表紙
市場調査レポート

デジタル動画・モバイル広告技術の世界市場の成長率 (2016〜2018年):M&A後の業界再編見通し、上場済み/独立系/合弁事業/被買収ベンダーの業績予測

Digital Video and Mobile AdTech Growth 2016 - 2018 Post M & A Consolidation: Forecasts for Publicly Traded, Independent/VC-backed and Acquired Vendors

発行 Accustream Research 商品コード 348322
出版日 ページ情報 英文 48 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=102.12円で換算しております。
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デジタル動画・モバイル広告技術の世界市場の成長率 (2016〜2018年):M&A後の業界再編見通し、上場済み/独立系/合弁事業/被買収ベンダーの業績予測 Digital Video and Mobile AdTech Growth 2016 - 2018 Post M & A Consolidation: Forecasts for Publicly Traded, Independent/VC-backed and Acquired Vendors
出版日: 2016年01月07日 ページ情報: 英文 48 Pages
概要

デジタル動画・モバイル広告技術のベンダー各社の動向を所有形態別に見てみると、上場済みベンダーがIPO (株式上場) で得た収益をベースに、研究開発 (R&D) 活動を大規模・継続的に展開しています。また、デスクトップ/クロスプラットフォーム型ベンダーの市場シェアは、Facebookを含まない場合は56.5%ですが、Facebookを入れた場合は64%にまで上昇します。

当レポートでは、世界のデジタル動画およびモバイル広告技術の市場における、各種ベンダーの収益額の動向見通しや、所有形態別 (上場済み/独立系/合弁事業/被買収) の傾向の違い、企業合併・買収 (M&A) の動きとその後の各社の動静などについて調査・考察しております。

第1章

  • デジタル動画・モバイル広告技術ベンダー (被買収/独立系/合弁事業/上場):プラットフォーム収益額 (今後3年間分)
    • 企業取得・買収後の再編:総額260億米ドルの規模に達する、好況期のベンダー市場 (Facebook以外)
  • デスクトップ/クロスチャネル/モバイル広告技術プラットフォームの成長率: (Facebook以外)
  • デスクトップ/クロスチャネル/モバイル広告技術プラットフォームの成長率: (Facebookを含む)
  • 上場済みのデジタル動画・モバイル広告技術ベンダー:市場収益額・シェアの予測 (今後3年間分)
  • モバイル/デスクトップ/クロスチャネル動画広告技術の全体的収益額:所有形態別 (過去10年間分)
  • デジタル動画・モバイル広告技術ベンダー (上場/独立系/合弁事業/被買収):プラットフォーム収益額 (過去10年間分):所有形態別
  • Facebookの観客用プラットフォーム:デジタル広告技術のエコシステムを代表する収益源
  • デジタル動画・モバイル広告技術ベンダー (上場済み) の収益額・シェア (過去10年間分)
  • デジタル動画・クロスチャネル・モバイル広告技術ベンダー (独立系/合弁事業) の収益額・シェア (過去10年間分)
  • デジタル動画・クロスチャネル・モバイル広告技術ベンダー (被買収/M&A後) の収益額・シェア (過去10年間分)
  • 動画・モバイル広告技術ベンダーの企業合併・買収 (M&A) 総額:出講者が必要となる金額を反映
  • 企業買収側は市場シェアと技術を購入している
  • デジタル動画・モバイル広告技術業界での企業合併・買収 (M&A) 取引額:2005〜2015年に累計173億米ドルに達する
  • デジタル動画・モバイル広告技術ベンダー・プラットフォームの企業合併・買収 (M&A):取引金額と評価額 (過去10年間分)
  • デジタル動画・モバイル広告技術プラットフォームの企業合併・買収 (M&A):取引金額と評価額の比較 (過去10年間分)

第2章

  • 「正札現金払い」の利点:上場済みのデジタル動画・モバイル広告技術ベンダーは2018年まで、35%の年平均成長率 (CAGR) で成長
  • デジタル動画広告技術の資産の所有状況・成長率・収益額・市場シェア (通算12年間分)
  • デジタル動画広告技術ベンダーの所有状況と、中核的ソリューションのプロファイル
  • デジタル動画広告技術のエコシステム:市場ポジショニング・所有形態の分析 (今後4年間分)
  • デジタル動画広告技術のエコシステムの内訳:被買収ソリューション・ベンダーの成長率の分析 (今後4年間分)
  • デジタル動画広告技術のエコシステムの内訳:独立系ベンダーの市場ポジショニング・成長率の分析 (今後4年間分)
  • デジタル動画広告技術のエコシステムの内訳:上場済みベンダーの成長率 (今後4年間分)

第3章

  • 上場済みモバイル広告技術ソリューション・ベンダー:今後の市場成長の牽引役
    • Facebook (最大手のプラットフォーム) を含んだ場合/除外した場合の、市場のファンダメンタルズ
  • モバイル広告技術市場の予測:2016年には114億米ドル (プラットフォームのみの純益)
  • モバイル広告技術市場でのポジション:所有形態・市場成熟度別の成長率の比較 (通算10年間分)
  • 所有形態別の市場シェア (通算10年間分)
  • モバイル広告技術ソリューションの全形態:クロスチャネル、広告提供、データ分析、ネットワークプラットフォーム、民間/公共向け自動・直接インベントリ管理
  • モバイル広告技術市場でのポジションと所有形態
  • モバイル広告技術市場でのポジション:被買収ベンダーの成長率予測 (通算10年間分)
  • モバイル広告技術市場でのポジション:独立系/合弁事業ベンダーの成長率予測 (通算10年間分)
  • モバイル広告技術市場でのポジション:上場済みベンダーの成長率予測 (通算10年間分)
目次

Despite some investor confusion about what valuation principles perfectly apply when benchmarking business model performance surrounding mobile/digital video ad tech companies (whether they are tech companies, media organizations, both or neither), publicly traded and privately-held vendors are forecast to steadily increase their share of the business through 2018.

With a ready supply of IPO-related cash still on hand, publicly traded vendors are ramping up international operations, further refining or innovating R & D inside their already enterprise grade tech platforms, and adjusting their customer billing pitches to appeal to a broad spectrum of publishers running operations on very tight budgets.

Excluding Facebook, desktop/cross-platform vendors are expected to capture 56.5% of the marketplace in 2016. Including the Facebook, mobile/cross-channel adtech will account for 64% of the global digital video/mobile and cross-channel adtech market.

This revenue growth analysis, Digital Video and Mobile AdTech Growth 2016 - 2018 Post M & A Consolidation: Forecasts for Publicly Traded, Independent/VC-backed and Acquired Vendors, is based on extensive primary research and financial modeling developed by AccuStream Research that frames a $26 billion global marketplace in 2016 (excluding Facebook). A $41 billion global marketplace is indicated when including Facebook audience platform.

A 2014 - 2018 CAGR analysis of publicly traded vendors indicates a 35% revenue expansion is expected to capture 20% of total net revenue in 2016.

Publicly traded digital video and mobile adtech companies are forecast to generate $8.9 billion in run-rate revenue (minus any media related costs), with 67% weighted toward mobile vendors operating globally (excluding Facebook).

When analysis includes Facebook, mobile is poised to capture 87.5% of the $24.1 billion in total revenue generated by publicly traded digital video and mobile adtech platforms and vendors.

The majority of Facebook revenue is generated on the mobile platform (78% in 2015), with approximately 88.5% of daily active users on that platform

Supported by ample supply of venture capital, independent vendors are estimated to grow revenues by 33.2% through 2018 (calculated from 2014) and book 22% of total net revenue in 2016.

Independent vendors (mobile and desktop) are forecast to expand revenue by 32% in 2016, 28.6% in 2018, and frame a market segment worth $11.7 billion, or the equivalent of $22+ billion in potential M & A based on deals finalized for ad technology from the period 2006 through 2015, with take-out multiples analyzed as an integral component to this research package.

Through 2015, a total of $17 billion has been paid out for video, mobile, cross-channel and display-centric adtech solutions.

Across all M & A transactions, multiples have averaged 2.47x topline revenue, and 13.93x gross profit (i.e. revenue minus media-related costs associated with ad spend).

The desktop/cross-channel segment has averaged 2.62x revenue, while mobile/cross-channel adtech deals have averaged 2.0x revenue.

The publicly traded group of platforms, companies and vendors is on course to deliver 41.4% growth in topline (net) revenue in 2016 (excluding Facebook), however, topline revenue multiples averaged a much more modest .6x run-rate revenue in 2015, when factoring net cash out of market capitalization.

Acquired video and mobile adtech solutions vendors are currently estimated at 29.6% comparable growth and forecast to collect 58% of total net revenue in 2016. Those adtech assets are expected to capture 39% of the market in 2016, 35% by 2018 (excluding Facebook).

Facebook generates revenue in relative parity across international markets, and in the U.S., and is the most powerful digital audience platform operating today. The company has enhanced its core technology capabilities and monetization options through targeted acquisition, including the video adtech vendor LiveRail.

Initial rounds of consolidation (i.e. acquisition, mergers and company closings), plus earlier entrants tapping into public equity markets for expansion capital still leaves independent/VC-backed firms owning approximately 27% - 30% of the market.

Independent/VC-backed adtech vendors are growing their revenue base and remain attractive acquisition targets, estimated to book 26.7% of the market in 2016, 27.6% by 2018.

We expect additional rounds of consolidation to take place, as well as new money and entrants coming into the market.

Table of Contents

SECTION ONE

  • ACQUIRED, INDEPENDENT/VC-BACKED AND PUBLICLY TRADED DIGITAL VIDEO AND MOBILE ADTECH VENDORS 2016 - 2018: PLATFORM REVENUE ANALYSIS
    • Post Take-Out/ M & A Consolidation: A flourishing $26 billion global vendor marketplace in 2016 (excluding Facebook)
  • COMBINED DESKTOP, CROSS-CHANNEL AND MOBILE VIDEO ADTECH PLATFORM GROWTH (w/o FACEBOOK)
  • COMBINED DESKTOP, CROSS-CHANNEL AND MOBILE VIDEO ADTECH PLATFORM GROWTH (w/ FACEBOOK)
  • PUBLICLY TRADED DIGITAL VIDEO AND MOBILE ADTECH VENDORS FORECAST TO BUILD REVENUE BASE AND SHARE OF TOTAL MARKET THROUGH 2018
  • COMBINED MOBILE/DESKTOP/CROSS-CHANNEL VIDEO ADTECH REVENUE BY OWNERSHIP PROFILE: 2009 - 2018
  • PUBLICLY TRADED, INDEPENDENT/VC-BACKED AND ACQUIRED DIGITAL VIDEO/MOBILE ADTECH 2009 - 2018: REVENUE BY OWNERSHIP PROFILE
  • FACEBOOK'S AUDIENCE PLATFORM IS A REVENUE LEADER ACROSS THE DIGITAL ADTECH ECOSYSTEM
  • PUBLICLY TRADED DIGITAL VIDEO AND MOBILE ADTECH REVENUE PROJECTIONS AND MARKET SHARE: 2009 - 2018
  • INDEPENDENT/VC-BACKED DIGITAL VIDEO, CROSS-CHANNEL AND MOBILE ADTECH REVENUE PROJECTIONS AND MARKET SHARE: 2009 - 2018
  • ACQUIRED/POST M & A DIGITAL VIDEO, CROSS-CHANNEL AND MOBILE ADTECH REVENUE PROJECTIONS AND MARKET SHARE: 2009 - 2018
  • ROBUST VIDEO AND MOBILE ADTECH M & A EXIT VALUATIONS REFLECT THE MONETIZATION REQUISITES OF PUBLISHERS
  • ACQUISITORS ARE BUYING MARKET SHARE AND TECHNOLOGY
  • THE PERIOD 2005 - 2015 PRODUCED $17.3 BILLION IN M & A DIGITAL VIDEO AND MOBILE ADTECH DEALS
  • DIGITAL VIDEO AND MOBILE ADTECH VENDOR AND PLATFORM M & A, TRANSACTION VALUE WITH TAKEOUT MULTIPLES: 2006 - 2015
  • DIGITAL VIDEO AND MOBILE ADTECH PLATFORM M & A, TRASACTION VALUE AND COMPARABLE TAKEOUT MULTIPLES: 2006 - 2015

SECTION TWO

  • NET CASH ADVANTAGE: PUBLICLY TRADED DIGITAL VIDEO ADTECH VENDORS FORECAST TO DELIVER 35% CAGR THROUGH 2018
  • DIGITAL VIDEO ADTECH ASSET OWNERSHIP, GROWTH RATES, REVENUE AND MARKET SHARE: 2007 - 2018
  • DIGITAL VIDEO ADTECH VENDOR OWNERSHIP AND CORE SOLUTION PROFILES 2016
  • THE DIGITAL VIDEO ADTECH ECOSYSTEM: MARKET POSITION AND OWNERSHIP ANALYSIS 2015 - 2018
  • THE DIGITAL VIDEO ADTECH ECOSYSTEM ALIGNMENT: ACQUIRED SOLUTIONS AND VENDOR GROWTH ANALYSIS 2015 - 2018
  • THE DIGITAL VIDEO ADTECH ECOSYSTEM ALIGNMENT: MARKET POSITION AND INDEPENDENT VENDOR GROWTH ANALYSIS 2015 - 2018
  • THE DIGITAL VIDEO ADTECH ECOSYSTEM ALIGNMENT: PUBLICLY TRADED VENDOR GROWTH ANALYSIS 2015 - 2018

SECTION THREE

  • PUBLICLY TRADED MOBILE ADTECH SOLUTIONS VENDORS LEAD THE MARKET'S GROWTH THROUGH 2018
    • The market's fundamentals are strong when including and excluding the leading audience platform, Facebook
  • MOBILE ADTECH MARKETPLACES ARE FORECAST AT $11.4 BILLION IN NET PLATFORM REVENUE IN 2016
  • MOBILE ADTECH MARKET POSITIONS: COMPARABLE GROWTH FORECASTS BY OWNERSHIP AND MARKET MATURITY PROFILE 2009 - 2018
  • MARKET SHARE BY OWNERSHIP PROFILE: MOBILE ADTECH 2009 - 2018
  • MOBILE ADTECH SOLUTIONS SUPPORT ALL FORMATS, CROSS-CHANNELS, AD SERVING, DATA ANALYTICS, NETWORK PLATFORMS, PRIVATE AND PUBLIC PROGRAMMATIC AND DIRECT INVENTORY MANAGEMENT
  • MOBILE ADTECH MARKET POSITIONS AND OWNERSHIP PROFILES 2016
  • MOBILE ADTECH MARKET POSITIONS: GROWTH FORECASTS OF ACQUIRED VENDORS 2009 - 2018
  • MOBILE ADTECH MARKET POSITIONS: GROWTH FORECASTS OF INDEPENDENT/VC-BACKED VENDORS 2009 - 2018
  • MOBILE ADTECH MARKET POSITIONS: GROWTH FORECASTS OF PUBLICLY TRADED VENDORS 2009 - 2018
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