市場調査レポート

中国のスーパーマーケットとハイパーマーケット市場

Supermarkets and Hypermarkets - China - May 2014

発行 Mintel China 商品コード 259131
出版日 ページ情報 英文 254 Pages
納期: 即日から翌営業日
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中国のスーパーマーケットとハイパーマーケット市場 Supermarkets and Hypermarkets - China - May 2014
出版日: 2014年05月01日 ページ情報: 英文 254 Pages
概要

発展中の都市市場では、競争がますます激しくなっています。現在、スーパーマーケット(300〜5,999平方メートル)チェーンとハイパーマーケット(6,000平方メートル以上)チェーンは、急成長中のオンライン食料品小売業との競争に直面しています。

当レポートでは、中国のスーパーマーケットとハイパーマーケット市場における食品/食品以外の小売販売について調査分析し、市場規模と予測、市場区分、市場シェア、企業とブランド、競合情勢などについて、体系的な情報を提供しています。

概略以下の内容でお届けいたします。

イントロダクション

エグゼクティブサマリー

問題点と考察

  • 製品とサービス品質が、重要な差別化要因に
  • 消費者の製品購入:店舗形態別
  • オンライン食料品小売業がますます重要に

用途の動向

  • 多くの製品情報を提供
  • 食品の安全性
  • 利便性
  • 移動ショッピング
  • 顧客サービスの重要性

市場規模と予測

  • 要点
  • 市場規模(合計)
  • 主要チェーン計画
  • 都市化、景気の後退、コスト上昇
  • 大都市における競争力
  • 自社ブランドの重要性

市場区分

  • 要点
  • 小都市へシフト
  • 競合の利点
  • 様々な小売戦略

市場シェア

  • 要点
  • 市場シェア(金額)
  • 競合のストレス
  • スーパーマーケットチェーンとハイパーマーケットチェーン

技術革新

  • 要点
  • オンライン/オフラインの競合バランスを取る
  • 形態の発展

企業とブランド

  • Sun Art Retail Group Ltd.
  • China Resources Enterprise
  • Lianhua Supermarket Holdings
  • Walmart China
  • Carrefour China

消費者:ショッピング頻度(店舗タイプ別)

  • 要点
  • ショッピング頻度:店舗形態
  • ショッピング頻度:性別、年齢別
  • ショッピング頻度:所得グループ別
  • ショッピング頻度:非婚・既婚別

消費者:製品購入習慣

  • 要点
  • オンライン製品購入

消費者:店舗選択要因

  • 要点
  • 利便性と食品の安全性

消費者:国内外チェーンの競合

  • 要点
  • 国内チェーンは基本で主導、外国チェーンは顧客サービスで

消費者:ショッピング行動

  • 要点
  • ショッピングプラン段階
  • ショッピング行動:人口統計グループ別

消費者:消費者の食料品ショッピングに対する考え方

  • 要点
  • 食料品ショッピング
  • 男性は店に、女性はショッピングに

付録

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

"Already facing strong competition in the more developed urban markets, supermarket and hypermarket chains are now also facing competition from the rapid growth of online grocery retail. This is creating a greater need for innovation among retailers. New store formats are emerging to meet different local market needs in higher tier cities, and as chains increasingly penetrate into lower tier cities."

Matthew Crabbe, Director of Research, Asia-Pacific

This report covers the retail sale of food and non-food products through supermarket and hypermarket outlets within the People's Republic of China. These outlets are defined as:

  • Supermarkets: Modern chain grocery (food and non-food) retail outlets with sales areas of between 300m2 and 5,999m2.
  • Hypermarkets: Modern chain grocery (food and non-food) retail outlets with sales areas of 6,000m2 and above.
  • Warehouse stores: Modern chain grocery (food and non-food) retail outlets that require shoppers to become members and hold a membership card before they can use the store - usually, but not exclusively, for business owners.
  • Modern grocery: Includes all of the above plus convenience stores (included only as a comparison against the core market), which are defined as being modern chain grocery (food and non-food) retail outlets with sales areas of less than 300m2. Online grocery: Online retail businesses that sell both food and non-food products.

Table of Contents

Introduction

  • Definition
  • Methodology
  • Abbreviations

Executive Summary

  • The market
  • Figure 1: China - Total value of supermarket and hypermarket retail sales, 2008-18
  • Companies and Brands
  • Figure 2: China - Leading 10 supermarket/hypermarket retail chains' value share of total supermarket/hypermarket retail sales, 2012 and 2013
  • Key issues
  • Product and service quality an increasingly important key differentiator
  • Figure 3: Important factors ranked first when choosing which supermarket and/or hypermarket to buy from, April 2013 and February 2014
  • Consumer product buying based on outlet format
  • Figure 4: Consumer product buying in-store from supermarkets, April 2013 and February 2014
  • Online grocery retailing becoming more significant
  • Figure 5: Products bought most often from online grocery retailers, April 2013 and February 2014
  • The consumer
  • Shopping frequency by outlet type changing
  • Figure 6: Frequency of shopping at supermarkets and/or hypermarkets, February 2014
  • Product purchasing habits
  • Figure 7: Products bought most often from supermarkets and/or hypermarkets, February 2014
  • Outlet choice factors determining where consumers shop for groceries
  • Figure 8: Important factors when choosing which supermarket and/or hypermarket to buy from, February 2014
  • The competition between foreign and domestic chains
  • Figure 9: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered, February 2014
  • Shopping behaviour
  • Figure 10: Consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, February 2014
  • Consumer attitudes towards grocery shopping
  • Figure 11: Consumer attitudes towards shopping for food at supermarkets and/or hypermarkets, February 2014

Issues and Insights

  • Product and service quality an increasingly important key differentiator
  • Figure 12: Important factors ranked first when choosing which supermarket and/or hypermarket to buy from, April 2013 and February 2014
  • Consumer product buying based on outlet format
  • Figure 13: Consumer product buying in-store from supermarkets, April 2013 and February 2014
  • Figure 14: Consumer product buying in-store from hypermarkets, April 2013 and February 2014
  • Online grocery retailing becoming more significant
  • Figure 15: Products bought most often from supermarkets and/or hypermarkets, February 2014
  • Figure 16: China - Internet users, online purchasers, total and per capita online retail and online retail significance to total retail sales, 2008-13
  • Figure 17: Sectors where consumers have bought online using either a computer or mobile device in the last 12 months, March 2014
  • Figure 18: Products bought most often from online grocery retailers, April 2013 and February 2014
  • Figure 19: Frequency of shopping at supermarkets and/or hypermarkets, February 2014
  • Figure 20: Frequency of shopping at supermarkets and hypermarkets, April 2013

Trend Application

  • Prove It! - Offering more product information
  • Factory Fear - Dealing with food safety head-on
  • Life Hacking - Convenience is still key
  • Transumers - Shopping on the move
  • Experience is All - The growing importance of customer service

Market Size and Forecast

  • Key points
  • Total market size
  • Figure 21: China - Total value of supermarket and hypermarket retail sales, 2008-18
  • Figure 22: China - Total number of supermarket and hypermarket outlets, 2008-18
  • Leading chains plan deeper lower tier penetration
  • Urbanisation, economic slowdown and rising costs
  • Remaining competitive in the higher tier cities
  • Increasing significance of private label

Market Segmentation

  • Key points
  • A shift in emphasis towards smaller stores
  • Figure 23: China - supermarket and hypermarket total retail sales value and number of outlets, by sector, 2008-18
  • Competitive advantages of different ownership structures
  • Figure 24: China - Average retail revenue per outlet of supermarkets and hypermarkets, by sector, 2008-18
  • Developing different retail strategies

Market Share

  • Key points
  • Value market share squeezed in a crowded market
  • Figure 25: China - Leading 10 supermarket/hypermarket retail chains' value share of total supermarket/hypermarket retail sales, 2012 and 2013
  • Figure 26: Top 10 supermarket and hypermarket chains, by revenue and revenue growth, 2012 and 2013
  • Competitive stress causing more M&A activity
  • Leading supermarket and hypermarket chains continue to spread
  • Figure 27: Top 10 supermarket and hypermarket chains, by number of stores and store growth, 2012 and 2013
  • Figure 28: China - Top five supermarket/hypermarket retail chains' share of total supermarket/hypermarket outlets, 2012 and 2013

Who's Innovating?

  • Key points
  • The online/offline competitive balancing act
  • Format development defying traditional store type definitions

Companies and Brands

  • Sun Art Retail Group Ltd.
  • Figure 29: Sun Art Retail Group financial performance, 2011-13
  • China Resources Enterprise
  • Figure 30: China Resources Enterprise Ltd. financial results, 2011-13
  • Lianhua Supermarket Holdings
  • Figure 31: Lianhua Supermarket Holdings, co., Ltd. financial performance, 2011-13
  • Walmart China
  • Figure 32: Walmart Stores (China), Inc. financial performance, 2011-13
  • Carrefour China
  • Figure 33: Carrefour (China), S.A. financial performance, 2011-13

The Consumer - Shopping Frequency by Outlet Type Changing

  • Key points
  • Different formats favoured for different shopping frequencies
  • Figure 34: Frequency of shopping at supermarkets and/or hypermarkets, February 2014
  • Figure 35: Repertoire of frequency of shopping at supermarkets and/or hypermarkets, by monthly household income group, February 2014
  • Outlet shopping frequencies by gender and age group
  • Figure 36: Frequency of shopping at supermarkets and/or hypermarkets, by gender and age group, February 2014
  • Outlet shopping frequencies by income group
  • Figure 37: Frequency of shopping at supermarkets and/or hypermarkets, by monthly household income group, February 2014
  • Outlet shopping frequencies by marital status
  • Figure 38: Frequency of shopping at supermarkets and/or hypermarkets, by marital status, February 2014

The Consumer - Product Purchasing Habits

  • Key points
  • Online product purchasing remains different from in-store
  • Figure 39: Products bought most often from supermarkets and/or hypermarkets, February 2014
  • Figure 40: Products bought most often from supermarkets and/or hypermarkets, by gender and age group, February 2014
  • Figure 41: Products bought most often from supermarkets and/or hypermarkets, by monthly household income group, February 2014
  • Figure 42: Products bought most often from supermarkets and/or hypermarkets, by marital status, February 2014

The Consumer - Outlet Choice Factors Determining where Consumers Shop for Groceries

  • Key points
  • Convenience and food safety still rule, but the "human touch" is rising in significance
  • Figure 43: Important factors when choosing which supermarket and/or hypermarket to buy from, February 2014
  • Figure 44: Important factors ranked first when choosing which supermarket and/or hypermarket to buy from, April 2013 and February 2014
  • Figure 45: Important factors when choosing which supermarket and/or hypermarket to buy from, by consumer attitudes towards grocery shopping, February 2014
  • Figure 46: Important factors when choosing which supermarket and/or hypermarket to buy from, by gender and age group, February 2014
  • Figure 47: Important factors when choosing which supermarket and/or hypermarket to buy from, by marital status and presence of children, February 2014
  • Figure 48: Important factors when choosing which supermarket and/or hypermarket to buy from, by city tier, February 2014
  • Figure 49: Important factors when choosing which supermarket and/or hypermarket to buy from, by monthly household income group, February 2014

The Consumer - The Competition between Foreign and Domestic Chains

  • Key points
  • Domestic chains lead on the basics, but foreign chains lead on customer service
  • Figure 50: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered, February 2014
  • Figure 51: Views on foreign and domestic supermarkets and/or hypermarkets, by type of marketing services offered, by monthly household income group, February 2014
  • Figure 52: Views on foreign and domestic supermarkets and/or hypermarkets, by type of marketing services offered, by gender and age group, February 2014
  • Figure 53: Views on foreign and domestic supermarkets and/or hypermarkets, by type of refund and complaint services offered, by monthly household income group, February 2014
  • Figure 54: Views on foreign and domestic supermarkets and/or hypermarkets, by type of transport connectivity offered, by monthly household income group, February 2014
  • Figure 55: Views on foreign and domestic supermarkets and/or hypermarkets, by overall satisfaction, by monthly household income group, February 2014

The Consumer - Shopping Behaviour

  • Key points
  • Customers are won or lost at the shopping planning stage
  • Figure 56: Consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, February 2014
  • Consumer shopping behaviour by demographic group
  • Figure 57: Consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, by gender and age group, February 2014
  • Figure 58: Consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, by monthly household income group, February 2014
  • Figure 59: Consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, by city tier, February 2014

The Consumer - Consumer Attitudes towards Grocery Shopping

  • Key points
  • Grocery shopping is no longer just about buying food at the cheapest price
  • Figure 60: Consumer attitudes towards shopping for food at supermarkets and/or hypermarkets, February 2014
  • Men go to the shops, women go shopping
  • Figure 61: Consumer attitudes towards shopping for food at supermarkets and/or hypermarkets, by gender and age group, February 2014
  • Figure 62: Consumer attitudes towards shopping for food at supermarkets and/or hypermarkets, by marital status, February 2014
  • Figure 63: Consumer attitudes towards shopping for food at supermarkets and/or hypermarkets, by monthly household income group, February 2014

Appendix - Market Size and Forecast

  • Figure 64: China - Total value of supermarket and hypermarket retail sales, 2008-18
  • Figure 65: China - Total number of supermarket and hypermarket outlets, 2008-18

Appendix - Market Segmentation

  • Figure 66: China - Total value of supermarket and hypermarket retail sales, by sector, 2008-18
  • Figure 67: China - Total number of supermarket and hypermarket outlets, by sector, 2008-18

Appendix - Frequency of Shopping at Supermarkets and/or Hypermarkets

  • Figure 68: Frequency of shopping at supermarkets and/or hypermarkets, February 2014
  • Figure 69: Frequency of shopping at supermarkets and/or hypermarkets - Supermarkets in-store, by demographics, February 2014
  • Figure 70: Frequency of shopping at supermarkets and/or hypermarkets - Hypermarkets in-store, by demographics, February 2014
  • Figure 71: Frequency of shopping at supermarkets and/or hypermarkets - Online shopping websites selling food and groceries, by demographics, February 2014
  • Figure 72: Frequency of shopping at supermarkets and/or hypermarkets, by most popular products bought most often from supermarkets and/or hypermarkets - Supermarkets in-store, February 2014
  • Figure 73: Frequency of shopping at supermarkets and/or hypermarkets, by next most popular products bought most often from supermarkets and/or hypermarkets - Supermarkets in-store, February 2014
  • Figure 74: Frequency of shopping at supermarkets and/or hypermarkets, by other products bought most often from supermarkets and/or hypermarkets - Supermarkets in-store, February 2014
  • Figure 75: Frequency of shopping at supermarkets and/or hypermarkets, by most popular products bought most often from supermarkets and/or hypermarkets - Hypermarkets in-store, February 2014
  • Figure 76: Frequency of shopping at supermarkets and/or hypermarkets, by next most popular products bought most often from supermarkets and/or hypermarkets - Hypermarkets in-store, February 2014
  • Figure 77: Frequency of shopping at supermarkets and/or hypermarkets, by other products bought most often from supermarkets and/or hypermarkets - Hypermarkets in-store, February 2014
  • Figure 78: Frequency of shopping at supermarkets and/or hypermarkets, by most popular products bought most often from supermarkets and/or hypermarkets - Online shopping websites selling food and groceries, February 2014
  • Figure 79: Frequency of shopping at supermarkets and/or hypermarkets, by next most popular products bought most often from supermarkets and/or hypermarkets - Online shopping websites selling food and groceries, February 2014
  • Figure 80: Frequency of shopping at supermarkets and/or hypermarkets, by other products bought most often from supermarkets and/or hypermarkets - Online shopping websites selling food and groceries, February 2014
  • Figure 81: Frequency of shopping at supermarkets and/or hypermarkets, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 1, February 2014
  • Figure 82: Frequency of shopping at supermarkets and/or hypermarkets, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 1, February 2014
  • Figure 83: Frequency of shopping at supermarkets and/or hypermarkets, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 2, February 2014
  • Figure 84: Frequency of shopping at supermarkets and/or hypermarkets, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 2, February 2014
  • Figure 85: Frequency of shopping at supermarkets and/or hypermarkets, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 3, February 2014
  • Figure 86: Frequency of shopping at supermarkets and/or hypermarkets, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 3, February 2014
  • Figure 87: Frequency of shopping at supermarkets and/or hypermarkets, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 4, February 2014
  • Figure 88: Frequency of shopping at supermarkets and/or hypermarkets, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 4, February 2014
  • Figure 89: Frequency of shopping at supermarkets and/or hypermarkets, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 5, February 2014
  • Figure 90: Frequency of shopping at supermarkets and/or hypermarkets, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 5, February 2014
  • Repertoire analysis
  • Figure 91: Repertoire of frequency of shopping at supermarkets and/or hypermarkets, February 2014
  • Figure 92: Repertoire of frequency of shopping at supermarkets and/or hypermarkets, by demographics, February 2014

Appendix - Products Bought most Often from Supermarkets and/or Hypermarkets

  • Figure 93: Products bought most often from supermarkets and/or hypermarkets, February 2014
  • Figure 94: Most popular products bought most often from supermarkets and/or hypermarkets - Supermarkets in-store, by demographics, February 2014
  • Figure 95: Next most popular products bought most often from supermarkets and/or hypermarkets - Supermarkets in-store, by demographics, February 2014
  • Figure 96: Other products bought most often from supermarkets and/or hypermarkets - Supermarkets in-store, by demographics, February 2014
  • Figure 97: Most popular products bought most often from supermarkets and/or hypermarkets - Hypermarkets in-store, by demographics, February 2014
  • Figure 98: Next most popular products bought most often from supermarkets and/or hypermarkets - Hypermarkets in-store, by demographics, February 2014
  • Figure 99: Other products bought most often from supermarkets and/or hypermarkets - Hypermarkets in-store, by demographics, February 2014
  • Figure 100: Most popular products bought most often from supermarkets and/or hypermarkets - Online shopping websites selling food and groceries, by demographics, February 2014
  • Figure 101: Next most popular products bought most often from supermarkets and/or hypermarkets -Online shopping websites selling food and groceries, by demographics, February 2014
  • Figure 102: Other products bought most often from supermarkets and/or hypermarkets - Online shopping websites selling food and groceries, by demographics, February 2014
  • Figure 103: Products bought most often from supermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 1, February 2014
  • Figure 104: Products bought most often from supermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 1, February 2014
  • Figure 105: Products bought most often from supermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 2, February 2014
  • Figure 106: Products bought most often from supermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 2, February 2014
  • Figure 107: Products bought most often from supermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 3, February 2014
  • Figure 108: Products bought most often from supermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 3, February 2014
  • Figure 109: Products bought most often from supermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 4, February 2014
  • Figure 110: Products bought most often from supermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 4, February 2014
  • Figure 111: Products bought most often from supermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 5, February 2014
  • Figure 112: Products bought most often from supermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 5, February 2014
  • Figure 113: Products bought most often from hypermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 1, February 2014
  • Figure 114: Products bought most often from hypermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 1, February 2014
  • Figure 115: Products bought most often from hypermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 2, February 2014
  • Figure 116: Products bought most often from hypermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 2, February 2014
  • Figure 117: Products bought most often from hypermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 3, February 2014
  • Figure 118: Products bought most often from hypermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 3, February 2014
  • Figure 119: Products bought most often from hypermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 4, February 2014
  • Figure 120: Products bought most often from hypermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 4, February 2014
  • Figure 121: Products bought most often from hypermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 5, February 2014
  • Figure 122: Products bought most often from hypermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 5, February 2014
  • Figure 123: Products bought most often from online shopping websites selling food and groceries, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 1, February 2014
  • Figure 124: Products bought most often from online shopping websites selling food and groceries, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 1, February 2014
  • Figure 125: Products bought most often from online shopping websites selling food and groceries, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 2, February 2014
  • Figure 126: Products bought most often from online shopping websites selling food and groceries, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 2, February 2014
  • Figure 127: Products bought most often from online shopping websites selling food and groceries, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 3, February 2014
  • Figure 128: Products bought most often from online shopping websites selling food and groceries, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 3, February 2014
  • Figure 129: Products bought most often from online shopping websites selling food and groceries, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 4, February 2014
  • Figure 130: Products bought most often from online shopping websites selling food and groceries, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 4, February 2014
  • Figure 131: Products bought most often from online shopping websites selling food and groceries, by most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 5, February 2014
  • Figure 132: Products bought most often from online shopping websites selling food and groceries, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 5, February 2014

Appendix - Important Factors when Choosing which Supermarket and/or Hypermarket to Buy from

  • Figure 133: Important factors when choosing which supermarket and/or hypermarket to buy from, February 2014
  • Figure 134: Most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 1, by demographics, February 2014
  • Figure 135: Next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 1, by demographics, February 2014
  • Figure 136: Other important factors when choosing which supermarket and/or hypermarket to buy from - Rank 1, by demographics, February 2014
  • Figure 137: Most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 2, by demographics, February 2014
  • Figure 138: Next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 2, by demographics, February 2014
  • Figure 139: Other important factors when choosing which supermarket and/or hypermarket to buy from - Rank 2, by demographics, February 2014
  • Figure 140: Most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 3, by demographics, February 2014
  • Figure 141: Next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 3, by demographics, February 2014
  • Figure 142: Other important factors when choosing which supermarket and/or hypermarket to buy from - Rank 3, by demographics, February 2014
  • Figure 143: Most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 4, by demographics, February 2014
  • Figure 144: Next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 4, by demographics, February 2014
  • Figure 145: Other important factors when choosing which supermarket and/or hypermarket to buy from - Rank 4, by demographics, February 2014
  • Figure 146: Most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 5, by demographics, February 2014
  • Figure 147: Next most popular important factors when choosing which supermarket and/or hypermarket to buy from - Rank 5, by demographics, February 2014
  • Figure 148: Other important factors when choosing which supermarket and/or hypermarket to buy from - Rank 5, by demographics, February 2014
  • Figure 149: Important factors when choosing which supermarket and/or hypermarket to buy from, by most popular consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, February 2014
  • Figure 150: Important factors when choosing which supermarket and/or hypermarket to buy from, by next most popular consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, February 2014

Appendix - Views on Foreign and Domestic Supermarkets and/or Hypermarkets by Type of Services Offered

  • Figure 151: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered, February 2014
  • Figure 152: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered - Free shuttle bus, by demographics, February 2014
  • Figure 153: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered - Offering online shopping facility, by demographics, February 2014
  • Figure 154: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered - Direct mailing, by demographics, February 2014
  • Figure 155: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered - Updating me with the latest promotional activities via mobile text/mail, by demographics, February 2014
  • Figure 156: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered - Better loyalty scheme, by demographics, February 2014
  • Figure 157: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered - Extended opening hours, by demographics, February 2014
  • Figure 158: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered - Good public transport connection, by demographics, February 2014
  • Figure 159: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered - Availability of ATM nearby for cash withdrawing, by demographics, February 2014
  • Figure 160: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered - More free hours for car parking, by demographics, February 2014
  • Figure 161: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered - Good product refund/exchange policy, by demographics, February 2014
  • Figure 162: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered - Good complaint-handling practices, by demographics, February 2014
  • Figure 163: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered - Overall satisfaction, by demographics, February 2014

Appendix - Consumer Shopping Behaviour when Shopping at Supermarkets and/or Hypermarkets

  • Figure 164: Consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, February 2014
  • Figure 165: Most popular consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, by demographics, February 2014
  • Figure 166: Next most popular consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, by demographics, February 2014
  • Figure 167: Consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, by consumer attitudes towards shopping for food at supermarkets and/or hypermarkets, February 2014

Appendix - Consumer Attitudes towards Shopping for Food at Supermarkets and/or Hypermarkets

  • Figure 168: Consumer attitudes towards shopping for food at supermarkets and/or hypermarkets, February 2014
  • Figure 169: Most popular consumer attitudes towards shopping for food at supermarkets and/or hypermarkets, by demographics, February 2014
  • Figure 170: Next most popular consumer attitudes towards shopping for food at supermarkets and/or hypermarkets, by demographics, February 2014
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