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中国における生鮮・加工魚介類市場の分析:2010年

FRESH & PROCESSED FISH & SEAFOOD IN CHINA: A MARKET ANALYSIS 2010

発行 Mintel China 商品コード 118899
出版日 ページ情報 英文 137 pages
納期: 即日から翌営業日
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中国における生鮮・加工魚介類市場の分析:2010年 FRESH & PROCESSED FISH & SEAFOOD IN CHINA: A MARKET ANALYSIS 2010
出版日: 2010年04月29日 ページ情報: 英文 137 pages

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

当レポートでは、中国の鮮魚、シーフード、魚加工品、冷凍魚、魚缶詰市場における特徴・動向・発展(2003-2009年)について分析し、2015年までの市場予測、小売市場の動向、マーケティング・流通、SWOT分析、主要企業のプロファイルなどを提供しており、概略下記の構成で取り上げています。

イントロダクション

第1章 中国の鮮魚・魚加工品・シーフード市場

  • 概要
  • 飲食品市場全体
  • 魚介類市場
  • HoReCa(Hotel/Restaurant/Cafe)・小売市場の分析:部門別
  • 価格
  • 見通し
  • 現在の課題

第2章 マーケティング・流通

  • マーケティング・広告
    • 従来のメディア広告
    • オンライン広告
    • 年齢・ロケーション
    • 質vs.イメージ
    • 国内vs.外国
  • 消費者

第3章 供給源

  • 総市場の概要
    • 海洋漁業
    • 淡水漁業
    • 水産養殖
    • 漁獲物の利用
  • 魚肉製品、乾燥・保存水産品の製造業
  • 冷凍水産品の製造業
  • シーフード缶詰の製造業
  • その他水産品の製造業
  • 主なシーフード企業
  • 生鮮・加工魚介類の輸出入量
  • 生鮮・加工魚介類の輸出入額
  • 生鮮・加工魚介類の輸出入における平均単価

第4章 SWOT分析

  • 強み
  • 弱み
  • 機会
  • 脅威

第5章 主要企業のプロファイル

  • Shanghai Maling Aquarius Co., Ltd.
  • Shandong Homey Aquatic Development
  • Dalian Zhangzidao Fishery Group Co., Ltd.
  • Dahu Aquaculture Co., Ltd.
  • Shandong Oriental Ocean Sci-Tech Co., Ltd.

第6章 連絡先

  • 組織/政府官庁

第7章 展示会・貿易フェア

  • China Fisheries & Seafood Expo 2010
  • Shanghai International Fisheries & Seafood Exposition
  • China Fish
  • China International (Fuzhou) Fishery Expo

付録:市場背景

目次
Product Code: FSF10

Abstract

REPORT COVERAGE

This report covers the market for fresh fish, seafood, processed fish products and frozen and canned fish in the People' s Republic of China, and reviews characteristics, trends and developments over the 2003 to 2009 period in the market and industry, and gives forecasts of market performance to 2015. The emphasis is on the retail market and the major industry players. The retail sectors covered are:

  • Fresh fish
  • Aquatic invertebrates
  • Canned seafood
  • Frozen seafood
  • Smoked, dried, salted & pickled fish
  • Seaweed & other algae

KEY REPORT FEATURES

This recently updated report includes:

  • An overview of China' s total food market with sales statistics up to 2009;
  • The total value of the retail and HoReCa fish and seafood market up to 2009;
  • The value and volume of retail fresh fish, seafood, processed fish products and frozen and canned fish sales, including by product sector, up to 2009;
  • Volume & value forecast the market in China up to 2015;
  • The fresh fish, seafood, processed fish products and frozen and canned fish market background and current issues;
  • Marketing & distribution;
  • Production and international trade data up to 2009;
  • SWOT analysis
  • Key manufacturer profiles
  • Key contacts & trade events;
  • Overview of China' s demographics and macroeconomics.

Executive Summary

Fish and seafood has, for centuries, been an important, integral part of the Chinese diet, and Chinese cuisine. The fact that China has such a long coastline, plus a large number of large rivers and lakes, has meant that the country is blessed with large and varied stocks of many aquatic species, most of which appear in the menu of at least one of China' s many regional cooking traditions.

With growing industrialisation and economic development, not only are Chinese consumers better able to afford to eat more fish and seafood, but the industry that provides it has also extended its capacity to supply the market.

As the Chinese fishing fleet has grown, and spread its influence, China has become a major trading nation in fish and seafood. Likewise, China' s ability to undercut the cost of production in most industries has spread to the fish and seafood processing industry, and much of what is caught by the rest of the world' s fleets is now destined to be processed in China, either for local consumption, but a large amount goes to re-export.

Thus it is that China has become one of the most important markets in the world for fresh and processed fish and seafood, despite per capita consumption of such products still being below the levels in many developed countries. However, whereas consumption levels in other countries seem to be declining, in China they are continuing to grow.

Table of Contents

INTRODUCTION

Report Coverage

Executive Summary

China' s Retail Statistics: A Cautionary Note

The Problems With Chinese Retail Data?

Abbreviations Used

Other Access Asia Reports of Possible Interest

Free Weekly Online Newsletter and Editorials

1 CHINA' S FRESH & PROCESSED FISH & SEAFOOD MARKET

  • 1.1 Overview
  • 1.2 China' s Total Food & Beverage Market
    • 1.2.1 Total Food Market: Food & Non-food Sales
    • Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2003-2009
    • 1.2.2 Total Food Market: Food/Non-food Sales Split
    • Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2003-2009
    • 1.2.3 Total Food Market: Urban and Rural Split
    • Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2003-2009
    • 1.2.4 Total Food Market: The Trends
    • Figure 1.1: Total Volume Growth in Retail Sales of Selected Food Products in China, 2003-2009
    • Figure 1.2: Per Capita Volume & Growth of Retail Sales of Selected Food Products in China, 2003/2009
    • Table 1.4 CURRENT VALUE RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2003-2009*
    • 1.2.5 Total Food Market: Urban Value Trends
    • Table 1.5 URBAN RETAIL FOOD SALES CURRENT VALUE BY SECTOR, 2003-2009
    • 1.2.6 Total Food Market: Rural Value Trends
    • Table 1.6 VALUE OF RURAL RETAIL FOOD SALES CURRENT VALUE BY SECTOR, 2003-2009
  • 1.3 China' s Fish & Seafood Market
    • 1.3.1 Fish & Seafood Market: Total Market Size
    • Figure 1.3: Total Fish & Seafood Market Retail & HoReCa Sales Growth, 2003-2009
    • Table 1.7 TOTAL MARKET (RETAIL AND HORECA) FOR FISH & SEAFOOD IN VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2003-2009
    • 1.3.2 Fish & Seafood Market: Total Market Retail/HoReCa Split
    • Table 1.8 % BREAKDOWN OF THE TOTAL MARKET BY RETAIL AND HORECA FOR FISH & SEAFOOD IN CHINA, 2003-2009
    • 1.3.3 Fish & Seafood Market: Total Market Growth
    • Table 1.9 % ANNUAL GROWTH OF THE TOTAL MARKET BY RETAIL AND HORECA FOR FISH & SEAFOOD IN CHINA, 2003-2009
    • 1.3.4 Fish & Seafood Market: Per Capita Consumption
    • Table 1.10 PER CAPITA CONSUMER MARKET FOR FISH & SEAFOOD IN CHINA, 2003-2009
    • 1.3.5 Fish & Seafood Market: Food Market Significance
    • Table 1.11 FRESH & PROCESSED FISH AND SEAFOOD SALES AS A PROPORTION OF TOTAL FOOD EXPENDITURE IN CHINA, 2003-2009
    • 1.3.6 Fish & Seafood Market: Refrigerator Ownership
    • Table 1.12 HOUSEHOLD OWNERSHIP OF REFRIGERATORS BY URBAN/RURAL DIVIDE, 2002-2008*
  • 1.4 Total HoReCa & Retail Market Breakdown By Sector
    • 1.4.1 Total HoReCa & Retail Market Sector Breakdown: Sector Volumes
    • Figure 1.4: Total Fish & Seafood HoReCa & Retail Market Volume Sales Growth, 2003-2009
    • Table 1.13 TOTAL HORECA & RETAIL MARKET FOR FISH & SEAFOOD BY SECTOR IN VOLUME TERMS IN CHINA, 2003-2009
    • 1.4.2 Total HoReCa & Retail Market Sector Breakdown: Sector Shares
    • Table 1.14 % BREAKDOWN OF THE TOTAL HORECA & RETAIL MARKET FOR FISH & SEAFOOD BY SECTOR IN VOLUME TERMS IN CHINA, 2003-2009
  • 1.5 Prices
    • 1.5.1 Prices: Retail Price Indices
    • Table 1.15 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2005 - 2008
    • Table 1.16 RETAIL PRICE INDICES BY BROAD SECTOR, 2001 - 2008
    • 1.5.2 Prices: Average Unit Values
    • Table 1.17 AVERAGE UNIT RETAIL PRICES OF FRESH & PROCESSED FISH & SEAFOOD BY SECTOR IN CHINA, 2003-2009
    • 1.5.3 Prices: Selected Product Prices
    • Table 1.18 RETAIL PRICES OF SELECTED CANNED SEAFOOD, APRIL 2010
    • Table 1.19 RETAIL PRICES OF SELECTED SEAWEED, APRIL 2010
    • Table 1.20 RETAIL PRICES OF SELECTED DRIED & PROCESSED SHRIMP & JELLYFISH, APRIL 2010
    • Table 1.21 RETAIL PRICES OF SELECTED PICKLED, SALTED & SMOKED FISH, APRIL 2010
    • Table 1.22 RETAIL PRICES OF SELECTED PROCESSED FISH, APRIL 2010
    • Table 1.23 RETAIL PRICES OF SELECTED PRESERVED CRAB, APRIL 2010
    • Table 1.24 RETAIL PRICES OF SELECTED SQUID & CRAB MEAT BALL, APRIL 2010
    • Table 1.25 RETAIL PRICES OF SELECTED CRAB, APRIL 2010
    • Table 1.26 RETAIL PRICES OF SELECTED PRAWN & SQUID, APRIL 2010
    • Table 1.27 RETAIL PRICES OF SELECTED FRESH FISH, APRIL 2010
    • Table 1.28 RETAIL PRICES OF SELECTED FROZEN SEAFOOD, FEBRUARY 2009
  • 1.6 Outlook
    • 1.6.1 Outlook: Total Market Size
    • 1.6.3 Outlook: Total Volume Market Size
    • Table 1.29 FORECAST TOTAL VOLUME MARKET (HORECA & RETAIL) FOR FISH & SEAFOOD IN CHINA, 2010-2015
    • 1.6.4 Outlook: Total Market by Retail/HoReCa Split
    • Figure 1.5: Forecast Fish & Seafood Volume & Value Sales Growth by Sales Channel, 2010-2015
    • Table 1.30 FORECAST FISH & SEAFOOD CONSUMPTION & EXPENDITURE BY DISTRIBUTION (RETAIL/HORECA) SPLIT IN CHINA, 2010-2015
    • 1.6.5 Outlook: Total HoReCa & Retail Sector Values & Volumes
    • Figure 1.6: Forecast Fish & Seafood Volume Sales Growth by Sector, 2010-2015
    • Table 1.31 FORECAST CONSTANT 2009 VOLUME SALES OF FISH & SEAFOOD BY SECTOR IN CHINA, 2010-2015
    • 1.6.6 Outlook: Total HoReCa & Retail Sector Breakdown
    • Table 1.32 FORECAST % VOLUME SALES BREAKDOWN OF FISH & SEAFOOD BY SECTOR IN CHINA, 2010-2015
    • 1.6.7 Outlook: Total HoReCa & Retail Sector Growth
    • Table 1.33 FORECAST ANNUAL % VOLUME SALES GROWTH OF FISH & SEAFOOD BY SECTOR IN CHINA, 2010-2015
  • 1.7 Current Issues
    • 1.7.1 Current Issues: Food Safety
    • 1.7.2 Current Issues: Dangerous Food: Eating Poison
    • 1.7.3 Private Label
    • Table 1.34 CHINA TOP-100 RETAILER' S TOTAL SALES AND PRIVATE LABEL SALES COMPARED, 2005-2009*
    • 1.7.4 Current Issues: Linking the Chill Chain
    • 1.7.5 Current Issues: Hypermarkets Gaining Popularity
    • Table 1.35 SHARE OF GROCERY EXPENDITURE BY TRADE FORMAT, 2001, 2004 & 2007
    • Table 1.36 CONSUMER PREFERENCE FOR FRESH FOOD BY STORE FORMAT, 2005 & 2007
    • Table 1.37 CONSUMER PREFERENCE FOR FOOD KEPT UNDER NORMAL TEMPERATURE BY STORE FORMAT, 2005 & 2007
    • Table 1.38 CONSUMER PREFERENCE FOR CHILLED FOOD BY STORE FORMAT, 2005 & 2007
    • 1.7.6 Current Issues: Rural Retailing Development Project
    • Table 1.39 STANDARDS FOR COUNTRYSIDE STORES IN VILLAGES
    • Table 1.40 STANDARDS FOR COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS
    • Table 1.41 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN VILLAGES, MARCH 2010
    • Table 1.42 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS, MARCH 2010
    • Table 1.43 RURAL RETAILING PROJECT DISTRIBUTION CENTRES, MARCH 2010
    • Table 1.44 RURAL RETAIL DEVELOPMENT PROJECT TOTAL NUMBER OF PARTICIPATING COMPANIES, 2005-2008
    • Table 1.45 RURAL RETAIL DEVELOPMENT PROJECT COMPANY STRUCTURE, 2007

2 MARKETING & DISTRIBUTION

  • 2.1 Marketing & Advertising
    • 2.1.1 Marketing & Advertising: Trends

Conventional Media Advertising

  • Table 2.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2008

Online Advertising

  • Table 2.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2008
    • 2.1.2 Marketing & Advertising: Leading Advertised Product Categories
    • Table 2.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2008
    • 2.1.3 Marketing & Advertising: Leading Advertised Brands
    • Table 2.4 TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 2007-2008
    • 2.1.4 Marketing & Advertising: Leading Advertisers
    • Table 2.5 CHINA' S TOP TEN ADVERTISERS BY ADSPEND, 2004-2006
    • Table 2.6 CHINA' S TOP TEN ADVERTISERS BY ADSPEND, 2006-2007
    • Table 2.7 FIRMS WITH HIGHEST PORTION OF WORLD AD BUDGETS IN CHINA, 2008
    • Table 2.8 CHINA' S TOP TEN ADVERTISERS BY ADSPEND, 1Q 2009
    • 2.1.5 Marketing & Advertising: The Prime-time Advertising Auction
    • Table 2.9 PRIME-TIME ADVERTISING AUCTION ON CHINA' S CCTV, 2000-2010
    • 2.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China

Age & Location

  • Table 2.10 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007

Quality Versus Image

  • Table 2.11 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007

Local Versus Foreign

  • Table 2.12 BRAND PREFERENCES IN CHINA, 2007
    • "Chameleon" Brands
    • Table 2.13 TOP CHAMELEON BRANDS IN CHINA, 2008
    • 2.1.7 Marketing and Advertising in China: Brand Equity
    • 2.1.8 Marketing & Advertising: Emerging Local Brands
    • Table 2.14 CHINA' S MOST VALUABLE BRANDS, 2008/2009
    • 2.1.9 Marketing & Advertising: Pricing Issues
    • Table 2.15 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
    • Table 2.16 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
    • 2.1.10 Marketing & Advertising: Online Sales
    • Table 2.17 PER CAPITA ONLINE SHOPPING VALUE, 2003-2008
    • Table 2.18 SITES PREFERRED BY ONLINE SHOPPERS, 2008
    • Table 2.19 TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008
    • Table 2.20 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007
    • Table 2.21 TOP REASONS FOR NOT SHOPPING ONLINE, 2007
    • 2.1.11 Marketing & Advertising: Pricing Issues
    • Table 2.22 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
    • Table 2.23 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
  • 2.2 Consumers
    • 2.2.1 Consumer Profile: Broad Consumer Trends

3 SOURCES OF SUPPLY

  • 3.1 Total Industry Overview
    • 3.1.1 Total Industry Overview: Structure & Characteristics of the Industry
    • Table 3.1 AQUATIC PRODUCTS PRODUCTION VOLUME, 2000-2008
    • Table 3.2 AQUATIC PRODUCTS PRODUCTION VOLUME BY PROVINCE, 2007-2008

Marine Fisheries

Freshwater Fishery

  • Table 3.3 FRESHWATER FISHERY PRODUCTION VOLUME, 2007-2008

Aquaculture

  • Table 3.4 MARINE AQUACULTURE PRODUCTION VOLUME, 2007-2008
  • Table 3.5 FRESHWATER AQUACULTURE PRODUCTION VOLUME, 2007-2008

Utilization of the Catch

  • Table 3.6 AQUATIC PRODUCTS PROCESSING, 2007-2008
  • 3.2 Fish Meat Products, Dry & Preserved Aquatic Products Production Industry
    • 3.2.1 Fish Meat Products, Dry & Preserved Aquatic Products: Manufacturers & Revenue
    • Table 3.7 FISH MEAT PRODUCTS, DRY & PRESERVED AQUATIC PRODUCTS MANUFACTURERS & INDUSTRY REVENUES, 2000-2007
    • 3.2.2 Fish Meat Products, Dry & Preserved Aquatic Products: Revenue & Profit
    • Table 3.8 FISH MEAT PRODUCTS, DRY & PRESERVED AQUATIC PRODUCTS INDUSTRY REVENUE & PROFIT COMPARED, 2000-2007
  • 3.3 Frozen Aquatic Products Production Industry
    • 3.3.1 Frozen Aquatic Products: Manufacturers & Revenue
    • Table 3.9 FROZEN AQUATIC PRODUCTS MANUFACTURERS & INDUSTRY REVENUES, 2000-2007
    • 3.3.2 Frozen Aquatic Products: Revenue & Profit
    • Table 3.10 FROZEN AQUATIC PRODUCTS INDUSTRY REVENUE & PROFIT COMPARED, 2000-2007
  • 3.4 Canned Seafood Products Production Industry
    • 3.4.1 Canned Seafood Products: Manufacturers & Revenue
    • Table 3.11 CANNED SEAFOOD PRODUCTS MANUFACTURERS & INDUSTRY REVENUES, 2000-2007
    • 3.4.2 Canned Seafood Products: Revenue & Profit
    • Table 3.12 CANNED SEAFOOD PRODUCTS INDUSTRY REVENUE & PROFIT COMPARED, 2000-2007
  • 3.5 Other Aquatic Products Production Industry
    • 3.5.1 Other Aquatic Products: Manufacturers & Revenue
    • Table 3.13 OTHER AQUATIC PRODUCTS MANUFACTURERS & INDUSTRY REVENUES, 2000-2007
    • 3.5.2 Other Aquatic Products: Revenue & Profit
    • Table 3.14 OTHER AQUATIC PRODUCTS INDUSTRY REVENUE & PROFIT COMPARED, 2000-2007
  • 3.6 Listed Seafood Companies
    • 3.6.1 Listed Seafood Companies: By Revenues
    • Table 3.15 LISTED SEAFOOD COMPANIES BY REVENUES*, 2006-2009
    • 3.6.2 Listed Seafood Companies: By Net Profits
    • Table 3.16 LISTED SEAFOOD COMPANIES BY NET PROFITS*, 2006-2009
  • 3.7 Fresh & Processed Fish & Seafood Import-Export Volume
    • Table 3.17 HS CODE DESCRIPTION
    • 3.7.1 Fresh & Processed Fish & Seafood Import & Export: Total Trade Volume
    • Table 3.18 CHINA FRESH & PROCESSED FISH & SEAFOOD IMPORT & EXPORT VOLUME & GROWTH, 2000-2009
    • 3.7.2 Fresh & Processed Fish & Seafood Import & Export: Import Volume
    • Table 3.19 VOLUME BREAKDOWN OF CHINA FRESH & PROCESSED FISH & SEAFOOD IMPORT, 2000-2009
    • 3.7.3 Fresh & Processed Fish & Seafood Import & Export: Export Volume
    • Table 3.20 VOLUME BREAKDOWN OF CHINA FRESH & PROCESSED FISH & SEAFOOD EXPORT, 2000-2009
  • 3.8 Fresh & Processed Fish & Seafood Import-Export Value
    • 3.8.1 Fresh & Processed Fish & Seafood Import & Export: Total Trade Value
    • Table 3.21 CHINA FRESH & PROCESSED FISH & SEAFOOD IMPORT & EXPORT VALUE & GROWTH, 2000-2009
    • 3.8.2 Fresh & Processed Fish & Seafood Import & Export: Import Value
    • Table 3.22 VALUE BREAKDOWN OF CHINA FRESH & PROCESSED FISH & SEAFOOD IMPORT, 2000-2009
    • 3.8.3 Fresh & Processed Fish & Seafood Import & Export: Export Value
    • Table 3.23 VALUE BREAKDOWN OF CHINA FRESH & PROCESSED FISH & SEAFOOD EXPORT, 2000-2009
  • 3.9 Fresh & Processed Fish & Seafood Import-Export Average Unit Value
    • 3.9.1 Fresh & Processed Fish & Seafood Average Unit Value: Overview
    • Table 3.24 CHINA FRESH & PROCESSED FISH & SEAFOOD AVERAGE UNIT VALUE & GROWTH, 2000-2009
    • 3.9.2 Fresh & Processed Fish & Seafood Average Unit Value: Average Import Value
    • Table 3.25 AVERAGE UNIT VALUE BREAKDOWN OF CHINA FRESH & PROCESSED FISH & SEAFOOD IMPORT, 2000-2009
    • 3.9.3 Fresh & Processed Fish & Seafood Average Unit Value: Average Export Value
    • Table 3.26 AVERAGE UNIT VALUE BREAKDOWN OF CHINA FRESH & PROCESSED FISH & SEAFOOD EXPORT, 2000-2009

4 SWOT ANALYSIS

  • 4.1 Strengths
  • 4.2 Weaknesses
  • 4.3 Opportunities
  • 4.4 Threats

5 LEADING COMPANY PROFILES

  • 5.1 Shanghai Maling Aquarius Co., Ltd.
    • 5.1.1 Shanghai Maling Aquarius: Company Details
    • 5.1.2 Shanghai Maling Aquarius: Company Background
    • 5.1.3 Shanghai Maling Aquarius: Financial Results
    • Table 5.1 SHANGHAI MALING AQUARIUS CO., LTD.: FINANCIAL RESULTS, 2005-2009*
    • Table 5.2 SHANGHAI MALING (RONGCHENG) FOOD CO., LTD.: FINANCIAL RESULTS, 2005-2009*
  • 5.2 Shandong Homey Aquatic Development
    • 5.2.1 Shandong Homey Aquatic Development: Company Details
    • 5.2.2 Shandong Homey Aquatic Development: Company Background
    • Table 5.3 SHANDONG HOMEY AQUATIC DEVELOPMENT CO., LTD.: MAIN OPERATING REVENUE BY BUSINESS SEGMENT, 2006-2009
    • Table 5.4 SHANDONG HOMEY AQUATIC DEVELOPMENT CO., LTD.: REVENUE BY PRODUCT, 2006-2009
    • Table 5.5 SHANDONG HOMEY AQUATIC DEVELOPMENT CO., LTD.: REVENUE BY REGION, 2006-2009
    • 5.2.3 Shandong Homey Aquatic Development: Financial Results
    • Table 5.6 SHANDONG HOMEY AQUATIC DEVELOPMENT CO., LTD.: FINANCIAL RESULTS, 2006-2009*
    • Table 5.7 SHANDONG HOMEY AQUATIC DEVELOPMENT CO., LTD.: AS A % OF REVENUE, 2006-2009*
  • 5.3 Dalian Zhangzidao Fishery Group Co., Ltd.
    • 5.3.1 Dalian Zhangzidao Fishery Group: Company Details
    • 5.3.2 Dalian Zhangzidao Fishery Group: Company Background
    • Table 5.8 DALIAN ZHANGZIDAO FISHERY GROUP CO., LTD.: MAIN OPERATING REVENUE BY BUSINESS SEGMENT, 2006-2009*
    • Table 5.9 DALIAN ZHANGZIDAO FISHERY GROUP CO., LTD.: REVENUE BY PRODUCT CATEGORY, 2006-2009*
    • Table 5.10 DALIAN ZHANGZIDAO FISHERY GROUP CO., LTD.: MAIN OPERATING REVENUE BY GEOGRAPHICAL MARKET, 2006-2009*
    • 5.3.3 Dalian Zhangzidao Fishery Group: Financial Results
    • Table 5.11 DALIAN ZHANGZIDAO FISHERY GROUP CO., LTD.: FINANCIAL RESULTS, 2006-2009*
    • Table 5.12 DALIAN ZHANGZIDAO FISHERY GROUP CO., LTD.: AS A % OF REVENUE, 2006-2009*
  • 5.4 Dahu Aquaculture Co., Ltd.
    • 5.4.1 Dahu Aquaculture: Company Details
    • 5.4.2 Dahu Aquaculture: Company Background
    • 5.4.3 Dahu Aquaculture: Financial Results
    • Table 5.13 DAHU AQUACULTURE CO., LTD.: FINANCIAL RESULTS, 2006-2009*
    • Table 5.14 DAHU AQUACULTURE CO., LTD.: AS A % OF REVENUE, 2006-2009*
  • 5.5 Shandong Oriental Ocean Sci-Tech Co., Ltd.
    • 5.5.1 Shandong Oriental Ocean Sci-Tech: Company Details
    • 5.5.2 Shandong Oriental Ocean Sci-Tech: Company Background
    • Table 5.15 SHANDONG ORIENTAL OCEAN SCI-TECH CO., LTD.: BREAKDOWN OF MAIN OPERATING REVENUE BY BUSINESS SEGMENT, 2006-2009
    • Table 5.16 SHANDONG ORIENTAL OCEAN SCI-TECH CO., LTD.: BREAKDOWN OF MAIN OPERATING REVENUE BY GEOGRAPHICAL MARKET, 2006-2009
    • 5.5.3 Shandong Oriental Ocean Sci-Tech: Financial Results
    • Table 5.17 SHANDONG ORIENTAL OCEAN SCI-TECH CO., LTD.: FINANCIAL RESULTS, 2006-2009*
    • Table 5.18 SHANDONG ORIENTAL OCEAN SCI-TECH CO., LTD.: AS A % OF REVENUE, 2006-2009*

6 CONTACTS

  • 6.1 Associations / Government Departments
    • 6.1.1 China National Light Industry Council (CNLIC)
    • 6.1.2 China Society of Fisheries
    • 6.1.3 Bureau of Fisheries
    • 6.1.4 China Aquatic Products Processing and Marketing Association
    • 6.1.5 China Canned Food Industry Association

7 RELEVANT TRADE FAIRS & EXHIBITIONS

  • 7.1 China Fisheries & Seafood Expo 2010
  • 7.2 Shanghai International Fisheries & Seafood Exposition
  • 7.3 China Fish
  • 7.4 China International (Fuzhou) Fishery Expo

APPENDIX: MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

  • Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Demographics

  • A.3.1 Demographics: Total Population
    • Table A.1 TOTAL POPULATION, 2003 - 2009*
  • A.3.2 Demographics: Population by Location
    • Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2003 - 2009*
    • Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2003 - 2009*
  • A.3.3 Demographics: Population by Province
    • Table A.4 POPULATION BY PROVINCE, 2003 - 2009*
  • A.3.4 Demographics: Population Density by Province
    • Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2009
  • A.3.5 Demographics: Population Concentration
    • Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2009*
  • A.3.6 Demographics: Population by Gender
    • Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2003 - 2009*
  • A.3.7 Demographics: Population by Age Group
    • Table A.7 POPULATION BY AGE GROUP, 2003 - 2009*
    • Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2003 - 2009*

A.4 Consumer Attitudes

  • A.4.1 Consumer Attitudes: Overview
  • A.4.2 Consumer Attitudes: Response to Political Change
  • A.4.2 Consumer Attitudes: Response to Economic Change
  • A.4.3 Consumer Attitudes: Changes in Lifestyle
  • Livelihood
  • Individual loans
  • Housing
  • Possessions
  • Travel
  • Entertainment
  • Health and Fitness
  • Purchasing Influences
  • Taboos

A.5 Consumer Wealth

  • A.5.1 Consumer Wealth: GDP and Cost of Living

China' s New Middle Class

  • Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
  • Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
  • Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015

Confident Shoppers

  • Table A.12 GDP AND COST OF LIVING INDEX, 2003 - 2009*
  • A.5.2 Consumer Wealth: Provincial GDP
    • Table A.13 GDP BY PROVINCE, 2003 - 2009*
  • A.5.3 Consumer Wealth: GDP Growth by Province
    • Table A.14 GDP GROWTH BY PROVINCE, 2003 - 2009*
  • A.5.4 Consumer Wealth: GDP Per Capita by Province
    • Table A.15 PER CAPITA GDP BY PROVINCE, 2003 - 2009*
  • A.5.5 Consumer Wealth: Concentration of Wealth by Province
    • Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2009*
  • A.5.6 Consumer Wealth: The Major Cities
    • Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2008

A.6 Households

  • A.6.1 Households: Overview of Household Conditions
  • A.6.2 Households: Total Households by Size
    • Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2003 - 2009*
  • A.6.3 Households: Total households by Urban/Rural Split
    • Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2003 - 2009*
  • A.6.4 Households: Income Earners Per Household
    • Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2003 - 2009*

A.7 Employment

  • A.7.1 Employment: Number of Workers by Sector
    • Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002 - 2008
  • A.7.2 Employment: Growth by Sector
    • Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002 - 2008
  • A.7.3 Employment: Number of Workers by Gender
    • Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002 - 2008
  • A.7.3 Employment: Number of Workers by Habitation
    • Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002 - 2008
  • A.7.4 Employment: Urban Unemployment
    • Table A.24 URBAN UNEMPLOYMENT RATES, 2002 - 2008

A.8 Consumer Income

  • A.8.1 Consumer Income: Average Incomes by Sector
    • Table A.25 AVERAGE INCOMES BY SECTOR, 2002 - 2008
  • A.8.2 Consumer Income: Growth by Sector
    • Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2002 - 2008
  • A.8.3 Consumer Income: Average Incomes by Region
    • Table A.27 AVERAGE INCOMES BY REGION, 2002 - 2008
  • A.8.4 Consumer Income: Growth by Region
    • Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2002 - 2008

A.9 Consumer Market

  • A.9.1 Consumer Market: Spending Trends
    • Table A.29 CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2009*
  • A.9.2 Consumer Market: Per Capita Consumer Expenditure
    • Table A.30 PER CAPITA CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2009*
  • A.9.3 Consumer Market: Retail Sales and Consumer Spending
    • Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE**, 2003 - 2009*
  • A.9.4 Consumer Market: Urban Income and Spending Compared
    • Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002 - 2008

A.10 Exchange Rates

  • A.10.1 Exchange Rates: China
    • Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2002 - 2009
  • A.10.2 Exchange Rates: Hong Kong
    • Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2002 - 2009
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