表紙
市場調査レポート

Live-to-VOD IP動画技術:CDN、クラウドソフトウェアプラットフォームおよびサービス

IP Video Tech Live-to-VOD: CDNs, Cloud Software Platforms and Services

発行 Accustream Research 商品コード 331757
出版日 ページ情報 英文 205 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.50円で換算しております。
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Live-to-VOD IP動画技術:CDN、クラウドソフトウェアプラットフォームおよびサービス IP Video Tech Live-to-VOD: CDNs, Cloud Software Platforms and Services
出版日: 2015年05月27日 ページ情報: 英文 205 Pages
概要

Live-to-VOD(ライブ映像オンデマンド配信)のIP(インターネットプロトコル)動画技術はあらゆる動画配信活動、端的にいうならば放送事業のIP配信モデル移行に対応して設計されたさまざまなソリューションや技術が結実し、豊かな演算機能とオープンソフトウェアアーキテクチャを基盤に構築されたものであり、2015年の市場規模は30億ドル。そのソフトウェアおよびサービス市場は2007-2017年の期間にわたって26.5%の複合年間成長率が見込まれます。

当レポートでは、Live-to-VOD IP動画技術の世界市場に注目し、2015-2017年の成長予測とともにCDN(コンテンツ配信ネットワーク)、クラウドソフトウェアプラットフォーム、サービスの動向に関する最新情報を提供するほか、Q&A形式で業界有力企業の現況を探ります。

第1章

  • CDNの事業経営、プロビジョニング計画、売上分析
    • CDN関連用語と定義
    • CDN 2015-2017年:360°IP動画 - 視聴者数推移に見るネットワークの可用性、保安性、品質、規模
    • 販売:市場が買おうとするもの、その理由:2015年
    • CDNの事業経営、市場動態、技術、契約者数トレンド 2015-2017年
    • 契約者数、新規参入企業、競争力
    • 小売およびトランジット帯域価格指標:2015-2017年
    • 動画のフォーマットおよび導入動向
    • 国際市場、競合、成約数
    • マクロ市場:2014年に入って0.2%低下したCDNのMRR(月次更新収入) - 売上高÷取引企業数で算定
    • 2014年平均MRRは12.3%の増加で8153ドル
    • エグゼクティブフォーラム:業界有力企業によるQ&A
      • ALCATEL-LUCENT
      • AKAMAI
      • CHINACACHE
      • CLOUDFLARE
      • KWICR
      • LEVEL 3
      • LIMELIGHT NETWORKS
      • MAXCDN
      • MIRROR IMAGE

第2章

  • 360°IP動画のソフトウェアプラットフォーム、モジュール、トランスコーディング、プレイヤーおよびワークフロー統合 2015-2017年
  • 用語と定義
  • 360°IP動画ソフトウェアセクターの概要:プラットフォーム、モジュールおよびワークフロー:市場で求められる商業的価格のカスタマイズ型ソリューション
  • 360°IP動画ベンダーの陣容、コアコンピーテンシー、製品、差別化ポイント、価格設定、ビジネスモデル 2015-2017年
  • IP動画ベンダーセグメントのソリューション陣容および収益分析 2007-2017年
  • エグゼクティブフォーラム:セクター別Q&A
    • ALLDIGITAL BREVITY
    • ANVATO
    • BEAMR
    • BITMOVIN
    • BRIGHTCOVE
    • CONVIVA
    • DACAST
    • DIGITALSMITHS
    • HAIVISION
    • INVODO
    • MODE MEDIA
    • OOYALA
    • PIKSEL
    • TELESTREAM
    • thePLATFORM
    • VANTRIX
目次

In 2015, live-to-VOD is an emerging, converging set of solutions and technologies designed to support all video publishing initiatives, more specifically the broadcast industry's transition to an IP delivery model, built on the foundation of abundant compute capacities and open software architectures.

IP-based video consumption (across multiple screens, access points and devices) is increasing all over the world, including inside China.

IP video platforms, services and solutions (from ingest to monetization, transcoding, customized modules to integrated workflow) are poised to book $3 billion in 2015 spending, with large, integrated vendors (i.e. Brightcove, Kaltura, Ooyala and Piksel, among others) capturing 60.7% of the work.

These software and services segments (i.e. the enterprise, media players, discovery/recommendation/optimization engines, analytics, ad stitching/serving, processing/transcoding and end-to-end workflow) combined exhibit a 2007 - 2017 CAGR of 26.5%, according to a multi-disciplinary analysis by AccuStream Research.

This trade resource, IP Video Tech Live-to-VOD: CDNs, Cloud Software Platforms and Services , contains sector-specific, actionable knowledge (from company positioning to core tech modules, R & D, pricing, M & A valuations, global sell-in opportunities and business/billing models), as well as revenue performance and product strengths (by company, service and segment) through 2017.

CDNs, for their part, are betting that the next wave of video consumption growth will take place through connected televisions and set top boxes, collaborating with accounts about how best to deploy technologies that address the video industry's migration to IP.

Bandwidth provisioning, cloud storage and QOS guarantees (i.e. high quality, uninterrupted streams), real-time transcode, DRM, DDoS, network DVR, custom support modules and integration services offered at commercialized prices, CDNs (excluding AWS) are set to book $5.8 billion in topline revenue, an increase of 24% in 2015. Including AWS, the figure is $11.2 billion.

As account work requirements and pass-through volumes have increased, so has CDN MRR. Bandwidth fees are projected to remain a major component to MRR, however, account renewal discussions do not typically focus on pricing. With volume pricing rates already low, there is very little elasticity of demand now associated with incremental price declines, according to the research.

CDN and IP software vendors are delivering against the value proposition that integrated systems centralizing viewing experiences across all devices and screens results in performance and cost efficiencies.

And, vendors are positioning for linear and non-linear sell-in opportunities as the video industry integrates operations, and those conversations are taking place today.

This report's wide-ranging Q & A sections are conducted with senior executives, technology and sales professionals to explain markets, growth triggers, networks, systems integration, solutions innovation, software, sales and account acquisition strategies.

AccuStream Research produces investment grade research bridging digital video, internet music radio, download entertainment, digital video/audio advertising/spend, video and mobile adtech platform revenue and M & A valuations, ecosystem trade surveys and support, CDN and integrated media optimization software, ecosystem integrator services, and conducts AvailPlay audience experience, digital diary and video impression monitoring services on-demand.

Table of Contents

SECTION ONE

CDN OPERATIONS, PROVISIONING ROADMAP AND SELL-IN ANALYTICS

  • CDN Terminology / Definitions:
  • CDNs 2015 - 2017: IP VIDEO 360: AUDIENCE MIGRATION TESTS NETWORK AVAILABILITY, SECURITY, QUALITY AND SCALE
    • AKAMAI GROSS MARGIN ANALYSIS: COGS 2007 - 2014
    • AKAMAI COGS ANALYSIS: 2007 - 2014
    • LIMELIGHT NETWORKS: COGS TREND 2006 - 2014
    • LIMELIGHT NETWORKS: COGS ANALYSIS 2008 - 2014
  • Selling In: what the market is buying, and why: 2015
    • MEDIA AND ENTERTAINMENT PERCENT CDN REVENUE: 2006 - 2014
  • CDN business operations, market dynamics, technology and account acquisition trends 2015 - 2017
  • Account Acquisition, new entrants and competitive forces
  • Retail and transit bandwidth pricing indicators: 2015 - 2017
  • Video formats and adoption trends
  • International markets, competition and account wins
  • The macro market: CDN MRR as calculated as topline revenue divided by total accounts declined by .2% in 2014
    • CDN ANNUAL ACCOUNTS: 2005 - 2014/2015
    • CDN MONTHLY RECURRING REVENUE ANALYSIS: 2005 - 2014
  • MRR analyzed by individual CDN: Average MRR increased 12.3% in 2014 to $8,153
    • CDN MONTHLY RECURRING REVENUE ANALYSIS: 2005 - 2014
    • Akamai continues to lead the market in revenue share
    • CDN REVENUE AND MARKET SHARE: 2010 - 2014
    • CDN SHARE OF MARKET: 2010 - 2014
    • CAP Ex investment rose by 19.6% in 2014: Compute platforms continue to add heft
    • CDN CAPEX INVESTMENT: 2007 - 2014
    • CDNs CAPEX investment balanced against account additions 2006 - 2017
    • CAP EX ANALYSIS: SERVER DEPLOYMENTS AND ACCOUNT GROWTH: 2006 - 2014
    • The CDN sector grew by 36.9% in 2014, including AWS and international vendors with a U.S. presence
    • CDN MARKET REVENUE ANALYSIS: 2003 - 2017
    • Media and Entertainment (audio/video-excluding games) contract value delivers 36.6% revenue share in 2014
    • MEDIA AND ENTERTAINMENT PERCENT CDN REVENUE: 2006 - 2014
    • Commercial market value in media and entertainment (IP Video and Audio) estimated at $3.9 billion in 2014
    • CDN BANDWIDTH SERVICES CATEGORY SHARE: 2014
    • CDN BANDWIDTH SERVICES CATEGORY SHARE: 2014
    • COMMERCIAL BANDWIDTH MARKET VALUE: MEDIA AND ENTERTAINMENT 2006 - 2014
    • Domestic and international CDNs with U.S. operations are forecast to reach $5.7 billion in 2015 revenue
    • GLOBAL CDN MARKET VALUE (Delivered by Domestic vs. International CDNs)
    • GLOBAL CDN MARKET VALUE (Delivered by Domestic and International CDNs) 2006 - 2017
    • CDN market expansion 2015 - 2017: the strongest account growth is taking place at lower MRR bands of the market
    • CDN REVENUE AND ACCOUNT GROWTH RATES: 2006 - 2014
    • Retail bandwidth pricing has stabilized in the period 2013 - 2015
    • GIGABYTES TRANSFERRED AND Mbps RETAIL CONTRACT PRICING: 2006 - 2015
    • Mbps (rate/95/5) RETAIL CONTRACT PRICING: 2006 - 2015
    • Retail and transit pricing declines do not necessarily move in tandem
    • ANNUAL PRICING COMPARISON: RETAIL VERSUS TRANSIT 2006 - 2015
    • ANNUAL PRICING PERCENT CHANGE COMPARISON RETAIL VS. TRANSIT 2006 - 2013/2014
    • CDN PROVISIONING: REVENUE, ACCOUNT PERFORMANCE METRICS, INFRASTRUCTURE ANALYSIS 2003 - 2017 (Part 1)
  • EXECUTIVE FORUM: Q & A BRIEFINGS WITH INDUSTRY LEADERS
    • ALCATEL-LUCENT
    • AKAMAI
    • CHINACACHE
    • CLOUDFLARE
    • KWICR
    • LEVEL 3
    • LIMELIGHT NETWORKS
    • MAXCDN
    • MIRROR IMAGE

SECTION TWO

  • IP VIDEO TECH 360 SOFTWARE PLATFORMS, MODULES, TRANSCODING, PLAYERS AND WORKFLOW INTEGRATION 2015 - 2017
  • TERMS AND DEFINITIONS
  • IP VIDEO TECH 360 SOFTWARE SECTOR OVERVIEW: PLATFORMS, MODULES AND WORKFLOW: THE MARKET DEMANDS CUSTOMIZED SOLUTIONS AT COMMERCIALIZED PRICES
    • The Big Picture: Selling IP Video Tech 360 solutions across account verticals, transforming the video business across all channels and platforms
    • IP Video Tech 360: The viewing experience and status of video formats and media players
    • Must Have IP Video Tech: Transcoding and media processing demand seen across all content/publishing/distribution verticals
    • IP Video Tech 360: Legacy business models ported to all devices, at all times
    • IP Video Tech Recommendation engines: Measuring ROI
    • Financial Fundamentals: Products, services and solution suite expansion and sell-in strategy evolution provide the foundation for double-digit growth
    • IP VIDEO 360 TECH PLATFORMS, MODULES, WORKFLOW, PROCESSING: TOPLINE REVENUE 2007 - 2017
    • Workflow vendors capture the majority of IP Video Tech Spend 2007 - 2017
    • IP VIDEO 360 TECH PLATFORMS, TRANSCODING, DISCOVERY, PLAYERS AND SERVICES: MULTI-SECTOR REVENUE HISTORY AND PROJECTIONS: 2007 - 2017
    • IP VIDEO 360 TECH PLATFORMS, TRANSCODING, DISCOVERY, PLAYERS AND SERVICES: MARKET SHARE 2007 - 2017
    • IP Video Tech markets continue to consolidate, reorganize, expand geographically, ramp up R & D, hire additional staff, plus attract venture capital and generate M & A
    • IP VIDEO 360 PLATFORMS, TECH SERVICES, PROCESSING, PLAYER AND INTEGRATED WORKFLOW SYSTEMS: M & A EXIT VALUATIONS 2006 - 2015
    • CAGR by IP Video Tech vendor vertical through 2017
    • CAGR ANALYSIS BY SEGMENT: 2007 - 2017
  • IP VIDEO TECH 360 VENDOR ALIGNMENT, CORE COMPETENCIES, PRODUCT DIFFERENTIATION, PRICING AND BUSINESS MODELS 2015 - 2017
    • IP VIDEO 360 TECH PLATFORM, PROCESSING, TRANSCODING, WORKFLOW: SERVICES, CORE TECHNOLOGIES AND BUSINESS MODELS 2015 - 2017
    • IP VIDEO TECH 360: MAPPING ECOSYSTEM REVENUE 2007 - 2017
  • IP Video Tech vendor segment solutions alignment and revenue analysis 2007 - 2017
    • IP video tech 360 platform, service and workflow vendors: Price, positioning, product and promotion 2015 - 2017
    • IP VIDEO TECH PLATFORMS, MODULES AND INTEGRATED WORKFLOW SOLUTIONS: SEGMENT REVENUE ANALYSIS 2007 - 2017
    • IP VIDEO 360 TECH PLATFORMS (OTT/IPTV/VOD): INTEGRATED WORKFLOW REVENUE TRAJECTORY 2007 - 2017
    • Enterprise-facing IP video tech solutions are steady performers: Product, price, position and promotion 2015 - 2017
    • ENTERPRISE/B-TO-B IP VIDEO TECH PLATFORM/WORKFLOW SERVICES SPECIALISTS: SEGMENT REVENUE 2007 - 2017
    • Encoding/Transcoding/Processing and CRM: Products, price, positioning and promotion 2015 - 2017
    • IP VIDEO 360 ENCODING, TRANSCODING, PROCESSING AND MEDIA OPTIMIZATION: SEGMENT REVENUE PERFORMANCE 2007 - 2017
    • IP VIDEO TECH 360: ENCODING, TRANSCODING, PROCESSING AND MEDIA OPTIMIZATION REVENUE 2007 - 2017
    • IP Video Tech: Discovery, social engagement, search, navigation, recommendation tools and technology
    • IP VIDEO TECH 360: DISCOVERY, ENGAGEMENT, RECOMMENDATION SERVICES REVENUE 2007 - 2017
    • IP VIDEO TECH 360 DISCOVERY, RECOMMENDATION TOOLS AND SERVICES: 2007 - 2017
    • IP Video Tech 360: Media Players and Solutions
    • IP VIDEO TECH 360 MEDIA PLAYERS AND SERVICES: 2007 - 2017
    • IP VIDEO TECH 360 MEDIA PLAYERS, SOFTWARE SOLUTIONS AND SERVICES: 2007 - 2017
  • EXECUTIVE FORUM: SECTOR Q & A's
    • ALLDIGITAL BREVITY
    • ANVATO
    • BEAMR
    • BITMOVIN
    • BRIGHTCOVE
    • CONVIVA
    • DACAST
    • DIGITALSMITHS
    • HAIVISION
    • INVODO
    • MODE MEDIA
    • OOYALA
    • PIKSEL
    • TELESTREAM
    • thePLATFORM
    • VANTRIX
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