市場調査レポート

中国の国内系ファーストフード店に対する考え方と利用状況

Attitudes Towards and Usage of Domestic Fast Food - China - July 2012

発行 Mintel China 商品コード 259128
出版日 ページ情報 英文
納期: 即日から翌営業日
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中国の国内系ファーストフード店に対する考え方と利用状況 Attitudes Towards and Usage of Domestic Fast Food - China - July 2012
出版日: 2012年07月30日 ページ情報: 英文
概要

中国の国内系ファストフード店(粥・麺類などの伝統的ファストフードを販売・提供する店舗)は、中国国内のファストフード市場の87.84%を占め、外資系ファストフード店よりもはるかに大きなシェアを占めています。標準化やフランチャイズ展開、主要ブランドの多様化、製品開発などにより、今まで以上のチェーン店がこの市場に進出し、外資系店舗との競合を続けるものと思われます。一方、メニュー・サービス等の一貫性や品質の点で、国内系店舗は外資系店舗に立ち遅れています。

当レポートでは、中国における国内系ファストフードレストラン(DFFR、以下「国内系店舗」)の市場について分析し、現在の市場構造・動向や、外資系ファストフードレストラン(外資系店舗、以下「外資系店舗」)との競合状況、現在直面してる課題(健康面・安全面・品質面など)とその対処方法などを調査すると共に、消費者が国内系店舗に対して抱いている考え方や、実際の利用頻度などに関する調査データを取りまとめて、概略以下の内容でお届けいたします。

イントロダクション

エグゼクティブ・サマリー

利便性がファストフード店の利用を促進する

  • 問題点の概略
  • 近代化・都市化による、利便性への需要の増大
  • 利便性が国内系店舗に「ピーク時」での競争における優位性をもたらす
  • 立地:利便性の根幹
  • 国内系店舗は様々な方法で「サービスの迅速化」に励む
  • 標準化による利便性・品質の確保
  • 迅速な配達のためのオンライン受注の活用
  • 営業時間延長・ケータリングサービスによる利便性の向上
  • 朝食:利便性を求める顧客を誘引できる未開拓の機会
  • 分析結果

レジャー用ケータリング:国内系店舗の新たな開拓領域

  • 問題点の概略
  • レジャー向け外食の増加による、国内系店舗の巨大な市場機会の創出
  • 国内系店舗は外資系店舗よりも味覚で優位に立つが、雰囲気・サービスで立ち遅れる
  • レジャー向け外食のためのメニュー開発
  • 中国料理の概要
  • 地域的な風味の導入
  • 野菜・スナック・デザートの種類
  • 料理の融合(ヒュージョン)と拡張
  • サービスの革新によるアピール度の増大
  • 外資系店舗に対抗するための国内系店舗の店内環境の改善
  • 中国の料理文化の追及による高級化
  • 分析結果

安全性・健康面での懸念の増大が、より健康的な食事への需要を支える

  • 問題点の概略
  • 健康的な食品・飲料への需要の増大
  • 大手外資系店舗がより、健康的なイメージの創出により、国内系店舗に圧力を加える
  • 中国の料理文化の活用により、国内系店舗は「健康的な」立場を維持する
  • 現地調達・有機的生産:健康的で安全な食品の調達方法
  • 安全性・ラベル表記・効能表記による、消費者の安心感の促進
  • 子供向けの健康食品による、保護者の不安感の低減
  • 分析結果

消費者との関わりが、継続的な関心をもたらす

  • 問題点の概略
  • 国内系店舗:消費者との間に強固な関係性を築くのに失敗する
  • 外資系店舗:様々な接点を通じて、ブランドとの関係性を構築する
  • 販促活動とソーシャルメディアが、若年層消費者との関係構築で大きな役割を果たす
  • 競合的な価格設定が、低所得層の消費者との関係性を強める
  • 製品構成拡充による、ブランドのプレゼンスの拡大
  • 分析結果

外食の利用状況

消費者:ファストフード店での外食・テイクアウト利用頻度

消費者:ファストフード店での外食・テイクアウトを利用する時間帯

消費者:ファストフード店で食事する理由

消費者:ファストフード店で食事する人々

消費者:ファストフード店での1人当たり支出額

消費者:ファストフード店を選択する際に重要視する要素

消費者:過去12ヶ月間に利用したレストランの種類

消費者:過去12ヶ月間に利用した国内系店舗の軒数

消費者:国内系店舗で消費した食品・飲料の種類

消費者:国内系店舗と外資系店舗の特徴の比較

消費者:国内系店舗と外資系店舗の業績の比較

消費者:ファストフード店での支出額:前年度との比較

消費者:ファストフードに対する考え方

消費者:消費者がファストフード店に期待する追加的サービス

消費者:利用したレストランの軒数

目次

Abstract

“China's domestic fast food restaurants (DFFRs) is worth 87.84% of the overall fast food sector by value, far exceeding foreign fast food. Through standardisation and franchise, the diversification of major brands, and product innovation this market will continue to develop with the introduction of more Chinese fast food chains in competition with the foreign sector. The main challenge for DFFRs is the consistency and quality posed by foreign fast food." - Nelly Mao - Senior Analyst.

In this report we answer the key questions:

  • How can Domestic Fast Food Restaurants compete against FFFRs in delivering convenience?
  • How can DFFRs successfully promote leisure consumption?
  • How are DFFRs reacting to the growing need for healthy diets?
  • How can DFFR brands increase customer engagement and build their consumer base?

Chinese fast food restaurants are defined by menu and not by ownership, and are limited-service, limited-seating restaurants selling food for consumption on site, takeaway and home delivery from a restricted or set menu. They offer Chinese-style fast food from dishes with rice, noodles, dumplings, and others. Compared to western fast foods, not all Chinese fast foods are finished and packaged to order. Some are ready made or reprocessed when ordered. The foods are usually sold and delivered in an amount of time ranging from a few seconds to several minutes.

Market size is calculated for restaurants with annual turnover above the threshold, which according to the National Bureau of Statistics (NBS) is about RMB2 million per year. However, in reality the annual revenue per outlet varies in different provinces and locations. Therefore, the threshold used for the purposes of this report is RMB 0.5 million per outlet per year.

Two types of domestic fast-food restaurants (DFFRs) are discussed based on food offerings: rice-based fast food providers (eg J-Kungfu, UFF, East Dawning) that specialize in offering full meals with rice and usually a rich selection of options, and specialty food providers (eg Gill Wonton, Daniang Dumpling, New Asia Dabao), which focus on special food-items such as noodles and steamed buns. Nowadays more specialty food providers such as Yonghe King and Malan Ramen are providing rice with dishes as well, but lower variety options are available and their focus is still on special foods.

Methodology

For its China report series, Mintel is running online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000.

  • Our consumer research is based on a random sample of internet respondents from a panel recruited by QQSurvey China online research
  • In each wave, we survey four major tier 1 cities, i.e. Shanghai, Beijing, Guangzhou and Chengdu
  • For tier 2 and tier 3 cities, we rotate amongst a selection of cities based on size and economic development
  • The research is not representative of the population as a whole, and is not being analysed as such. Mintel applies a quota-sampling approach with quotas on age, sex, region, income and education in these cities
  • Our sample data can only be considered as indicative of urban consumers in those regions rather than representative of China as a whole
  • For category reports (e.g. chocolate confectionery), consumers will typically be asked about usage, frequency, location of purchase, consumption occasion, brand usage and a series of attitudinal statements about the category
  • Lifestyle reports cover a broader range of attitudinal and behavioural topics

Table of Contents

INTRODUCTION

  • Definition
  • Report structure
  • Abbreviations
  • Definitions

EXECUTIVE SUMMARY

  • The market
  • Figure 1: Value sales and outlets numbers of domestic fast food restaurants in China, 2007-12
  • The forecast
  • Figure 2: Forecast of domestic fast food, by value, 2007-17
  • Companies
  • Figure 3: Number of outlets of leading domestic fast food chains in China, 2009-11
  • Issues
  • Convenience drives fast food restaurant use
  • Figure 4: Important factors when selecting fast food restaurants, by frequency of eating at or having take-away from fast food restaurants, March 2012
  • Figure 5: Comparison of attributes between foreign and domestic fast food restaurants - ‘convenience', March 2012
  • Leisure catering represents new territory for DFFRs to explore
  • Figure 6: Important factors when selecting fast food restaurants, March 2012
  • Growing concern over safety and health underpin the demand for healthier dining
  • Figure 7: Attitudes towards fast food restaurants, March 2012
  • Figure 8: Comparison of attributes between foreign and domestic fast food restaurants, March 2012
  • Consumer engagement sustains interest
  • Figure 9: Repertoire of fast food restaurants visited in the past 12 months, March 2012

CONVENIENCE DRIVES FAST FOOD RESTAURANT USE

  • Issues at a glance
  • Modernity and urbanization are raising demand for convenience
  • Figure 10: Reasons for eating at fast food restaurants, March 2012
  • Figure 11: Important factors when selecting fast food restaurants, by frequency of eating at or having take-away from fast food restaurants, March 2012
  • Figure 12: Comparison of attributes between foreign and domestic fast food restaurants - ‘convenience', March 2012
  • Convenience enables DFFRs an advantage in ‘peak hour' competition
  • Figure 13: Time of eating at or having take-away from fast food restaurants, March 2012
  • Figure 14: Means of eating outside the home, March 2012
  • Location as a foundation for convenience
  • DFFRs strive for ‘speed of service' by different means
  • Figure 15: Attitudes towards fast food restaurants, March 2012
  • Standardisation to ensure both convenience and quality
  • Using online ordering for fast delivery
  • Figure 16: Means of eating outside the home, by age, March 2012
  • Longer trading hours and catering occasions bring more convenience
  • Breakfast an untapped opportunity to draw convenience consumers
  • Figure 17: Time of eating at or having take-away from fast food restaurants, March 2012
  • What does it mean?

LEISURE CATERING REPRESENTS A NEW TERRITORY FOR DFFRS TO EXPLORE

  • Issues at a glance
  • Increasing dining-out for leisure creates ample opportunity for DFFRs
  • Figure 18: Types of restaurants eaten in/ordered to take-away from in the last 12 months, March 2012
  • Figure 19: Reasons for eating at fast food restaurants, March 2012
  • DFFRs edge ahead of FFFRs in taste, but lag behind in ambience and service
  • Figure 20: Important factors when selecting fast food restaurants, March 2012
  • Menu development for leisure dining
  • Figure 21: Additional services/offerings expected of from foreign or Chinese fast food restaurants, March 2012
  • An overview of Chinese foods
  • Figure 22: Most popular food and drink consumed in domestic fast food restaurants, by demographics, March 2012
  • Figure 23: Most popular foods and drinks consumed in domestic fast food restaurants, by demographics, March 2012 (continued)
  • Introduction and innovation of regional flavours
  • Variety in beverages, snacks and desserts
  • Figure 24: Food and drinks consumed in foreign fast food restaurants, by reasons for eating at fast food restaurants, March 2012
  • Fusion and extension
  • Serving innovation adds appeal
  • Improving DFFR ambience to compete with FFFRs
  • Figure 25: Additional services/offerings expected of from foreign or Chinese fast food restaurants, March 2012
  • Premiumisation by exploring Chinese culinary culture
  • What does it mean?

GROWING CONCERN FOR SAFETY AND HEALTH UNDERPINS THE DEMAND FOR HEALTHIER DINING

  • Issues at a glance
  • Growing demand for healthy foods and beverages
  • Figure 26: Attitudes toward food and drink, March 2012
  • Figure 27: Attitudes towards fast food restaurants, March 2012
  • Figure 28: Attitudes toward food and drink, March 2012
  • Figure 29: Important factors when selecting fast food restaurants, March 2012
  • Leading FFFRs putting pressure on DFFRs by projecting a healthier image
  • Figure 30: Likelihood to use packaging information, March 2012
  • DFFRs can entrench the ‘health' position by exploring Chinese culinary culture
  • Figure 31: Comparison of attributes between foreign and domestic fast food restaurants, March 2012
  • Local sourcing and organic production offer a means to healthy and safe food sources
  • Figure 32: Additional services expected from foreign or Chinese fast food restaurants, March 2012
  • Security labels and claims bolster consumer confidence in safety
  • Children's healthy meals reduce parental concerns
  • Figure 33: Frequency of eating at or having take-away from fast food restaurants, by children in household
  • What does it mean?

CONSUMER ENGAGEMENT ENABLES SUSTAINED INTEREST

  • Issues at a glance
  • DFFRs fail to build extensive consumer engagement
  • Figure 34: Repertoire of fast food restaurants visited in the past 12 months, March 2012
  • FFFRs are building brand connections from various touch points
  • Figure 35: Repertoire of domestic fast food restaurants visited in the past 12 months, by domestic fast food restaurants visited in the past 12 months, March 2012
  • Promotions and social media play a role in connecting with younger consumers
  • Figure 36: Frequency of eating at or having take-away from fast food restaurants, March 2012
  • Figure 37: Attitudes and reasons for eating at fast food restaurants, March 2012
  • Figure 38: Most popular additional services expected of from foreign or Chinese fast food restaurants, March 2012
  • Figure 39: Attitudes towards fast food restaurants, March 2012
  • Competitive price points will engage low-income consumers
  • Figure 40: Frequency of eating at or having take-away from fast food restaurants, March 2012
  • Figure 41: Spending per head when eating at fast food restaurants, March 2012
  • Increasing brand presence by product extension
  • What does it mean?

HOW MEALS ARE EATEN OUTSIDE THE HOME

  • Figure 42: How meals are eaten outside the home, March 2012
  • Figure 43: How meals are eaten outside the home, by demographics, March 2012

CONSUMER - FREQUENCY OF EATING OR HAVING A TAKEAWAY AT A FAST FOOD RESTAURANT

  • Figure 44: Frequency of eating or having a takeaway at a fast food restaurant, March 2012
  • Figure 45: Most popular frequency of eating or having a takeaway at a fast food restaurant, by demographics, March 2012
  • Figure 46: Next most popular frequency of eating or having a takeaway at a fast food restaurant, by demographics, March 2012

CONSUMER - TIME OF DAY WHEN CONSUMERS EAT OR HAVE A TAKEAWAY AT A FAST FOOD RESTAURANT

  • Figure 47: Time of day when consumers eat or have a takeaway at a fast food restaurant, March 2012
  • Figure 48: Domestic fast food restaurants visited in the past 12 months, by most popular time of eating or having a takeaway, March 2012
  • Figure 49: Domestic fast food restaurants visited in the past 12 months, by next most popular time of eating or having a takeaway, March 2012
  • Figure 50: Domestic fast food restaurants visited in the past 12 months, by most popular time of eating or having a takeaway, by demographics, March 2012
  • Figure 51: Domestic fast food restaurants visited in the past 12 months, by next most popular time of eating or having a takeaway, by demographics, March 2012

CONSUMER - REASONS FOR EATING AT FAST FOOD RESTAURANTS

  • Figure 52: Reasons for eating at fast food restaurants, March 2012
  • Figure 53: Most popular reasons for eating at fast food restaurants, by demographics, March 2012
  • Figure 54: Next most popular reasons for eating at fast food restaurants, by demographics, March 2012
  • Figure 55: Other reasons for eating at fast food restaurants, by demographics, March 2012

CONSUMER - PERSONS TO EAT WITH AT FAST FOOD RESTAURANTS

  • Figure 56: Persons to eat with at fast food restaurants, March 2012
  • Figure 57: Most popular persons to eat with at fast food restaurants, by demographics, March 2012
  • Figure 58: Next most popular persons to eat with at fast food restaurants, by demographics, March 2012
  • Figure 59: Spending per head at fast food restaurants, by persons to eat with, March 2012
  • Figure 60: Spending per head at fast food restaurants, by next most popular persons to eat with, March 2012
  • Figure 61: Important factors when selecting fast food restaurants, by most popular persons to eat with, March 2012
  • Figure 62: Important factors when selecting fast food restaurants, by next most popular persons to eat with, March 2012
  • Figure 63: Types of restaurants eaten in/ordered takeaway from in the last 12 months, by most popular person eaten with, March 2012
  • Figure 64: Types of restaurants eaten in/ordered takeaway from in the last 12 months, by next most popular person eaten with, March 2012
  • Figure 65: Domestic fast food restaurants visited in the past 12 months, by most popular person eaten with, March 2012
  • Figure 66: Domestic fast food restaurants visited in the past 12 months, by next most popular person eaten with, March 2012

CONSUMER - SPENDING PER HEAD AT FAST FOOD RESTAURANTS

  • Figure 67: Spending per head at fast food restaurants, March 2012
  • Figure 68: Most popular spending per head at fast food restaurants, by demographics, March 2012
  • Figure 69: Next most popular spending per head at fast food restaurants, by demographics, March 2012

CONSUMER - IMPORTANT FACTORS WHEN SELECTING FAST FOOD RESTAURANTS

  • Figure 70: Important factors when selecting fast food restaurants, March 2012
  • Figure 71: Most popular important factors when selecting fast food restaurants (rank 1), by demographics, March 2012
  • Figure 72: Next most popular important factors when selecting fast food restaurants (rank 1), by demographics, March 2012
  • Figure 73: Most popular important factors when selecting fast food restaurants (rank 2), by demographics, March 2012
  • Figure 74: Next most popular important factors when selecting fast food restaurants (rank 2), by demographics, March 2012
  • Figure 75: Most popular important factors when selecting fast food restaurants, by demographics (rank 3), March 2012
  • Figure 76: Next most popular important factors when selecting fast food restaurants (rank 3), by demographics, March 2012

CONSUMER - TYPES OF RESTAURANTS EATEN IN/ORDERED TAKEAWAY FROM IN THE LAST 12 MONTHS

  • Figure 77: Types of restaurants eaten in/ordered takeaway from in the last 12 months, March 2012
  • Figure 78: Types of restaurants eaten in/ordered takeaway from in the last 12 months, by most popular time of eating/having takeaway, March 2012
  • Figure 79: Types of restaurants eaten in/ordered takeaway from in the last 12 months, by next most popular time of eating/having takeaway, March 2012
  • Figure 80: Most popular types of restaurants eaten in/ordered takeaway from in the last 12 months, by demographics, March 2012
  • Figure 81: Next most popular types of restaurants eaten in/ordered takeaway from in the last 12 months, by demographics, March 2012
  • Figure 82: types of restaurants eaten in/ordered takeaway from in the last 12 months, by demographics, March 2012

CONSUMER - DOMESTIC FAST FOOD RESTAURANTS VISITED IN THE PAST 12 MONTHS

  • Figure 83: Domestic fast food restaurants visited in the past 12 months, March 2012
  • Figure 84: Most popular domestic fast food restaurants visited in the past 12 months, by demographics, March 2012
  • Figure 85: Next most popular domestic fast food restaurants visited in the past 12 months, by demographics, March 2012
  • Figure 86: Other domestic fast food restaurants visited in the past 12 months, by demographics, March 2012

CONSUMER - TYPE OF FOOD AND DRINK CONSUMED IN DOMESTIC FAST FOOD RESTAURANTS

  • Figure 87: Foods and drinks consumed in domestic fast food restaurants, March 2012
  • Figure 88: Most popular food and drink consumed in domestic fast food restaurants (main dishes), by demographics, March 2012
  • Figure 89: Next most popular food and drink consumed in domestic fast food restaurants (main dishes), by demographics, March 2012
  • Figure 90: Other food and drink consumed in domestic fast food restaurants (main dishes), by demographics, March 2012
  • Figure 91: Foods and drinks consumed in domestic fast food restaurants (drinks), by demographics, March 2012

CONSUMER - ATTRIBUTES OF FOREIGN FAST FOOD VERSUS DOMESTIC FAST FOOD

  • Figure 92: Attributes of foreign fast food versus domestic fast food, March 2012
  • Figure 93: Attributes of foreign fast food versus domestic fast food (taste of food), by demographics, March 2012
  • Figure 94: Attributes of foreign fast food versus domestic fast food (speed of service), by demographics, March 2012
  • Figure 95: Attributes of foreign fast food versus domestic fast food (price), by demographics, March 2012
  • Figure 96: Attributes of foreign fast food versus domestic fast food (food quality), by demographics, March 2012
  • Figure 97: Attributes of foreign fast food versus domestic fast food (order delivery service), by demographics, March 2012
  • Figure 98: Attributes of foreign fast food versus domestic fast food (friendliness of service staff), by demographics, March 2012
  • Figure 99: Attributes of foreign fast food versus domestic fast food (hygiene standards), by demographics, March 2012
  • Figure 100: Attributes of foreign fast food versus domestic fast food (ambience), by demographics, March 2012
  • Figure 101: Attributes of foreign fast food versus domestic fast food (location of restaurant), by demographics, March 2012
  • Figure 102: Attributes of foreign fast food versus domestic fast food (variety of choices on the menu), by demographics, March 2012
  • Figure 103: Attributes of foreign fast food versus domestic fast food (promotional activities), by demographics, March 2012
  • Figure 104: Attributes of foreign fast food versus domestic fast food (drive-through service), by demographics, March 2012
  • Figure 105: Attributes of foreign fast food versus domestic fast food (balanced diet and nutritional value), by demographics, March 2012

CONSUMER - PERFORMANCE OF FOREIGN FAST FOOD VERSUS DOMESTIC FAST FOOD RESTAURANTS

  • Figure 106: Performance of foreign fast food versus domestic fast food f restaurants, March 2012
  • Figure 107: Performance of foreign fast food versus domestic fast food f restaurants, by demographics, March 2012

CONSUMER - SPEND ON FAST FOOD COMPARED TO LAST YEAR

  • Figure 108: Comparison of consumption vs. last year, March 2012
  • Figure 109: Comparison of consumption vs. last year, by demographics, March 2012

CONSUMER - ATTITUDES TOWARDS FAST FOOD

  • Figure 110: Attitudes towards fast food, March 2012
  • Figure 111: Attitudes towards fast food by most popular types of restaurants eaten in/ordered a takeaway from in the last 12 months, March 2012
  • Figure 112: Attitudes towards fast food, by next most popular types of restaurants eaten in /ordered a takeaway from in the last 12 months, March 2012
  • Figure 113: Attitudes towards fast food, by other types of restaurants eaten in/ordered a takeaway from in the last 12 months, March 2012
  • Figure 114: Agreement with the statements ‘I generally think fast food is an unhealthy food alternative' and ‘I am willing to try new fast food products', by demographics, March 2012
  • Figure 115: Agreement with the statements ‘I am concerned about the quality of food produced in fast food restaurants' and ‘Whenever i go to fast food restaurants, i care more about the speed of service than the taste of food', by demographics, March 2012
  • Figure 116: Agreement with the statements ‘I would like to see more vegetarian fast food options on the menu' and ‘I tend to order low calorie fast food options', by demographics, March 2012
  • Figure 117: Agreement with the statements ‘I prefer to choose food with healthier ingredients' and ‘I order food from fast food restaurants through their websites', by demographics, March 2012
  • Figure 118: Agreement with the statements ‘I am interested in connecting to my favourite restaurants through social networking sites' and ‘I regularly use Wi-Fi internet connections at fast food restaurants', by demographics, March 2012
  • Figure 119: Agreement with the statements ‘I am interested in seeing fast food options with local flavour on menus' and ‘I am interested in limited time offers/specials', by demographics, March 2012
  • Figure 120: Agreement with the statements ‘I regularly use coupons when dining at fast food restaurants' and ‘I buy lunch box food in convenience stores more often than going to a fast food restaurant', by demographics, March 2012

CONSUMER - ADDITIONAL SERVICES CONSUMERS WOULD LIKE TO SEE AT FAST FOOD RESTAURANTS

  • Figure 121: Additional services consumers would like to see at fast food restaurants, March 2012
  • Figure 122: Additional services consumers would like to see at fast food restaurants (rank 1), March 2012
  • Figure 123: Next most popular Additional services consumers would like to see at fast food restaurants (rank 1), March 2012
  • Figure 124: Additional services consumers would like to see at fast food restaurants (rank 2), March 2012
  • Figure 125: Next most popular additional services consumers would like to see at fast food restaurants (rank 2), March 2012
  • Figure 126: Additional services consumers would like to see at fast food restaurants (rank 3), March 2012
  • Figure 127: Next most popular additional services consumers would like to see at fast food restaurants (rank 3), March 2012

CONSUMER - NUMBER OF RESTAURANTS EATEN IN/ORDERED TAKEAWAY FROM

  • Figure 128: Number of restaurants eaten in/ordered takeaway from in the last 12 months, March 2012
  • Figure 129: Number of restaurants eaten in/ordered takeaway from in the last 12 months, by types of restaurants eaten in/ordered takeaway from, March 2012
  • Figure 130: Number of domestic fast food restaurants visited in the past 12 months, March 2012
  • Figure 131: Number of domestic fast food restaurants visited in the past 12 months, by type of domestic fast food restaurants visited in the past 12 months, March 2012
  • Figure 132: Number of restaurants eaten in/ordered takeaway from in the last 12 months, by demographics, March 2012
  • Figure 133: Number of domestic fast food restaurants visited in the past 12 months, by demographics, March 2012
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