市場調査レポート

スピリッツ市場 - 中国

Spirits - China - September 2014

発行 Mintel China 商品コード 106773
出版日 ページ情報 英文 265 pages
納期: 即日から翌営業日
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スピリッツ市場 - 中国 Spirits - China - September 2014
出版日: 2014年09月01日 ページ情報: 英文 265 pages
概要

中国では白酒等、スピリッツの高級品市場は縮小しつつあり、また中級品は過当競争状態となっていてスピリッツメーカーには厳しい状況が続いています。2012年、2013年は市場の成長率が大きく低下しており、2014年も市場の伸びはごくわずかと予測されます。

当レポートは中国における白酒とそのライバル商品である洋酒(欧米系のスピリッツ)市場について精査しており、スピリッツ市場とその成長促進要因、課題、また消費者動向を詳細に分析し、現時点での市場規模見積りと今後の市場予測を提供するとともに、白酒や洋酒市場の活性化、市場拡大方策について検討を進めています。

第1章 序論

  • 調査手法
  • 制限事項
  • 定義
  • 略語

第2章 エグゼクティブ・サマリー

  • 業界の整理統合は痛みを伴うが将来の持続可能な成長へとつながる
  • 白酒のカテゴリーは性別による消費量の差が最もはっきり現れる
  • よく知らないからという理由で消費者は洋酒を飲んでいない
  • スピリッツの愛用者はもっと高級品に切り替えて行きたいという志向は高い
  • 白酒のカテゴリーでは製品の革新を求める意識が高い
  • Mintel Chinaの考察

第3章 市場の重要点と課題

  • 洋酒に対する知識不足という障壁は破ることができるか?
    • 市場データ
    • 将来予測
  • 自宅で飲む消費パターンにスピリッツ市場の将来性は見出せるか?
  • もっとマイルドで健康的な白酒製品なら若い消費者層に受け入れられる見込みはあるか?
  • 白酒をもっと女性にも似合うようにするには?

第4章 トレンド適用

  • 「自分の酒」アプローチ
  • 消費者に向けた選択の幅の周知
  • 「良さ」を見せる

第5章 市場成長促進要因

  • 重要ポイント
  • 可処分所得の増加で消費者には高級品志向が高まっている
  • ...しかし進行中の浪費防止運動でスピリッツの価格は低下している
  • 食料品価格の上昇で白酒各社の利益はますます薄くなっている
  • ...しかし消費税改革で価格圧力は和らぐものと期待できる

第6章 市場規模および将来予測

  • 重要ポイント
  • スピリッツ市場が絶好調だった10年間の終了と新たなスタート
  • 業界の整理統合は痛みを伴うが将来の持続可能な成長へとつながる
  • 白酒のカテゴリーは利益が薄くなっている
  • 欧米系スピリッツ市場の急激な変動
  • 市場予測手法

第7章 市場分類

  • 重要ポイント
  • 洋酒は形勢不利
  • 洋酒カテゴリー内でのさまざまな構図

第8章 市場シェア

  • 重要ポイント
  • 白酒カテゴリーにおける企業整理統合のプロセスは行き着く所まで行って動きが止まった

第9章 ブランドと主要メーカー

  • 主要白酒メーカー
    • Yibin Wuliangye
    • Kweichow Moutai Co., Ltd
  • 主要洋酒メーカー
    • Diageo Plc
    • Pernod Ricard S.A.

第10章 消費者 - スピリッツの飲用習慣

  • 重要ポイント
  • 白酒や洋酒の普及率は比較的低くこれから伸びる余地が大いにある
  • 白酒は男性、高所得者、また地方都市住民の間で人気が高い
  • 高所得者で大都市の住民は洋酒の方を良く飲む
  • 広州が抜きん出て洋酒の普及率が高い
  • 30歳台の低所得者層はスピリッツを飲まない傾向が強い

第11章 消費者 - 白酒を飲まない理由

第12章 消費者 - 白酒を試す乗り気度

第13章 消費者 - 洋酒を飲まない理由

第14章 消費者 - 洋酒を試す乗り気度

第15章 消費者 - 洋酒を飲む機会

第16章 消費者 - 各種の洋酒愛用者

第17章 消費者 - 白酒を飲む機会と愛飲者

第18章 消費者 - スピリッツを飲むことに対する全般的な考え方

  • 重要ポイント
  • スピリッツ愛飲者にはより高級なブランドを求めたいという志向が高い
  • 口コミ情報がますます重要なものとなりつつある
  • 健康への懸念が白酒の消費に打撃を与えている
  • 男性の方がスピリッツの味わいと香りにより強い関心を持つ
  • 洋酒についてはモバイルフォンと店内情報チャンネルの方が高い効果を有する
  • 地域ごとの違いが重要
  • 洋酒はタイプ毎に受け取られ方の格差が大きい
  • 白酒にとっては家で飲む消費パターンの将来性が高い

第19章 消費者 - 白酒の革新

  • 重要ポイント
  • 原酒は白酒の中核となる愛飲者層にアピールできる可能性が高い
  • カクテル向きであることを打ち出せば女性に対しても訴求力を持つ

第20章 消費者 - 洋酒の革新

  • 重要ポイント
  • ユニークで革新的なパッケージに収めると商品力が上がる
  • シングルモルトのウィスキーの将来性が高い
  • 洋酒のカテゴリーについては女性の方が新商品に対する関心が高い
  • 限定品は40代の女性に対する訴求力が高い

付録

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目次

“The forty percentage point increase in the spirits market in 2010 seems to be a distant memory now. The golden ten years of the spirits market ended in such an abrupt way that few could ever have rightly predicted it happening.” - David Zhang, Research Analyst.

This report looks at the following areas:

  • Is the knowledge barrier of Western spirits breakable
  • Is drinking at home showing potential in the spirits market
  • Are milder, healthier baijiu products showing potential among the young
  • How to make baijiu more suitable for women

The shrinking high-end spirits segment and the subsequently over-crowded mid-range have made life difficult for spirits brands in 2012 & '13, with the growth rate of spirits market in value terms shrinking substantially. Mintel's 2014 forecast puts the growth rate at just a couple of percentage points above the inflation rate, making it the worst performance since the start of the golden ten years at the beginning of 2000.

Baijiu is under pressure from both the regulatory perspective and the competition from its main rivalry, Western spirits. Although baijiu maintains the majority of the market share, its core user base, men in their thirties and forties and consumers from tier one cities, are showing signs of decline. In order to shield itself from the competition, baijiu brands will need to address consumers' concerns over its health implications and strong taste by offering milder and lighter versions of baijiu. An original liquid concept could also be utilised to solidify baijiu's presence in lower tier cities.

Western spirits are facing different types of challenges. Lack of knowledge makes adoption of Western spirits a slow and costly process. With the initial hype dying out, Western spirits brands are in the right place to nurture the market to achieve more sustainable growth in the future.

Table of Contents

1. Introduction

  • Methodology
  • Limitation
  • Definitions
  • Abbreviation

2. Executive Summary

  • The painful reshuffle leads to a sustainable growth in the future
    • Figure 1: Best- and worst-case forecast of China retail value sales of spirits, 2009-19
  • Gender barriers most pronounced in baijiu category
    • Figure 2: Reasons for not drinking baijiu, June 2014
  • Lack of knowledge stops consumers from drinking Western spirits
    • Figure 3: Reasons for not drinking Western spirits, June 2014
  • Spirits users' willingness to trade up is high
    • Figure 4: General attitudes towards drinking spirits, June 2014
  • The eagerness to see product innovation is high in the baijiu category
    • Figure 5: Attitudes towards production innovation concepts for baijiu, June 2014
  • What we think

3. Insights and Issues

  • Is the knowledge barrier of Western spirits breakable
  • The facts
  • The implications
  • Is drinking at home showing potential in the spirits market
  • The facts
  • The implications
  • Are milder, healthier baijiu products showing potential among the young
  • The facts
  • The implications
  • How to make baijiu more suitable for women
  • The facts
  • The implications

4. Trend Applications

  • Make it Mine
  • Guiding Choice
  • Prove it

5. Market Drivers

  • Key points
  • Rising disposable income encourages consumers to trade up...
    • Figure 6: Disposable income per capita household in urban China, 2005-13
  • ... but the ongoing anti-extravagance campaign will drive spirits prices down
  • Rising food prices further squeeze baijiu brands' profits...
    • Figure 7: Wholesale prices of key staples in China, 2009-14
  • ... but the consumption tax reform is likely to ease the pressure

6. Market Size and Forecast

  • Key points
  • The end of the golden ten years and the new start of the spirits market
    • Figure 8: Value and volume sales for Chinese spirits, 2009-19
    • Figure 9: Value and volume sales for Western spirits
  • The painful reshuffle leads to a sustainable growth in the future
    • Figure 10: Best- and worst-case forecast of China retail value sales of spirits, 2009-19
    • Figure 11: Best- and worst-case forecast of China retail volume sales of spirits, 2009-19
  • Profit being squeezed in the baijiu category
    • Figure 12: Best- and worst-case forecast of China retail value sales of Chinese spirits, 2009-19
    • Figure 13: Best- and worst-case forecast of China retail volume sales of Western spirits, 2009-19
  • Fluctuation in the Western spirits market
    • Figure 14: Best- and worst-case forecast of China retail value sales of Western spirits, 2009-19
    • Figure 15: Best- and worst-case forecast of China retail volume sales of Western spirits, 2009-19
  • Forecast methodology

7. Market Segmentation

  • Key points
  • Western spirits are losing grounds
    • Figure 16: Segment performance of the spirits market in China, 2009-14
  • Different pictures within the Western spirits category
    • Figure 17: Market share changes from 2011-13 in the Western spirits category
    • Figure 18: Growth rate of selected types of drink in the Western spirits category, 2012-13

8. Market Share

  • Key points
  • The consolidation process in the baijiu category has ground to a halt
    • Figure 19: Market share of leading brands in the spirits category, by value, 2010-13
    • Figure 20: Market share of the top ten brands in the baijiu category

9. Brands and Companies

  • Leading baijiu brands
  • Yibin Wuliangye
  • Kweichow Moutai Co., Ltd
  • Leading Western spirits companies
  • Diageo Plc
  • Pernod Ricard S.A.

10. The Consumer - Drinking Habits for Spirits

  • Key points
  • Relatively low penetration of baijiu and Western spirits shows potential
    • Figure 21: Consumers' drinking habits for spirits, June 2014
  • Baijiu is more popular among men, high earners, and those in lower tier cities
    • Figure 22: Consumers who drank baijiu in the past six months, by selected demographics, June 2014
  • High earners and people from tier one cities drink Western spirits more
    • Figure 23: Consumers who drank Western spirits in the past six months, by selected demographics, June 2014
  • Guangzhou stands out with highest Western spirits penetration
    • Figure 24: Consumers who drank Western spirits in the past six months, by regions, June 2014
  • Consumers in their thirties and low earners more likely to be non-drinkers of spirits
    • Figure 25: Non-drinkers of spirits, by selected demographic groups, June 2014

11. The Consumer - Reasons for Not Drinking Baijiu

  • Key points
  • Gender barriers most pronounced in baijiu category
    • Figure 26: Reasons for not drinking baijiu, June 2014
    • Figure 27: Flavoured sake products launched in Japan 2010-12
  • Older non-drinkers tend to consider baijiu as “old fashioned”
  • Health implications and baijiu's strong taste deter consumers from drinking
  • Price barrier is very limited in the baijiu category
  • Milder baijiu products appeal to the young
    • Figure 28: Selected reasons for not drinking baijiu, by age group, June 2014
  • Taste barrier more pronounced among women
  • Young non-drinkers feel that baijiu is not for their age
    • Figure 29: Agreement with the statement “Baijiu is not suitable for people of my age”, by age, June 2014
  • Geographic location is no longer a good indicator
    • Figure 30: Selected reasons for not drinking baijiu, by region, June 2014

12. The Consumers - Willingness to Try Baijiu

  • Key points
  • More than one in three non-drinkers of baijiu are willing to try
    • Figure 31: Willingness to try baijiu in the next six months, June 2014
  • Young consumers, high earners are more likely to try baijiu
    • Figure 32: Willingness to try baijiu in the next six months, by selected demographics, June 2014
  • Non-drinkers from Chengdu are less likely to try
    • Figure 33: Non-drinkers who are not willing to try baijiu, by region, June 2014

13. The Consumer - Reasons for Not Drinking Western Spirits

  • Key points
  • Lack of knowledge stops consumers from drinking Western spirits
    • Figure 34: Reasons for not drinking Western spirits, June 2014
    • Figure 35: Agreement with the statement “I know little about Western spirits”, by selected demographics, June 2014
  • Peer pressure remains as a key barrier
    • Figure 36: Most popular reasons for not drinking Western spirits, by demographics, June 2014
  • Non-drinkers worry about counterfeit Western spirits
  • Specially designed drinks for women do not appeal to the majority of female non-drinkers
    • Figure 37: Willingness to try Western spirits, by next most popular reasons for not drinking Western spirits, June 2014
  • Health concerns deter tier one consumers and mid earners
    • Figure 38: The agreement with the statement “Western spirits are not good for health” by selected demographics, June 2014

14. The Consumer - Willingness to Try Western Spirits

  • Key points
  • More than half of non-drinkers willing to try
    • Figure 39: Willingness to try Western spirits, June 2014
    • Figure 40: Willingness to try Western spirits, by demographics, June 2014
  • Shanghai as a market shows limited potential to expand
    • Figure 41: Willingness to try Western spirits, by demographics, June 2014

15. The Consumer - Drinking Occasions For Western Spirits

  • Key points
  • Repertoire consumption is widely seen in the Western spirits market
    • Figure 42: Drinking occasions of Western spirits in the past six months, June 2014
  • Drinking-at-home occasion is on the rise for Western spirits
  • Socialising with friends is the most popular occasion

16. The Consumer - Users of Different Types of Western Spirits

  • Key points
  • Whisky attracts older consumers and mid-to-high earners
    • Figure 43: Whisky users in past six months, by selected demographics, June 2014
  • Brandy more appealing to high earners and consumers in their forties
    • Figure 44: Brandy users in past six months, by selected demographics, June 2014
  • At-home occasions popular among women in their forties
    • Figure 45: Spirits users who drank brandies at home in past six months, by selected demographics, June 2014
  • Women in their twenties show potential to become users of brandy
    • Figure 46: Spirits drinkers who did not drink brandy in the past six months, by gender and age, June 2014
  • Women in their forties are more likely to drink gin
    • Figure 47: Gin users in the past six months, by selected demographics, June 2014
  • Vodka holds a premium image
    • Figure 48: Users of vodka in the past six months, by personal income, June 2014

17. The Consumer - Users and Drinking Occasions of Baijiu

  • Key points
  • Baijiu is unnecessarily perceived as an old man's drink
    • Figure 49: Users of baijiu in the past six months, by gender and age, June 2014
    • Figure 50: The usage of baijiu, by drinking occasions, June 2014
  • Socialising with friends a popular drinking occasion for consumers from the north
    • Figure 51: Users who drunk baijiu when socialising with friends in the past six months, by regions, June 2014

18. The Consumer - General Attitudes towards Drinking Spirits

  • Key points
  • Spirits users' willingness to trade up is high...
    • Figure 52: General attitudes towards drinking spirits, June 2014
  • ... but promotion deals are still welcomed
  • Word of mouth as an information channel is getting increasingly important
  • Health concerns hit baijiu consumption
    • Figure 53: Agreement with the statement “I am drinking less spirits compared to six months ago due to health concerns”, by type of spirits drunk, June 2014
  • Men show greater interests in spirits' taste and flavour
    • Figure 54: Agreement of selected attitude statements, by gender, June 2014
  • Mobile phones and in-store information channels work better with Western spirits
    • Figure 55: Agreement of selected attitude statements, by types of spirits drinkers, June 2014
  • Regional differences play a key part
    • Figure 56: Attitudes towards drinking baijiu with specific flavours, by region, June 2014
    • Figure 57: Attitudes towards drinking Western spirits with authentic taste, by region, June 2014
  • Different types of Western spirits show disparity in attitudes
    • Figure 58: Selected general attitudes towards spirits, by different types of Western spirits, June 2014
  • At-home occasion for baijiu shows potential
    • Figure 59: Selected general attitudes towards spirits, by drinking occasions, June 2014

19. The Consumer -Innovation for Baijiu

  • Key points
  • The original liquid shows potential to appeal to the core user group of baijiu
    • Figure 60: Attitudes towards production innovation concepts for baijiu, June 2014
  • Highlighting mixability of baijiu makes it appealing to women

20. The Consumer - Product Innovation for Western Spirits

  • Key points
  • Unique and innovative packaging shows potential
    • Figure 61: Attitudes towards production innovation concepts for Western spirits, June 2014
    • Figure 62: Medea vodka launched in the US in Q2 2013
  • Single malt whisky shows potential
    • Figure 63: Attitudes towards single malt whisky for Western spirits, June 2014
  • Women shows greater interests in production innovation in Westerns spirits category
  • Women are more willing to join both online and offline activities
  • RTD drinks appeal to women
  • Limited edition appeals to female drinkers in their forties

21. Appendix - Drinking Habits in the Last Six Months

  • Figure 64: Consumers' drinking habits for spirits, June 2014
  • Figure 65: Consumers' drinking habits for spirits, by demographics, June 2014

22. Appendix - Reasons for Not Drinking Baijiu in the Last Six Months

  • Figure 66: Reasons for not drinking baijiu, June 2014
  • Figure 67: Most popular reasons for not drinking baijiu, by demographics, June 2014
  • Figure 68: Next most popular reasons for not drinking baijiu, by demographics, June 2014
  • Figure 69: Reasons for not drinking baijiu, by willingness to try baijiu, June 2014

23. Appendix - Willingness to Try Baijiu

  • Figure 70: Willingness to try baijiu, by demographics, June 2014
  • Figure 71: Willingness to try baijiu, by most popular reasons for not drinking baijiu, June 2014
  • Figure 72: Willingness to try baijiu, by next most popular reasons for not drinking baijiu, June 2014

24. Appendix - Reasons for Not Drinking Western Spirits in the Last Six Months

  • Figure 73: Reasons for not drinking Western spirits, June 2014
  • Figure 74: Most popular reasons for not drinking Western spirits, by demographics, June 2014
  • Figure 75: Next most popular reasons for not drinking Western spirits, by demographics, June 2014
  • Figure 76: Reasons for not drinking Western spirits, by Willingness to try Western spirits, June 2014

25. Appendix - Willingness to Try Western Spirits

  • Figure 77: Willingness to try Western spirits, by demographics, June 2014
  • Figure 78: Willingness to try Western spirits, by most popular reasons for not drinking Western spirits, June 2014
  • Figure 79: Willingness to try Western spirits, by next most popular reasons for not drinking Western spirits, June 2014

26. Appendix - Drinking Occasions in the last 6 Months

  • Figure 80: Drinking occasions of Western spirits, June 2014
  • Figure 81: Drinking occasions of Western spirits, June 2014
  • Figure 82: Drinking occasions of baijiu, June 2014
  • Figure 83: Drinking occasions of baijiu, June 2014
  • Figure 84: Most popular drinking occasions of Western spirits - Western spirits, by demographics, June 2014
  • Figure 85: Next most popular drinking occasions of Western spirits - Western spirits, by demographics, June 2014
  • Figure 86: Most popular drinking occasions of Western spirits - Whisky/bourbon, by demographics, June 2014
  • Figure 87: Next most popular drinking occasions of Western spirits - Whisky/bourbon, by demographics, June 2014
  • Figure 88: Most popular drinking occasions of Western spirits - Brandy/Armagnac/Cognac, by demographics, June 2014
  • Figure 89: Next most popular drinking occasions of Western spirits - Brandy/Armagnac/Cognac, by demographics, June 2014
  • Figure 90: Most popular drinking occasions of Western spirits - Gin, by demographics, June 2014
  • Figure 91: Next most popular drinking occasions of Western spirits - Gin, by demographics, June 2014
  • Figure 92: Most popular drinking occasions of Western spirits - Vodka, by demographics, June 2014
  • Figure 93: Next most popular drinking occasions of Western spirits - Vodka, by demographics, June 2014
  • Figure 94: Most popular drinking occasions of Western spirits - Tequila, by demographics, June 2014
  • Figure 95: Next most popular drinking occasions of Western spirits - Tequila, by demographics, June 2014
  • Figure 96: Most popular drinking occasions of Western spirits - Liqueurs, by demographics, June 2014
  • Figure 97: Next most popular drinking occasions of Western spirits - Liqueurs, by demographics, June 2014
  • Figure 98: Most popular drinking occasions of Western spirits - Cocktail, by demographics, June 2014
  • Figure 99: Next most popular drinking occasions of Western spirits - Cocktail, by demographics, June 2014
  • Figure 100: Most popular drinking occasions of Western spirits - Rum, by demographics, June 2014
  • Figure 101: Next most popular drinking occasions of Western spirits - Rum, by demographics, June 2014
  • Figure 102: Most popular drinking occasions of Western spirits - Wine, by demographics, June 2014
  • Figure 103: Next most popular drinking occasions of Western spirits - Wine, by demographics, June 2014
  • Figure 104: Most popular drinking occasions of Western spirits - Other Western spirits, by demographics, June 2014
  • Figure 105: Next most popular drinking occasions of Western spirits - Other Western spirits, by demographics, June 2014
  • Figure 106: Most popular drinking occasions of Western spirits - Don't remember, by demographics, June 2014
  • Figure 107: Next most popular drinking occasions of Western spirits - Don't remember, by demographics, June 2014
  • Figure 108: Most popular drinking occasions of baijiubaijiu, by demographics, June 2014
  • Figure 109: Next most popular drinking occasions of baijiubaijiu, by demographics, June 2014
  • Figure 110: Drinking occasions of Western spirits, by repertoire of drinking occasions of Western spirits, June 2014
  • Figure 111: Attitudes towards drinking spirits, by repertoire of drinking occasions of Western spirits, June 2014

27. Appendix - General Attitudes towards Drinking Spirits

  • Figure 112: Attitudes towards drinking spirits, June 2014
  • Figure 113: Attitudes towards drinking spirits - Consumption behaviour, by demographics, June 2014
  • Figure 114: Attitudes towards drinking spirits - Information channel, by demographics, June 2014
  • Figure 115: Attitudes towards drinking spirits - Price and promotion, by demographics, June 2014
  • Figure 116: Attitudes towards drinking spirits, by drinking occasions of spirits - Western spirits, June 2014
  • Figure 117: Attitudes towards drinking spirits, by most popular drinking occasions of spirits - Whisky/bourbon, June 2014
  • Figure 118: Attitudes towards drinking spirits, by next most popular drinking occasions of spirits - Whisky/bourbon, June 2014
  • Figure 119: Attitudes towards drinking spirits, by most popular drinking occasions of spirits - Brandy/Armagnac/Cognac, June 2014
  • Figure 120: Attitudes towards drinking spirits, by next most popular drinking occasions of spirits - Brandy/Armagnac/Cognac, June 2014
  • Figure 121: Attitudes towards drinking spirits, by most popular drinking occasions of spirits - Gin, June 2014
  • Figure 122: Attitudes towards drinking spirits, by next most popular drinking occasions of spirits - Gin, June 2014
  • Figure 123: Attitudes towards drinking spirits, by most popular drinking occasions of spirits - Vodka, June 2014
  • Figure 124: Attitudes towards drinking spirits, by next most popular drinking occasions of spirits - Vodka, June 2014
  • Figure 125: Attitudes towards drinking spirits, by most popular drinking occasions of spirits - Tequila, June 2014
  • Figure 126: Attitudes towards drinking spirits, by next most popular drinking occasions of spirits - Tequila, June 2014
  • Figure 127: Attitudes towards drinking spirits, by most popular drinking occasions of spirits - Liqueurs, June 2014
  • Figure 128: Attitudes towards drinking spirits, by next most popular drinking occasions of spirits - Liqueurs, June 2014
  • Figure 129: Attitudes towards drinking spirits, by most popular drinking occasions of spirits - Cocktail, June 2014
  • Figure 130: Attitudes towards drinking spirits, by next most popular drinking occasions of spirits - Cocktail, June 2014
  • Figure 131: Attitudes towards drinking spirits, by drinking occasions of spirits - Rum, June 2014
  • Figure 132: Attitudes towards drinking spirits, by drinking occasions of spirits - Wine, June 2014
  • Figure 133: Attitudes towards drinking spirits, by drinking occasions of spirits - Other Western spirits, June 2014
  • Figure 134: Attitudes towards drinking spirits, by drinking occasions of spirits - Don't remember, June 2014

28. Appendix - Attitudes towards New Product Innovation Concepts in Baijiu

  • Figure 135: Attitudes towards new product innovation concepts in baijiu, June 2014
  • Figure 136: Interest in the statement ‘Products containing added traditional Chinese medicine ingredients', by demographics, June 2014
  • Figure 137: Interest in the statement ‘The original liquid without being blended', by demographics, June 2014
  • Figure 138: Interest in the statement ‘Products suitable for mixing with other alcoholic beverages/soft drinks', by demographics, June 2014
  • Figure 139: Interest in the statement ‘Packages designed for special occasions', by demographics, June 2014
  • Figure 140: Interest in the statement ‘Fashionable packaging', by demographics, June 2014
  • Figure 141: Interest in the statement ‘Products designed for the young', by demographics, June 2014
  • Figure 142: Interest in the statement ‘Products designed for women', by demographics, June 2014
  • Figure 143: Interest in the statement ‘baijiu with milder taste', by demographics, June 2014
  • Figure 144: Interest in the statement ‘Products with low alcohol content', by demographics, June 2014
  • Figure 145: Interest in the statement ‘Products from well-known brands but lower priced', by demographics, June 2014
  • Figure 146: Interest in the statement ‘Products in small pack', by demographics, June 2014

29. Appendix - Attitudes towards New Product Innovation Concepts in Western Spirits

  • Figure 147: Attitudes towards new product innovation concepts in Western spirits, June 2014
  • Figure 148: Interest in the statement ‘Packaging with Chinese elements', by demographics, June 2014
  • Figure 149: Interest in the statement ‘Limited edition especially for Chinese market', by demographics, June 2014
  • Figure 150: Interest in the statement ‘Western spirits designed for women', by demographics, June 2014
  • Figure 151: Interest in the statement ‘Ready-to-drink spirits drinks', by demographics, June 2014
  • Figure 152: Interest in the statement ‘Products with customized taste for Chinese consumers', by demographics, June 2014
  • Figure 153: Interest in the statement ‘Products with a brochure about drinking knowledge', by demographics, June 2014
  • Figure 154: Interest in the statement ‘Products offering offline brand/membership activities', by demographics, June 2014
  • Figure 155: Interest in the statement ‘Products offering online brand/membership activities', by demographics, June 2014
  • Figure 156: Interest in the statement ‘Western spirits with more accessible price', by demographics, June 2014
  • Figure 157: Interest in the statement ‘Fashionable/unique packaging design', by demographics, June 2014
  • Figure 158: Interest in the statement ‘Innovative gift packaging', by demographics, June 2014
  • Figure 159: Interest in the statement ‘Western spirits with additional flavours', by demographics, June 2014
  • Figure 160: Interest in the statement ‘Single malt whisky', by demographics, June 2014
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