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市場調査レポート

仮想映像バリューチェーンの予測:エコシステムオペレーションと分析

Virtual Video Value Chain 2014-2017: Ecosystem Operations and Analytics

発行 Accustream Research 商品コード 305550
出版日 ページ情報 英文 806 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=102.12円で換算しております。
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仮想映像バリューチェーンの予測:エコシステムオペレーションと分析 Virtual Video Value Chain 2014-2017: Ecosystem Operations and Analytics
出版日: 2014年06月04日 ページ情報: 英文 806 Pages
概要

仮想映像バリューチェーンは高度に統合された市場を形成しており、2014年の市場規模は165億ドルと推計されています。世界市場のCAGRは35.7%、米国市場のCAGRは42.2%で成長しており、この成長は、リニア映像が仮想ネットワークに深く移行する中で、世界において市場機会が開かれていることを示しています。

当レポートでは、仮想映像にかかわるバリューチェーン全体について調査し、バリューチェーンの構成、関連事業者、製品スイート、プライシングモデル、収益化モデル、ビジネスモデル、インベントリの状態、事業運営関連データ(アカウント数・MRR・フィルレート・CPM・CPC・CPCV・インプレッション・コアコンピタンス・事業収益・グローバルリーチ・R&D)など広範にわたってまとめています。

エグゼクティブサマリー

  • 世界の仮想映像バリューチェーンの予測:技術ワークフロー・配信・収益化エコシステムの収益推計

セクション1

  • 世界の仮想映像バリューチェーンの予測:技術ワークフロー・配信・収益化エコシステムの収益推計

セクション2:CDN部門とオペレーションの分析

  • CDNの用語の定義
  • CDNの予測:ネットワークアベイラビリティ、セキュリティ、品質、スケール
  • エンターテインメント&メディアコマーシャル市場の規模

エグゼクティブフォーラム:セクターQ&A

  • AKAMAI
  • CDNETWORKS
  • CHINACACHE
  • HIGHWINDS
  • LEVEL 3
  • LIMELIGHT NETWORKS
  • MAXCDN
  • MIRROR IMAGE
  • RRSAT
  • TATA COMMUNICATIONS
  • VERIZON EDGECAST
  • YOTTAA

セクション3

  • 仮想映像ソフトウェア・プレーヤー・ナビゲーション・ディスカバリー・ワークフロー/プロセシングソリューション&プラットフォームの分析
  • 用語と定義
  • 部門概要:仮想映像プラットフォーム・エンコーディング・トランスコーディング・CMS・エンゲージメント・推薦ツール・技術スイート
  • 仮想映像プロダクト&サービスの収益

エグゼクティブフォーラム:セクターQ&A

  • 1MAINSTREAM
  • BRIGHTCOVE
  • DACAST
  • DIGITALSMITHS
  • ENCODING.COM
  • eyeIO
  • HAIVISION
  • INVODO
  • JWPLAYER
  • KALTURA
  • NEULION
  • OCTOSHAPE
  • OOYALA
  • PIKSEL
  • QUMU
  • RAMP
  • SNAPPYTV
  • SORENSON MEDIA
  • TABOOLA
  • thePLATFORM
  • THINKANALYTICS
  • USTREAM
  • VANTRIX
  • VBRICK
  • WOWZA MEDIA SYSTEMS

セクション4

  • デスクトップ/マルチスクリーン仮想映像アドネットワーク・技術・プログラマチックシステムの予測
  • 仮想映像広告の用語と定義
  • 効率と信頼性:オーディエンス・スクリーンデバイス・インプレッションの透明性に向けた最適化
  • 仮想映像広告:ビジネスモデル・インベントリのビリング/プライシングモデル・事業運営

エグゼクティブフォーラム:セクターQ&A

  • ADOBE PRIMETIME
  • ADRISE
  • BLACKARROW
  • BLINKX
  • BRIGHTROLL
  • COLLECTIVE
  • DYNAMIX
  • FREEWHEEL
  • JUN GROUP
  • JWPLAYER
  • KITARA MEDIA
  • LIVERAIL
  • MADISON LOGIC
  • MARTINI
  • DG/MediaMind
  • MIXPO
  • NDN (News Distribution Network)
  • POINTROLL
  • ROCKET FUEL
  • SET MEDIA
  • SPOTXCHANGE
  • SUNDAYSKY
  • TREMOR VIDEO
  • VIDEOLOGY
  • VINDICO
  • VISIBLE MEASURES
  • YUME INC.

セクション5

  • 世界のモバイルアド技術&プラットフォームのエコシステム:インベントリ&オペレーション分析
  • モバイルアド技術プラットフォーム&インベントリ:用語と定義
  • 世界のモバイルオーディエンス、広告費、企業の位置付け:ファンダメンタルズ
  • 世界のモバイルアドネットワーク支出推計
  • 世界のモバイルアドネットワークメディア支出推計
  • eCPMの平均:全フォーマット、パブリッシャーインベントリ、プラットフォーム販売経路
  • 実行されたインベントリリクエストと平均eCPM
  • 実行されたモバイルエクスチェンジインベントリの平均eCPM
  • インベントリデータのインパクト:オーディエンスプロファイル・予測的&リアルタイムインプレッション解析によるアドネットワークeCPMの推進
  • 世界のモバイルアドネットワークメディア支出
  • モバイルアドネットワーク&パブリッシャーの直接売上
  • モバイルメディアアドクリアリングと関連事業:収益化のエコノミクス
  • モバイルアドネットワークとクリアリングソリューション:コアコンピタンスとビジネスモデルの発展の維持
  • 世界のモバイルフィルレートの改善
  • インベントリの変換:技術・メディアオペレーションをトップライン収益へ
  • モバイルアドネットワーク・サービングプラットフォーム・データプロバイダー・エクスチェンジ・RTB・マーケティングプラットフォーム:多様なビジネスモデルを持つ
  • モバイルアドクリアリング、トラフィッキング、データ、エクスチェンジ、RTB、DSP市場の規模
  • モバイルエクスチェンジ、エクスチェンジ機能を持つアドネットワークの大幅な収益成長
  • モバイルアドネットワークのエコシステム収益全体に占めるシェア
  • モバイルエコシステム収益:エクスチェンジ機能を持つアドネットワークとプログラマティック取引能力により推進される

エグゼクティブフォーラム:セクターQ&A

  • ADCOLONY
  • ADFONIC
  • ADITIC (Sofialys)
  • AMOBEE
  • BUZZCITY
  • CASEE (Velti)
  • INMOBI
  • JUMPTAP
  • KOMLI MOBILE
  • MADHOUSE
  • MEDIALETS
  • MOBCLIX (Velti)
  • MOBILE POSSE
  • MOJIVA
  • NEXAGE
  • OPERA MEDIAWORKS
  • RHYTHM NEWMEDIA
  • SMAATO
  • STRIKE AD
  • TAPJOY
  • TRUMPIA
  • VERVE MOBILE
  • VOLTARI
  • xAD, INC.
  • taa.
目次

The virtual video value chain (an ecosystem connecting CDN, desktop, mobile and multi-screen ad networks, ad serving tech, programmatic inventory clearing systems, robust software platforms supporting consumer facing and enterprise centered video, plus IPTV/OTT/VOD solutions, CMS workflow and transformation, media players, encoding, processing, content discovery (including navigation and social conversation), security, optimization and analytics shape a highly integrated global marketplace worth $16.5 billion in 2014 receipts.

The U.S. component to the value chain grew at a CAGR of 42.2% (2006 - 2013) compared to a 35.7% global figure. Synchronizing growth explains unfolding opportunities worldwide as linear video migrates deeper into virtual networks linking vendors across multiple geographies and screens, as described in this multi-disciplinary product, services and business performance report produced by AccuStream Research.

This 700+ page edition, Virtual Video Value Chain 2014 - 2017: Ecosystem Operations and Analytics merges exclusive, extensive primary quantitative research highlighting each value chain entrant, product suites, pricing modules, revenue (post any partner or publisher payout), inventory cleared, served or managed with geographic coverage, comparative sector growth rates and business model implementations.

Operational analyses furnish number of accounts, MRR, fill rates, billings and billing models (i.e. CPM, CPC, CPCV), impressions delivered or cleared (by format and region of the world), business model constructs, publisher payout percentages, core competencies, revenue (2006 - 2017), global reach, market share, revenue trajectories, R & D initiatives, competitive assessments and strategic partnering initiatives.

Value chain principals include Akamai, Limelight Networks, Level 3, Verizon/Edgecast, CDNetworks, ChinaCache, Octoshape, Brightcove, Ooyala, thePlatform, Kaltura, TiVo/DigitalSmiths, Piksel, Neulion, Adobe Primetime, RAMP, adRise, BrightRoll, BlackArrow, Tremor Video, SpotXchange, AOL/Adap.tv, DG/MediaMind, Freewheel, YuMe, Buzz City, Amobee, JumpTap, Madhouse, Mobclix, InMobi, Encoding.com, Sorenson, Taboola, JWPlayer and many more.

This report's wide-ranging Q & A sections are conducted with senior executives, technology and sales professionals to explain markets, growth triggers, networks, systems integration, solutions innovation, software, sales and account acquisition strategies.

Table of Contents

EXECUTIVE SUMMARY

  • GLOBAL VIRTUAL VIDEO VALUE CHAIN 2014 - 2017: TECH WORKFLOW, DISTRIBUTION AND MONETIZATION ECOSYSTEM ESTIMATED AT $16.5 BILLION IN 2014 REVENUE
    • Ecosystem-wide double-digit growth projected through 2017
    • Desktop / mobile video ad tech systems and platforms expected to capture 31.9% of ecosystem revenue globally in 2014
    • U.S.-based solutions with global reach forecast to deliver $10.8 billion in 2014 technology, software, services and support
    • The virtual video value chain: A highly integrated and flourishing ecosystem with global reach in 2014

SECTION ONE

  • GLOBAL VIRTUAL VIDEO VALUE CHAIN 2014 - 2017: TECH WORKFLOW, DISTRIBUTION AND MONETIZATION ECOSYSTEM ESTIMATED AT $16.5 BILLION IN 2014 REVENUE
    • Ecosystem-wide double-digit growth projected through 2017
    • GLOBAL VIRTUAL VIDEO VALUE CHAIN: 2006 - 2017
    • Desktop / mobile video ad tech systems and platforms expected to capture 31.9% of ecosystem revenue globally in 2014
    • GLOBAL VIRTUAL VIDEO VALUE CHAIN: REVENUE SHARE BY ECOSYSTEM SECTOR 2006 - 2017
    • U.S.-based solutions with global reach forecast to deliver $10.8 billion in 2014 technology, software, services and support
    • U.S./NORTH AMERICAN VIRTUAL VIDEO VALUE CHAIN: 2006 - 2017
    • The virtual video value chain: A highly integrated and flourishing ecosystem with global reach in 2014
    • The global virtual video value chain ecosystem of technologies and solutions produced a combined market valued at $12.6 billion in 2013
    • GLOBAL VIRTUAL VIDEO VALUE CHAIN 2006 - 2013: CDNs, PLATFORMS, AD NETWORKS, TECH AND PROGRAMMATIC SYSTEMS
    • U.S. vendors with global reach generate $8.8 billion in 2013 total revenue
    • U.S. / NORTH AMERICAN VIRTUAL VIDEO VALUE CHAIN 2006 - 2013: CDNs, DESKTOP/MOBILE AD NETWORKS/TECH/MEDIA PLATFORMS
    • CDN segment delivers 31.9% of total ecosystem revenue in 2013
    • VIRTUAL VIDEO VALUE CHAIN REVENUE SHARE 2006 - 2013: CDN, AD TECH SYSTEMS AND PLATFORMS
    • Mobile ad tech systems led the ecosystem in CAGR (2009 - 2013)
    • VIDEO ADVERTISING NETWORK, TRAFFICKING AND PROGRAMMATIC REVENUE 2006 - 2013
    • VIRTUAL VIDEO PLATFORMS/SOLUTIONS REVENUE: 2006 - 2013
    • CDN MARKET VALUE 2006 - 2013 (RETAIL ACCOUNTS ONLY)
    • MOBILE AD CLEARING ECOSYSTEM NET REVENUE: 2009 - 2013

SECTION TWO

CDN SECTOR AND OPERATIONS ANALYTICS

  • CDN Terminology Definitions:
  • CDNs 2014 - 2017: PITCHING NETWORK AVAILABILITY, SECURITY, QUALITY AND SCALE
    • ENTERTAINMENT MEDIA REVENUE SHARE OF CDN MARKET: 2006 - 2013
    • CDN business operations, market dynamics, technology and account acquisition trends 2014 - 2017
    • Account Acquisition, new entrants and competitive forces
    • Retail and transit bandwidth pricing indicators: 2014 - 2015
    • Video formats and adoption trends
    • International markets, competition and account wins
    • The macro market: CDN accounts under contract swell by 141.4% in 2013/2014 YTD
    • CDN MONTHLY RECURRING REVENUE ANALYSIS: 2005 - 2013
    • CDN ACCOUNTS: ANNUAL ANALYSIS: 2005 - 2013/2014
    • MRR analyzed by individual CDN: Average MRR increased 8.8% in 2013 to $6,719, continuing on that upward track in 2014
    • CDN MONTHLY RECURRING REVENUE ANALYSIS: 2005 - 2013
    • Akamai continues to lead the market in revenue share
    • CDN REVENUE AND MARKET SHARE: 2010 - 2013
    • CAP Ex investment rose by 21% in 2013
    • CDN CAP EX INVESTMENT: 2007 - 2013
    • CDNs continue to deliver Cap Ex investment efficiency balanced against account additions
    • CAP EX ANALYSIS: SERVER DEPLOYMENTS AND ACCOUNT GROWTH: 2006 - 2014
    • The CDN sector grew by 17.9% in 2013; Double-digit growth forecast through 2017
    • CDN MARKET REVENUE ANALYSIS: 2003 - 2017
    • Media and Entertainment (audio/video-excluding games) contract value increased by 5.4% in 2013
    • TOTAL MEDIA AND ENTERTAINMENT CDN CONTRACT VALUE: 2006 - 2013
    • MEDIA AND ENTERTAINMENT PERCENT CDN REVENUE: 2006 - 2013
    • 31.5% of commercial market value in media and entertainment is baked into CDN contracts
    • CDN BANDWIDTH SERVICES CATEGORY SHARE: 2013
  • Entertainment and Media commercial market value (analyzed against a volume-gigabytes transferred model) at $3.35 billion in 2013 as bandwidth prices stabilize
    • COMMERCIAL BANDWIDTH MARKET VALUE: MEDIA AND ENTERTAINMENT 2006 - 2013
    • COMMERCIAL MARKET VALUE COMPARISON: 2012 - 2013
    • Domestic CDNs are forecast to reach $3.36 billion in 2014 revenue
    • CDN MARKET REVENUE ANALYSIS: 2003 - 2017
    • CDN market expansion 2014 - 2017: the strongest account growth is taking place at lower MRR bands of the market in 2013/2014
    • CDN REVENUE AND ACCOUNT GROWTH RATES: 2006 - 2013
    • International CDNs estimated at $1.4 billion in 2013 contract billing; 2014 forecast at $1.76 billion
    • CDN GLOBAL MARKET VALUE COMPARISON: 2006 - 2013
    • GLOBAL CDN MARKET VALUE (Delivered by Domestic vs. International CDNs)
    • GLOBAL CDN MARKET VALUE (Delivered by Domestic vs. International CDNs) 2006 - 2013
    • Retail bandwidth pricing stabilized in 2013/2014
    • GIGABYTES TRANSFERRED AND Mbps RETAIL CONTRACT PRICING: 2006 - 2013/2014
    • ANNUAL PRICING PERCENT CHANGE COMPARISON RETAIL VS. TRANSIT 2006 - 2013/2014
    • Mbps RETAIL CONTRACT PRICING: 2006 - 2013/2014
    • Retail and transit pricing declines do not necessarily move in tandem
    • ANNUAL PRICING COMPARISON: RETAIL VERSUS TRANSIT 2006 - 2013/2014
    • CDN PROVISIONING AND SERVICES: SUMMARY REVENUE, ACCOUNT, PERFORMANCE METRICS AND INFRASTRUCTURE PROFILE AND ANALYSIS 2003 - 2017 (Part One)
    • CDN PROVISIONING AND SERVICES: SUMMARY REVENUE, ACCOUNT, PERFORMANCE METRICS AND INFRASTRUCTURE PROFILE AND ANALYSIS 2003 - 2017 (Part Two)

EXECUTIVE FORUM: SECTOR Q & A's

  • AKAMAI
  • CDNETWORKS
  • CHINACACHE
  • HIGHWINDS
  • LEVEL 3
  • LIMELIGHT NETWORKS
  • MAXCDN
  • MIRROR IMAGE
  • RRSAT
  • TATA COMMUNICATIONS
  • VERIZON EDGECAST
  • YOTTAA

SECTION THREE

  • VIRTUAL VIDEO SOFTWARE, PLAYERS, NAVIGATION, DISCOVERY, WORKFLOW / PROCESSING SOLUTIONS AND PLATFORM ANALYTICS 2014
  • TERMS AND DEFINITIONS
  • SECTOR OVERVIEW: VIRTUAL VIDEO PLATFORMS, ENCODING, TRANSCODING, CMS, ENGAGEMENT, RECOMMENDATION TOOLS AND TECHNOLOGY SUITES
    • Strategic business fundamentals, market outlook and financial performance
    • Setting the sector's table stakes: Balancing R & D investment against realized versus perceived customer demand
    • Virtual video sector continues to consolidate, reorganize, hire additional staff, attract venture capital supporting new and existing entrants, as well as generating M & A
    • Consumer-facing virtual video platform solutions and IPTV vendors
    • Enterprise-facing virtual video solutions
    • Encoding/Transcoding/Processing and CRM
    • Discovery, social engagement, search, navigation, recommendation tools and technology suites
  • VIRTUAL VIDEO PRODUCTS AND SERVICES REACH $1.53 BILLION IN 2013 REVENUE; TOTAL SALES FORECAST TO INCREASE 30.2% IN 2014
    • VIRTUAL VIDEO PLATFORMS, ENCODING, WORKFLOW AND DISCOVERY SERVICES: REVENUE ANALYSIS 2007 - 2016
    • VIRTUAL VIDEO PLATFORMS, PROCESSING, WORKFLOW, DELIVERY AND MONETIZATION VENDORS: CORE COMPETENCIES AND BUSINESS MODELS
    • VIRTUAL VIDEO TECH PLATFORM, PROCESSING, WORKFLOW, DELIVERY AND MONETIZATION VENDORS: ANNUAL REVENUE ANALYTICS 2007 - 2016
    • The sector is forecast to achieve a 24.9% CAGR through 2016
    • CAGR ANALYSIS BY SEGMENT: 2007 - 2016
    • VIRTUAL VIDEO PLATFORMS, ENCODING, TRANSCODING, ENGAGEMENT, RECOMMENDATION TOOLS AND WORKFLOW TECHNOLOGIES: TOTAL SECTOR REVENUE ANALYSIS: 2007 - 2016
    • Discovery and video platforms segments combine for 49.3% of total sector revenue in 2013
    • VIRTUAL VIDEO PLATFORMS, PLAYERS, TOOLS AND TECHNOLOGIES ANNUAL SECTOR SHARE BY PRODUCT SEGMENT: 2007 - 2016

EXECUTIVE FORUM: SECTOR Q & A's

  • 1MAINSTREAM
  • BRIGHTCOVE
  • DACAST
  • DIGITALSMITHS
  • ENCODING.COM
  • eyeIO
  • HAIVISION
  • INVODO
  • JWPLAYER
  • KALTURA
  • NEULION
  • OCTOSHAPE
  • OOYALA
  • PIKSEL
  • QUMU
  • RAMP
  • SNAPPYTV
  • SORENSON MEDIA
  • TABOOLA
  • thePLATFORM
  • THINKANALYTICS
  • USTREAM
  • VANTRIX
  • VBRICK
  • WOWZA MEDIA SYSTEMS

SECTION FOUR:

  • DESKTOP / MULTI-SCREEN VIRTUAL VIDEO ADVERTISING NETWORKS, TECHNOLOGIES AND PROGRAMMATIC SYSTEMS 2014 - 2016
  • VIRTUAL VIDEO ADVERTISING TERMINOLOGY AND DEFINITIONS
    • BROADCAST AND CABLE TV VIDEO INVENTORY TO VIDEO PLAYS: 2010 - 2013
  • EFFICIENCY AND CONFIDENCE: THE MARKET IS OPTIMIZING AGAINST AUDIENCE DEMOGRAPHICS, SCREEN DEVICE AND IMPRESSION TRANSPARENCY
    • Inventory management, trafficking and media clearing ecosystem fundamentals 2014 - 2016
    • Video spend economics and GRP economies: Screen depth creates more views, greater reach and in-stream inventory, combined with data-enhanced audience/impression analytics brand advertisers want
    • Rise of the machines: Programmatic systems touch 27% of virtual video spend in 2013, going higher in 2014 - 2016 as publishers respond to multi-platform buyers
    • Video ad serving/Impression outcomes/Dynamic creative/Campaign management
    • IP-based authenticated sign-in is here, though currently a makeshift reality: Usage, present and future video spend indicators
    • Video CPMs: The Yin and Yang of big data, the cross-platform inventory surge, greater audience and impression transparency
    • Business operations and topline revenue recognition; Calculation of unduplicated video ad spend and post publisher payout “net” revenue
    • Video ad networks, tech/trafficking platforms, auctions, exchanges and RTBs enable $7.2 billion in 2013 video spend
    • SUMMARY TOTALS BY AD CLEARING, TRAFFICKING SEGMENT: VIDEO SPEND ESTIMATES AND ANALYSIS 2008 - 2013 WITH FORECASTS THROUGH 2016
    • Video Inventory/Spend Conclusion: Workflow, management, trafficking, clearing, audience and impression systems plus data analytics are in fact creating greater market efficiencies
    • A Thriving Ecosystem: Market entrants, positions, technologies and areas of solutions specialization 2014
    • VIDEO ADVERTISING NETWORKS, AD SERVING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, BIDDING MANAGEMENT, SSPs AND DSPs: 2014
    • VIDEO ADVERTISING NETWORKS/PLATFORMS: 2014
    • VIDEO AD TRAFFICKING PLATFORMS: 2014
    • VIDEO AUCTIONS, EXCHANGES, RTBs, BID MANAGEMENT PLATFORMS, DATA SCIENCE: 2014
    • THE VIDEO ADVERTISING ECOSYSTEM 2014: MARKET POSITIONS AND BUSINESS MODELS
    • VIDEO ADVERTISING NETWORKS, AD TRAFFICKING, BID MANAGEMENT PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: INVENTORY PRICING AND BUSINESS MODELS 2014
    • VIDEO ADVERTISING NETWORKS, AD TRAFFICKING, PLATFORMS, AUCTIONS, EXCHANGES, RTBs: DOMESTIC/INTERNATIONAL REACH, DESKTOP/MOBILE/TABLET/OTT BREAKOUT 2013 - 2014
    • Networks, Platforms and Bid Management Systems: Virtual video inventory analytics 2008 - 2013
    • VIDEO ADVERTISING NETWORKS, AD TRAFFICKING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: ACCESS TO INVENTORY 2008 - 2013/2014
    • VIDEO ADVERTISING NETWORKS, AD TRAFFICKING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: INVENTORY PRICING ANALYSIS 2008 - 2013
    • Aggregated virtual video media spend: Relentless pursuit of transparency/efficiency leads to supply/demand equilibrium
    • VIDEO ADVERTISING NETWORKS, AD TRAFFICKING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: AGGREGATED MEDIA SPEND 2008 - 2013
    • Virtual video spend growth by technology segment (networks, exchanges and trafficking platforms): Five-year CAGRs reveal high double-digit rates
    • Video ad trafficking platforms deliver 55.9% of sector spend in 2013
    • VIDEO AD SPEND SUMMARY TOTALS BY AD CLEARING, TRAFFICKING SEGMENTS: 2008 - 2013
    • Video ad network inventory rose by 74.8% in 2013, spend by 57.9%
    • VIDEO AD NETWORKS 2008 - 2013: INVENTORY AND SPEND GROWTH
    • Five year analysis of video ad network eCPMs reflect inventory availability, formats supported (and monetized) plus device proliferation
    • VIDEO AD NETWORK CPM ANALYSIS: 2008 - 2013
    • VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATE AND UNDUPLICATED INVENTORY, SPEND AND eCPM ANALYSIS 2008 - 2013
    • VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATE AND UNDUPLICATED INVENTORY, SPEND AND eCPM ANALYSIS 2008 - 2013
    • VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATED MEDIA SPEND 2008 - 2013
    • Video ad trafficking platforms projected to deliver $6.8 billion in video spend by 2016
    • SUMMARY TOTALS BY AD CLEARING, TRAFFICKING SEGMENT: VIDEO SPEND ESTIMATES AND ANALYSIS 2008 - 2013 WITH FORECASTS THROUGH 2016
    • SUMMARY IN-BANNER VIDEO SPEND AND eCPM ANALYSIS: 2013
    • SUMMARY IN-STREAM VIDEO SPEND AND eCPM ANALYSIS: 2013
    • VIDEO AD TRAFFICKING PLATFORMS: INVENTORY AND SPEND GROWTH
    • VIDEO AD TRAFFICKING PLATFORMS: AGGREGATE AND UNDUPLICATED INVENTORY, SPEND AND eCPM ANALYSIS 2008 - 2013
    • VIDEO AD TRAFFICKING/PLATFORMS/ANALYTICS/SERVICES: MEDIA SPEND 2008 - 2013
    • Auction and exchange video inventory surpasses 436 billion in 2013
    • VIDEO AUCTIONS, EXCHANGES, RTBs, BID MANAGEMENT PLATFORMS, DATA SCIENCE: UNDUPICATED INVENTORY, SPEND AND eCPM BY TRANSACTION SOLUTION 2008 - 2013
    • VIDEO AUCTIONS, EXCHANGES, RTBs, BID MANAGEMENT PLATFORMS, DATA SCIENCE: MEDIA SPEND VALUE BY SOLUTION 2008 - 2013
  • VIRTUAL VIDEO ADVERTISING: BUISINESS MODELS, INVENTORY BILLING/PRICING MODELS AND BUSINESS OPERATIONS
    • VIDEO ADVERTISING NETWORKS, AD TRAFFICKING, BID MANAGEMENT PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: INVENTORY PRICING AND BUSINESS MODELS 2014
    • Virtual video advertising ecosystem: Net revenue by segment (post publisher payouts, and including all platform related fees) reveals programmatic strength in 2013
    • VIDEO AD CLEARING AND TRAFFICKING ECOSYSTEM: ANNUAL PLATFORM REVENUE AND FORECAST 2008 - 2016
    • Net revenue/platform analysis including AOL-Adap.tv
    • VIDEO AD CLEARING AND TRAFFICKING ECOSYSTEM: ANNUAL PLATFORM REVENUE AND FORECAST 2008 - 2016
    • Net revenue analysis including AOL-Adap.tv and Google
    • VIDEO AD CLEARING AND TRAFFICKING ECOSYSTEM: ANNUAL PLATFORM REVENUE AND FORECAST 2008 - 2016

EXECUTIVE FORUM: SECTOR Q & A's

  • ADOBE PRIMETIME
  • ADRISE
  • BLACKARROW
  • BLINKX
  • BRIGHTROLL
  • COLLECTIVE
  • DYNAMIX
  • FREEWHEEL
  • JUN GROUP
  • JWPLAYER
  • KITARA MEDIA
  • LIVERAIL
  • MADISON LOGIC
  • MARTINI
  • DG/MediaMind
  • MIXPO
  • NDN (News Distribution Network)
  • POINTROLL
  • ROCKET FUEL
  • SET MEDIA
  • SPOTXCHANGE
  • SUNDAYSKY
  • TREMOR VIDEO
  • VIDEOLOGY
  • VINDICO
  • VISIBLE MEASURES
  • YUME INC.

SECTION FIVE:

  • GLOBAL MOBILE ADVERTISING TECHNOLOGY AND PLATFORM ECOSYSTEM INVENTORY AND OPERATIONS ANALYTICS: 2014
  • MOBILE ADVERTISING TECH PLATFORMS AND INVENTORY: TERMS AND DEFINITIONS
  • GLOBAL MOBILE AUDIENCE, AD SPEND AND COMPANY POSITIONING FUNDAMENTALS
    • Mobile advertising and consumer behavior
    • Ad network market positioning
    • CAGR ANALYSIS: 2009 - 2016
    • Exchanges and auctions
    • SSPs (aggregated publisher inventory sources)
    • DSPs (aggregated sources of inventory demand)
    • RTBs/Programmatic trading
    • MOBILE EXCHANGE, AUCTION AND INVENTORY, FILL RATES AND MEDIA SPEND: 2011 - 2013
    • Sources of inventory/impression requests
    • eCPM MARKET VALUE BY GEOGRAPHY: 2013
    • FILLED MOBILE IMPRESSIONS BY GEOGRAPHY: 2013
    • Sources of demand
    • Ad serving platforms
    • MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: RANKED BY 2013 MEDIA SPEND
    • Mobile ad formats
    • MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: IMPRESSION BILLING MODELS AND FORMATS 2013
    • In-app inventory and media spend dynamics
    • Mobile web inventory and media spend dynamics
    • Audience reach, profiling and geographic/territorial investment, inventory and sellout dynamics
    • Mobile audience and campaign data analytics: Location
    • Ad networks, platforms, auctions, exchanges, ad serving business operations
    • MOBILE AD NETWORK AND EXCHANGE REVENUE COMPARISON: 2009 - 2016
    • Pricing and eCPMs
    • MOBILE ADVERTISING NETWORKS: RANKED BY 2013 MEDIA SPEND
    • R & D investment
    • Headcount/hiring/staff
  • GLOBAL MOBILE AD NETWORK SPEND ESTIMATED AT $5.3 BILLION IN 2013
    • MOBILE AD NETWORK FILLED INVENTORY AND MEDIA SPEND ANALYSIS: 2010 - 2013
  • GLOBAL MOBILE AD NETWORK MEDIA SPEND ON PACE TO CLIMB 52% IN 2014
    • MOBILE AD NETWORKS AND DIRECT PUBLISHER SALES COMPARISIONS: 2009 -2016
    • CAGR COMPARISON: MOBILE AD NETWORKS VS. PUBLISHER DIRECT SALES 2009 - 2016
  • eCPMs AVERAGE $1.14 IN 2013 ACROSS ALL FORMATS, PUBLISHER INVENTORY, PLATFORMS, SALES CHANNELS AND BIDDED ENVIRONMENTS
    • eCPM ANALYSIS BY YEAR: MOBILE AD CLEARING ECOSYSTEM: 2009 - 2013
  • FOUR TRILLION INVENTORY REQUESTS FILLED IN 2013, WITH AN AVERAGE eCPM of $1.33
    • MOBILE AD NETWORK INVENTORY, FILL RATES AND MEDIA SPEND: 2009 - 2013
    • MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2009
  • FILLED MOBILE EXCHANGE INVENTORY AVERAGES $0.64 eCPMs IN 2013
    • MOBILE EXCHANGE, AUCTION AND INVENTORY, FILL RATES AND MEDIA SPEND: 2011 - 2013
  • THE IMPACT OF INVENTORY DATA: AUDIENCE PROFILES, PREDICTIVE AND REAL-TIME IMPRESSION ANALYTICS BOOST AD NETWORK eCPMs IN 2013
    • GLOBAL MOBILE AD CLEARING eCPM ANLAYSIS BY MARKET POSITION: 2011 - 2013
    • MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2011
    • MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2011
  • GLOBAL MOBILE AD NETWORK MEDIA SPEND AT $1.8 BILLION IN 2011
    • MOBILE ADVERTISING NETWORKS: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2011
    • MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2012
    • MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2012
  • GLOBAL MOBILE AD NETWORKS CLEAR $2.7 BILLION IN 2012
    • MOBILE ADVERTISING NETWORKS: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2012
    • MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2013
    • MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2013
  • MOBILE AD NETWORKS AND DIRECT PUBLISHER SALES RESULT IN A $7.5 BILLION GLOBAL MARKET IN 2013
    • MOBILE ADVERTISING NETWORKS: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2013
    • NETWORKS AND PROGRAMMATIC TECH PLATFORMS CLEAR $493 MILLION IN 2013 U.S. MOBILE VIDEO SPEND
    • MOBILE/TABLET (NON-DESKTOP) VIDEO ADVERTISING NETWORKS AND AD CLEARING PLATFORMS: FILLED, BILLED INVENTORY AND MEDIA SPEND ANALYTICS: 2009 - 2013
    • YOUTUBE MOBILE VIDEO VIEWS, IN-STREAM ADVERTISING BY CONTENT CHANNEL: 2013
  • THE MOBILE MEDIA AD CLEARING AND SERVING BUSINESS: THE ECONOMICS OF MAKING MONEY
  • MOBILE AD NETWORKS, AUCTIONS, EXCHANGES, RTBs, SSPs, DSPs, AD SERVING PLATFORMS AND DATA GENERATORS: MARKET POSITIONING AND OPERATIONAL ANALYTICS
    • Mobile Advertising 101: Getting paid and creating a sustainable market position is a function of reach, technology, technology innovation, audience and impression data that delivers greater inventory transparency and augments eCPMs, a track record of clearing media and relevant 3rd party partnerships
    • GLOBAL MOBILE MEDIA SPEND: 2009 - 2016
  • MOBILE AD NETWORKS AND CLEARING SOLUTIONS CONTINUE TO EVOLVE CORE COMPETENCIES AND BUSINESS MODELS
    • MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: MARKET POSITION ANALYSIS: 2013/2014
    • MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs
    • MOBILE EXCHANGES, AUCTIONS, RTBs, AD SERVING AND DATA ANALYTICS 2013/2014
  • AD NETWORK, AD SERVING/TECHNOLOGY PLATFORM, DSP, AUDIENCE TARGETING REACH EXPANDS GLOBALLY
    • MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: REACH 2009 - 2013
    • MOBILE AD NETWORKS, TECH PLATFORMS, AD SERVERS, AUCTIONS, EXCHANGES AND RTBs: INVENTORY AVAILABILITY, TRAFFICKING, REQUESTS: 2009 - 2013
  • GLOBAL MOBILE FILL RATES IMPROVE IN 2013: MARKETERS RESPOND TO MORE SOPHISTICATED FORMAT, PUBLISHER, OS, GEOGRAPHY, BILLING MODEL AND AUDIENCE PROFILING DATA
    • MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES 2011 - 2013
  • INVENTORY CONVERSION: TURNING TECHNOLOGY AND MEDIA OPERATIONS INTO TOPLINE REVENUE
  • MOBILE AD NETWORKS, SERVING PLATFORMS, DATA PROVIDERS, EXCHANGES, RTBs AND MARKETING PLATFORMS HAVE DIVERSE BUSINESS MODELS
    • MOBILE ADVERTISING NETWORKS, PLATFORMS, AUCTIONS AND EXCHANGES: REVENUE SHARE MODELS/MARGIN/PARTICIPATION ANALYSIS: 2013/2014
  • MOBILE AD CLEARING, TRAFFICKING, DATA, EXCHANGE, RTB, DSP MARKET WORTH $2.2 BILLION IN 2013 NET REVENUE
    • GLOBAL MOBILE MEDIA SPEND AND AD ECOSYSTEM SOLUTION MARGINAL PERFORMANCE ANALYSIS: 2009 - 2016
    • MOBILE ECOSYSTEM NET REVENUE: 2009 - 2016
  • MOBILE EXCHANGES, AD NETWORKS WITH EXCHANGE CAPABILITIES EXHIBIT TRIPLE-DIGIT REVENUE GROWTH
    • CAGR ANALYSIS: 2009 - 2016
    • MOBILE ADVERTISING NETWORKS: RANKED BY 2013 MEDIA SPEND
    • MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: RANKED BY 2013 MEDIA SPEND
    • MOBILE ADVERTISING NETWORKS, PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: NET REVENUE 2009 - 2016
    • MOBILE AD NETWORK NET REVENUE: 2009 - 2016
    • MOBILE ADVERTISING NETWORKS: NET REVENUE 2009 - 2016
    • MOBILE AD EXCHANGE/RTB/AUCTION NET REVENUE: 2009 - 2016
    • MOBILE AUCTIONS, EXCHANGES, PLATFORMS AND RTBs: NET REVENUE 2009 - 2016
  • MOBILE AD NETWORKS CAPTURE 81.5% OF ECOSYSTEM REVENUE IN 2013, NET OF PUBLISHER PAYOUTS
    • MOBILE AD NETWORK AND EXCHANGE REVENUE COMPARISON: 2009 - 2016
  • MOBILE ECOSYSTEM REVENUE DRIVEN BY AD NETWORKS WITH EXCHANGE AND PROGRAMMATIC TRADING CAPABILITIES
    • MOBILE AD NETWORK W/EXCHANGE/RTB/AUCTION NET REVENUE: 2009 - 2016
    • MOBILE ADVERTISING NETWORKS W/EXCHANGES, PLATFORMS, AUCTIONS AND RTBs: NET REVENUE 2009 - 2016

EXECUTIVE FORUM: SECTOR Q & A's

  • ADCOLONY
  • ADFONIC
  • ADITIC (a division of Sofialys)
  • AMOBEE
  • BUZZCITY
  • CASEE (owned by Velti)
  • INMOBI
  • JUMPTAP
  • KOMLI MOBILE
  • MADHOUSE
  • MEDIALETS
  • MOBCLIX (owned by Velti)
  • MOBILE POSSE
  • MOJIVA
  • NEXAGE
  • OPERA MEDIAWORKS
  • RHYTHM NEWMEDIA
  • SMAATO
  • STRIKE AD
  • TAPJOY
  • TRUMPIA
  • VERVE MOBILE
  • VOLTARI
  • xAD, INC.
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