市場調査レポート

中国の衣料品小売市場

Clothing Retailing - China - December 2012

発行 Mintel China 商品コード 259111
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=102.12円で換算しております。
Back to Top
中国の衣料品小売市場 Clothing Retailing - China - December 2012
出版日: 2012年12月31日 ページ情報: 英文
概要

当レポートでは、中国の衣料品小売市場の現状と見通しについて調査分析し、中国の消費者による衣料品の購入頻度・購入内容などの動向、所得・居住地域・衣料品の区分などによる消費者の購買行動の違いと特徴、衣料品小売業者の参入動向、オンラインショッピングの動向などをまとめ、概略以下の構成でお届けいたします。

イントロダクション

エグゼクティブサマリー

所得層によって大きな違いを示す衣料品小売市場の成長

  • 主要課題
  • 中・低所得者層による支出の拡大
  • 中流階級のレジャー支出の一部としてのファッション
  • もっとも頻繁に衣料品を購入する中流階級消費者
  • この意味するところとは?

衣料品市場における各種動向:消費者区分別

  • 主要課題
  • 都市部の消費者の購入するもの・購入する場所
  • 中国の男性用衣料品市場で購入する人・購入するもの
  • 中国の女性用衣料品市場で購入する人・購入するもの
  • 出生率の低下にもかかわらず、子供向け衣料品は力強い成長
  • 下着の売上の成長
  • この意味するところとは?

地域別の衣料品購入動向

  • 主要課題
  • アパレル支出の地域による大きな格差
  • 大都市
  • 急成長する地域
  • ゆっくりと成長する地域
  • 所得を増やす農村部の消費者
  • 衣料品のショッピングにおける店舗タイプの地域的違い
  • 衣料品部門における購入の地域による違い
  • 消費者のショッピング習慣の地域による違い
  • 店舗の選択の地域による違い
  • 女性用衣料品ブランドの購入の地域による違い
  • 男性用衣料品ブランドの購入の地域による違い
  • ユニセックスウェアブランドの購入の地域による違い
  • 子供服ブランドの購入の地域による違い
  • 下着ブランドの購入の地域による違い
  • この意味するところとは?

ファッションの変化

  • 主要課題
  • 衣料品への消費者支出の拡大
  • ブランドストアと拮抗するデパートメントストア
  • 大手上場企業の成長の鈍化
  • 中価格帯市場とファストファッションの台頭
  • 中国の中価格帯ファッションブランドの参入の第一波
  • 中国の中価格帯ファッションブランドの参入の第二波
  • 中価格帯ユニセックス衣料品ブランド間の競合の激化
  • 新しい中価格帯ブランドの中国への参入
  • 独立系ローカルブランドの台頭
  • 衣料品小売業者の領域にますます侵入するスーパーマーケット
  • ランクアップする購買客の意識
  • ランクアップする中流階級を歓迎するハイエンドブランド
  • ストリート市場の力の重要性
  • この意味するところとは?

スポーツウェア・アウトドアウェア

  • 主要課題
  • オリンピックによる過負荷に苦しむスポーツウェア市場
  • スポーツウェア小売業者:市場の軟化による様々な命運
  • スポーツウェアストアのネットワークの拡大
  • スポーツウェアブランドの購入の男女差
  • スポーツウェアブランドの購入の地域による違い
  • スイムウェア:小規模だが成長している
  • 主流のスポーツウェア市場に挑むアウトドアウェア
  • この意味するところとは?

アパレルがリードする中国のオンライン小売の発展

  • 主要課題
  • 中国のアパレル市場を再構築するオンライン小売
  • 熾烈な市場で先頭に立つタバコ
  • 量より質への移行の必要性
  • オンラインによる衣料品購買客の人口構成
  • オンラインによる衣料品購入の地域による違い
  • オンライン小売:物流上の大きな問題に直面している
  • ブランド・消費者間の密なオンラインコミュニケーション
  • 高級品ブランドオンライン
  • この意味するところとは?

市場の将来

付録

目次

“China's clothing retail industry continues to enjoy strong growth, in large part thanks to continued growth in average personal incomes, but also remains highly competitive, with leading retailers having to work hard to sustain interest from increasingly fickle and sophisticated Chinese consumers.”

“Just as the industry remains highly fragmented, so China's consumers are becoming increasingly individualistic, demanding products that better suit their personal needs. Those needs vary greatly among the population, be it due to their age, gender, income background or location, and retailers need to better understand the rapidly changing needs of their core target markets if they are to maintain relevance to their customers.” - Matthew Crabbe - Asia-Pacific Research Director.

In this report we answer the key questions:

  • How are continued strong per capita income growth rates helping to drive up sales of clothing among different segments of the consumer population in China?
  • What are the main consumer segments in the market, and how are their shopping habits shaping the development of different sectors in the market?
  • Which sectors of the market are growing fastest and what is driving that growth?
  • How are regional market differences manifesting themselves in terms of growth in the market for the key market sectors?
  • With continued average income growth, how are consumers of all income levels trading up to buying more expensive, better-quality clothing products?
  • Why has the sportswear sector in China been showing weakening sales, and which sectors are competing with sportswear for the attentions of Chinese shoppers?
  • How is the massive growth in the online retail clothing market shaping competition in the wider clothing retail industry, and what trends are emerging as competition heats up?

Table of Contents

INTRODUCTION

  • Definition
  • Provinces of China

EXECUTIVE SUMMARY

  • The market
  • Figure 1: Retail clothing market value, by broad sector, 2007-12
  • The forecast
  • Figure 2: Forecast retail clothing market value, 2007-17
  • The companies
  • Figure 3: Market shares of China's leading clothing retailers, 2009-11
  • The consumer
  • Figure 4: Consumer segmentation among clothes buying consumers surveyed, October 2012
  • The issues
  • Clothing retail market growth shows significant differences by income group
  • Figure 5: Growth in urban per household clothing expenditure (RMB per capita), by income group, 2007-12
  • Differing trends in clothing markets by consumer segment
  • Figure 6: Proportion of consumers shopping for clothing once or twice a month, by sales channel, October 2012
  • Regional clothing consumption trends
  • Figure 7: Frequency of shopping for clothing once or twice a month, by sales channel, by city, October 2012
  • Trading up the fashion ladder
  • Figure 8: Growth of average spend per item for clothing (RMB/piece) among urban consumers, by income group, 2006-11
  • Sportswear and outdoor wear
  • Figure 9: Leading sportswear retailers' market shares in sportswear in China, 2008-11
  • Apparel leads China's online retail revolution
  • Figure 10: Growth comparison of China's total e-commerce and online apparel markets, 2008-12
  • What we think

CLOTHING RETAIL MARKET GROWTH SHOWS SIGNIFICANT DIFFERENCES BY INCOME GROUP

  • Key issues
  • Middle and lower income spending growth accelerating
  • Figure 11: Growth in total urban consumer expenditure per capita (RMB per capita), by broad segment, 2007-12
  • Figure 12: % breakdown of total urban consumer expenditure, by broad segment, 2007-12
  • Figure 13: Urban household per capita apparel expenditure, by income group, 2007-12
  • Figure 14: Growth in urban household per capita apparel expenditure (RMB per capita), by income group, 2007-12
  • Figure 15: Urban household per capita clothing expenditure, by income group, 2007-12
  • Figure 16: Growth in urban household per capita clothing expenditure (RMB per capita), by income group, 2007-12
  • Figure 17: Urban per household clothing expenditure, by income group, 2007-12
  • Figure 18: Growth in urban per household clothing expenditure (RMB per household), by income group, 2007-12
  • Figure 19: Growth in urban per household average income (RMB per household) , by income group, 2007-12
  • Figure 20: The size of the Chinese middle class and their contribution to urban household clothing spending, 2007-12
  • Fashion as a part of middle class leisure spending
  • Figure 21: What middle class Chinese consumers spend their extra cash on, April 2012
  • Figure 22: Proportion of middle class Chinese consumers spending their extra cash on jewellery, clothing or personal items, by gender and age group, April 2012
  • Figure 23: Middle class consumer proportion of spending on last holiday, by type of spending, April 2012
  • Middle class consumers are buying clothes most frequently
  • Figure 24: shopping at clothing outlets once or twice a month, by type of outlet and consumer personal income group, October 2012
  • Figure 25: Types of clothing products bought in the past 12 months, by consumer personal income group, October 2012
  • Figure 26: Reasons for buying clothing, by consumer personal income group, October 2012
  • Figure 27: Factors influencing consumers' clothing store choice, by consumer personal income group, October 2012
  • Figure 28: Consumer attitudes towards buying clothing, by consumer personal income group, October 2012
  • What does it mean?

DIFFERING TRENDS IN CLOTHING MARKETS BY CONSUMER SEGMENT

  • Key issues
  • What are urban consumers buying most of and where?
  • Figure 29: Frequency of shopping for clothing, by sales channel, October 2012
  • Figure 30: Number clothing items bought per capita by urban consumers, by broad type of clothing and income group, 2007-12
  • Figure 31: Growth in number of clothing items bought per capita by urban consumers, by broad type and income group, 2007-12
  • Figure 32: Retail clothing market value, by broad sector, 2007-12
  • Who's buying what in China's menswear market?
  • Figure 33: Types of men's clothing products bought in the past 12 months, by age group and gender, October 2012
  • Figure 34: Types of men's clothing products bought in the past 12 months, by consumer personal income group, October 2012
  • Figure 35: menswear shops shopped at for clothing in the past 12 months, by brand, by gender, age group and personal income, October 2012
  • Who's buying what in China's womenswear market?
  • Figure 36: Types of women's clothing products bought in the past 12 months, by age group and gender, October 2012
  • Figure 37: Types of women's clothing products bought in the past 12 months, by personal income group, October 2012
  • Figure 38: Branded womenswear shops shopped at in the past 12 months, by brand, by gender, age group and personal income, October 2012
  • Strong growth in children's clothing, despite the declining birth rate
  • Figure 39: Birth rate within China's population, 1992-2011
  • Figure 40: Growth in number of clothing items bought per capita by urban consumers, by sector, 2007-12
  • Figure 41: Growth of China's retail clothing market value, by broad sector, 2007-12
  • Figure 42: childrenswear shops shopped at in the past 12 months, by brand, October 2012
  • Figure 43: Branded children's clothing bought, July 2012
  • Figure 44: Attitudes towards child's clothing, July 2012
  • Figure 45: Profile of branded childrenswear shoppers, by gender, age group and income group, October 2012
  • Underwear growth spurred by higher value sales
  • Figure 46: Retail market value for underwear in China, by segment, 2008-12
  • Figure 47: China lingerie company market share, by value (RMB bn), 2008-11
  • Figure 48: underwear shops shopped at in the past 12 months, by brand, October 2012
  • Figure 49: Leading six branded underwear shops shopped at, by brand and by city, October 2012
  • Figure 50: Profile of branded underwear shoppers, by gender, age group and income group, October 2012
  • What does it mean?

REGIONAL CLOTHING PURCHASE TRENDS

  • Key issues
  • Strong regional variations in apparel spending
  • Figure 51: Growth of urban households' per capita clothing spending (RMB per capita), by province, 2007-12
  • The big municipalities
  • Figure 52: Growth of urban households' per capita clothing spending and total per capita retail sales, by municipalities, 2007-12
  • The strong growth provinces
  • Figure 53: Per capita retail spending growth, by city in the leading five provinces above the national cities' average for urban per capita clothing spending growth analysed, , 2007-12
  • Figure 54: per capita retail spending growth in the next six leading provinces above the national cities average for urban per capita clothing spending growth analysed, by city, 2007-12
  • Figure 55: The next five leading provinces above the national cities average for urban per capita clothing spending growth analysed, by per capita retail spending growth, by city, 2007-12
  • The slower growth provinces also have strong growth hotspots
  • Figure 56: per capita retail spending growth in the seven provinces below the national cities average for urban per capita clothing spending growth analysed, by city, 2007-12
  • Let's not forget the mass ranks of aspiring, and increasingly well-paid rural consumers!
  • Figure 57: Rural households, population total and per capita clothing spending, 2006-11
  • Figure 58: Rural per capita spending on clothing, by income group, 2006-11
  • Figure 59: Growth of rural per capita spending on clothing, by income group, 2006-11
  • Regional significance of store types in clothes shopping
  • Figure 60: Frequency of clothing shopping once or twice a month, by sales channel, by city, October 2012
  • Differences in regional clothing sector purchasing
  • Figure 61: Types of clothing products bought in the past 12 months, by city, October 2012
  • Differences in regional consumer shopping habits
  • Figure 62: Reasons for buying clothing, by city, October 2012
  • Differences in regional store choice
  • Figure 63: Factors influencing consumers' clothing store choice, by city, October 2012
  • Differences in regional womenswear brand buying
  • Figure 64: womenswear clothing shops shopped at in the past 12 months, by brand, by city, October 2012
  • Differences in regional menswear brand buying
  • Figure 65: menswear clothing shops shopped at, by brand, by city, October 2012
  • Differences in regional unisex wear brand buying
  • Figure 66: unisex clothing shops shopped at, by brand, by city, October 2012
  • Differences in regional childrenswear brand buying
  • Figure 67: childrenswear shops shopped at, by brand, by city, October 2012
  • Differences in regional underwear brand buying
  • Figure 68: underwear shops shopped at, by brand, by city, October 2012
  • What does it mean?

TRADING UP THE FASHION LADDER

  • Key issues
  • Consumers spending more on clothing items as they trade up
  • Figure 69: Average spend per item for clothing among urban consumers, by income group, 2006-11
  • Figure 70: Growth of average spend per item (RMB/item) for clothing among urban consumers, by income group, 2006-11
  • Department stores remain competitive against brand stores
  • Figure 71: Share of department stores within the apparel retail market, 2008-12
  • Figure 72: Value of public listed fashion retailers within the apparel retail market, 2008-12
  • The big listed companies seeing slower growth
  • Figure 73: Share of public listed and independent fashion retailers within the apparel retail market, 2008-12
  • Figure 74: Annual retail and manufacturer price inflation on clothing products, 2006-H1 2012
  • Figure 75: The value of the ex-factory and retail markets for apparel in China, 2010 and 2011
  • The rise of the middle market and “fast fashion”
  • Wave one of China's mid-market fashion brand entrants
  • Wave two of China's mid-market fashion brand entrants
  • Competition is strong between the mid-market, unisex clothing brands
  • Figure 76: unisex clothing shops shopped at in the past 12 months, by brand, October 2012
  • Figure 77: unisex clothing shops shopped at, by, by brand, by gender and age group, October 2012
  • More new mid-market brands keep coming to China
  • Figure 78: Leading fashion brand store chains' store numbers, 2007-11
  • Figure 79: Change in Leading* clothing brands' collective share of sector, 2010-11
  • The rise of independent local brands
  • Supermarkets increasingly tread on clothing retailers' toes
  • Figure 80: Frequency of clothes shopping at supermarkets/hypermarkets, by gender, age group and personal income group October 2012
  • Figure 81: Non-food products bought at grocery shopping outlets in the past six months, April 2012
  • Attitudes of the trading up shoppers
  • Figure 82: Consumer attitudes towards buying clothing, October 2012
  • High-end brands ready to greet the trading up middle class
  • Don't underestimate the power of the street markets
  • Figure 83: Frequency of clothes shopping at street markets, by gender, age group and personal income group October 2012
  • What does it mean?

SPORTSWEAR AND OUTDOOR WEAR

  • Key issues
  • Sportswear market suffered from Olympics overload
  • Figure 84: Total sportswear market annual percentage growth, 2007-12
  • Figure 85: Total sportswear market's share of total apparel sales, 2008-12
  • Figure 86: Sports apparel market, by key sector, 2008-12
  • Sportswear retailers face mixed fortunes as market weakens
  • Figure 87: Leading sportswear retailers' China revenues, 2008-H1 2012
  • Figure 88: Leading sportswear retailers' China revenue growth, 2008-11 and H1 2011-H1 2012
  • Figure 89: Leading sportswear retailers' market shares in sportswear in China, 2008-11
  • Sportswear store network expansion grows apace
  • Figure 90: Leading sportswear retailers' sportswear outlets in China, 2008-11
  • Figure 91: Annual growth of leading sportswear retailers' sportswear outlets in China, 2009-11
  • Gender differences in sportswear brand purchasing
  • Figure 92: sportswear shops shopped at in the past 12 months by male shoppers, by brand, by age group, October 2012
  • Figure 93: sportswear shops shopped at, by female shoppers, by brand, by age group, October 2012
  • Figure 94: Sportswear brands bought for child, July 2012
  • Differences in regional sportswear brand buying
  • Figure 95: sportswear shops shopped at, by brand, by city, October 2012
  • Swimwear a small but growing segment
  • Figure 96: Purchasing of Swimwear in the past 12 months, by gender, age group and personal income group, October 2012
  • Outdoor wear challenges the mainstream sportswear market
  • Figure 97: Total estimated retail outdoor pursuits market value in China, 2005-12
  • What does it mean?

APPAREL LEADS CHINA'S ONLINE RETAIL REVOLUTION

  • Key issues
  • Online retailing is re-inventing the China apparel market
  • Figure 98: Total number of Chinese internet users, online purchasers and online apparel purchasers, 2008-12
  • Figure 99: China's total online retail and online apparel markets, 2008-12
  • Figure 100: Growth comparison of China's total e-commerce and online apparel markets, 2008-12
  • Figure 101: Online apparel retailing as a proportion of total China apparel market value, 2008-12
  • Figure 102: Half-yearly data on internet access in China, by access device, December 2009-June 2012
  • Figure 103: Middle class Chinese consumer online shopping, by product/service sector, April 2012
  • Taobao leads the pack in a cut-throat market
  • Figure 104: Leading e-commerce sites, ranked by number of users, 2011
  • Figure 105: Leading apparel e-commerce sites, ranked by number of users, 2011
  • Figure 106: Major reasons for online purchasers to choose online apparel retail sites, December 2011
  • Figure 107: Vipshop IPO prospectus financial results, 2009-11
  • The need to move from quantity to quality sales
  • Figure 108: Per capita average total and apparel online spending compared, 2008-12
  • Figure 109: Percentage breakdown of online apparel purchasers by annual apparel spending level, 2011
  • The demographics of online clothing shoppers
  • Figure 110: Frequency of shopping for clothing online, by gender, age group and personal income group, October 2012
  • Differences in regional online clothes buying
  • Figure 111: Shoppers that used online-only clothing retailers, by frequency, by city, October 2012
  • Figure 112: Shoppers that used online-only clothing retailers, by brand, by city, October 2012
  • Online retailing still faces huge logistical bottleneck problems
  • Closer online communication between brands and consumers
  • A word on luxury brands online - what's the point?
  • What does it mean?

THE FUTURE OF THE MARKET

  • Figure 113: Forecast retail clothing market value, 2007-17

APPENDIX - FREQUENCY OF SHOPPING FOR CLOTHING

  • Figure 114: Frequency of shopping for clothing by sales channel, October 2012
  • Figure 115: Frequency of shopping for clothing at ladies' clothing specialists, by demographics, October 2012
  • Figure 116: Frequency of shopping for clothing at men's clothing specialist, by demographics, October 2012
  • Figure 117: Frequency of shopping for clothing at unisex clothing specialists, by demographics, October 2012
  • Figure 118: Frequency of shopping for clothing at sports/leisure specialists, by demographics, October 2012
  • Figure 119: Frequency of shopping for clothing at department stores, by demographics, October 2012
  • Figure 120: Frequency of shopping for clothing at supermarkets/hypermarkets, by demographics, October 2012
  • Figure 121: Frequency of shopping for clothing at underwear stores, by demographics, October 2012
  • Figure 122: Frequency of shopping for clothing at childrenswear specialists, by demographics, October 2012
  • Figure 123: Frequency of shopping for clothing at boutiques/‘streets', by demographics, October 2012
  • Figure 124: Frequency of shopping for clothing at discount outlets, by demographics, October 2012
  • Figure 125: Frequency of shopping for clothing at bazaars/street markets, by demographics, October 2012
  • Figure 126: Frequency of shopping for clothing through mail order and TV shopping, by demographics, October 2012
  • Figure 127: Frequency of shopping for clothing at tailors, by demographics, October 2012
  • Figure 128: Frequency of shopping online for clothing, by demographics, October 2012
  • Figure 129: Frequency of shopping for clothing at other sales channels, by demographics, October 2012

APPENDIX - TYPES OF CLOTHING PRODUCTS BOUGHT IN THE PAST 12 MONTHS

  • Figure 130: Types of clothing products bought in the past 12 months, October 2012
  • Figure 131: Most popular types of clothing products bought in the past 12 months, by demographics, October 2012
  • Figure 132: Next most popular types of clothing products bought in the past 12 months, by demographics, October 2012
  • Figure 133: Other types of clothing products bought in the past 12 months, by demographics, October 2012

APPENDIX - REASONS FOR BUYING CLOTHING

  • Figure 134: Reasons for buying clothing, October 2012
  • Figure 135: Most popular reasons for buying clothing, by demographics, October 2012
  • Figure 136: Next most popular reasons for buying clothing, by demographics, October 2012

APPENDIX - BRANDED SPORTSWEAR SHOPPERS BY BRAND

  • Figure 137: Branded sportswear shops shopped at, by brand, October 2012
  • Figure 138: Most popular branded sportswear shops shopped at, by brand, by demographics, October 2012
  • Figure 139: Next most popular branded sportswear shops shopped at, by brand, by demographics, October 2012

APPENDIX - BRANDED UNISEX WEAR SHOPPERS BY BRAND

  • Figure 140: Branded unisex wear shops shopped at, by brand, October 2012
  • Figure 141: Most popular branded unisex wear shops shopped at, by brand, by demographics, October 2012
  • Figure 142: Next most popular branded unisex wear shops shopped at, by brand, by demographics, October 2012
  • Figure 143: Other branded unisex wear shops shopped at, by brand, by demographics, October 2012

APPENDIX - BRANDED MENSWEAR SHOPPERS BY BRAND

  • Figure 144: Branded menswear shops usd by brand, October 2012
  • Figure 145: Most popular branded menswear shops shopped at, by brand, by demographics, October 2012
  • Figure 146: Next most popular branded menswear shops shopped at, by brand, by demographics, October 2012
  • Figure 147: Other branded menswear shops shopped at, by brand, by demographics, October 2012

APPENDIX - BRANDED WOMENSWEAR SHOPPERS BY BRAND

  • Figure 148: Branded womenswear shops shopped at, by brand, October 2012
  • Figure 149: Most popular branded womenswear shops shopped at, by brand, by demographics, October 2012
  • Figure 150: Next most popular branded womenswear shops shopped at, by brand, by demographics, October 2012
  • Figure 151: Other branded womenswear shops shopped at, by brand, by demographics, October 2012

APPENDIX - BRANDED UNDERWEAR SHOPPERS BY BRAND

  • Figure 152: Branded underwear shops shopped at, by brand, October 2012
  • Figure 153: Most popular branded underwear shops shopped at, by brand, by demographics, October 2012
  • Figure 154: Next most popular branded underwear shops shopped at, by brand, by demographics, October 2012
  • Figure 155: Other branded underwear shops shopped at, by brand, by demographics, October 2012

APPENDIX - BRANDED CHILDRENSWEAR BY BRAND

  • Figure 156: Branded childrenswear shops shopped at, by brand, October 2012
  • Figure 157: Most popular branded childrenswear shops shopped at, by brand, by demographics, October 2012
  • Figure 158: Next most popular branded childrenswear shops shopped at, by brand, by demographics, October 2012
  • Figure 159: Other branded childrenswear shops shopped at, by brand, by demographics, October 2012

APPENDIX - SHOPPERS AT BRANDED ONLINE-ONLY CLOTHING RETAILERS BY BRAND

  • Figure 160: Branded online-only clothing retailers shopped at by brand, October 2012
  • Figure 161: Most popular branded online-only clothing retailers shopped at by brand, by demographics, October 2012
  • Figure 162: Next most popular branded online-only clothing retailers shopped at by brand, by demographics, October 2012

APPENDIX - FACTORS INFLUENCING CONSUMERS' CLOTHING STORE CHOICE

  • Figure 163: Factors influencing consumers' clothing store choice, October 2012
  • Figure 164: Most popular top ranked factors influencing consumers' clothing store choice, by demographics, October 2012
  • Figure 165: Next most popular top ranked factors influencing consumers' clothing store choice, by demographics, October 2012
  • Figure 166: Most popular second ranked factors influencing consumers' clothing store choice, by demographics, October 2012
  • Figure 167: Next most popular second ranked factors influencing consumers' clothing store choice, by demographics, October 2012
  • Figure 168: Most popular third ranked factors influencing consumers' clothing store choice, by demographics, October 2012
  • Figure 169: Next most popular third ranked factors influencing consumers' clothing store choice, by demographics, October 2012
  • Figure 170: Other third ranked factors influencing consumers' clothing store choice, by demographics, October 2012

APPENDIX - MOST IMPORTANT FACTORS INFLUENCING CONSUMERS' CLOTHING PURCHASE DECISION

  • Figure 171: factors influencing consumers' clothing purchase decision, October 2012
  • Figure 172: Most important top ranked factors influencing consumers clothing purchase decision, by demographics, October 2012
  • Figure 173: Next most important top ranked factors influencing consumers' clothing purchase decision, by demographics, October 2012
  • Figure 174: Most important second ranked factors influencing consumers' clothing purchase decision, by demographics, October 2012
  • Figure 175: Next most important second ranked factors influencing consumers' clothing purchase decision, by demographics, October 2012
  • Figure 176: Most important third ranked factors influencing consumers' clothing purchase decision, by demographics, October 2012
  • Figure 177: Next most important third ranked factors influencing consumers' clothing purchase decision, by demographics, October 2012

APPENDIX - CONSUMER ATTITUDES TO BUYING CLOTHING

  • Figure 178: Consumer attitudes to buying clothing, October 2012
  • Figure 179: Agreement with the statements ‘I feel it's worth waiting for the sales to buy clothes' and ‘Retailers are generally offering less value for money compared to last year', by demographics, October 2012
  • Figure 180: Agreement with the statements ‘I buy clothes when I have to, and don't care about fashion trends' and ‘It's easier to control my spending online than in-store', by demographics, October 2012
  • Figure 181: Agreement with the statements ‘I shop online to find specific brands or items not available in stores nears me' and ‘You get much better fashion advice and tips online than in-store', by demographics, October 2012
  • Figure 182: Agreement with the statements ‘I'd like to see a wider range of sizes and fittings in-store' and ‘I dress to stand out from the crowd', by demographics, October 2012
  • Figure 183: Agreement with the statements ‘I buy clothes that are stylish but practical' and ‘I prefer to dress casually', by demographics, October 2012
  • Figure 184: Agreement with the statements ‘I buy clothes for comfort, not for style' and ‘I like to keep up with the latest fashions', by demographics, October 2012
  • Figure 185: Agreement with the statements ‘It is important to me to look well dressed' and ‘I believe people should dress accordingly for their age and position', by demographics, October 2012
  • Figure 186: Agreement with the statement ‘I feel that designer clothing is worth paying the extra money for', by demographics, October 2012

APPENDIX - FURTHER ANALYSIS

  • Figure 187: Target groups, October 2012
  • Figure 188: Target groups, by demographics, October 2012

APPENDIX - FORECAST

  • Figure 189: Retail clothing market value, 2007-17
  • Figure 190: Best- and worst-case forecasts for the retail clothing market, by value, 2012-17
Back to Top