市場調査レポート

中国におけるデパート小売市場

Department Stores - China - January 2013

発行 Mintel China 商品コード 102660
出版日 ページ情報 英文 214 Pages
納期: 即日から翌営業日
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中国におけるデパート小売市場 Department Stores - China - January 2013
出版日: 2013年01月31日 ページ情報: 英文 214 Pages
概要

中国のデパートは近年の急速な経済発展の中で存続してきただけでなく、デパートチェーンなどその多くが繁栄しております。一方で専門店、ハイパーマーケット、スーパーマーケット、ショッピングモール、リテールパークなどとの競合も激しくなってきております。

当レポートでは、中国のデパート市場について調査分析を行い、市場概要、消費者動向、購買動向、オンライン、今後の市場動向などについてまとめ、概略下記の構成で取り上げております。

イントロダクション

エグゼクティブサマリー

第1章 急速に変化する市場に対応せざるを得ないデパート

  • 要点
  • デパートの存在は重要だが関連性の維持が必要
  • デパートと衣料小売市場
  • デパートと化粧品小売市場
  • デパートと家電小売市場
  • デパートグループは他の小売業態に移行してきている
  • 非デパートグループはデパート小売に移行してきている
  • デパートの概念を改革する
  • デパートは消費者の購買動向に合わせようと競合している
  • まとめ

第2章 地元大手VS大手全国チェーン

  • 要点
  • 上海市場
  • 地元大手が優勢な都市
  • 北京
  • 温州
  • 青島
  • 瀋陽
  • チェーンが優勢になってきている都市
  • 広州
  • 成都
  • 西安
  • 長沙
  • 無錫
  • まとめ

第3章 品揃えと雰囲気で買い物客を引き付ける

  • 要点
  • 衣類は消費者をデパートに引き付ける最大の因子
  • 性別によるデパートでの消費者の支出パターンの違い
  • 収入によるデパートでの消費者の支出パターンの違い
  • 都市の層によるデパートでの消費者の消費パターンの違い
  • 入り口の雰囲気
  • デパートで様々な製品を購入する際に消費者を引き付ける様々な因子
  • デパートは商品だけでなく買物経験を提供する
  • 価値VS評判
  • 高級ブランドは消費者を引き付ける大きな因子
  • まとめ

第4章 不定期/季節性の買い物動向

  • 要点
  • デパートの季節による売上動向
  • デパートでのウィンドウショッピングと購入の頻度
  • 高齢の男性により頻繁に買い物をするよう働きかけられる
  • 低所得消費者により頻繁に買い物をするよう働きかけられる
  • 都市により買い物の頻度が異なる
  • 特定の商品カテゴリーはより頻繁に買い物をするよう働きかけられる
  • 週末と平日の買物
  • まとめ

第5章 デパートのオンライン化

  • 要点
  • オンライン小売は中国のアパレル市場を改革
  • オンラインでの閲覧/ショッピング率
  • オンラインデパートショッピングでの購買層の違い
  • オンラインで買う人と、実際の店舗で買う人の違い
  • どのオンラインストアが見られているのか
  • 魅力的なオンラインストアとは
  • まとめ

第6章 市場の将来

付録

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目次

Abstract

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"Department stores in China have not only survived within the context of the country's recent rapid economic development, but many have flourished, including several department store chains. Yet the market space they fill increasingly has to compete with other retail formats, such as specialist chains, hypermarkets and supermarkets, and growing numbers of new destination shopping malls and retail parks. This is making the competitive landscape increasingly difficult for department stores, and much harder for them to sustain their levels of interest among China's shoppers."


Matthew Crabbe - Asia-Pacific Research Director

In this report we answer the following key questions:

  • How are department stores adapting to increasing competition from other retail formats, especially supermarkets and hypermarkets, specialist retailers and other destination retail developments such as high-end malls and retail parks?
  • How is the competition shaping up between leading local stalwarts and the rapidly expanding department store chains and other new entrants across China's cities?
  • How are department stores adapting their range and mix of products and brands in order to remain relevant to Chinese shoppers, and lure them into their stores?
  • How important is store ambience and the leisure shopping experience for department stores in competing with other store formats?
  • What are department stores doing, and what more can they do, to counter off-peak seasonal lulls in turnover, and who should they be targeting with better promotions to get more consumers through their doors?
  • What can department stores do to encourage more consumers to shop during the week, rather than just at the weekend?
  • How has the rapid growth of online retailing in China impacted the department store sector, and what can department stores do to turn this competitive threat into an opportunity?

Department stores constantly have to adapt and innovate in order to hold consumer interest and remain relevant, and the recent rapid growth in online retailing is both adding to that pressure to innovate, and creating new opportunities. Department stores retain an image of enjoyable destinations for shopping as leisure, succeeding thanks to striking a balance between product diversity at prices to suit the majority of pockets, and by focusing on providing consumers with quality of service.

The future success of the department store format in China will depend on retailers' ability to maintain the right balance of goods and services, to provide an attractive leisure shopping experience and to fulfil a growing desire among Chinese shoppers for even better levels of service

Table of Contents

INTRODUCTION

  • Definition
  • Provinces of China

EXECUTIVE SUMMARY

  • The market
    • Figure 1: Department store retailing market value, by broad sector, 2007-12
    • Figure 2: Department store outlet numbers, by broad sector, 2007-12
  • The forecast
    • Figure 3: Forecast department store sales, 2007-17
  • The companies
    • Figure 4: Market shares of China's leading department store chains, 2010 and 2011
  • The issues
  • Department stores forced to adapt in a rapidly changing market
    • Figure 5: Department store retailing compared with other retail formats' sales value and annual growth, 2008-12
  • Local stalwarts versus leading national and international chains
    • Figure 6: Brands of physical department stores at which consumers have bought or browsed, Shanghai, December 2012
  • Adapting Product Mix and Ambience to Lure Shoppers
    • Figure 7: Items bought from a physical department store in the past 6 months, December 2012
  • Occasional and Seasonal Shopping Trends
    • Figure 8: Frequency of consumers buying at physical department stores, December 2012
  • Department Stores Go Online
    • Figure 9: Items bought from online and physical department stores, December 2012
  • What we think

DEPARTMENT STORES FORCED TO ADAPT IN A RAPIDLY CHANGING MARKET

  • Key issues
  • Department stores remain significant, but need to maintain relevance
    • Figure 10: Department store retail sales as a proportion of total China retail sales, 2007-12
    • Figure 11: Department store retailing compared with other retail format sales value and annual growth, 2008-12
  • Department stores and the apparel retail market
    • Figure 12: Share of department stores within the apparel retail market, 2008-12
    • Figure 13: Apparel retail sales as a share of total retail sales by selected department store groups, 2008-12 interim
  • Department stores and the cosmetics and beauty retail market
    • Figure 14: Location that perfumes & fragrances were bought from in the last 12 months, April 2012
    • Figure 15: Location to purchase make-up and colour cosmetics products, May 2012
  • Department stores and the electronics and appliances retail market
    • Figure 16: Leading consumer electronics and appliances retailers' turnover and share of the consumer electronics and appliances retail in China, 2010-11
  • Department store groups moving into other retail formats
    • Figure 17: Leading listed principally department store groups' revenues, growth and operating margins by retail formats, 2011
  • Non-department store groups moving into department store retailing
  • Reinventing the department store concept
  • Department stores compete to fit in with consumer shopping habits
    • Figure 18: Frequency of shopping, by outlet type, April 2012
    • Figure 19: Frequency of department store shopping, by gender, age group and income group, April 2012
    • Figure 20: Frequency of clothes shopping by sales channel, October 2012
    • Figure 21: Frequency of clothes shopping at department stores, by gender, age group and income group, October 2012
    • Figure 22: Main type of store visited for main weekly, or occasional top-up grocery shopping, by retired consumers aged over 50, October 2012
  • What it means

LOCAL STALWARTS VERSUS LEADING NATIONAL CHAINS

  • Key issues
  • The Shanghai market continues to support a wide range of competitors
    • Figure 23: Brands of physical department stores at which consumers have bought or browsed - Shanghai, December 2012
    • Figure 24: Leading 5 brands of physical department stores at which consumers have bought, by gender, age group and income group - Shanghai, December 2012
  • Cities where local stalwarts remain dominant
  • Beijing
    • Figure 25: Brands of physical department stores at which consumers have bought or browsed - Beijing, December 2012
    • Figure 26: Leading 5 brands of physical department stores at which consumers have bought, by gender, age group and income group - Beijing, December 2012
  • Wenzhou
    • Figure 27: Brands of physical department stores at which consumers have bought or browsed - Wenzhou, December 2012
    • Figure 28: Leading 5 brands of physical department stores at which consumers have bought, by gender, age group and income group - Wenzhou, December 2012
  • Qingdao
    • Figure 29: Brands of physical department stores at which consumers have bought or browsed - Qingdao, December 2012
    • Figure 30: Leading 5 brands of physical department stores at which consumers have bought, by gender, age group and income group - Qingdao, December 2012
  • Shenyang
    • Figure 31: Brands of physical department stores at which consumers have bought or browsed - Shenyang, December 2012
    • Figure 32: Leading 5 brands of physical department stores at which consumers have bought, by gender, age group and income group - Shenyang, December 2012
  • Cities where the market is increasingly being dominated by chains
  • Guangzhou
    • Figure 33: Brands of physical department stores at which consumers have bought or browsed - Guangzhou, December 2012
    • Figure 34: Leading 5 brands of physical department stores at which consumers have bought, by gender, age group and income group - Guangzhou, December 2012
  • Chengdu
    • Figure 35: Brands of physical department stores at which consumers have bought or browsed - Chengdu, December 2012
    • Figure 36: Leading 5 brands of physical department stores at which consumers have bought, by gender, age group and income group - Chengdu, December 2012
  • Xi'an
    • Figure 37: Brands of physical department stores at which consumers have bought or browsed - Xi'an, December 2012
    • Figure 38: Leading 5 brands of physical department stores at which consumers have bought, by gender, age group and income group - Xi'an, December 2012
  • Changsha
    • Figure 39: Brands of physical department stores at which consumers have bought or browsed - Changsha, December 2012
    • Figure 40: Leading 4 brands of physical department stores at which consumers have bought, by gender, age group and income group - Changsha, December 2012
  • Wuxi
    • Figure 41: Brands of physical department stores at which consumers have bought or browsed - Wuxi, December 2012
    • Figure 42: Leading 5 brands of physical department stores at which consumers have bought, by gender, age group and income group - Wuxi, December 2012
  • What it means

ADAPTING PRODUCT MIX & AMBIENCE TO LURE SHOPPERS

  • Key issues
  • Clothing remains the biggest draw for consumers to department stores
    • Figure 43: Items bought from a physical department store in the past 6 months, December 2012
  • Gender differences in department store consumer spending patterns
    • Figure 44: Items bought from a physical department store in the past 6 months, by gender, December 2012
    • Figure 45: Items bought from a physical department store in the past 6 months, by gender and age group, December 2012
  • Income group differences in department store consumer spending patterns
    • Figure 46: Items bought from a physical department store in the past 6 months, by income group, December 2012
    • Figure 47: Percentage point difference between lowest and highest income groups for items bought from a physical department store in the past 6 months, December 2012
  • City tier differences in department store consumer spending patterns
    • Figure 48: Items bought from a physical department store in the past 6 months, by city tier, December 2012
  • Selling aspiration at the front door
    • Figure 49: Proportion of cosmetics and accessories/jewellery within total retail sales for select department store chains, 2010-12 interim
  • Different factors attracting consumers to shop at department stores for different products
    • Figure 50: Broad categories bought from a physical department store, by reasons for being more likely to shop on a weekend rather than a weekday, December 2012
    • Figure 51: Main items bought from a physical department store, by reasons for being more likely to shop on a weekend rather than a weekday, December 2012
  • Department stores offer a shopping experience, not just products
    • Figure 52: Factors particularly liked about department stores, December 2012
    • Figure 53: Factors particularly liked about department stores, by gender and age group, December 2012
    • Figure 54: Factors particularly liked about department stores, by income group, December 2012
  • Value versus reputation in appealing to consumers
    • Figure 55: Consumer attitudes towards department stores, December 2012
  • Luxury brands continue to act as a big draw for consumers
  • What it means

OCCASIONAL AND SEASONAL SHOPPING TRENDS

  • Key issues
  • Department stores' seasonal sales trends
    • Figure 56: Combined average quarterly turnover of 5 leading department store groups, Q1 2009-Q3 2012
    • Figure 57: Combined average quarterly operating profits of 5 leading department store groups, Q1 2009-Q3 2012
    • Figure 58: Combined average quarterly operating profit margins of 5 leading department store groups, Q1 2009-Q3 2012
  • Frequency of browsing and buying at department stores
    • Figure 59: Frequency of consumers browsing physical department stores, December 2012
    • Figure 60: Frequency of consumers buying at physical department stores, December 2012
  • Older men could be encouraged to shop more frequently
    • Figure 61: Frequency of consumers browsing physical department stores, by gender and age group, December 2012
    • Figure 62: Frequency of consumers buying at physical department stores, by gender and age group, December 2012
  • Lower income consumers could be encouraged to shop more frequently
    • Figure 63: Frequency of consumers browsing physical department stores, by income group, December 2012
    • Figure 64: Frequency of consumers buying at physical department stores, by income group, December 2012
  • Consumers in some cities shop more frequently than others
    • Figure 65: Frequency of consumers browsing physical department stores, by city, December 2012
    • Figure 66: Frequency of consumers buying at physical department stores, by city, December 2012
  • Certain product categories encourage more frequent shopping
    • Figure 67: Frequency of consumers buying at physical department stores, by product category, December 2012
  • Weekend versus weekday shopping at department stores
    • Figure 68: Reasons for being more likely to shop on a weekend rather than a weekday, December 2012
    • Figure 69: Reasons for being more likely to shop on a weekend rather than a weekday, by gender and age group, December 2012
    • Figure 70: Reasons for being more likely to shop on a weekend rather than a weekday, by income group, December 2012
    • Figure 71: Item categories bought from a physical department store, by reasons for being more likely to shop on a weekend rather than a weekday, December 2012
  • What it means

DEPARTMENT STORES GO ONLINE

  • Key issues
  • Online retailing is re-inventing the China apparel market
    • Figure 72: Total number of Chinese internet users, online purchasers and online apparel purchasers, 2008-12
    • Figure 73: China's total online retail and online apparel markets, 2008-12
    • Figure 74: Leading e-commerce sites, ranked by number of users, 2011
    • Figure 75: Online apparel retailing as a proportion of total China apparel market value, 2008-12
  • A high rate of browsing and buying online
    • Figure 76: Frequency of consumers browsing online department stores, December 2012
    • Figure 77: Frequency of consumers buying at online department stores, December 2012
  • Demographic differences in online department store shopping
    • Figure 78: Frequency of consumers buying at online department stores, by gender and age group, December 2012
    • Figure 79: Frequency of consumers buying at online department stores, by income group, December 2012
    • Figure 80: Frequency of consumers buying at online department stores, by city, December 2012
  • Is what people are buying online any different to in physical stores?
    • Figure 81: Items bought from online and physical department stores, December 2012
    • Figure 82: Items bought from an online department store, by frequency of consumers buying at online department stores, December 2012
  • What online stores are people browsing from?
    • Figure 83: Brands of online department stores at which consumers have bought - Shanghai, December 2012
    • Figure 84: Brands of online department stores at which consumers have bought - Beijing, December 2012
    • Figure 85: Brands of online department stores at which consumers have bought - Guangzhou, December 2012
    • Figure 86: Brands of online department stores at which consumers have bought - Chengdu, December 2012
    • Figure 87: Brands of online department stores at which consumers have bought - Xi'an, December 2012
    • Figure 88: Brands of online department stores at which consumers have bought - Changsha, December 2012
    • Figure 89: Brands of online department stores at which consumers have bought - Wuxi, December 2012
    • Figure 90: Brands of online department stores at which consumers have bought - Wenzhou, December 2012
    • Figure 91: Brands of online department stores at which consumers have bought - Qingdao, December 2012
    • Figure 92: Brands of online department stores at which consumers have bought - Shenyang, December 2012
  • Factors that make online department stores attractive to consumers
    • Figure 93: Features that encourage consumers to shop at online department stores, December 2012
  • What it means

THE FUTURE OF THE MARKET

  • Figure 94: Forecast department store retail sales, 2007-17

APPENDIX - FREQUENCY OF CONSUMERS BROWSING AT DEPARTMENT STORES

  • Frequency of consumers browsing physical department stores
    • Figure 95: Frequency of consumers browsing physical department stores, December 2012
  • Frequency of consumers browsing online department stores
    • Figure 96: Frequency of consumers browsing online department stores, December 2012

APPENDIX - FREQUENCY OF CONSUMERS BUYING AT DEPARTMENT STORES

  • Frequency of consumers buying at physical department stores
    • Figure 97: Frequency of consumers buying at physical department stores, December 2012
    • Figure 98: Most popular frequency of consumers buying at physical department stores, by demographics, December 2012
    • Figure 99: Next most popular frequency of consumers buying at physical department stores, by demographics, December 2012
  • Frequency of consumers buying at online department stores
    • Figure 100: Frequency of consumers buying at online department stores, December 2012
    • Figure 101: Most popular frequency of consumers buying at online department stores, by demographics, December 2012
    • Figure 102: Next most popular frequency of consumers buying at online department stores, by demographics, December 2012

APPENDIX - TYPE OF DEPARTMENT STORE BROWSED AT

  • Brands of physical department stores which consumers have browsed
    • Figure 103: Brands of physical department stores which consumers have browsed - Shanghai, December 2012
  • Brands of online department stores which consumers have browsed
    • Figure 104: Brands of online department stores which consumers have browsed - Shanghai, December 2012

APPENDIX - TYPE OF DEPARTMENT STORE BOUGHT FROM

  • Brands of physical department stores at which consumers have bought
    • Figure 105: Brands of physical department stores at which consumers have bought - Shanghai, December 2012
    • Figure 106: Brands of physical department stores at which consumers have bought - Beijing, December 2012
    • Figure 107: Brands of physical department stores at which consumers have bought - Guangzhou, December 2012
    • Figure 108: Brands of physical department stores at which consumers have bought - Chengdu, December 2012
    • Figure 109: Brands of physical department stores at which consumers have bought - Xi'an, December 2012
    • Figure 110: Brands of physical department stores at which consumers have bought - Changsha, December 2012
    • Figure 111: Brands of physical department stores at which consumers have bought - Wuxi, December 2012
    • Figure 112: Brands of physical department stores at which consumers have bought - Wenzhou, December 2012
    • Figure 113: Brands of physical department stores at which consumers have bought - Qingdao, December 2012
    • Figure 114: Brands of physical department stores at which consumers have bought - Shenyang, December 2012
    • Figure 115: Most popular brands of physical department stores at which consumers have bought, Shanghai, by demographics, December 2012
    • Figure 116: Next most popular brands of physical department stores at which consumers have bought, Shanghai, by demographics, December 2012
    • Figure 117: Most popular brands of physical department stores at which consumers have bought, Beijing, by demographics, December 2012
    • Figure 118: Next most popular brands of physical department stores at which consumers have bought, Beijing, by demographics, December 2012
    • Figure 119: Most popular brands of physical department stores at which consumers have bought, Guangzhou, by demographics, December 2012
    • Figure 120: Next most popular brands of physical department stores at which consumers have bought, Guangzhou, by demographics, December 2012
    • Figure 121: Most popular brands of physical department stores at which consumers have bought, Chengdu, by demographics, December 2012
    • Figure 122: Next most popular brands of physical department stores at which consumers have bought, Chengdu, by demographics, December 2012
    • Figure 123: Most popular brands of physical department stores at which consumers have bought, Xi'an, by demographics, December 2012
    • Figure 124: Next most popular brands of physical department stores at which consumers have bought, Xi'an, by demographics, December 2012
    • Figure 125: Most popular brands of physical department stores at which consumers have bought, Changsha, by demographics, December 2012
    • Figure 126: Most popular brands of physical department stores at which consumers have bought, Wuxi, by demographics, December 2012
    • Figure 127: Most popular brands of physical department stores at which consumers have bought, Wenzhou, by demographics, December 2012
    • Figure 128: Most popular brands of physical department stores at which consumers have bought, Qingdao, by demographics, December 2012
    • Figure 129: Next most popular brands of physical department stores at which consumers have bought, Qingdao, by demographics, December 2012
    • Figure 130: Most popular brands of physical department stores at which consumers have bought, Shenyang, by demographics, December 2012

APPENDIX - TYPE OF ONLINE DEPARTMENT STORE BRANDS BOUGHT FROM

  • Brands of online department stores at which consumers have bought
    • Figure 131: Brands of online department stores at which consumers have bought - Shanghai, December 2012
    • Figure 132: Brands of online department stores at which consumers have bought - Beijing, December 2012
    • Figure 133: Brands of online department stores at which consumers have bought - Guangzhou, December 2012
    • Figure 134: Brands of online department stores at which consumers have bought - Chengdu, December 2012
    • Figure 135: Brands of online department stores at which consumers have bought - Xi'an, December 2012
    • Figure 136: Brands of online department stores at which consumers have bought - Changsha, December 2012
    • Figure 137: Brands of online department stores at which consumers have bought - Wuxi, December 2012
    • Figure 138: Brands of online department stores at which consumers have bought - Wenzhou, December 2012
    • Figure 139: Brands of online department stores at which consumers have bought - Qingdao, December 2012
    • Figure 140: Brands of online department stores at which consumers have bought - Shenyang, December 2012

APPENDIX - ITEMS BOUGHT FROM A DEPARTMENT STORE

  • Items bought from a physical department store
    • Figure 141: Items bought from a physical department store, December 2012
    • Figure 142: Most popular items bought from a physical department store, by demographics, December 2012
    • Figure 143: Next most popular items bought from a physical department store, by demographics, December 2012
    • Figure 144: Other items bought from a physical department store, by demographics, December 2012
    • Figure 145: Least popular items bought from a physical department store, by demographics, December 2012

APPENDIX - ITEMS BOUGHT FROM AN ONLINE DEPARTMENT STORE

  • Items bought from an online department store
    • Figure 146: Items bought from an online department store, December 2012
    • Figure 147: Most popular items bought from an online department store, by demographics, December 2012
    • Figure 148: Next most popular items bought from an online department store, by demographics, December 2012
    • Figure 149: Other items bought from an online department store, by demographics, December 2012
    • Figure 150: Least popular items bought from an online department store, by demographics, December 2012

APPENDIX - REASONS FOR SHOPPING DURING THE WEEK VS THE WEEKEND

  • Reasons for being more likely to shop on a weekend rather than a weekday
    • Figure 151: Reasons for being more likely to shop on a weekend rather than a weekday, December 2012
    • Figure 152: Most popular reasons for being more likely to shop on a weekend rather than a weekday, by demographics, December 2012
    • Figure 153: Next most popular reasons for being more likely to shop on a weekend rather than a weekday, by demographics, December 2012

APPENDIX - FACTORS CONSIDERED IMPORTANT ABOUT DEPARTMENT STORES

  • Factors particularly liked about department stores
    • Figure 154: Factors particularly liked about department stores, December 2012
    • Figure 155: Most popular factors particularly liked about department stores, by demographics, December 2012
    • Figure 156: Next most popular factors particularly liked about department stores, by demographics, December 2012
    • Figure 157: Other factors particularly liked about department stores, by demographics, December 2012

APPENDIX - FEATURES THAT ENCOURAGE CONSUMERS TO SHOP AT ONLINE DEPARTMENT STORES

  • Figure 158: Features that encourage consumers to shop at online department stores, December 2012
    • Figure 159: Features that encourage consumers to shop at online department stores, by most popular factors particularly liked about department stores, December 2012
    • Figure 160: Features that encourage consumers to shop at online department stores, by next most popular factors particularly liked about department stores, December 2012
    • Figure 161: Features that encourage consumers to shop at online department stores, by other factors particularly liked about department stores, December 2012
    • Figure 162: Most popular features that encourage consumers to shop at online department stores, by demographics, December 2012
    • Figure 163: Next most popular features that encourage consumers to shop at online department stores, by demographics, December 2012
    • Figure 164: Other features that encourage consumers to shop at online department stores, by demographics, December 2012

APPENDIX - ATTITUDES TOWARDS DEPARTMENT STORES

  • Figure 165: Consumer attributes, December 2012
    • Figure 166: Agreement with consumer attributes, by most popular items bought from a physical department store, December 2012
    • Figure 167: Agreement with consumer attributes, by next most popular items bought from a physical department store, December 2012
    • Figure 168: Agreement with consumer attributes, by other items bought from a physical department store, December 2012
    • Figure 169: Agreement with consumer attributes, by least popular items bought from a physical department store, December 2012
    • Figure 170: Agreement with consumer attributes, by most popular items bought from an online department store, December 2012
    • Figure 171: Agreement with consumer attributes, by next most popular items bought from an online department store, December 2012
    • Figure 172: Agreement with consumer attributes, by other items bought from an online department store, December 2012
    • Figure 173: Agreement with consumer attributes, by least popular items bought from an online department store, December 2012
    • Figure 174: Agreement with the statements 'I prefer to do one big shop under one roof' and 'I prefer to shop at leading department stores', by demographics, December 2012
    • Figure 175: Agreement with the statements 'Product ranges in domestic department stores cater more to the needs of local shoppers than those in foreign department stores.' and 'Department store shopping is part of my family's build-up to celebrating major holidays', by demographics, December 2012
    • Figure 176: Agreement with the statements 'I prefer department stores to online only retailers as you see and try on the products in person' and 'I prefer department stores to supermarkets as they are more enjoyable to look around', by demographics, December 2012
    • Figure 177: Agreement with the statements 'I tend to go to whichever department store has the best special offers in a given week' and 'I tend to go to high-end department stores to shop for imported goods', by demographics, December 2012
    • Figure 178: Agreement with the statements 'I prefer to compare prices on other retailers' websites before buying from a department store' and 'I prefer to shop at department stores because they provide better value for money than specialist stores.', by demographics, December 2012
    • Figure 179: Agreement with the statements 'I prefer online-only retailers to department stores as they have a wider choice of products at all price ranges' and 'I prefer to shop at department stores on a weekday', by demographics, December 2012
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