市場調査レポート

中国におけるスーパーマーケット・ハイパーマーケットリテーリング(2010年):市場分析

Supermarket & Hypermarket Retailing in China 2010: A Market Analysis

発行 Mintel China 商品コード 119249
出版日 ページ情報 英文 265 Pages
納期: 即日から翌営業日
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中国におけるスーパーマーケット・ハイパーマーケットリテーリング(2010年):市場分析 Supermarket & Hypermarket Retailing in China 2010: A Market Analysis
出版日: 2010年05月13日 ページ情報: 英文 265 Pages

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

当レポートでは、中国のスーパーマーケット・ハイパーマーケットの売上と市場シェア動向と2015年までの予測、主要スーパーマーケットのプロファイルなどを交え、概略下記の構成で取り上げています。

イントロダクション

第1章 国内のスーパーマーケット小売市場

  • 概要
  • スーパーマーケット:潜在的市場の定義
  • スーパーマーケット業界の重要性
  • スーパーマーケット業界全体の構造
  • 規模別スーパーマーケット業界
  • 都市別スーパーマーケット業界
  • 都市部における関連市場
  • 地方都市にも潜在性があるか
  • 主要小売業者
  • 小売価格と営業費
  • 今後の見通し

第2章 現在の課題

  • 地方の小売開発プロジェクト
  • チルチェーンとの連携
  • 自社ブランド
  • 環境アプローチによるコスト削減
  • 小売業者と農家との連携
  • 外資系小売業者の小規模都市への動き
  • ハイパーマーケットが人気
  • 高級スーパーマーケット
  • 低層都市への動き

第3章 マーケティングと流通

  • マーケティングと流通
  • 消費者
  • 主な売上期間

第4章 企業プロファイル

第5章 連絡先

  • 業界団体
  • 政府機関

付録

目次
Product Code: SUP10

Abstract

REPORT COVERAGE

This report covers the supermarket and hypermarket retailing industry in the People' s Republic of China, including breakdown of market by store size.

KEY REPORT FEATURES

This recently updated report includes:

  • The total, regional and sector value for retail sales, including urban/rural and food/non-food splits, up to the end of 2009;
  • Statistical data on leading retailer market shares by sales in China up to 2009;
  • Market data for each key provincial and urban region, in terms both of volume retail trade and the value of the local economy, up to 2009;
  • Value forecast retail market, up to 2014;
  • Key current issues , and discursive analysis of the key factors affecting the market;
  • The domestic industry examined by key statistical indicators, including number of outlets and turnover, by sector and by key city;
  • SWOT analysis
  • Profiles of the leading supermarket companies active in China, with financial data up to 2009 in most cases.
  • Overview of China' s demographics and macroeconomics.

Executive Summary

Based upon our recalculations of retail sales, and based upon the growth in individual retail sectors as well as more recent macro-economic re-evaluations, Access Asia estimates that between 1999 and 2008, China' s total retail market grew 280.94% in current terms to RMB8.50trn  representing a compound annual growth rate (CAGR) of 16.02% over that period.

China' s supermarket industry continues to develop rapidly. New chain store networks are emerging outside the top three cities of Beijing, Guangzhou and Shanghai as retailers extend their reach into many second- and third-tier cities. There is beginning to be aggressive consolidation in the market, as larger operators swallow up smaller players.

Foreign supermarket and hypermarket chains, such as Carrefour, have already entered the market, but room for expansion in the tier-one cities is now limited. Much more attention is now being focused, by both foreign and domestic chains, on outlying suburbs, as well as provincial new towns and cities and now even rural areas. However, growth is hampered by bottlenecks and underdevelopment in the distribution infrastructure. Also, although consumer incomes and spending have grown significantly, average purchases are still very small, and margins remain tight making growth investment difficult without outside investment.

Also, although consumer incomes and spending have grown significantly, average purchases are still very small, and margins remain tight making growth investment difficult without outside investment. China' s total supermarket industry, based upon our own estimates themselves based largely on company and China Chain Store and Franchise Association data, comprised about 49,903 stores in 2009, with total retail sales valued at RMB1,127bn in that year, this representing about 16.3% of the total value of the retail market in China in 2009.

Table of Contents

INTRODUCTION

Report Coverage

Abbreviations Used

Other Relevant Reports from Access Asia

Free Online Newsletter and Editorials

1 NATIONAL SUPERMARKET RETAIL MARKET

  • 1.1 Overview
  • 1.2 Supermarkets: Defining The Potential Market
    • 1.2.1 Defining The Potential Market: So, How Big is the Consumer Market?
    • 1.2.2 Defining The Potential Market: The Mythical Chinese Middle Class
    • Table 1.1 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
    • Table 1.2 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
    • Table 1.3 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
  • 1.3 The Supermarket Industry Significance
    • 1.3.1 The Supermarket Industry Significance: Macroeconomic Context
    • Table 1.4 RETAIL SALES AS A % OF GDP, 2003-2009
    • 1.3.2 The Supermarket Industry Significance: The Total Value of the Retail Market in China
    • Table 1.5 TOTAL CURRENT VALUE RETAIL SALES, 2000-2009
    • Table 1.6 TOTAL CONSTANT VALUE RETAIL SALES, 2000-2009
    • Table 1.7 PER CAPITA CURRENT VALUE RETAIL SALES, 2000-2009
    • 1.3.3 The Supermarket Industry Significance: Recent Development in the Domestic Economy (Q4 2009 and Q1 2010)
    • 1.3.4 The Supermarket Industry Significance: The Chinese Government' s Five-point Plan for Domestic Economic Growth
    • 2010: The Year of the' Five Consumptions'

Filling Urban Homes With Stuff

A Trip to the Countryside

The Services Subculture

Used and Used Again

Credit: Like Savings But With A Minus Sign

  • 1.3.5 The Supermarket Industry Significance: What Is The Definition of a Supermarket in China?

Nobody Really Knows How Many Shops There Are In China

Nobody Really Knows How Many Shop Assistants There Are In China

Problems With Definitions Of Retail Sectors

  • 1.3.6 The Supermarket Industry Significance: Total Retail Industry Above the Government Statistics Threshold
    • Table 1.8 TOTAL RETAIL INDUSTRY ABOVE THE GOVERNMENT STATISTICS THRESHOLD, 2003-2009
    • 1.3.7 The Supermarket Industry Significance: The Total Retail Industry
    • Table 1.9 THE TOTAL RETAIL INDUSTRY STRUCTURE, 2003-2009
    • 1.3.8 The Supermarket Industry Significance: Supermarket Significance Within the Total Food Retail Industry
    • Table 1.10 SUPERMARKET SIGNIFICANCE WITHIN THE TOTAL FOOD RETAIL INDUSTRY, 2002-2008
  • 1.4 Supermarket Industry Overall Structure
    • 1.4.1 Supermarket Industry Overall Structure: Above the Official Benchmark
    • Table 1.11 SUPERMARKET TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PROFITS FOR CHAIN STORES ABOVE THE GOVERNMENT STATISTICAL THRESHOLD, 2003-2009
    • Table 1.12 SUPERMARKET AVERAGE OUTLET FLOOR SPACE & STAFF FOR CHAIN STORES ABOVE THE GOVERNMENT STATISTICAL THRESHOLD, 2003-2009
    • Table 1.13 SUPERMARKET AVERAGE OUTLET SALES FOR CHAIN STORES ABOVE THE GOVERNMENT STATISTICAL THRESHOLD, 2003-2009
    • Table 1.14 SUPERMARKET AVERAGE OUTLET NET PROFITS FOR CHAIN STORES ABOVE THE GOVERNMENT STATISTICAL THRESHOLD, 2003-2009
    • 1.4.2 Supermarket Industry Overall Structure: The Official Benchmark & Beyond
    • Table 1.15 SUPERMARKET TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PROFITS FOR CHAIN STORES ABOVE & BELOW THE GOVERNMENT STATISTICAL THRESHOLD, 2003-2009
    • Table 1.16 SUPERMARKET AVERAGE OUTLET FLOOR SPACE & STAFF FOR CHAIN STORES ABOVE & BELOW THE GOVERNMENT STATISTICAL THRESHOLD, 2003-2009
    • Table 1.17 SUPERMARKET AVERAGE OUTLET SALES FOR CHAIN STORES ABOVE & BELOW THE GOVERNMENT STATISTICAL THRESHOLD, 2003-2009
    • Table 1.18 SUPERMARKET AVERAGE OUTLET NET PROFITS FOR CHAIN STORES ABOVE & BELOW THE GOVERNMENT STATISTICAL THRESHOLD, 2003-2009
  • 1.5 Supermarket Industry Sectors by Size
    • 1.5.1 Supermarket Industry Sectors By Size: Size Definitions & Averages
    • Table 1.19 ESTIMATED AVERAGE SUPERMARKET OUTLET SALES, PROFITS, SIZE & STAFF (INCLUDING STORES BELOW THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003-2009
    • 1.5.2 Supermarket Industry Sectors By Size: Outlets
    • Table 1.20 ESTIMATED SUPERMARKET NUMBER OF OUTLETS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003-2009
    • 1.5.3 Supermarket Industry Sectors By Size: Floorspace
    • Table 1.21 ESTIMATED SUPERMARKET AREA OF FLOORSPACE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003-2009
    • 1.5.4 Supermarket Industry Sectors By Size: Staff
    • Table 1.22 ESTIMATED SUPERMARKET NUMBER OF STAFF (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003-2009
    • 1.5.5 Supermarket Industry Sectors By Size: Sales
    • Table 1.23 ESTIMATED SUPERMARKET SALES REVENUE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003-2009
    • 1.5.6 Supermarket Industry Sectors By Size: Profits
    • Table 1.24 ESTIMATED SUPERMARKET NET PROFITS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003-2009
    • 1.5.7 Supermarket Industry Sectors By Size: Footfall & Basket Size
    • Table 1.25 AVERAGE SUPERMARKET CUSTOMER VISITS & BASKET VALUE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2003-2009
  • 1.6 Supermarket Industry by City Tier
    • 1.6.1 Supermarket Industry By City Tier: Differences by City Tier
    • 1.6.2 Supermarket Industry By City Tier: Outlets
    • Table 1.26 ESTIMATED SUPERMARKET NUMBER OF OUTLETS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY CITY-TIER LOCATION, 2003-2009
    • 1.6.3 Supermarket Industry By City Tier: Floorspace
    • Table 1.27 ESTIMATED SUPERMARKET FLOORSPACE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY CITY-TIER LOCATION, 2003-2009
    • 1.6.4 Supermarket Industry By City Tier: Staff
    • Table 1.28 ESTIMATED SUPERMARKET STAFF (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY CITY-TIER LOCATION, 2003-2009
    • 1.6.5 Supermarket Industry By City Tier: Sales
    • Table 1.29 ESTIMATED SUPERMARKET SALES (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY CITY-TIER LOCATION, 2003-2009
    • 1.6.6 Supermarket Industry By City Tier: Profits
    • Table 1.30 ESTIMATED SUPERMARKET PROFITS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY CITY-TIER LOCATION, 2003-2009
    • 1.6.7 Supermarket Industry By City Tier: Averages
    • Table 1.31 ESTIMATED AVERAGE SUPERMARKET PER OUTLET STAFF, FLOORSPACE, SALES & PROFIT (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY CITY-TIER LOCATION, 2003-2009
  • 1.7 The Relative Potential Markets in Urban Areas
    • 1.7.1 The Relative Potential Markets in Urban Areas: The Retail Market Split
    • Table 1.32 RETAIL SALES VALUE BY HABITATION, 2003-2009
    • Table 1.33 RETAIL SALES % BREAKDOWN BY HABITATION, 2003-2009
    • 1.7.2 The Relative Potential Markets in Urban Areas: The Leading Commercial Cities
    • Table 1.34 LEADING CITIES KEY ECONOMIC INDICATORS, 2008
    • Table 1.35 LEADING CITIES TOTAL RETAIL SALES, 2006-2008
    • Table 1.36 LEADING CITIES PER CAPITA RETAIL SALES, 2006-2008
    • 1.7.3 The Relative Potential Markets in Urban Areas: High Levels of Savings - Self-taxation?
    • Table 1.37 LEADING CITIES KEY HOUSEHOLD SAVINGS INDICATORS, 2006-2008
    • 1.7.4 The Relative Potential Markets in Urban Areas: Urban Consumer Spending Power
    • Table 1.38 URBAN AVERAGE HOUSEHOLD EXPENDABLE INCOME, EXPENDITURE, SAVINGS & POTENTIAL EXPENDABLE INCOME AFTER BASIC OUTGOINGS, 2003-2009
    • 1.7.5 The Relative Potential Markets in Urban Areas: China' s Leading Shoppers Only Spend US$5 A Day!
    • Table 1.39 US$ PER CAPITA RETAIL SALES BY TOP-, MIDDLE- & BOTTOM-SCALES, 2002-2008
    • 1.7.6 The Relative Potential Markets in Urban Areas: Defining' Consuming China'
    • Table 1.40 POPULATION AND PER CAPITA GDP OF' CONSUMING CHINA' , 2008
    • Table 1.41 TWO COMPARATIVE ESTIMATES OF THE TOTAL SIZE AND SHAPE OF' CONSUMING CHINA' , 2008
    • 1.7.7 The Relative Potential Markets in Urban Areas: Quantifying' Consuming China'
    • Table 1.42 COMPARATIVE BREAKDOWN OF AVERAGE HOUSEHOLD INCOME & SPENDING IN' CONSUMING CHINA' CITIES' AGAINST TOTAL NATIONAL AVERAGE, 2008
    • 1.7.8 The Relative Potential Markets in Urban Areas: The Yangzi River Delta (YRD)
    • Table 1.43 SUPERMARKET NUMBERS & TOTAL AND AVERAGE OUTLET RETAIL SALES FOR CHAIN RETAILERS ABOVE OFFICIAL STATISTICS THRESHOLD BY CITY IN THE YANGZI RIVER DELTA AREA, 2004-2008
    • 1.7.9 The Relative Potential Markets in Urban Areas: The Pearl River Delta (PRD)
    • Table 1.44 SUPERMARKET NUMBERS & TOTAL AND AVERAGE OUTLET RETAIL SALES FOR CHAIN RETAILERS ABOVE OFFICIAL STATISTICS THRESHOLD BY CITY IN THE PEARL RIVER DELTA AREA, 2004-2008
    • 1.7.10 The Relative Potential Markets in Urban Areas: The Beijing-Tianjin Corridor (BTC)
    • Table 1.45 SUPERMARKET NUMBERS & TOTAL AND AVERAGE OUTLET RETAIL SALES FOR CHAIN RETAILERS ABOVE OFFICIAL STATISTICS THRESHOLD BY CITY IN THE BEIJING-TIANJIN CORRIDOR REGION, 2004-2008
  • 1.8 Does Rural China Have a Potential?
    • 1.8.1 Does Rural China Have a Potential?: Per-capita Sales by Province
    • Table 1.46 RURAL AVERAGE HOUSEHOLD EXPENDABLE INCOME & EXPENDITURE, 2003-2009
    • Map 1.1 PER CAPITA RETAIL SALES BY PROVINCE, 2000/2007/2008
    • Table 1.47 PER CAPITA RETAIL SALES BY PROVINCE, 2002-2008
    • 1.8.2 Does Rural China Have a Potential?: Rural Retailing Development Project
  • 1.9 Leading Retailers
    • 1.9.1 Leading Retailers: Top 50 FMCG Chainstore Retailers' Turnover & Stores
    • 1.9.2 Leading Retailers: Top-10 Foreign-invested Supermarket Retailers
    • Table 1.48 COMPARISON OF CHINA' S 10 LEADING FOREIGN-INVESTED SUPERMARKET/HYPERMARKET RETAIL CHAINS, 2004-2009
    • 1.9.3 Leading Retailers: Selected Retailer Same Store Sales Growth
    • Table 1.49 SAME-STORE SALES OF SELECTED LISTED RETAILERS IN CHINA, 2004-2009
    • 1.9.4 Leading Retailers: Selected Listed Retailer Non-retail Revenue Significance
    • Table 1.50 OTHER REVENUES AS A % OF SELECTED LISTED RETAILERS' MAIN OPERATING REVENUES, 2004-2009
    • Table 1.51 HYPERMARKET EXPENSE INDEX*, 2007-2009
    • 1.9.5 Leading Retailers: Selected Listed Retailer Net Profit Margins
    • Table 1.52 SELECTED LISTED RETAILERS' NET PROFITS & MARGINS, 2004-2009
    • 1.9.6 Leading Retailers: Selected Listed Retailer Operating Profit Margins
    • Table 1.53 SELECTED LISTED RETAILERS' OPERATING PROFITS & MARGINS, 2004-2009
    • 1.9.7 Leading Retailers: Selected Listed Retailer Gross Profit Margins
    • Table 1.54 SELECTED LISTED RETAILERS' GROSS PROFITS & MARGINS, 2004-2009
    • 1.9.7 Leading Retailers: Selected Listed Retailer Revenues
    • Table 1.55 SELECTED LISTED RETAILERS' MAIN OPERATING REVENUES*, 2004-2009
    • Table 1.56 QUARTERLY & HALF YEARLY BREAKDOWN OF SELECTED LISTED RETAILERS' TOTAL REVENUES*, 2008
    • Table 1.57 QUARTERLY & HALF YEARLY BREAKDOWN OF SELECTED LISTED RETAILERS' TOTAL REVENUES*, 2009
    • Table 1.58 % GROWTH OF TOTAL REVENUES* OF SELECTED LISTED RETAILERS BY QUARTERLY & HALF YEARLY, 2009
    • 1.9.9 Leading Retailers: Selected Listed Retailer Supermarket Business Share of Revenue
    • Table 1.59 SELECTED LISTED RETAILERS' SUPERMARKET/HYPERMARKET REVENUES & MARGINS, 2004-2009
  • 1.10 Retail Prices & Operational Costs
    • 1.10.1 Prices: Retail Price Indices
    • Table 1.60 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2005-2008
    • Table 1.61 RETAIL PRICE INDICES BY BROAD SECTOR, 2000-2009
    • 1.10.2 Retail Prices & Operational Costs: Outlet Rent
    • Table 1.62 NATIONAL AVERAGE RETAIL PROPERTY RENTAL PRICE, 2001-2009
    • 1.10.3 Retail Prices & Operational Costs: Salaries
    • Table 1.63 AVERAGE RETAIL STAFF SALARIES BY PROVINCE, 2002-2008
    • Table 1.64 % ANNUAL & TOTAL GROWTH OF AVERAGE RETAIL STAFF SALARIES BY PROVINCE, 2002-2008
    • Table 1.65 AVERAGE RETAIL STAFF SALARY BILL PER OUTLET FOR THE TOTAL RETAIL INDUSTRY AND SUPERMARKETS & HYPERMARKETS, 2003-2009
    • 1.10.4 Retail Prices & Operational Costs: Business Taxes
  • 1.11 Outlook
    • 1.11.1 Outlook: Forecast Trends
    • 2010: The Rise of the Domestic Consumer Economy
    • 1.11.2 Outlook: Total Market Size
    • Table 1.66 FORECAST TOTAL CONSTANT VALUE RETAIL SALES, 2010-2014
    • 1.11.3 Outlook: Food/Non-food & Urban/Rural Values
    • Table 1.67 FORECAST CONSTANT VALUE RETAIL MARKET BY FOOD/NON-FOOD & URBAN/RURAL SPLITS, 2010-2014
    • 1.11.4 Outlook: Food/Non-food & Urban/Rural Shares
    • Table 1.68 % BREAKDOWN OF FORECAST CONSTANT VALUE RETAIL MARKET BY FOOD/NON-FOOD & URBAN/RURAL SPLITS, 2010-2014
    • 1.11.5 Outlook: Growth Rates
    • Table 1.69 ANNUAL GROWTH RATES FOR FORECAST CONSTANT VALUE RETAIL MARKET BY FOOD/NON-FOOD & URBAN/RURAL SPLITS, 2010-2014
    • 1.11.6 Outlook: Supermarket Sector Measures Above Government Statistical Threshold
    • Table 1.70 FORECAST TOTAL SUPERMARKET SALES, PROFITS, SIZE & STAFF (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD), 2010-2014
    • 1.11.7 Outlook: Supermarket Sector Measures Above & Below Government Statistical Threshold
    • Table 1.71 FORECAST TOTAL SUPERMARKET SALES, PROFITS, SIZE & STAFF (ABOVE & BELOW THE GOVERNMENT STATISTICAL THRESHOLD), 2010-2014

2 CURRENT ISSUES

  • 2.1 Rural Retailing Development Project
    • 2.1.1 Rural Retailing Development Project: Background
    • 2.1.2 Rural Retailing Development Project: Official Standards
    • Table 2.1 STANDARDS FOR COUNTRYSIDE STORES IN VILLAGES
    • Table 2.2 STANDARDS FOR COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS
    • 2.1.3 Rural Retailing Development Project: The Number of Outlets
    • Table 2.3 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN VILLAGES, MARCH 2010
    • Table 2.4 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS, MARCH 2010
    • Table 2.5 RURAL RETAILING PROJECT DISTRIBUTION CENTRES, MARCH 2010
    • 2.1.4 Rural Retailing Development Project: The Participating Companies
    • Table 2.6 RURAL RETAIL DEVELOPMENT PROJECT TOTAL NUMBER OF PARTICIPATING COMPANIES, 2005-2008
    • Table 2.7 RURAL RETAIL DEVELOPMENT PROJECT COMPANY STRUCTURE, 2007
  • 2.2 Linking the Chill Chain
  • 2.3 Private Label
    • Table 2.8 CHINA TOP-100 RETAILER' S TOTAL SALES AND PRIVATE LABEL SALES COMPARED, 2005-2009*
  • 2.4 Reducing Cost Through the Green Approach
    • Table 2.9 SUPERMARKET OPERATIONAL COST STRUCTURE, 2008
    • Table 2.10 HYPERMARKET OPERATIONAL COST STRUCTURE, 2008
    • Table 2.11 UTILITY COST STRUCTURE OF FMCG RETAILERS IN CHINA, 2007-2008*
  • 2.5 Linking Farmers with Retailers
    • Table 2.12 NINE COMPANIES SELECTED FOR TRIAL TO LINK FARMERS WITH SUPERMARKETS, 2008
    • Table 2.13 REASONS FOR CONSTRUCTING AGRICULTURAL PRODUCE BASES, 2007
  • 2.6 Foreign Retailers Moving into Smaller Cities
    • Table 2.14 INITIAL OUTLETS OF SELECTED HYPERMARKETS/CASH & CARRY CHAIN STORES
    • Table 2.15 DISTRIBUTION OF OUTLETS OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS BY REGION (EXCLUDING TRUST-MART) IN CHINA, 2008*
    • Table 2.16 DISTRIBUTION OF OUTLETS OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS BY REGION (EXCLUDING TRUST-MART) IN CHINA, 2009*
    • Table 2.17 DISTRIBUTION OF OUTLETS OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS BY REGION (EXCLUDING TRUST-MART) IN CHINA, 2008-2009*
    • Table 2.18 NET ADDITION OF STORES BY SELECTED FOREIGN RETAILERS IN CHINA BY REGION, 2007-2009
    • Table 2.19 NUMBER OF OUTLETS OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS IN CHINA, 2008
    • Table 2.20 CONCENTRATION OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS IN CHINA, 2008-2009
    • Table 2.21A LOCATION OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS' OUTLETS IN EAST CHINA, 2009
    • Table 2.21B LOCATION OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS' OUTLETS IN EAST CHINA, 2009
    • Table 2.22 LOCATION OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS' OUTLETS IN NORTH CHINA, 2009
    • Table 2.23 LOCATION OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS' OUTLETS IN CENTRAL CHINA, 2009
    • Table 2.24 LOCATION OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OUTLETS IN NORTHWEST/WEST CHINA, 2009
    • Table 2.25 LOCATION OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS' OUTLETS IN NORTHEAST CHINA, 2009
    • Table 2.26 LOCATION OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS' OUTLETS IN SOUTHWEST CHINA, 2009
    • Table 2.27 LOCATION OF SELECTED FOREIGN HYPERMARKETS/CASH & CARRY OPERATORS' OUTLETS IN SOUTH CHINA, 2009
  • 2.7 Hypermarkets Gaining Popularity
    • Table 2.28 SHARE OF GROCERY EXPENDITURE BY TRADE FORMAT, 2001, 2004 & 2007
    • Table 2.29 CONSUMER PREFERENCE FOR FRESH FOOD BY STORE FORMAT, 2005 & 2007
    • Table 2.30 CONSUMER PREFERENCE FOR FOOD KEPT UNDER NORMAL TEMPERATURE BY STORE FORMAT, 2005 & 2007
    • Table 2.31 CONSUMER PREFERENCE FOR CHILLED FOOD BY STORE FORMAT, 2005 & 2007
  • 2.7 High-End Supermarkets
    • Table 2.32 RESULTS OF ZHONGBAI & HUALIAN HYPERMARKET HIGH-END SUPERMARKET BUSINESS, 2008-2009*
    • Table 2.33 SELECTED NUMBER OF HIGH-END SUPERMARKETS IN CHINA, 1995-JAN 2010
  • 2.7 Reversing the Mad Rush into Lower Tier Cities
    • Table 2.34 YONGHUI SUPERSTORES IN BEIJING, 2009-APRIL 2010
  • 2.7 Growing Bud of' Tescopoly'

3 MARKETING & DISTRIBUTION

  • 3.1 Marketing & Advertising
    • 3.1.1 Marketing & Advertising: Trends

Conventional Media Advertising

  • Table 3.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2008

Online Advertising

  • Table 3.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2008
    • 3.1.2 Marketing & Advertising: Leading Advertised Product Categories
    • Table 3.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2008
    • 3.1.3 Marketing & Advertising: Leading Advertised Brands
    • Table 3.4 TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 2007-2008
    • 3.1.4 Marketing & Advertising: Leading Advertisers
    • Table 3.5 CHINA' S TOP TEN ADVERTISERS BY ADSPEND, 2004-2006
    • Table 3.6 CHINA' S TOP TEN ADVERTISERS BY ADSPEND, 2006-2007
    • Table 3.7 FIRMS WITH HIGHEST PORTION OF WORLD AD BUDGETS IN CHINA, 2008
    • Table 3.8 CHINA' S TOP TEN ADVERTISERS BY ADSPEND, 1Q 2009
    • 3.1.5 Marketing & Advertising: The Prime-time Advertising Auction
    • Table 3.9 PRIME-TIME ADVERTISING AUCTION ON CHINA' S CCTV, 2000-2010
    • 3.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China

Age & Location

  • Table 3.10 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007

Quality Versus Image

  • Table 3.11 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007

Local Versus Foreign

  • Table 3.12 BRAND PREFERENCES IN CHINA, 2007
    • ' Chameleon' Brands
    • Table 3.13 TOP CHAMELEON BRANDS IN CHINA, 2008
    • 3.1.7 Marketing and Advertising in China: Brand Equity
    • 3.1.8 Marketing & Advertising: Emerging Local Brands
    • Table 3.14 CHINA' S MOST VALUABLE BRANDS, 2008/2009
    • Table 3.15 TOP 250 GLOBAL RETAILERS, FISCAL 2007
    • Table 3.16 TOP 250 GLOBAL RETAILERS, FISCAL 2008
    • 3.1.9 Marketing & Advertising: Pricing Issues
    • Table 3.17 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
    • Table 3.18 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
    • 3.1.10 Marketing & Advertising: Online Sales
    • Table 3.19 PER CAPITA ONLINE SHOPPING VALUE, 2003-2008
    • Table 3.20 SITES PREFERRED BY ONLINE SHOPPERS, 2008
    • Table 3.21 TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008
    • Table 3.22 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007
    • Table 3.23 TOP REASONS FOR NOT SHOPPING ONLINE, 2007
    • 3.1.11 Marketing & Advertising: Pricing Issues
    • Table 3.24 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
    • Table 3.25 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
    • 3.1.12 Marketing & Advertising: Online Sales
    • Table 3.26 PER CAPITA ONLINE SHOPPING VALUE, 2003-2008
    • Table 3.27 SITES PREFERRED BY ONLINE SHOPPERS, 2008
    • Table 3.28 TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008
    • Table 3.29 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007
    • Table 3.30 TOP REASONS FOR NOT SHOPPING ONLINE, 2007
  • 3.2 Consumers
    • 3.2.1 Consumer Profile: Broad Consumer Trends
    • 3.2.2 The Chinese Consumer: Urban Profile
    • Table 3.31 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2002-2008
    • 3.2.3 The Chinese Consumer: Rural Profile
    • Table 3.32 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2002-2008
  • 3.3 Key Sales Periods
    • 3.3.1 Key Sales Periods: Overview
    • Table 3.33 ANNUAL NATIONAL HOLIDAYS
    • Table 3.34 MAJOR HOLIDAY RETAIL SALES, 2005-2010

4 COMPANY PROFILES

  • 4.1 Auchan (China) Investment Co., Ltd.
    • 4.1.1 Auchan (China) Investment: Company Details
    • 4.1.2 Auchan (China) Investment: Company Background
    • Table 4.1 AUCHAN (CHINA) INVESTMENT: NUMBER OF OUTLETS IN CHINA, 2002-2009
    • Table 4.2 AUCHAN (CHINA) INVESTMENT: OUTLETS BY LOCATION, 2009
    • 4.1.3 Auchan (China) Investment: Company Results
    • Table 4.3 AUCHAN (CHINA) INVESTMENT: FINANCIAL RESULTS, 2005-2009
  • 4.2 Beijing Jingkelong Co., Ltd.
    • 4.2.1 Beijing Jingkelong: Company Details
    • 4.2.2 Beijing Jingkelong: Company Background
    • Table 4.4 BEIJING JINGKELONG CO., LTD.: NUMBER OF OUTLETS BY RETAIL FORMAT, 2003-2009
    • Table 4.5 BEIJING JINGKELONG CO., LTD.: NUMBER OF OUTLETS, 2003-2009
    • Table 4.6 BEIJING JINGKELONG CO., LTD.: NET OPERATING AREA, 2006-2009
    • Table 4.7 BEIJING JINGKELONG CO., LTD.: AVERAGE SIZE OF RETAIL OUTLETS, 2006-2009
    • Table 4.8 BEIJING JINGKELONG CO., LTD.: REVENUE BREAKDOWN & GROSS PROFIT MARGIN OF DIRECTLY-OPERATED OUTLETS, 2005-2009
    • Table 4.9 BEIJING JINGKELONG CO., LTD.: REVENUE BREAKDOWN & GROSS PROFIT MARGIN OF WHOLESALE BUSINESS, 2005-2009
    • Table 4.10 BEIJING JINGKELONG CO., LTD.: SAME-STORE SALES, 2005-2008
    • 4.2.3 Beijing Jingkelong: Company Results
    • Table 4.11 BEIJING JINGKELONG CO., LTD.: FINANCIAL RESULTS, 2004-2009*
    • Table 4.12 BEIJING JINGKELONG CO., LTD.: BREAKDOWN OF FINANCIAL RESULTS, 2004-2009*
  • 4.3 Carrefour S.A.
    • 4.3.1 Carrefour: Company Details
    • 4.3.2 Carrefour: China-based Activities
    • Table 4.13 CARREFOUR: STORE NETWORK IN CHINA, 1995-2009
    • Table 4.14 CARREFOUR: GLOBAL STORE NETWORK, 1995-2009
    • Table 4.15 CARREFOUR: LOCATION OF HYPERMARKETS IN CHINA, 2009
    • 4.3.3 Carrefour: Company Results
    • Table 4.16 CARREFOUR: FINANCIAL RESULTS, 2006-2009*
    • Table 4.17 CARREFOUR: CHINA QUARTERLY SALES & LIKE-FOR-LIKE GROWTH, 2006-2008
    • Table 4.18 CARREFOUR: CHINA QUARTERLY SALES & LIKE-FOR-LIKE GROWTH, 2009 -1Q2010
  • 4.4 Chia Tai Enterprises International Ltd.
    • 4.4.1 Chia Tai Enterprises International: Company Details
    • 4.4.2 Chia Tai Enterprises International: Company Background
    • Table 4.19 CHIA TAI ENTERPRISES INTERNATIONAL: NUMBER OF OUTLETS, 2003-2009
    • Table 4.20 LOTUS: CHINA OUTLETS BY LOCATION, 2009
    • Table 4.21 LOTUS: LOCATION OF STORES BY GEOGRAPHICAL REGION, 2009
    • 4.4.3 Chia Tai Enterprises International: Company Results
    • Table 4.22 CHIA TAI ENTERPRISES INTERNATIONAL LTD.: FINANCIAL RESULTS, 2004-2009*
    • Table 4.23 CHIA TAI ENTERPRISES INTERNATIONAL: SAME-STORE SALES, 2007-2009
  • 4.5 China Resources Enterprise Ltd.
    • 4.5.1 China Resources Enterprise: Company Details
    • 4.5.2 China Resources Enterprise: Company Background
    • Table 4.24 CHINA RESOURCES ENTERPRISE: PRINCIPAL RETAIL SUBSIDIARIES & ASSOCIATES IN CHINA, END-2009
    • Table 4.25 CHINA RESOURCES ENTERPRISE: GEOGRPAHICAL TURNOVER BREAKDOWN OF SUPERMARKET BUSINESS, 2004-2009
    • Table 4.26 CHINA RESOURCES ENTERPRISE: SUPERMARKET BUSINESS OUTLET BY PROVINCE, 2009
    • Table 4.27 CHINA RESOURCES ENTERPRISE: SUPERMARKET BUSINESS TURNOVER BREAKDOWN BY STORE FORMAT, 2008
    • Table 4.28 CHINA RESOURCES ENTERPRISE: BREAKDOWN OF CR VANGUARD & SUGUO STORES IN CHINA BY STORE FORMAT, 2004-2008
    • Table 4.29 CHINA RESOURCES ENTERPRISE: BREAKDOWN OF STORES IN CHINA & HONG KONG BY FORMAT, 2008-2009
    • Table 4.30 CHINA RESOURCES ENTERPRISE: BREAKDOWN OF CR VANGUARD & SUGUO STORES IN CHINA BY STORE MANAGEMENT (FRANCHISE/SELF-OPERATED), 2004-2008
    • Table 4.31 CHINA RESOURCES ENTERPRISE: NUMBER OF SUGUO, CR VANGUARD STORES IN CHINA, 2004-2008
    • Table 4.32 CHINA RESOURCES ENTERPRISE: CR VANGUARD STORES IN CHINA, 2006-2008
    • Table 4.33 CHINA RESOURCES ENTERPRISE: CR VANGUARD STORES BY GEOGRAPHICAL LOCATION & OWNERSHIP IN CHINA, 2006-2008
    • Table 4.34 CHINA RESOURCES ENTERPRISE: CR VANGUARD STORES BY GEOGRAPHICAL LOCATION IN CHINA, 2006-2008
    • Table 4.35 CHINA RESOURCES ENTERPRISE: SUGUO STORES IN CHINA, 2004-2008
    • Table 4.36 CHINA RESOURCES ENTERPRISE: SUGUO STORES BY GEOGRAPHICAL LOCATION IN CHINA, 2004-2008
    • Table 4.37 CHINA RESOURCES ENTERPRISE: SAME-STORE SALES OF SUPERMARKET BUSINESS, 2003-2009
    • 4.5.3 China Resources Enterprise: Company Results
    • Table 4.38 CHINA RESOURCES ENTERPRISE: FINANCIAL RESULTS OF SUPERMARKET BUSINESS, 2004-2009*
  • 4.6 E-Mart China
    • 4.6.1 E-Mart China: Company Details
    • 4.6.2 E-Mart China: Company Background
    • Table 4.39 E-MART CHINA: NUMBER OF OUTLETS, 2001-2009
    • Table 4.40 E-MART CHINA: BREAKDOWN OF OUTLETS, 2009
    • 4.6.3 E-Mart China: Company Results
    • Table 4.41 E-MART CHINA: FINANCIAL RESULTS, 2007-2009
  • 4.7 Lianhua Supermarket Holdings Co., Ltd.
    • 4.7.1 Lianhua Supermarket Holdings: Company Details
    • 4.7.2 Lianhua Supermarket Holdings: Company Background
    • Table 4.42 LIANHUA SUPERMARKET HOLDINGS CO., LTD.: NUMBER OF STORES BY FORMAT, 2000-2009
    • Table 4.43 LIANHUA SUPERMARKET HOLDINGS CO., LTD.: NUMBER OF OUTLETS BY FORMAT, 2009
    • Table 4.44 LIANHUA SUPERMARKET HOLDINGS CO., LTD.: NUMBER OF STORES BY PROVINCE, 2002 & 2007
    • Table 4.45 LIANHUA SUPERMARKET HOLDINGS CO., LTD.: NUMBER OF STORES BY PROVINCE, 2008-2009
    • Table 4.46 LIANHUA SUPERMARKET HOLDINGS CO., LTD.: REVENUE BREAKDOWN BY SEGMENT, 2003-2008
    • Table 4.47 LIANHUA SUPERMARKET HOLDINGS CO., LTD.: GROSS & OPERATING PROFIT MARGINS, 2003-2009
    • Table 4.48 LIANHUA SUPERMARKET HOLDINGS CO., LTD.: SAME-STORE SALES, 2007-2009
    • 4.7.3 Lianhua Supermarket Holdings: Company Results
    • Table 4.49 LIANHUA SUPERMARKET HOLDINGS CO., LTD.: FINANCIAL RESULTS, 2004-2009*
    • Table 4.50 LIANHUA SUPERMARKET HOLDINGS CO., LTD.: BREAKDOWN OF FINANCIAL RESULTS, 2004-2009*
  • 4.8 Lotte Mart
    • 4.8.1 Lotte Mart: Company Details
    • 4.8.2 Lotte Mart: China-based Activities
    • Table 4.51 LOTTE MART: NUMBER OF OUTLETS, 2007-2009
    • Table 4.52 LOTTE MART: BREAKDOWN OF STORES IN CHINA, MARCH 2010
  • 4.10 Metro Jinjiang Cash & Carry Co., Ltd.
    • 4.10.1 Metro Jinjiang Cash & Carry: Company Details
    • 4.10.2 Metro Jinjiang Cash & Carry: Company Background
    • Table 4.53 METRO JINJIANG CASH & CARRY: NUMBER OF OUTLETS, 2002-2009
    • Table 4.54 METRO JINJIANG CASH & CARRY: BREAKDOWN OF OUTLETS, 2009
    • 4.10.3 Metro Jinjiang Cash & Carry: Company Results
    • Table 4.55 METRO JINJIANG CASH & CARRY: FINANCIAL RESULTS, 2003-2009
  • 4.12 RT-Mart China
    • 4.12.1 RT-Mart China: Company Details
    • 4.12.2 RT-Mart China: Company Background
    • Table 4.56A RT-MART CHINA: OUTLETS BY LOCATION, 2009
    • Table 4.56B RT-MART CHINA: OUTLETS BY LOCATION, 2009
    • Table 4.57 RT-MART CHINA: NUMBER OF OUTLETS IN CHINA, 2005-2009
    • 4.12.3 RT-Mart China: Company Results
    • Table 4.58 RT-MART CHINA: FINANCIAL RESULTS, 2005-2009
  • 4.13 Shenzhen A-Best Supermarket Co., Ltd.
    • 4.13.1 Shenzhen A-Best Supermarket: Company Details
    • 4.13.2 Shenzhen A-Best Supermarket: Company Background
    • Table 4.59 SHENZHEN A-BEST SUPERMARKET: OUTLETS, 2003-2009
    • 4.13.3 Shenzhen A-Best Supermarket: Company Results
    • Table 4.60 SHENZHEN A-BEST SUPERMARKET: FINANCIAL RESULTS, 2003-2009
    • 4.13 Yonghui Superstores Co., Ltd.
    • 4.13.1 Yonghui Superstores: Company Details
    • 4.13.2 Yonghui Superstores: Company Background
    • Table 4.61 YONGHUI SUPERSTORES CO., LTD.: NUMBER OF OUTLETS, 2001-2009
    • Table 4.62 YONGHUI SUPERSTORES CO., LTD.: OUTLETS BY LOCATION, 2009
    • Table 4.63 YONGHUI SUPERSTORES CO., LTD.: NEW STORES PLANNED FOR 2010*
    • 4.13.3 Yonghui Superstores: Company Results
    • Table 4.64 YONGHUI SUPERSTORES CO., LTD.: FINANCIAL RESULTS, 2002-2009
    • 4.13 Renrenle Commercial Group Co., Ltd.
    • 4.13.1 Renrenle Commercial Group: Company Details
    • 4.13.2 Renrenle Commercial Group: Company Background
    • Table 4.65 RENRENLE COMMERCIAL GROUP CO., LTD.: NUMBER OF STORES, 2003-JUNE 2009
    • Table 4.66 RENRENLE COMMERCIAL GROUP CO., LTD.: NEW STORES PLANNED
    • Table 4.67 RENRENLE COMMERCIAL GROUP CO., LTD.: MAIN OPERATING REVENUE BY PRODUCT SEGMENTS, 2005-2009
    • Table 4.68 RENRENLE COMMERCIAL GROUP CO., LTD.: MAIN OPERATING REVENUE BY GEOGRAPHICAL LOCATIONS, 2006-2009
    • Table 4.69 RENRENLE COMMERCIAL GROUP CO., LTD.: REVENUE BY BUSINESS UNITS, 2008-2009
    • 4.13.3 Renrenle Commercial Group: Company Results
    • Table 4.70 RENRENLE COMMERCIAL GROUP CO., LTD.: FINANCIAL RESULTS, 2005-2009
    • Table 4.71 RENRENLE COMMERCIAL GROUP CO., LTD.: BREAKDOWN OF FINANCIAL RESULTS, 2005-2009*
    • 4.13 Better Life Commercial Chain Share Co., Ltd.
    • 4.13.1 Better Life Commercial Chain: Company Details
    • 4.13.2 Better Life Commercial Chain: Company Background
    • Table 4.72 BETTER LIFE COMMERCIAL CHAIN SHARE CO., LTD.: NUMBER OF OUTLETS, 2005-2009
    • Table 4.73 BETTER LIFE COMMERCIAL CHAIN SHARE CO., LTD.: OUTLET DISTRIBUTION, 2007
    • Table 4.74 BETTER LIFE COMMERCIAL CHAIN SHARE CO., LTD.: REVENUE BY SEGMENT, 2005-2009*
    • Table 4.75 BETTER LIFE COMMERCIAL CHAIN SHARE CO., LTD.: INVENTORY TURNOVER RATIO, 2005-2009*
    • 4.13.3 Better Life Commercial Chain: Company Results
    • Table 4.76 BETTER LIFE COMMERCIAL CHAIN SHARE CO., LTD.: FINANCIAL RESULTS, 2005-2009
    • Table 4.77 BETTER LIFE COMMERCIAL CHAIN SHARE CO., LTD.: BREAKDOWN OF FINANCIAL RESULTS, 2005-2009*
  • 4.14 Tesco PLC
    • 4.14.1 Tesco: Company Details
    • 4.14.2 Tesco: China-based Activities
    • Table 4.78 TESCO: HYPERMARKET OUTLETS IN CHINA BY LOCATION, 2009
    • Table 4.79 TESCO: STORE COUNT & STORE SPACE IN CHINA, 2004/05-2010/11F*
    • Table 4.80 TESCO: LOCATION OF EXPRESS STORE OUTLETS IN CHINA, APRIL 2009
    • Table 4.81 TESCO: CUSTOMERS PER WEEK/SALES PER WEEK AT CHINA OUTLETS, 2004 & 2008
    • Table 4.82 TESCO: SALES GROWTH IN CHINA, 2005/06-2009/10
    • 4.14.3 Tesco: Company Results
    • Table 4.83 TESCO: FINANCIAL RESULTS FOR ASIA & CHINA, 2005/2006-2009/10*
  • 4.15 Times Ltd.
    • 4.15.1 Times: Company Details
    • 4.15.2 Times: Company Background
    • Table 4.84 TIMES: NUMBER OF STORES, FEBRUARY 2009 & OCTOBER 2009
    • Table 4.85 TIMES: NUMBER OF STORES, 2006-2008 & 1H 2009
    • Table 4.86 TIMES: REVENUE BREAKDOWN, 2006-2008
    • Table 4.87 TIMES: SAME-STORE SALES, 2007-2008 & 1H 2009
    • 4.15.3 Times: Company Results
    • Table 4.88 TIMES: FINANCIAL RESULTS, 2004-2008 & 1H2008-1H2009
    • Table 4.89 TIMES: BREAKDOWN OF FINANCIAL RESULTS, 2004-2008 & 1H2008-1H2009
  • 4.16 Trust-Mart Management Consulting Services (Shanghai) Co., Ltd.
    • 4.16.1 Trust-Mart: Company Details
    • 4.16.2 Trust-Mart: Company Background
    • Table 4.90 TRUST-MART: NUMBER OF OUTLETS IN CHINA, 2003-2009
    • Table 4.91 TRUST-MART: OUTLETS BY LOCATION, 2008
    • Table 4.92 TRUST-MART: SAME-STORE SALES, FISCAL 2009-2010*
    • 4.16.3 Trust-Mart: Company Results
    • Table 4.93 TRUST-MART: FINANCIAL RESULTS, 2003-2009
  • 4.17 Wal-Mart (China) Investment Co., Ltd.
    • 4.17.1 Wal-Mart (China) Investment: Company Details
    • 4.17.2 Wal-Mart (China) Investment: China-based Activities
    • Table 4.94 WAL-MART STORES: NUMBER OF WAL-MART STORES GLOBALLY AND TRUST-MART STORES IN CHINA, FISCAL 1997-2010*
    • Table 4.95A WAL-MART (CHINA) INVESTMENT: SUPERSTORES BY LOCATION, 2009
    • Table 4.95B WAL-MART (CHINA) INVESTMENT: SUPERSTORES BY LOCATION, 2009
    • Table 4.96 WAL-MART (CHINA) INVESTMENT: OTHER OUTLETS BY LOCATION, 2009
    • Table 4.97 WAL-MART (CHINA) INVESTMENT: SAME-STORE SALES, FISCAL 2009-2010*
    • 4.17.3 Wal-Mart (China) Investment: Company Results
    • Table 4.98 WAL-MART (CHINA) INVESTMENT: FINANCIAL RESULTS, 2003-2009
  • 4.18 Wumart Stores Inc.
    • 4.18.1 Wumart Stores: Company Details
    • 4.18.2 Wumart Stores: Company Background
    • Table 4.99 WUMART STORES INC.: NUMBER OF OUTLETS BY RETAIL FORMAT, 2004-2005
    • Table 4.100 WUMART STORES INC.: NUMBER OF OUTLETS BY RETAIL FORMAT, 2006-2009
    • Table 4.101 WUMART STORES INC.: SHARE CAPITAL, 2008-2009
    • Table 4.102 WUMART STORES INC.: ASSOCIATE COMPANIES, 2009
    • Table 4.103 WUMART STORES INC.: SUBSIDIARIES, 2009
    • Table 4.104 WUMART STORES INC.: SAME-STORE SALES, 2004-2009
    • 4.18.3 Wumart Stores: Company Results
    • Table 4.105 WUMART STORES INC.: FINANCIAL RESULTS, 2004-2009*
    • Table 4.106 WUMART STORES INC.: BREAKDOWN OF FINANCIAL RESULTS, 2004-2009*

5 CONTACTS

  • 5.1 Trade Organisations
    • 9.1.1 China Chain Store & Franchise Association (CCFA)
  • 5.2 Government Departments
    • 9.2.1 Ministry of Commerce (MOFCOM)
    • 9.2.2 Ministry of Finance

APPENDIX: MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

  • Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Demographics

  • A.3.1 Demographics: Total Population
  • Table A.1 TOTAL POPULATION, 2003 - 2009*
  • A.3.2 Demographics: Population by Location
  • Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2003 - 2009*
  • Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2003 - 2009*
  • A.3.3 Demographics: Population by Province
  • Table A.4 POPULATION BY PROVINCE, 2003 - 2009*
  • A.3.4 Demographics: Population Density by Province
  • Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2009
  • A.3.5 Demographics: Population Concentration
  • Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2009*
  • A.3.6 Demographics: Population by Gender
  • Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2003 - 2009*
  • A.3.7 Demographics: Population by Age Group
  • Table A.7 POPULATION BY AGE GROUP, 2003 - 2009*
  • Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2003 - 2009*

A.4 Consumer Attitudes

  • A.4.1 Consumer Attitudes: Overview
  • A.4.2 Consumer Attitudes: Response to Political Change
  • A.4.2 Consumer Attitudes: Response to Economic Change
  • A.4.3 Consumer Attitudes: Changes in Lifestyle

A.5 Consumer Wealth

  • A.5.1 Consumer Wealth: GDP and Cost of Living

China' s New Middle Class

  • Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
  • Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
  • Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015

Confident Shoppers

  • Table A.12 GDP AND COST OF LIVING INDEX, 2003 - 2009*
  • A.5.2 Consumer Wealth: Provincial GDP
  • Table A.13 GDP BY PROVINCE, 2003 - 2009*
  • A.5.3 Consumer Wealth: GDP Growth by Province
  • Table A.14 GDP GROWTH BY PROVINCE, 2003 - 2009*
  • A.5.4 Consumer Wealth: GDP Per Capita by Province
  • Table A.15 PER CAPITA GDP BY PROVINCE, 2003 - 2009*
  • A.5.5 Consumer Wealth: Concentration of Wealth by Province
  • Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2009*
  • A.5.6 Consumer Wealth: The Major Cities
  • Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2008

A.6 Households

  • A.6.1 Households: Overview of Household Conditions
  • A.6.2 Households: Total Households by Size
  • Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2003 - 2009*
  • A.6.3 Households: Total households by Urban/Rural Split
  • Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2003 - 2009*
  • A.6.4 Households: Income Earners Per Household
  • Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2003 - 2009*

A.7 Employment

  • A.7.1 Employment: Number of Workers by Sector
  • Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002 - 2008
  • A.7.2 Employment: Growth by Sector
  • Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002 - 2008
  • A.7.3 Employment: Number of Workers by Gender
  • Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002 - 2008
  • A.7.3 Employment: Number of Workers by Habitation
  • Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002 - 2008
  • A.7.4 Employment: Urban Unemployment
  • Table A.24 URBAN UNEMPLOYMENT RATES, 2002 - 2008

A.8 Consumer Income

  • A.8.1 Consumer Income: Average Incomes by Sector
  • Table A.25 AVERAGE INCOMES BY SECTOR, 2002 - 2008
  • A.8.2 Consumer Income: Growth by Sector
  • Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2002 - 2008
  • A.8.3 Consumer Income: Average Incomes by Region
  • Table A.27 AVERAGE INCOMES BY REGION, 2002 - 2008
  • A.8.4 Consumer Income: Growth by Region
  • Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2002 - 2008

A.9 Consumer Market

  • A.9.1 Consumer Market: Spending Trends
  • Table A.29 CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2009*
  • A.9.2 Consumer Market: Per Capita Consumer Expenditure
  • Table A.30 PER CAPITA CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2009*
  • A.9.3 Consumer Market: Retail Sales and Consumer Spending
  • Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE**, 2003 - 2009*
  • A.9.4 Consumer Market: Urban Income and Spending Compared
  • Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002 - 2008

A.10 Exchange Rates

  • A.10.1 Exchange Rates: China
  • Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2002 - 2009
  • A.10.2 Exchange Rates: Hong Kong
  • Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2002 - 2009
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