株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

インターネットミュージックプログラマー (2015-2018年):ステークホルダーへのIPラジオガイド

Internet Music Programmers 2015-2018: A Stakeholder's Guide to IP Radio

発行 Accustream Research 商品コード 332053
出版日 ページ情報 英文 62 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.77円で換算しております。
Back to Top
インターネットミュージックプログラマー (2015-2018年):ステークホルダーへのIPラジオガイド Internet Music Programmers 2015-2018: A Stakeholder's Guide to IP Radio
出版日: 2015年06月09日 ページ情報: 英文 62 Pages
概要

当レポートでは、インターネットミュージックの事業および利用者の動向について調査し、利用者の規模、利用時間と利用形態、各種収益化モデルとその動向、広告収入によるサービス提供の動向などをまとめています。

用語・定義

第1部

  • インターネットミュージックラジオ・楽曲再生の視聴者の規模:デバイス・時間帯別
  • インターネットミュージックラジオ部門の現状と見通し:傾聴時間の拡大・広告形態/収益化の戦略・加入者数・業界のファンダメンタルズのベンチマーキング
  • マクロ市場動向:選択肢の拡大・楽曲ライブラリの拡大・加入料の階層の簡略化/簡素化・デバイスおよび広告形態の増加
  • 市場の成熟と収益の推移と予測
  • インターネットミュージックラジオおよび楽曲再生の傾聴時間の予測
  • 限界におけるパフォーマンス:1カ月あたりの傾聴時間の確保
  • インベントリの拡張・販売率
  • 利用時間の予測
  • インターネットミュージックラジオに1カ月あたりの傾聴時間

第2部

  • インターネットミュージックラジオの収益化:プログラミングサービス収益の拡大
  • 有料/加入サービスを含めた1000時間あたりのRPM
  • インターネットミュージックプログラマーのロイヤルティ
  • 価格弾力性
  • 加入ベースのインターネットミュージックラジオプログラマー/楽曲再生収益
  • 広告収入によるサービスの予測
  • インストリームオーディオキャプチャリング:広告におけるシェア
  • インターネットミュージックラジオ/キュレーテッドステーション/トラック&ソング再生における広告
  • オーディオインベントリの販売予測
  • インターネットミュージックラジオの収益化:オーディオ
  • インターネットミュージックラジオの収益化:ビデオ、など
目次

Cross-device flexibility of the in-stream audio avail, improving blended CPMs, plus simplified or reduced pricing tiers associated with subscription/hybrid digital music programming have spurred a services revenue jump of 28.6% in 2015, against listening hour increases coming in at 17%, according to an industry analysis by AccuStream Research .

This industry trade resource, Internet Music Programmers 2015 - 2018: A Stakeholder's Guide to IP Radio , offers music services, brands/buyers, adtech vendors, agencies, rep firms, bandwidth, media player and software platform providers, CE manufacturers, as well as investors, a deep volume of audience and monetization analysis to inform media planning, capacity provisioning and requisite investment decision making.

Revenue analytics and vital performance benchmarks include monthly hours by programmer/service, subscriber totals (domestic and international), inventory by avail format (audio, video, display), sellout rates, CPMs, gross media spend, revenue per thousand hours of programming (RPM) and expected total royalty rate fees paid across the industry at 47%. Each 1,000 hours of listening across the spectrum of digital music services (excluding online song stores) is tracking at $58.97, and forecast to improve steadily through 2018.

Mobile continues to be a growth engine for programmers. Pandora now delivers 83% of listening through non-desktop devices, while audio inventory loads and blended CPMs have also increased; the company has grown RPM by 30% over the past year.

Listening hours are on a trajectory to register 45 billion hours of audience engagement time across all devices connecting to broadcast streaming, track-play, subscription and ad supported music play libraries. Ad-supported listening hours made up 76% of total hours in 2014, and forecast at 78% in 2015, growing at a 30.5% rate.

Programmers remain focused on balancing listening hour growth against increased allocation and exploitation of audio inventory, with sellout estimated at 68% in 2015. In-stream audio units (including gateway ads and in-stream placements) are projected at 285 billion units in 2015, an increase of 16.9% over 2014.

Advertising is projected to make up the majority of sector revenue going forward, estimated at 62.4% in 2015, and expected to deliver an increasing share of monetization efforts through 2018.

Subscription service revenue is forecast to improve by 25.5% in 2015 (including Rhapsody's global business, SiriusXM's MySXM and Spotify's U.S. operations) to $1 billion. We expect to see reduced monthly subscription pricing tiers (down an average of 20.l% in 2015) exhibit significant elasticity of demand, increasing total subs by 57.2% to 15.9 million, based on current CAGR performance indicators.

AccuStream Research produces investment grade industry and trade research bridging digital video, internet music radio, download entertainment, digital video/audio advertising/spend, video and mobile adtech platform revenue and M & A valuations, ecosystem trade surveys and support, CDN and integrated media optimization software, ecosystem integrator services, and conducts AvailPlay audience experience, digital diary and video impression monitoring services on-demand.

Table of Contents

TERMINOLOGY AND DEFINITIONS

SECTION ONE

  • INTERNET MUSIC RADIO AND TRACK PLAY AUDIENCES SCALE ACROSS MULTIPLE DEVICES AND DAYPARTS
  • State of the internet music radio sector 2015 - 2018: Listening hour growth, ad format/monetization strategies, subscribers and benchmarking industry fundamentals3
  • Macro Market Trends: More listener choice, larger song libraries, reduced/simplified subscription pricing tiers, more devices and more ad formats in 20154
  • Market Maturity and Monetization 2015 - 2018: Rise of the audio avail, CPMs and pitching a broadcast media buy at scale
  • INTERNET MUSIC RADIO AND TRACK PLAY LISTENING HOURS FORECAST AT 45 BILLION HOURS IN 2015
  • PERFORMANCE AT THE MARGINS: MANAGING AND MONETIZING 3.7 BILLION LISTENING HOURS PER MONTH IN 2015
  • INVENTORY EXPANSION AND SELLOUT RATES: AD SUPPORTED HOURS TO GROW BY 21.8% IN 2015, LEAD MARKET GROWTH THROUGH 2018
  • SUBSCRIPTION HOURS FORECAST TO GROW BY 10.6% IN 2015; SINGLE-DIGITS THROUGH 2018
  • INTERNET MUSIC RADIO LISTENING HOURS BY MONTH: FULL YEAR 2014

SECTION TWO

  • INTERNET MUSIC RADIO MONETIZATION: PROGRAMMING SERVICES REVENUE EXPANSION AT 28.6% IN 2015; DOUBLE-DIGIT GROWTH FORECAST THROUGH 2018
  • MONETIZATION PER 1,000 HOURS OF LISTENING (RPM) AVERAGING $58.97 IN 2015, INCLUDING PAY/SUBSCRIPTION SERVICES
  • INTERNET MUSIC PROGRAMMER ROYALTY PAYMENTS ESTIMATED AT $1.2 BILLION IN 2015
  • PRICING ELASTICITY OF DEMAND: FEES DROP 20.1% IN 2015, INTERNET MUSIC RADIO PROGRAMMER SUBS FORECAST TO INCREASE BY 57.2% IN 2015; 28% IN 2016
  • SUBSCRIPTION-BASED INTERNET MUSIC RADIO PROGRAMMER/SONG-PLAY REVENUE ANALYSIS: 2003 - 2015
  • $ 1.6 BILLION MARKET: STRONG DOUBLE-DIGIT GROWTH RATES FOR AD-SUPPORTED SERVICES FORECAST THROUGH 2018
  • IN-STREAM AUDIO CAPTURING 60.5% OF NATIONAL/LOCAL MEDIA SPEND IN 2015
  • INTERNET MUSIC RADIO/CURATED STATION/TRACK AND SONG PLAY AD SPEND BY FORMAT: 2003 - 2018
  • AUDIO INVENTORY SELLOUT FORECAST AT 68.5% IN 2015; INVENTORY ON TRACK TO INCREASE 16.8%
  • MEDIA SPEND: INTERNET MUSIC RADIO MONETIZATION: AUDIO 2003 - 2018
  • MEDIA SPEND: INTERNET MUSIC RADIO MONETIZATION: VIDEO 2003 - 2018
  • INTERNET MUSIC RADIO: TOTAL AUDIO/VIDEO AND DISPLAY PAID MEDIA SPEND AND TRACK PLAY SERVICES 2005 - 2018
Back to Top