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市場調査レポート

IPビデオ市場の収益化 2015-2018年:広告費・加入・有料チャンネル・イベントプログラミング収益

IP Video Marketplace Monetization 2015 - 2018: Ad Spend, Subscription, Paid Channels and Event Programming Receipts

発行 Accustream Research 商品コード 338658
出版日 ページ情報 英文 96 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=105.42円で換算しております。
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IPビデオ市場の収益化 2015-2018年:広告費・加入・有料チャンネル・イベントプログラミング収益 IP Video Marketplace Monetization 2015 - 2018: Ad Spend, Subscription, Paid Channels and Event Programming Receipts
出版日: 2015年09月02日 ページ情報: 英文 96 Pages
概要

IPビデオプログラム市場収益は2015年に218億米ドルが予測されています。IPビデオ市場は2003年から2018年にかけて37.5%のCAGRが予測されています。IPビデオ広告は市場収益の48%を生み出すと予測されています。IPビデオ広告は15年間のCAGRが40.6%と見込まれ、同期間中のIPビデオ加入はCAGR35.4%が予測されています。2018年末までに、市場全体の収益は329億米ドルが予測されています。

当レポートでは、IPビデオ市場について取り上げ、IPビデオ広告、加入および有料チャンネルの収益、サービス・ベンダー別によるIPビデオのスポーツリーグ加入収益、映画/TV加入・ダウンロード収益などに関する分析と予測を提供しています。

第1章

  • IPビデオ広告、加入、有料チャンネルおよびサイトベンダー:2015年は218億米ドルの市場
  • 動向:IPビデオ加入・有料サービスは2012年以降、市場収益の50%以上を生成
  • IPビデオ広告、加入、有料チャンネルおよびサイトサービスは合計で2015年に16.1%の成長予測
  • 12年間のCAGRは43.9%
  • IP映画・テレビは総収益が2015年に111億米ドル、2018年までに164億米ドルへ
  • 加入ベースのIP映画・TV収益は12年間のCAGRが84.8%
  • IPビデオ広告は2015年に総売上高103億米ドルをもたらす

第2章

  • IPビデオスポーツPPV、加入および現金払いサービスは収益成長をもたらす:2003-2015年
  • IPビデオ加入スポーツリーグ:2004-2015年

第3章

  • IP映画/TVダウンロードおよび加入サービス収益は2014年に47.4%、2015年に13.8%成長
  • 映画/TV収益は2003年以降、市場全体に占めるシェアを常に拡大
  • 映画/TVは1420万米ドル市場:2004年
  • iTunesビデオストアは2006年に独占的なカテゴリーシェアを獲得
  • 映画/TV加入・ダウンロード収益は2008年に2桁の市場シェアを突破
  • 映画/TV加入・ダウンロード収益は2011年に市場全体の35.6%のシェアを獲得
  • 映画/TV加入・ダウンロードの年率収益成長は2012年に市場を上回る

第4章

  • インストリーム・デジタル (全フォーマット) のビデオ収益は2015年に103億米ドルの予測
  • インストリーム広告インベントリは2015年に総支出の46.1%を生成
  • デジタルビデオ広告収益は持続的な成長を示す:50.5%のCAGR (2003-2014年) 、ほか
目次

The IP video program marketplace is a sprawling collection of non-linear contributory channels feeding into, and intermingling with broadcast television, and likewise supported by a wide-ranging mix of advertising, subscription, paid channels, events and services on course to yield $21.8 billion in 2015 combined receipts.

Leveraging off three successive years of high double-digit annual increases, the IP video marketplace is currently forecast to settle into a more moderate growth pattern of 16.1% in 2015, poised to produce a 2003 - 2018 CAGR of 37.5%.

IP video subscription, paid channel and event services have scored 50+% of marketplace revenue since 2012, according to the industry trade resource IP Video Marketplace Monetization 2015 - 2018: Ad Spend, Subscription, Paid Channels and Event Programming Receipts, produced by AccuStream Research.

IP video advertising (all formats, including pre-roll/in-stream, in-banner, authenticated sign-in, VOD impressions delivered through a set-top box, viral and earned views) is projected to produce 48% of marketplace revenue, with sports packages delivering low single-digit share through 2018.

Subscription movies and television dominate the IP video pay-as-you-go marketplace counting revenues encompassing international and domestic operations by the extensive group of companies, vendors, stores, sites and services analyzed.

Event and pay-as-you-go services include Netflix, Hulu, Wal-Mart's Vudu offering, Real Networks' SuperPass service (including an annual arrangement with CBS for Big Brother), the WWE broadband streaming channel, professional sports leagues, movie and television rentals and paid downloads effected through iTunes Video.

Going forward, we believe subscriber satisfaction at this point in the market's evolution, is less likely to be tied to improved bit rates (often used as a marketing tactic --i.e. very highest quality files as a compelling point of services differentiation) but rather turns on library size, aggressive pricing and content accessibility across devices

Hundreds of sites monetized with in-stream/in-banner inventory in this trade research include annual views, insertion frequencies, available inventory, sell-out rates, CPMs and media spend.

Additionally, in-banner impressions are broken out by platform, including Pointroll, Google/DoubleClick, Sizmek.

Video adtech solutions include networks, RTBs, programmatic system inventory (non-duplicated), sold inventory and spend. Digital video sales are included by vendor, service and programmer.

Analysis reveals IP video advertising to be running at a 15-year CAGR of 40.6%, and IP video subscription estimated over the same period to produce a CAGR of 35.4%. For year-end 2018, we are forecasting a total marketplace revenue figure at $32.9 billion.

Table of Contents

SECTION ONE

  • IP VIDEO ADVERTISING, SUBSCRIPTION, PAID CHANNELS AND SITE VENDORS 2003 - 2018: A $21.8 BILLION MARKETPLACE IN 2015
  • TRENDING: IP video subscription and paid services have generated 50+% of marketplace revenue since 2012
    • BUSINESS OPERATIONS: The businesses driving this marketplace are owned by large media companies, whether pure-play internet multinationals, or cross-platform multinationals
  • IP VIDEO ADVERTISING, SUBSCRIPTION, PAID CHANNEL AND SITE SERVICES COMBINED FORECAST TO GROW BY 16.1% IN 2015
  • 12-YEAR CAGR AT 43.9%
  • IP MOVIES AND TELEVISION AT $11.1 BILLION IN TOTAL 2015 RECEIPTS; $16.4 BILLION BY 2018
  • SUBSCRIPTION-BASED IP MOVIE AND TELEVISION REVENUES HAVE A 12-YEAR CAGR OF 84.8%
  • IP VIDEO ADVERTISING TO DELIVER $10.3 BILLION IN TOTAL 2015 BILLINGS

SECTION TWO

  • IP VIDEO SPORTS PPV, SUBSCRIPTION AND PAY-AS-YOU-GO SERVICE OFFERINGS REVENUE GROWTH: 2003 - 2015
    • IP Sports programming is designed for, and appeals to, mobile audiences and out-of-home users
  • IP VIDEO SUBSCRIPTION SPORTS LEAGUES 2004 - 2015
    • Subscriber revenue by service and vendor

SECTION THREE

  • IP MOVIES/TV DOWNLOAD AND SUBSCRIPTION SERVICES REVENUE ADVANCED 47.4% IN 2014, 13.8% in 2015
    • IP Movie, TV Vendor, Services provider and marketplace growth predictions
  • MOVIES/TV REVENUE HAS CONSISTENTLY INCREASED IN TOTAL MARKET SHARE SINCE 2003
  • MOVIES/TV A $14.2 MILLION MARKET IN 2004
  • OUT OF THE GATE QUICKLY: iTUNES VIDEO STORE CAPTURED DOMINANT CATEGORY SHARE IN 2006
  • MOVIES/TV SUBSCRIPTION AND DOWNLOAD REVENUE BREAKS THROUGH INTO DOUBLE-DIGIT MARKET SHARE IN 2008
  • MOVIE/TV SUBSCRIPTION AND DOWNLOAD REVENUE CAPTURES A 35.6% OF THE TOTAL MARKET IN 2011
  • MOVIE/TV PAID SUBSCRIPTIONS AND DOWNLOAD ANNUALIZED REVENUE GROWTH OUTPACES THE MARKET IN 2012

SECTION FOUR

  • IN-STREAM AND DIGITAL (ALL FORMATS) VIDEO AD BILLINGS FORECAST AT $10.3 BILLION IN 2015
  • IN-STREAM AD INVENTORY TO GENERATES 46.1% OF TOTAL SPEND IN 2015
    • Digital Video Ad Spend: Dollars Make Sense 2015 - 2017
    • In-stream and in-banner video formats are twin pillars of spend, and account for 87.2% of total billings in 2015, though social and brand-direct marketing on the rise
    • Market mechanisms to clear video inventory have emerged in large numbers to address macro and micro adtech opportunities
    • Mobile video ad billings forecast at $1.4 billion in 2015, including YouTube and Facebook
  • DIGITAL VIDEO AD BILLINGS EXHIBIT A HISTORY OF SUSTAINED GROWTH: CAGR of 50.5% (2003 - 2014)
    • Premium IP video (“live” and on-demand) is sold like television: Inventory expansion frames a $4.8 billion market in 2015
    • Insertion frequencies rise across the ecosystem: UGC to Premium long-form
  • PREMIUM PUBLISHERS CONTINUE TO INCREASE IP VIDEO AD LOADS WHEN MONETIZING BEYOND THE LINEAR CLOCK
  • DIGITAL VIDEO ADVERTISING AVAILS AND MEDIA SPEND OVERVIEW: TOTAL IN-STREAM VIDEO SPEND IMPROVED BY 23.4% IN 2014, NON-DESKTOP BY 261.4%
    • In-banner video remains a potent execution format online: Ad spend forecast at $4.2 billion in 2015
  • IN-STREAM AND IN-BANNER VIDEO: BOTH FORMATS COMBINE TO DRIVE VIDEO AD INVENTORY SCALE
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