 消費者:体重管理のためにやっていること

第12章 消費者:減量製品を使わない理由

第13章 消費者:減量製品を使う頻度

第14章 消費者:1年間に減量製品に支出する金額

第15章 消費者:減量製品に対する考え方

第16章 消費者:健康サプリメントの市場への浸透

第17章 消費者:健康サプリメントの利用頻度

第18章 消費者:健康サプリメントを利用しない理由

第19章 消費者:1年間に健康サプリメントに支出する金額

第20章 消費者:健康サプリメントに対する考え方

第21章 消費者:減量、健康サプリメントについて何に影響を受けるか

付録

目次

image1

"Weight loss and health supplements need to move away from the traditional dull, 'drug' feel image to improve their appeal to today's consumers."

-Lui Meng Chow, Research Analyst


This report will cover the following key topics:

  • Revitalising the image of weight loss products and health supplements
  • Increasing weight loss and health supplement credibility and relevancy
  • Seizing opportunities in the male market

Table of Contents

1. Introduction

  • Definition
  • Weight loss products
  • Health supplements
  • Methodology
  • Abbreviations

2. Executive Summary

  • The market
  • Weight loss
    • Figure 1: Total retail market value of weight loss supplements that are certified*, 2009 -19
  • Health supplements
    • Figure 2: Retail market value of certified health supplements*, China, 2009 -19
  • Health supplement companies and brands
    • Figure 3: Leading companies' market shares in the China retail certified health supplement market*, by value, 2012-13
  • Innovations
  • Weight loss
  • Product claims based on both "naturalness" and low/no additives
  • Marketing with beauty benefits
  • Health supplements
  • Immune system is the top functional claim in new launches in China
  • All eyes on kids
  • The consumer
  • Over 60% of consumers consider themselves overweight
    • Figure 4: Weight condition, June 2014
  • Men are less strict on to themselves than women in weight management
  • Weight loss beverages, dissolvable products and meal replacements are most popular
  • More complaint about price in health supplements
  • Target health supplements differently to men and women users
    • Figure 5: Using health supplements on a regular basis, by gender, June 2014
    • Figure 6: Attitudes towards health supplements, by gender, June 2014
  • Trusted recommendations are most valued
  • Key issues
  • Revitalising the image of health supplements
  • Increasing weight loss and health supplement credibility and relevancy
  • Seizing opportunities in the male market
  • What we think

3. Issues and Insights

  • Revitalising the image of weight loss products and health supplements
  • The facts
  • The implications
    • Figure 7: Bio-Life Chocbiotics Chewable Chocs with Probiotic, Malaysia, Jun 2013
    • Figure 8: Pro Clinical Hydroxycut Weight Lose Sprinkles, US, February 2013
  • Increasing weight loss and health supplement credibility and relevancy
  • The facts
  • The implications
  • Seizing opportunities in the male market
  • The facts
  • The implications
    • Figure 9: GNC Mega Men Mini Dietary Supplement for Men, US, Jun 2014
    • Figure 10: Slimming Supplements for Men, France and South Africa, 2012-June 2014

4. Trend Applications

  • Trend: Prove it
  • Trend: Help Me Help Myself
  • Trend: Man in the Mirror

5. Market Size and Forecast

  • Key points
  • Market size - Weight loss
    • Figure 11: Retail market value of weight loss products that are certified, China, 2010-13
  • Market forecast - Certified weight loss supplements
    • Figure 12: Total retail market value of weight loss supplements that are certified*, 2009-19
  • Market size - Health supplements
    • Figure 13: Retail market value of certified health supplements*, by segment, China, 2009 -13
  • Market Forecast - Certified health supplements
    • Figure 14: Retail market value of certified health supplements*, China, 2009 -19
  • Forecast methodology

6. Key Factors Impacting the Market

  • Key points
  • Price is becoming more transparent
  • Busy urbanites' lifestyle and work-related stress
  • Increasing consumer awareness for preventative healthcare
  • Concerns about weight lead to interest in weight management
    • Figure 15: Weight condition, by gender and age group, June 2014
  • Public scrutiny and tightening regulations
  • Competition from other methods to manage weight and stay healthy
    • Figure 16: Steps to maintain/lose weight, June 2014
  • Lack of noticeable effects in the short term

7. Market Share in Health Supplements Market

  • Key points
  • Top 10 players only account for less than 30% of the market value
    • Figure 17: Value share and value sales of top companies in retail certified health supplement market*, 2012-13
  • Pfizer is still leading, followed by Amway
  • A fragmented market with a long tail of smaller local manufacturers

8. Who's Innovating

  • Key points
  • Weight loss
  • Products claim both naturalness and low/no additives
    • Figure 18: Percentage of weight loss supplements that are positioned with natural, free-from and selected low/no/reduced claims, China, Japan, South Korea, UK and US, 2010-June 2014
    • Figure 19: Wei Er Jian Pai Slimming Capsules with free from additives claim, China, December 2012
    • Figure 20: Nutritional Concepts Mango-Lean Dietary Supplement, US, May 2013
  • New natural weight loss ingredient - Xanthigen
    • Figure 21: Blackmores Xanthigen Capsules, China, February 2014
  • Marketing with beauty benefits
    • Figure 22: Top two functional claims in new product launches in weight loss supplements, China, Japan, South Korea and US, 2010 -June 2014
    • Figure 23: Meisheng International Beauty Brand Li Ren Jiao Nang (Beauty Capsules), China, April 2013
  • Health supplements
  • Claim on immune system tops new product launches in China
    • Figure 24: Top five functional claims in health supplements new product launch, China, Japan, South Korea, UK and the US, 2010 -June 2014
    • Figure 25: Scutellaria Baicalensis and Amino Acid Oral Solution for Middle Aged and Senior Groups, China, February 2013
    • Figure 26: E-jiao oral solution, China, April 2013
  • All eyes on kids
    • Figure 27: Demographic claims in new product launches of health supplement, China, Japan, South Korea, UK and US, 2010-June 2014
    • Figure 28: The top functional claims of new health supplement launches for babies, toddler and children, China, South Korea, UK and US, 2010-June 2014
    • Figure 29: Hero Nutritionals Yummi Bears To Go! Multi-vitamin & Mineral Dietary supplement with natural fruit flavour, US, Mar 2010
  • Domestic brands are more active in new product launches
    • Figure 30: Top five companies in new product launches for health supplements, 2010-June 2014

9. Companies and Brands

  • International companies
  • Pfizer
  • Amway
    • Figure 31: Nutrilite's best seller products, August 2014
  • Herbalife China
  • GNC Holdings, Inc.
  • NBTY Inc.
  • By-health Co., Ltd.
  • Local companies
  • Shangdong Dong-E E-jiao Co., Ltd.
  • Guangdong LvShou Health Information Consulting Co., Ltd.
  • Besunyen Holdings Company Limited
  • Beijing CPT Co., Ltd.
  • HiSun-Pfizer Pharmaceutical Co., Ltd

10. The Consumer - How People Think about Their Body Figure

  • Key points
  • Over 60% of consumers considered themselves overweight
    • Figure 32: Weight condition, June 2014
  • Married consumers are more likely to feel overweight
    • Figure 33: Weight condition, by marital status, June 2014
  • Be gentle and encouraging to women
    • Figure 34: Weight condition, by age and gender, June 2014
  • Perception of overweight amongst the high earners
    • Figure 35: Weight condition, by personal income, June 2014
  • Beijing, Shanghai and Guangzhou consumers are most pleased with their weight
    • Figure 36: Weight condition - in shape, slightly overweight and overweight a lot, by city, June 2014
  • Opportunities for health supplements to target to the 'underweights'

11. The Consumer - Actions Taken to Manage Weight

  • Key points
    • Figure 37: Steps to maintain or lose weight, by weight condition, June 2014
  • Exercise and diet control are the most common actions
  • Men generally are less committed to weight management
    • Figure 38: Steps to maintain/lose weight, June 2014
  • Complement weight loss products with healthy diet or exercise plan
  • Guangzhou and Chengdu consumers have the highest usage rate of weight loss products
  • Targeting weight loss products to people in their 40s

12. The Consumer - Reasons for Not Using Weight Loss Products

  • Key points
    • Figure 39: Barriers to usage of weight loss products, June 2014
  • Product safety is still the major barrier
    • Figure 40: Barriers to usage of weight loss products, by gender and age group, June 2014
  • ...demand for products made with "pure natural ingredients"
    • Figure 41: Raspberry Ketones + Gummies, US, February 2014
  • Scepticism about effectiveness
    • Figure 42: Differences in barriers to using weight loss products, by weight condition, June 2014
  • Raise product awareness in lower tier cities
    • Figure 43: Selected barriers to usage of weight loss products, by city and tier, June 2014
  • Use price incentives to encourage first trial on premium products

13. The Consumer - Weight Loss Product Usage Frequency

  • Key points
  • Weight loss beverages and other dissolvable products are the most popular consumed
    • Figure 44: Frequency of using weight loss products, June 2014
  • Weight loss products cater to different consumers
    • Figure 45: Total frequency of all using weight loss products on a regular basis, by gender and age group, June 2014
  • Emerging trend of young men in their 20s developing more regular usage

14. The Consumer - Annual Spending on Weight Loss Products

  • Key points
  • About three in five spent more than a RMB1,000 on weight loss products annually
    • Figure 46: Annual spending on weight loss products, June 2014
    • Figure 47: Annual spending on weight loss products, by demographics, June 2014
  • Annual spending of those who think they are overweight
    • Figure 48: Annual spending on weight loss products, by Weight condition, June 2014
  • What are high spenders spending on
    • Figure 49: Annual spending of those who take weight loss products on a regular basis, by types of weight loss products, June 2014

15. The Consumer - Attitudes towards Weight Loss Products

  • Key points
  • Product innovation and effectiveness
    • Figure 50: Attitudes towards weight loss product innovation and its effectiveness, June 2014
  • Women demand products enriched with health supplements
  • Young men appear to be a neglected market
  • Women in their 40s also feel estranged from current market offerings
  • Only about one fifth of users think chemical synthesis products are more effective
  • Purchasing weight loss products in the market
    • Figure 51: Attitudes towards purchasing weight loss products in the market, June 2014
  • Singletons like to have weight loss mobile apps
  • Tier one cities prefer to buying online
  • Offering referral program
  • Only one third think international brands are better than domestic brands

16. The Consumer - Market Penetration of Health Supplements

  • Key points
  • Differences exist between generations
    • Figure 52: Usage rate of health supplements, by age, June 2014
  • City level differences
    • Figure 53: Usage rate health supplements, by city and tier, June 2014

17. The Consumer - Health Supplements Usage Frequency

  • Key points
  • A clear order of popularity
    • Figure 54: Frequency of using health supplements, June 2014
  • Regular usage increases as age grows
    • Figure 55: Frequency of using health supplements on a regular basis*, by age, June 2014
  • Women take vitamins and minerals more frequently and regularly
    • Figure 56: Using health supplements on a regular basis, by gender, June 2014
  • Integrate health supplement offering with weight management solution
    • Figure 57: % of people who take health supplements regularly, by weight condition, June 2014

18. The Consumer - Reasons for Not Using Health Supplements

  • Key points
    • Figure 58: Barriers to usage of health supplements, June 2014
  • Claims about removing the bad to alleviate negative concerns
    • Figure 59: New product launches in health supplements that claim to remove "the bad", by China, UK and US, 2010 -June 2014
    • Figure 60: Natural Vitamin E and Coenzyme Q10 Softgel, China, May 2013
  • Encourage consumers to share usage experiences
  • Price is an issue
  • A new opportunity to position health supplements
  • Disassociate health supplements from the image of drug pills

19. The Consumer - Annual Spending on Health Supplements

  • Key points
  • About four in ten spent more than RMB1,000 on health supplements annually
    • Figure 61: Annual spending on health supplements, June 2014
    • Figure 62: New launches of health supplements that claim to be suitable for men, China, Japan, South Korea, UK and US, 2010 -June 2014

20. The Consumer - Attitudes towards Health Supplements

  • Key points
  • Product specialisation and innovation related attitude statements
    • Figure 63: Attitudes towards health supplements - Product specialisation and innovation, June 2014
  • Improving immunity is still the most popular benefit
  • Energy boost for parents
    • Figure 64: Share of new health supplements claim with energy boost launch in China, Japan, UK and US, 2010-June 2014
  • More tailored products to meet women's needs
    • Figure 65: Selected attitudes towards health supplements, by gender, June 2014
    • Figure 66: Example of women's TCM based supplement that helps sooth menstrual pain, Taiwan, March 2014
    • Figure 67: PMS Rescue Beverage Crystals, US, September 2011
  • Even adults can have fun flavours
    • Figure 68: Vitamin C Dietary Supplement, US, April 2013
    • Figure 69: Multi-Vitamin Adult Gummies, US, April 2012
  • Brands- and product-related attitude statements
    • Figure 70: Attitudes towards health supplements - Brands and products, June 2014
  • WOM has a stronger influence than brand
  • Professional product advice is important

21. The Consumer - Source of Influence for Weight Loss and Health Supplements

  • Key points
    • Figure 71: Most influential source of information for weight loss products/health supplements, June 2014
  • Trusted recommendations are most valued
  • Online presence is important
  • Brands need a new approach to connect consumers
  • Collaborate with fitness or health care centres in lower tier cities

22. Appendix - How People Think about Their Body Figure

  • Figure 72: Weight condition, June 2014
  • Figure 73: Weight condition, by demographics, June 2014
  • Figure 74: Annual spending on weight loss products, by weight condition, June 2014
  • Figure 75: Annual spending on health supplements, by weight condition, June 2014

23. Appendix - Action Taken to Manage Weight

  • Figure 76: Steps to maintain/lose weight, June 2014
  • Figure 77: Most popular steps to maintain/lose weight, by demographics, June 2014
  • Figure 78: Next most popular steps to maintain/lose weight, by demographics, June 2014

24. Appendix - Reasons for Not Using Weight Loss Products

  • Figure 79: Barriers to usage of weight loss products, June 2014
  • Figure 80: Most popular barriers to usage of weight loss products, by demographics, June 2014
  • Figure 81: Next most popular barriers to usage of weight loss products, by demographics, June 2014

25. Appendix - Frequency of Using Weight Loss Products

  • Figure 82: Frequency of using weight loss products, June 2014
  • Figure 83: Frequency of using weight loss products - Tablets/capsule, by demographics, June 2014
  • Figure 84: Frequency of using weight loss products - Milk shake powder for meal replacement, by demographics, June 2014
  • Figure 85: Frequency of using weight loss products - Fibre powder for meal replacement, by demographics, June 2014
  • Figure 86: Frequency of using weight loss products - Other dissolvable products, by demographics, June 2014
  • Figure 87: Frequency of using weight loss products - Weight loss oral liquid dosage, by demographics, June 2014
  • Figure 88: Frequency of using weight loss products - Weight loss beverages, by demographics, June 2014
  • Figure 89: Frequency of using weight loss products - Weight loss products for external use, by demographics, June 2014
  • Figure 90: Frequency of using weight loss products - Other weight loss products, by demographics, June 2014

26. Appendix - Annual Spending on Weight Loss Products

  • Figure 91: Annual spending on weight loss products, June 2014
  • Figure 92: Most popular annual spending on weight loss products, by demographics, June 2014
  • Figure 93: Next most popular annual spending on weight loss products, by demographics, June 2014

27. Appendix - Attitudes towards Weight Loss Products

  • Figure 94: Attitudes towards weight loss products, June 2014
  • Figure 95: Most popular attitudes towards weight loss products, by demographics, June 2014
  • Figure 96: Next most popular attitudes towards weight loss products, by demographics, June 2014
  • Figure 97: Other attitudes towards weight loss products, by demographics, June 2014

28. Appendix - Market Penetration of Health Supplements

  • Figure 98: Market penetration of health supplements, June 2014
  • Figure 99: Market penetration of health supplements, by demographics, June 2014
  • Figure 100: Most influential source of information for weight loss products/health supplements, by Market penetration of health supplements, June 2014

29. Appendix - Reasons for Not Using Health Supplements

  • Figure 101: Barriers to usage of health supplements, June 2014
  • Figure 102: Most popular barriers to usage of health supplements, by demographics, June 2014
  • Figure 103: Next most popular barriers to usage of health supplements, by demographics, June 2014

30. Appendix - Frequency of Using Health Supplements

  • Figure 104: Frequency of using health supplements, June 2014
  • Figure 105: Frequency of using health supplements - Vitamins, by demographics, June 2014
  • Figure 106: Frequency of using health supplements - Minerals, by demographics, June 2014
  • Figure 107: Frequency of using health supplements - Dietary supplements, by demographics, June 2014
  • Figure 108: Frequency of using health supplements - Chinese herb tonic, by demographics, June 2014

31. Appendix - Annual Spending on Health Supplements

  • Figure 109: Annual spending on health supplements, June 2014
  • Figure 110: Most popular annual spending on health supplements, by demographics, June 2014
  • Figure 111: Next most popular annual spending on health supplements, by demographics, June 2014

32. Appendix - Attitudes towards Health Supplements

  • Figure 112: Attitudes towards health supplements, June 2014
  • Figure 113: Most popular attitudes towards health supplements, by demographics, June 2014
  • Figure 114: Other attitudes towards health supplements, by demographics, June 2014
  • Figure 115: Least popular attitudes towards health supplements, by demographics, June 2014

33. Appendix - Source of Influence for Weight Loss and Health Supplements

  • Figure 116: Most influential source of information for weight loss products/health supplements, June 2014
  • Figure 117: Most influential source of information for weight loss products/health supplements, by demographics, June 2014
  • Figure 118: Next most influential source of information for weight loss products/health supplements, by demographics, June 2014
  • Figure 119: Other influential source of information for weight loss products/health supplements, by demographics, June 2014
Back to Top