市場調査レポート

自動車購入プロセス - 中国

Car Purchasing Process - China - September 2014

発行 Mintel China 商品コード 295733
出版日 ページ情報 英文 301 pages
納期: 即日から翌営業日
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自動車購入プロセス - 中国 Car Purchasing Process - China - September 2014
出版日: 2014年09月01日 ページ情報: 英文 301 pages
概要

当レポートは中国消費者の自動車購入プロセスについて精査しており、中国消費者の自動車所有ならびに購入計画状況、自動車セールス市場の課題、市場シェア、主要メーカーおよびブランド、また消費者動向について総合的に、また詳細に分析を加え、現在の市場規模見積もりと将来に向けての市場予測を提供するとともに、市場成長のためのローン融資の重要性、サービスや顧客へのアドバイスを通じたブランド構築、またオンラインでの情報提供によるブランドイメージ形成など、市場拡大のキーポイントと戦略について考察を進めています。

第1章 序論

  • 定義
  • レポート構成
  • 調査手法
  • 略語

第2章 エグゼクティブ・サマリー

  • 市場状況
  • 主要企業とブランド
  • 消費者
  • ターゲットとなる消費者層
  • 自動車所有状況
  • 自動車購入計画
  • 自動車のタイプ別所有状況
  • 買い替えの際に購入する自動車
  • 購入計画中の自動車のタイプ
  • 購入計画中の自動車の選定要因
  • 自動車を購入するときの消費者習慣
  • 自動車ブランドに対する見方
  • 自動車の購入プロセスに対する考え方
  • 重要課題
  • 自動車購入にはローン融資が重要
  • サービスとアドバイスを通じたブランド構築
  • オンラインの世界におけるブランド構築
  • 体験を際立たせる
  • Mintel Chinaの考察

第3章 市場の課題と重要点

  • 自動車購入にはローン融資が重要
    • 市場データ
    • 将来予測
  • サービスとアドバイスを通じたブランド構築
  • オンラインの世界におけるブランド構築
  • 体験を際立たせる

第4章 トレンド応用

  • 知恵と知識を寄せ集める
  • 中流クラスのヒーロー
  • エキスパートの許に戻る

第5章 市場規模および将来予測

  • 重要ポイント
  • 乗用車販売総数
  • 新車の乗用車販売数
  • 新車乗用車市場部門
  • 中古乗用車販売数

第6章 市場シェア

  • 重要ポイント
  • 乗用車ブランド別市場シェア

第7章 誰が革新を進ませるのか

  • 新エネルギー自動車
  • 買わずにレンタカー
  • サービス体験およびブランド体験
  • 自動車内インテリジェンス装置

第8章 主要メーカーとブランド

  • 高級外車ブランド
  • 国産自動車ブランド

第9章 消費者動向 - ターゲットとなる消費者層

第10章 消費者動向 - 自動車所有状況

第11章 消費者動向 - 自動車購入計画

第12章 消費者動向 - 自動車のタイプ別所有状況

第13章 消費者動向 - 買い替えの際に購入する自動車

第14章 消費者動向 - 購入計画中の自動車のタイプ

  • 重要ポイント
  • ブランド別に見た購入計画中の自動車タイプ
  • 価格レンジ別に見た購入計画中の自動車タイプ
  • ボディタイプ別に見た購入計画中の自動車タイプ
  • 燃料別に見た購入計画中の自動車タイプ
  • 排気量別に見た購入計画中の自動車タイプ

第15章 消費者動向 - 購入計画中の自動車の選定要因

  • 重要ポイント
  • 消費者の購入自動車選定要因
  • 性別および年齢層別に見た購入自動車選定要因
  • 間もなく施行される子供用カーシート規制による膨大なPR機会

第16章 消費者動向 - 自動車を購入するときの消費者習慣

第17章 消費者動向 - 自動車ブランドに対する見方

第18章 消費者動向 - 自動車の購入プロセスに対する考え方

付録

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目次

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"Car financing is finding greater acceptance among consumers now than before, while car makers and dealers are focusing more on brand building through improving their consumer service and advice, both through sales outlets and online, as well as focusing on their brand experience beyond just the cars themselves."

- Matthew Crabbe, Director of Research, Asia-Pacific


This report covers the following issues:

  • Financing finding its place
  • Brand building through service and advice
  • Building brand within the online matrix
  • Accentuate the experience

Table of Contents

1. Introduction

  • Definition
  • Report structure
  • Methodology
  • Abbreviations

2. Executive Summary

  • The market
    • Figure 1: China - Total volume passenger car sales, 2009-19
  • Companies and brands
    • Figure 2: China - Top 10 passenger cars brand market share, by volume (%), 2012/13
  • The consumer
  • Target consumer groups
    • Figure 3: China - Car purchasing key target consumer groups, June 2014
  • Car ownership status
    • Figure 4: Consumer car ownership status, June 2014
  • Car purchasing plan
    • Figure 5: Consumer intention to buy a car, June 2014
  • Car type ownership
    • Figure 6: Types of car already owned, by brand, June 2014
  • Replacement cars purchased
    • Figure 7: Types of replacement cars purchased, by price range, June 2014
  • Types of cars planned for purchase
    • Figure 8: Types of cars for planned purchase (versus already owned), by car body type, June 2014
  • Planned purchase choice factors
    • Figure 9: Factors important to consumers in choosing which car to buy, June 2014
  • Consumer habits when purchasing a car
    • Figure 10: Consumer habits when purchasing a car, June 2014
  • Attitudes by car brand
    • Figure 11: Correspondence map, by car brands, June 2014
  • Attitudes towards car buying process
    • Figure 12: Consumer attitudes towards the car buying process, by online versus offline information, June 2014
  • Key issues
  • Financing finding its place
  • Brand building through service and advice
  • Building brand within the online matrix
  • Accentuate the experience
  • What we think

3. Issues and Insights

  • Financing finding its place
  • The facts
  • The implications
  • Brand building through service and advice
  • The facts
  • The implications
  • Building brand within the online matrix
  • The facts
  • The implications
  • Accentuate the experience
  • The facts
  • The implications

4. Trend Application

  • Collective Intelligence
  • Middle Class Heroes
  • Return to the Experts

5. Market Size and Forecast

  • Key points
  • Total passenger car sales
    • Figure 13: China - Total volume passenger car sales, 2009-19
  • New passenger car sales
    • Figure 14: China - Total volume new passenger car sales, 2009-19
  • New passenger car sectors
    • Figure 15: China - Passenger cars market segmentation, by volume (new registrations), 2011-13
  • Second-hand passenger car sales
    • Figure 16: China - Total volume second-hand passenger car sales, 2009-19

6. Market Share

  • Key points
  • Passenger car brand shares
    • Figure 17: China - Passenger cars brand market share, by volume (%), 2011-13

7. Who's Innovating

  • New energy cars
  • Rent, not buy
  • Service and brand experience
  • In-car intelligence

8. Companies and Brands

  • Luxury foreign marques
  • BMW Group
  • Mercedes-Benz
  • Mid-range foreign marques
  • General Motors
  • Volkswagen Group
  • Toyota
  • Nissan
  • Hyundai
  • Domestic marques
  • Great Wall
  • Chery
  • BYD
  • Geely

9. The Consumer - Target Consumer Groups

  • Key points
  • Key target consumer groups
    • Figure 18: China - Car purchasing key target consumer groups, June 2014
  • The traditional cash buyers
  • Who they are
  • What they like
  • Marketing approach
  • The possible finance users
  • Who they are
  • What they like
  • Marketing approach
  • The professional advice seekers
  • Who they are
  • What they like
  • Marketing approach

10. The Consumer - Car Ownership Status

  • Key points
  • Consumer car ownership status
    • Figure 19: Consumer car ownership status, June 2014
  • Car ownership generally comes with age and income
    • Figure 20: Consumer car ownership status, by gender and age, June 2014
    • Figure 21: Consumer car ownership status, by marital status and presence of children, June 2014
    • Figure 22: Consumer car ownership status, by personal monthly income group, June 2014
  • Achieving car ownership doesn't quell the urge to trade up
    • Figure 23: Consumer car ownership status, by purchasing plan in the next 12 months, June 2014

11. The Consumer - Car Purchasing Plan

  • Key points
  • Almost two thirds of consumers planning to buy
    • Figure 24: Consumer intention to buy a car, June 2014
  • Young adults are the new key potential purchasers
    • Figure 25: Consumer intention to buy a car, by gender and age, June 2014
    • Figure 26: Consumer intention to buy a car, by marital status and presence of children, June 2014
  • Strong pent-up demand among lower income groups
    • Figure 27: Consumer intention to buy a car, by monthly personal income group, June 2014
  • Once smitten, forever in love
    • Figure 28: Consumer intention to buy a car, by car ownership status, June 2014

12. The Consumer - Car Type Ownership

  • Key points
  • Consumer car ownership by brand
    • Figure 29: Types of car already owned, by brand, June 2014
  • Consumer car ownership by car body type
    • Figure 30: Types of car already owned, by car body type, June 2014
  • Consumer car ownership by price range
    • Figure 31: Types of car already owned, by price range, June 2014
  • Consumer car ownership by fuel type
    • Figure 32: Types of car already owned, by fuel type, June 2014
  • Consumer car ownership by displacement
    • Figure 33: Types of car already owned, by displacement, June 2014
  • Car ownership by demographics
  • By brand
    • Figure 34: Types of car already owned, by brand and demographic group, June 2014
  • By price range
    • Figure 35: Types of car already owned, by price range and demographic group, June 2014
  • By car body type
    • Figure 36: Types of car already owned, by car body type and demographic group, June 2014

13. The Consumer - Replacement Cars Purchased

  • Key points
  • Types of replacement cars purchased by brand
    • Figure 37: Types of replacement cars purchased, by brand, June 2014
  • Types of replacement cars purchased by price range
    • Figure 38: Types of replacement cars purchased, by price range, June 2014
  • Types of replacement cars purchased by car body type
    • Figure 39: Types of replacement cars purchased, by car body type, June 2014
  • Types of replacement cars purchased by car fuel type
    • Figure 40: Types of replacement cars purchased, by car fuel type, June 2014
  • Types of replacement cars purchased by displacement
    • Figure 41: Types of replacement cars purchased, by displacement, June 2014

14. The Consumer - Types of Cars Planned for Purchase

  • Key points
  • Types of cars for planned purchase by brand
    • Figure 42: Types of cars for planned purchase (versus already owned), by brand, June 2014
    • Figure 43: Types of cars for planned purchase, by brand and target groups, June 2014
  • Types of cars for planned purchase by price range
    • Figure 44: Types of cars for planned purchase (versus already owned), by price range, June 2014
    • Figure 45: Types of cars for planned purchase, by price range and target groups, June 2014
  • Types of cars for planned purchase by car body type
    • Figure 46: Types of cars for planned purchase (versus already owned), by car body type, June 2014
    • Figure 47: Types of cars for planned purchase, by car body type and target groups, June 2014
  • Types of cars for planned purchase by car fuel type
    • Figure 48: Types of cars for planned purchase (versus already owned), by car fuel type, June 2014
    • Figure 49: Types of cars for planned purchase, by fuel type and target groups, June 2014
  • Types of cars for planned purchase by displacement
    • Figure 50: Types of cars for planned purchase (versus already owned), by displacement, June 2014
    • Figure 51: Types of cars for planned purchase, by displacement and target groups, June 2014

15. The Consumer - Planned Purchase Choice Factors

  • Key points
  • Consumer car purchase choice factors
    • Figure 52: Factors important to consumers in choosing which car to buy, June 2014
    • Figure 53: Factors important to consumers in choosing which car to buy, August 2013 and June 2014
  • Consumer car purchase choice factors by demographics
    • Figure 54: Factors important to consumers in choosing which car to buy, by gender and age, June 2014
  • Significant PR opportunities from forthcoming child car seat regulations
    • Figure 55: Factors important to consumers in choosing which car to buy, by marital status, June 2014
    • Figure 56: Factors important to consumers in choosing which car to buy, by personal monthly income group, June 2014

16. The Consumer - Consumer Habits when Purchasing a Car

  • Key points
  • Consumer habits when purchasing a car
    • Figure 57: Consumer habits when purchasing a car, June 2014
    • Figure 58: Consumer habits when purchasing a car, August 2013 and June 2014
  • Consumer habits when purchasing a car by demographics
    • Figure 59: Consumer habits when purchasing a car, by gender and age, June 2014
    • Figure 60: Consumer habits when purchasing a car, by monthly personal income group, June 2014

17. The Consumer - Perceptions of Different Car Brands

  • Key points
  • Brand image test
  • Correspondence map methodology
  • Brand image analysis
    • Figure 61: Correspondence map, by car brands, June 2014
  • Consumer brand attitudes by trust and reputation
    • Figure 62: Consumer attitudes towards car brands, by trust and reputation, June 2014
  • Consumer brand attitudes by technical advancement and innovation
    • Figure 63: Consumer attitudes towards car brands, by technical advancement and brand innovation, June 2014
  • Consumer brand attitudes by consistently high quality and safety
    • Figure 64: Consumer attitudes towards car brands, by consistently high quality and safety, June 2014
  • Consumer brand attitudes by fun driving experience, expressing user personality and being adventurous
    • Figure 65: Consumer attitudes towards car brands, by fun driving experience, expressing user personality and being adventurous, June 2014
  • Consumer brand attitudes by considerate customer service
    • Figure 66: Consumer attitudes towards car brands, by considerate customer service, June 2014
  • Consumer brand attitudes by offering good value for money and worth paying more for
    • Figure 67: Consumer attitudes towards car brands, by offering good value for money, June 2014
  • Consumer brand attitudes by overall average score
    • Figure 68: Consumer attitudes towards car brands, by overall average score, June 2014

18. The Consumer - Attitudes Towards Car Buying Process

  • Key points
  • Attitudes towards online versus offline information
    • Figure 69: Consumer attitudes towards the car buying process, by online versus offline information, June 2014
  • Attitudes towards car finance options
    • Figure 70: Consumer attitudes towards the car buying process, by car finance options, June 2014
  • Attitudes towards new energy cars
    • Figure 71: Consumer attitudes towards the car buying process, by new energy cars, June 2014

19. Appendix - Market Size and Forecast

  • Figure 72: China - Total volume passenger car sales, by sector, 2009-19

20. Appendix - The Consumer - Car Ownership Status

  • Figure 73: Consumer car ownership status, June 2014
  • Figure 74: Most popular consumer car ownership status, by demographics, June 2014
  • Figure 75: Next most popular consumer car ownership status, by demographics, June 2014

21. Appendix - The Consumer - Car Purchasing Plan

  • Figure 76: Consumer intention to buy a car, June 2014
  • Figure 77: Consumer intention to buy a car, by demographics, June 2014

22. Appendix - The Consumer - Car Type Ownership

  • Figure 78: Types of car already owned, June 2014
  • Figure 79: Most popular types of car already owned - Brands, by demographics, June 2014
  • Figure 80: Next most popular types of car already owned - Brands, by demographics, June 2014
  • Figure 81: Types of car already owned - Price range, by demographics, June 2014
  • Figure 82: Types of car already owned - Body type, by demographics, June 2014
  • Figure 83: Types of car already owned - Fuel type, by demographics, June 2014
  • Figure 84: Types of car already owned - Displacement, by demographics, June 2014
  • Figure 85: Types of replacement cars purchased, June 2014

23. Appendix - The Consumer - Types of Cars Planned for Purchase

  • Figure 86: Types of cars for planned purchase, June 2014
  • Figure 87: Most popular types of cars for planned purchase - Brands, by demographics, June 2014
  • Figure 88: Next most popular types of cars for planned purchase - Brands, by demographics, June 2014
  • Figure 89: Types of cars for planned purchase - Price range, by demographics, June 2014
  • Figure 90: Types of cars for planned purchase - Price range, by demographics, June 2014 (continued)
  • Figure 91: Types of cars for planned purchase - Body type, by demographics, June 2014
  • Figure 92: Types of cars for planned purchase - Fuel type, by demographics, June 2014
  • Figure 93: Types of cars for planned purchase - Displacement, by demographics, June 2014

24. Appendix - The Consumer - Planned Purchase Choice Factors

  • Figure 94: Factors important to consumers in choosing which car to buy, June 2014
  • Figure 95: Most popular factors important to consumers in choosing which car to buy - Rank 1, by demographics, June 2014
  • Figure 96: Next most popular factors important to consumers in choosing which car to buy - Rank 1, by demographics, June 2014
  • Figure 97: Most popular factors important to consumers in choosing which car to buy - Rank 2, by demographics, June 2014
  • Figure 98: Next most popular factors important to consumers in choosing which car to buy - Rank 2, by demographics, June 2014
  • Figure 99: Most popular factors important to consumers in choosing which car to buy - Rank 3, by demographics, June 2014
  • Figure 100: Next most popular factors important to consumers in choosing which car to buy - Rank 3, by demographics, June 2014

25. Appendix - The Consumer - Consumer Habits when Purchasing a Car

  • Figure 101: Consumer habits when purchasing a car, June 2014
  • Figure 102: Consumer habits when purchasing a car - Information channels, by demographics, June 2014
  • Figure 103: Consumer habits when purchasing a car - New energy cars, by demographics, June 2014
  • Figure 104: Consumer habits when purchasing a car - Availability, by demographics, June 2014
  • Figure 105: Consumer habits when purchasing a car - Price, by demographics, June 2014
  • Figure 106: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands - Volkswagen, June 2014
  • Figure 107: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands - Volkswagen, June 2014
  • Figure 108: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands - Audi, June 2014
  • Figure 109: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands - Audi, June 2014
  • Figure 110: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands - BMW, June 2014
  • Figure 111: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands - BMW, June 2014
  • Figure 112: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands - Mercedes-Benz, June 2014
  • Figure 113: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands - Mercedes-Benz, June 2014
  • Figure 114: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands - Toyota, June 2014
  • Figure 115: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands - Toyota, June 2014
  • Figure 116: Consumer habits when purchasing a car, by other consumer attitudes towards car brands - Toyota, June 2014
  • Figure 117: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands - Honda, June 2014
  • Figure 118: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands - Honda, June 2014
  • Figure 119: Consumer habits when purchasing a car, by other consumer attitudes towards car brands - Honda, June 2014
  • Figure 120: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands - Buick, June 2014
  • Figure 121: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands - Buick, June 2014
  • Figure 122: Consumer habits when purchasing a car, by other consumer attitudes towards car brands - Buick, June 2014
  • Figure 123: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands - Ford, June 2014
  • Figure 124: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands - Ford, June 2014
  • Figure 125: Consumer habits when purchasing a car, by other consumer attitudes towards car brands - Ford, June 2014
  • Figure 126: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands - Hyundai, June 2014
  • Figure 127: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands - Hyundai, June 2014
  • Figure 128: Consumer habits when purchasing a car, by other consumer attitudes towards car brands - Hyundai, June 2014
  • Figure 129: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands - Chery, June 2014
  • Figure 130: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands - Chery, June 2014
  • Figure 131: Consumer habits when purchasing a car, by other consumer attitudes towards car brands - Chery, June 2014
  • Figure 132: Consumer habits when purchasing a car, by consumer attitudes towards the car buying process - Issue 1 Online versus offline, June 2014
  • Figure 133: Consumer habits when purchasing a car, by consumer attitudes towards the car buying process - Issue 2 Car finance options, June 2014
  • Figure 134: Consumer habits when purchasing a car, by consumer attitudes towards the car buying process - Issue 3 New energy cars, June 2014

26. Appendix - The Consumer - Perceptions of Different Car Brands

  • Figure 135: Consumer attitudes towards car brands, June 2014
  • Figure 136: Consumer attitudes towards car brands, June 2014 (continued)
  • Figure 137: Most popular consumer attitudes towards car brands - Volkswagen, by demographics, June 2014
  • Figure 138: Next most popular consumer attitudes towards car brands - Volkswagen, by demographics, June 2014
  • Figure 139: Other consumer attitudes towards car brands - Volkswagen, by demographics, June 2014
  • Figure 140: Most popular consumer attitudes towards car brands - Audi, by demographics, June 2014
  • Figure 141: Next most popular consumer attitudes towards car brands - Audi, by demographics, June 2014
  • Figure 142: Other consumer attitudes towards car brands - Audi, by demographics, June 2014
  • Figure 143: Most popular consumer attitudes towards car brands - BMW, by demographics, June 2014
  • Figure 144: Next most popular consumer attitudes towards car brands - BMW, by demographics, June 2014
  • Figure 145: Other consumer attitudes towards car brands - BMW, by demographics, June 2014
  • Figure 146: Most popular consumer attitudes towards car brands - Mercedes-Benz, by demographics, June 2014
  • Figure 147: Next most popular consumer attitudes towards car brands - Mercedes-Benz, by demographics, June 2014
  • Figure 148: Other consumer attitudes towards car brands - Mercedes-Benz, by demographics, June 2014
  • Figure 149: Most popular consumer attitudes towards car brands - Toyota, by demographics, June 2014
  • Figure 150: Next most popular consumer attitudes towards car brands - Toyota, by demographics, June 2014
  • Figure 151: Other consumer attitudes towards car brands - Toyota, by demographics, June 2014
  • Figure 152: Most popular consumer attitudes towards car brands - Honda, by demographics, June 2014
  • Figure 153: Next most popular consumer attitudes towards car brands - Honda, by demographics, June 2014
  • Figure 154: Other consumer attitudes towards car brands - Honda, by demographics, June 2014
  • Figure 155: Most popular consumer attitudes towards car brands - Buick, by demographics, June 2014
  • Figure 156: Next most popular consumer attitudes towards car brands - Buick, by demographics, June 2014
  • Figure 157: Other consumer attitudes towards car brands - Buick, by demographics, June 2014
  • Figure 158: Most popular consumer attitudes towards car brands - Ford, by demographics, June 2014
  • Figure 159: Next most popular consumer attitudes towards car brands - Ford, by demographics, June 2014
  • Figure 160: Other consumer attitudes towards car brands - Ford, by demographics, June 2014
  • Figure 161: Most popular consumer attitudes towards car brands - Hyundai, by demographics, June 2014
  • Figure 162: Next most popular consumer attitudes towards car brands - Hyundai, by demographics, June 2014
  • Figure 163: Other consumer attitudes towards car brands - Hyundai, by demographics, June 2014
  • Figure 164: Most popular consumer attitudes towards car brands - Chery, by demographics, June 2014
  • Figure 165: Next most popular consumer attitudes towards car brands - Chery, by demographics, June 2014
  • Figure 166: Other consumer attitudes towards car brands - Chery, by demographics, June 2014
  • Figure 167: Consumer attitudes towards car brands, by consumer attitudes towards the car buying process - Issue 1 Online versus offline, June 2014
  • Figure 168: Consumer attitudes towards car brands, by consumer attitudes towards the car buying process - Issue 2 Car finance options, June 2014
  • Figure 169: Consumer attitudes towards car brands, by consumer attitudes towards the car buying process - Issue 3 New energy cars, June 2014

27. Appendix - The Consumer - Attitudes Towards Car Buying Process

  • Figure 170: Consumer attitudes towards the car buying process, June 2014
  • Figure 171: Agreement with the statement 'It is important to search for information online before deciding which car to buy', by demographics, June 2014
  • Figure 172: Agreement with the statement 'Peer reviews on social networks have an influence on my car choice decision', by demographics, June 2014
  • Figure 173: Agreement with the statement 'There is a lack of useful information online that can help me make a car purchasing decision', by demographics, June 2014
  • Figure 174: Agreement with the statement 'Speaking with car dealers in person before buying a car offers more help than searching for related information online', by demographics, June 2014
  • Figure 175: Agreement with the statement 'I would rather pay cash for a car/own it outright than use a finance option', by demographics, June 2014
  • Figure 176: Agreement with the statement 'There is a lack of car financing options which are suited to my needs', by demographics, June 2014
  • Figure 177: Agreement with the statement 'Paying for a car using car financing gives me more control over my budget', by demographics, June 2014
  • Figure 178: Agreement with the statement 'I have limited knowledge about car financing products', by demographics, June 2014
  • Figure 179: Agreement with the statement 'New energy cars don't perform as well as a regular one', by demographics, June 2014
  • Figure 180: Agreement with the statement 'It's difficult to find a new energy car suitable for my needs', by demographics, June 2014
  • Figure 181: Agreement with the statement 'The government should have more favourable regulations for those who are planning to buy a new energy car', by demographics, June 2014

28. Appendix - Further Analysis

  • Figure 182: Target groups, by demographics, June 2014
  • Figure 183: Factors important to consumers in choosing which car to buy, by target groups, June 2014
  • Figure 184: Consumer habits when purchasing a car, by target groups, June 2014
  • Figure 185: Consumer attitudes towards car brands, by target groups, June 2014
  • Figure 186: Consumer attitudes towards the car buying process, by target groups, June 2014
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