市場調査レポート

中国のスポーツウェア小売市場分析:2010年

CC Sportswear Retailing in China 2010: A Market Analysis

発行 Mintel China 商品コード 135785
出版日 ページ情報 英文 76 Pages
納期: 即日から翌営業日
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中国のスポーツウェア小売市場分析:2010年 CC Sportswear Retailing in China 2010: A Market Analysis
出版日: 2010年10月21日 ページ情報: 英文 76 Pages

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

中国のスポーツウェア小売市場における売上高は、近年急成長を遂げつつありますが、競争の激化に伴って小売価格も下がり続けているため、各社とも、業務の効率化やマーケティングの強化を迫られています。また急速な経済成長にともなって消費者の好みや購買行動にもさまざまな変化が現れています。

当レポートは、中国のスポーツウェア小売市場を詳細に分析したもので、デパートや専門店、衣料品小売チェーンなどさまざまなスポーツウェア小売形態を網羅するとともに、主要都市地域市場の分析や主なスポーツウェア小売企業のプロファイルなども盛り込み、概略下記の構成でお届けいたします。

イントロダクション

第1章 中国のスポーツウェア小売市場

  • 概要
  • 中国の小売市場
  • 衣料品およびファッション関連小売業界の構造
  • スポーツウェア製品の市場
  • 主な小売企業
  • 展望

第2章 現在の課題

  • 小売企業の最近の動き
  • 都市地域の潜在的な関連市場
  • 中国政府の国内経済成長促進計画

第3章 主要企業のプロファイル

  • 361 Degrees International
  • adidas Group China
  • ANTA Sports Products
  • Belle International Holdings
  • China Dongxiang (Group)
  • China Hongxing Sports
  • Daphne International Holdings
  • Li Ning
  • Nike China
  • Peak Sport Products
  • Pou Sheng International Holdings
  • Xtep International Holdings

第4章 連絡先情報

  • 業界団体
  • 政府機関

付録:市場の関連情報

目次
Product Code: SPO10

Abstract

REPORT COVERAGE

This report covers the sportswear retailing industry in the People' s Republic of China. The report includes coverage of all significant sportswear retail outlet formats, including department stores, stand-alone and branded fashion chains. Also covered are the sales of sportswear by sector.

KEY REPORT FEATURES

This new report includes:

  • Total apparel, sportswear and department store sales and outlets to 2010;
  • Retail sales of the total and broad sectoral sportswear market to 2010;
  • Online sportswear retailing market size and consumer trends;
  • Statistical data on leading retailer market shares by sales in China up to 2009;
  • Market data for each key provincial and urban region, in terms both of volume retail trade and the value of the local economy, up to 2009;
  • Value forecast retail market, up to 2015;
  • Key current issues, and discursive analysis of the key factors affecting the market;
  • Profiles of the 12 leading sportswear retail companies active in China, with financial data up to 2009 in most cases.
  • Key demographic data, including detailed age group and by habitation and province.

Executive Summary

The total sportswear retail market is estimated to reach a value of RMB124.20bn by the end of 2010. Retail sales value increased by 254% between 2004 and 2010.

Per capita sportswear items sales grew by 233.2% between 2004 and 2010 thanks to increased spending power across a wider section of the population, in turn thanks to strong increases in average wages. However, volume sales have surpassed value sales due to retail price weakness, with average prices declining by almost 10% across the 2004 to 2010 period.

The weakness of retail prices, caused by intense competition (particularly in the mass market), continues to put pressure on retailer' s margins, forcing them to improve operational efficiency and to market more heavily in order to increase store footfall and raise purchasing rates.

The strong levels of competition in the tier-1 and -2 cities is driving retailers to up their plans for regional expansion, ranging from modest, selective targeting to some retailers forecasting very rapid outlet expansion over a short period of time. As well as new stores, there is a steady stream of new foreign and domestic brands adding to the competitive frenzy. Smaller, successful brands and chains will likely become targets for increased mergers and acquisitions activity in a market that will need to begin consolidation.

China' s consumers are increasingly wealthy, but they are also very price conscious. A strong sense of value for money does not automatically mean they prefer cheap, and they tend to be willing to pay more for better quality. The rapid growth of the Chinese economy means that things change fast, including fashion trends, and this means that Chinese consumers are very fickle about fashion. Already, sportswear has peaked (from a high point in 2008/09, in the wake of the Beijing Olympics) and outdoor wear is increasingly the sector where growth is accumulating.

Younger men tend to be the key consumer group for sportswear, and increasingly all consumers are using internet shopping, if not to actually make purchases, then at least to browse for competitive prices and make price comparisons between competing brands.

The future market looks set for continued steady growth, helped by continued average wage increases, as well as the emergence of significant consumption within rural communities, and the continued rapid urbanisation of the Chinese population. The latter factor is helping to increase urban population concentration, bringing more people closer to more retail outlets, raising footfall and purchasing frequency. However, retail price weakness will continue to be a problem, thanks to strong competition in all sectors.

Access Asia forecasts that the total market value will grow to approximately RMB184bn in 2015, up from RMB135bn in 2011, in constant 2010 price terms. Outdoor wear will continue to be the strongest growth sector of the market, increasing by about 46% between 2011 and 2015, with outdoor footwear being the fastest growth sector within this, rising by about 48% over the same period.

Table of Contents

INTRODUCTION

  • Report Coverage
  • Abbreviations Used
  • Other Relevant Reports from Access Asia
  • China Retail Quarterly

1. CHINA' S SPORTSWEAR RETAIL MARKET

  • 1.1 Overview
  • 1.2 The Wider Retail Market
    • 1.2.1 The Wider Retail Market: Macroeconomic Context
      • Table 1.1 RETAIL SALES AS A % OF GDP, 2004-2010*
    • 1.2.2 The Wider Retail Market: The Total Value of Retail in China
      • Table 1.2 TOTAL CURRENT VALUE RETAIL SALES, 2001-2010*
      • Table 1.3 PER CAPITA CURRENT VALUE RETAIL SALES, 2001-2010*
    • 1.2.3 The Wider Retail Market: Total Retail Industry
      • Table 1.4 TOTAL RETAIL INDUSTRY CORE STATISTICS, 2004-2010*
  • 1.3 Apparel & Fashion Retail Industry Structure
    • 1.3.1 Apparel & Fashion Retail Industry Structure: Fashion & Sportswear Chains
      • Table 1.5 APPAREL & FASHION RETAIL CHAIN STORE OUTLETS AND TOTAL & AVERAGE SALES, 2004-2010*
    • 1.3.2 Apparel & Fashion Retail Industry Structure: Department Store Chains
      • Table 1.6 TOTAL DEPARTMENT STORE TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PURCHASES, 2004-2010*
    • 1.3.3 Apparel & Fashion Retail Industry Structure: Online Retailing
      • Online Apparel Retail Market Size
        • Table 1.7 ONLINE APPAREL & FASHION SHOPPER NUMBERS AND % OF TOTAL ONLINE SHOPPERS COHORT, 2005-2008
      • Online Apparel Brands
        • Table 1.8 TOP-10 ONLINE CLOTHING RETAILERS' BRAND AWARENESS AMONG MALE AND FEMALE INTERNET SHOPPERS, 2008
        • Table 1.9 TOP-10 ONLINE CLOTHING RETAILERS' RANKING BY ACTUAL SALES TO MALE AND FEMALE INTERNET SHOPPERS, 2008
        • Table 1.10 DIRECT INDEPENDENT ONLINE BRANDED FASHION RETAIL BRAND SHARES, H1 2009
      • VANCL and PPG
  • 1.4 Sportswear Product Sectors
    • 1.4.1 Sportswear Product Sectors: Value Sales by Sector
      • Table 1.11 SPORTSWEAR RETAIL SALES VALUE BY BROAD PRODUCT SECTOR, 2004-2010*
      • Table 1.12 SPORTSWEAR RETAIL VALUE BREAKDOWN BY BROAD PRODUCT SECTOR, 2004-2010*
      • Table 1.13 SPORTSWEAR RETAIL VALUE ANNUAL % GROWTH BY BROAD PRODUCT SECTOR, 2004-2010*
  • 1.5 Leading Retailers
    • 1.5.1 Leading Sportswear Retailers: Leading Chains By Revenues
      • Table 1.14 9 LEADING LISTED SPORTSWEAR RETAIL COMPANY TURNOVERS, 2006-2009
    • 1.5.3 Leading Sportswear Retailers: Leading Chains' Operating Profits & Margins
      • Table 1.15 9 LEADING LISTED FASHION RETAIL COMPANY OPERATING PROFIT, 2006-2009
      • Table 1.16 9 LEADING LISTED FASHION RETAIL COMPANY OPERATING MARGIN, 2006-2009
  • 1.6 Outlook
    • 1.6.1 Outlook: Forecast Total Retail Sales
      • Table 1.17 FORECAST TOTAL CONSTANT VALUE RETAIL SALES, 2011-2015
    • 1.6.2 Outlook: Forecast Fashion & Apparel Retail Chains
      • Table 1.18 FORECAST APPAREL & FASHION RETAIL CHAIN STORE OUTLETS AND TOTAL & AVERAGE SALES, 2011-2015
    • 1.6.3 Outlook: Forecast Sportswear Sales
      • Table 1.19 FORECAST SPORTSWEAR RETAIL SALES VALUE BY BROAD PRODUCT SECTOR, 2011-2015

2. CURRENT ISSUES

  • 2.1 Recent Retailer Activity
    • 2.1.1 Recent Retailer Activity: 2009
      • 361 Degrees
      • Li Ning
      • Mizuno
      • Anta
      • Decathlon
    • 2.1.2 Recent Retailer Activity: 2010
      • New Balance
      • Decathlon
      • Li Ning
      • Nike
      • Adidas
  • 2.2 The Relative Potential Markets in Urban Areas
    • 2.2.1 The Relative Potential Markets in Urban Areas: The Retail Market Split
      • Table 2.1 RETAIL SALES VALUE BY HABITATION, 2003-2009
      • Table 2.2 RETAIL SALES % BREAKDOWN BY HABITATION, 2003-2009
    • 2.2.2 The Relative Potential Markets in Urban Areas: The Leading Commercial Cities
      • Table 2.3 LEADING CITIES KEY ECONOMIC INDICATORS, 2008
      • Table 2.4 LEADING CITIES TOTAL RETAIL SALES, 2006-2008
      • Table 2.5 LEADING CITIES PER CAPITA RETAIL SALES, 2006-2008
    • 2.2.3 The Relative Potential Markets in Urban Areas: High Levels of Savings -C Self-taxation?
      • Table 2.6 LEADING CITIES KEY HOUSEHOLD SAVINGS INDICATORS, 2006-2008
    • 2.2.4 The Relative Potential Markets in Urban Areas: Urban Consumer Spending Power
      • Table 2.7 URBAN AVERAGE HOUSEHOLD EXPENDABLE INCOME, EXPENDITURE, SAVINGS & POTENTIAL EXPENDABLE INCOME AFTER BASIC OUTGOINGS, 2003-2009
    • 2.2.5 The Relative Potential Markets in Urban Areas: China' s Leading Shoppers Only Spend US$5 A Day!
      • Table 2.8 US$ PER CAPITA RETAIL SALES BY TOP-, MIDDLE- & BOTTOM-SCALES, 2002-2008
    • 2.2.6 The Relative Potential Markets in Urban Areas: Defining “Consuming China”
      • Table 2.9 POPULATION AND PER CAPITA GDP OF “CONSUMING CHINA”, 2008
      • Table 2.10 TWO COMPARATIVE ESTIMATES OF THE TOTAL SIZE AND SHAPE OF “CONSUMING CHINA”, 2008
    • 2.2.7 The Relative Potential Markets in Urban Areas: Quantifying “Consuming China”
      • Table 2.11 COMPARATIVE BREAKDOWN OF AVERAGE HOUSEHOLD INCOME & SPENDING IN “CONSUMING CHINA” CITIES' AGAINST TOTAL NATIONAL AVERAGE, 2008
  • 2.3 The Chinese Government' s ”-point Plan for Domestic Economic Growth
    • 2.3.1 2010: The Year of the “” Consumptions”
    • 2.3.2 Urban Household Consumption
    • 2.3.3 Rural Household Consumption
    • 2.3.4 The Services Sector
    • 2.3.5 Second-hand Sales
    • 2.3.6 Consumer Credit

3. COMPANY PROFILES

  • 3.1 361 Degrees International
    • 3.1.1 361 Degrees International: Company Details
    • 3.1.2 361 Degrees International: Company Background
      • Early Development
      • Sponsorships
      • Sectors
        • Table 3.1 361 DEGREES REVENUES BY SECTOR, 2007/08-2009/10
        • Table 3.2 361 DEGREES PRODUCTS SOLD BY SECTOR AND AVERAGE PRICES, 2007/08-2009/10
      • Territories
        • Table 3.3 361 DEGREES REVENUES BY REGION OF CHINA, 2007/08-2009/10
      • Sector Share
        • Table 3.4 361 DEGREES SPORTSWEAR SECTOR MARKET SHARE, 2006-2009
      • Outlets
        • Table 3.5 361 DEGREES SPORTSWEAR CHINA AUTHORISED OUTLETS, 2004/05-2009/10
    • 3.1.3 361 Degrees International: Financial Results
      • Table 3.6 361 DEGREES INTERNATIONAL: FINANCIAL RESULTS, 2005/06-2009/10
  • 3.2 adidas Group China
    • 3.2.1 adidas Group China: Company Details
    • 3.2.2 adidas Group China: Company Background
      • History and Brands
      • 2008 Beijing Olympics
      • China Business
        • Table 3.7 ADIDAS SPORTSWEAR SECTOR MARKET SHARE, 2006-2009
    • 3.2.3 adidas Group China: Financial Results
      • Table 3.8 ADIDAS: FINANCIAL RESULTS, 2008/2009
  • 3.3 ANTA Sports Products
    • 3.3.1 ANTA Sports Products: Company Details
    • 3.3.2 ANTA Sports Products: Company Background
      • History and Brands
      • Belle International Acquisition Agreement
      • International Brand Activity
      • Store Network
        • Table 3.9 ANTA SPORTS PRODUCTS OUTLET NETWORK, 2006-2009
    • 3.3.3 ANTA Sports Products: Financial Results
      • Table 3.10 ANTA SPORTS PRODUCTS: FINANCIAL RESULTS, 2006-2009
      • Table 3.11 ANTA SPORTS PRODUCTS: SECTORAL & REGIONAL RESULTS, 2008/2009
      • Table 3.12 ANTA SPORTS PRODUCTS: SECTORAL UNIT SALES, AVERAGE SALES PRICES AND AVERAGE SALES MARGINS, 2008/2009
  • 3.4 Belle International Holdings
    • 3.4.1 Belle International Holdings: Company Details
    • 3.4.2 Belle International Holdings: Company Background
      • Brands
      • Anta
    • 3.4.3 Belle International Holdings: Financial Results
      • Table 3.13 BELLE INTERNATIONAL HOLDINGS: FINANCIAL RESULTS, 2006-2009
      • Table 3.14 BELLE INTERNATIONAL HOLDINGS: SECTOR RESULTS, 2008-2009
  • 3.5 China Dongxiang (Group)
    • 3.5.1 China Dongxiang: Company Details
    • 3.5.2 China Dongxiang: Company Background
      • Retail Channels
        • Table 3.15 CHINA DONGXIANG CHINA SECTOR AND BRAND SALES BREAKDOWN, 2008/2009
    • 3.5.3 China Dongxiang: Financial Results
      • Table 3.16 CHINA DONGXIANG: FINANCIAL RESULTS, 2006-2009
  • 3.6 China Hongxing Sports
    • 3.6.1 China Hongxing: Company Details
    • 3.6.2 China Hongxing: Company Background
    • 3.6.3 China Hongxing: Financial Results
      • Table 3.17 CHINA HONGXING: FINANCIAL RESULTS, 2006-2009
  • 3.7 Daphne International Holdings
    • 3.7.1 Daphne International: Company Details
    • 3.7.2 Daphne International: Company Background
      • Table 3.18 DAPHNE INTERNATIONAL RETAIL POINTS OF SALE BY BRAND, 2005-2009
      • Table 3.19 DAPHNE INTERNATIONAL: RETAIL OUTLETS, 2007-2009
    • 3.7.3 Daphne International: Financial Results
      • Table 3.20 DAPHNE INTERNATIONAL: FINANCIAL RESULTS, 2006-2009
      • Table 3.21 DAPHNE INTERNATIONAL: BRAND RESULTS, 2006-2009
  • 3.8 Li Ning
    • 3.8.1 Li Ning: Company Details
    • 3.8.2 Li Ning: Company Background
      • Retail Network
        • Table 3.22 LI NING: CHINA RETAIL NETWORK OUTLETS BY REGION & OWNERSHIP STRUCTURE, 2009
      • Brands
        • Table 3.23 LI NING: BRAND RESULTS BY SECTOR, 2008/2009
      • Sponsorship
      • International
    • 3.8.3 Li Ning: Financial Results
      • Table 3.24 LI NING: FINANCIAL RESULTS, 2006-2009
  • 3.9 Nike China
    • 3.9.1 Nike China: Company Details
    • 3.9.2 Nike China: Company Background
      • Table 3.25 LEADING THREE SPORTSWEAR BRANDS' MARKET SHARE BASED ON BRAND VALUE, 2005-2009
      • Table 3.26 NIKE: ASIA PACIFIC PRODUCT RESULTS BY SECTOR, 2007-2009
    • 3.9.3 Nike China: Financial Results
      • Table 3.27 NIKE: FINANCIAL RESULTS BY GEOGRAPHICAL REGION, 2007-2009
  • 3.10 Peak Sport Products
    • 3.10.1 Peak Sport: Company Details
    • 3.10.2 Peak Sport: Company Background
    • 3.10.3 Peak Sport: Financial Results
      • Table 3.28 PEAK SPORT: FINANCIAL RESULTS, 2006-2009
      • Table 3.29 PEAK SPORT: PRODUCT SECTOR FINANCIAL RESULTS, 2008/2009
  • 3.11 Pou Sheng International Holdings
    • 3.11.1 Pou Sheng International: Company Details
    • 3.11.2 Pou Sheng International: Company Background
    • 3.11.3 Pou Sheng International: Financial Results
      • Table 3.30 POU SHENG INTERNATIONAL: FINANCIAL RESULTS, 2005/06-2008/09
  • 3.12 Xtep International Holdings
    • 3.12.1 Xtep International: Company Details
    • 3.12.2 Xtep International: Company Background
      • Retail Network
    • 3.12.3 Xtep International: Financial Results
      • Table 3.31 XTEP INTERNATIONAL: FINANCIAL RESULTS, 2006-2009
      • Table 3.32 XTEP INTERNATIONAL: RETAIL SALES REVENUE BY PRODUCT, 2008/2009

4. CONTACTS

  • 4.1 Trade Organisations
    • China Chain Store & Franchise Association (CCFA)
  • 4.2 Government Departments
    • Ministry of Commerce (MOFCOM)
    • Ministry of Finance

APPENDIX: MARKET BACKGROUND

  • A.1 Fast Facts
  • A.2 Population
    • A.2.1 Population: By Age Group & Gender
      • Table A.1 POPULATION BY AGE GROUP & GENDER, 2003-C2009*
    • A.2.2 Population: By Province
      • Table A.2 POPULATION BY PROVINCE, 2003-C2009*
  • A.3 China-US Size Conversions
    • Table A.3 APPROXIMATE CHINA-US APPAREL SIZING CONVERSIONS
  • A.4 Exchange Rates
    • A.3.1 Exchange Rates: China
      • Table A.4 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2002-C2009
    • A.3.2 Exchange Rates: Hong Kong
      • Table A.5 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2002-C2009
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