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市場調査レポート

デスクトップおよびモバイルミュージックの収益化:広告、ダウンロードおよび加入

Desktop and Mobile Music Monetization 2005-2016: Advertising, Download and Subscription

発行 Accustream Research 商品コード 291298
出版日 ページ情報 英文 97 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=115.27円で換算しております。
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デスクトップおよびモバイルミュージックの収益化:広告、ダウンロードおよび加入 Desktop and Mobile Music Monetization 2005-2016: Advertising, Download and Subscription
出版日: 2013年11月05日 ページ情報: 英文 97 Pages
概要

世界のデスクトップ・モバイルミュージック全体の収益は、2013年に29.3%、2014年には更に26.4%の成長が予測されています。現在のところ、2005-2016年間における米国市場のCAGRは24.4%、世界市場のCAGRは30.7%が見込まれています。

当レポートでは、世界のデスクトップおよびモバイルミュージック市場について調査し、デジタルミュージック、ダウンロードおよび加入収益の分析と予測、ミュージックダウンロード収益、デスクトップ/モバイルラジオに対するメディア支出額、デジタルデスクトップ/モバイルミュージックラジオ/ソングプレイ収益などの分析を提供しており、概略以下の構成でお届けします。

エグゼクティブサマリー

用語・定義

概要:デジタルデスクトップ、モバイルリスニング、ビデオ視聴およびダウンロードベースのミュージック収益:収益化セグメント別

第1章

  • ストリーミングミュージックラジオ、キュレーテッドステーションおよびトラックプレイ収益は49%上昇:2013年
  • デジタルミュージックラジオリスニング/ソングプレイ広告/加入収益
  • デジタルデスクトップ/モバイルミュージックビデオ/ソングプレイ収益:広告は市場セグメントの60%を獲得:2013年
  • デジタルミュージックラジオ/キュレーテッドステーションおよびソングプレイ加入収益
  • デジタルストリーミングミュージックラジオ/キュレーテッドステーション/トラックおよびソングプレイ広告メディア支出
  • 年間のオーディオ商品:月別
  • メディア支出:デジタルストリーミング、キュレーテッドステーションおよびトラックプレイミュージックラジオ
  • オーディオ/ビデオおよびディスプレイ有料メディアの配置:デジタルストリーミングミュージックラジオ、キュレーテッドステーションおよびトラックプレイサービス、ほか

第2章

  • 世界のミュージックダウンロードストア収益・取引速度は77億米ドル、販売トラック総数は89億:2013年
  • 国際事業における米国拠点のミュージックストア、ブランドおよびサービス:売上

第3章

  • モバイルビデオ広告は市場の5%のシェアを獲得:2013年
  • プリロール/ミッドロールビデオ広告
  • Vevo は人気のミュージックサイトおよび同期先との同時配信禁止を継続:2013年
目次

The report, Desktop and Mobile Music Monetization 2005 - 2016: Advertising, Download and Subscription, is a data-driven analysis of multiple components contributing to the sector's expanding revenue base.

Revenues include media spend bought against desktop/mobile radio/song-plays, video and overlay impressions directed at audiences viewing music videos, audio subscription services and download-to-own sales.

Sector revenue analytics parse media spend by format (audio, video and display on listening-based digital music services, in-stream video advertising running on music video destinations such as YouTube), total available inventory, CPMs, subscribers by service (U.S. and internationally), plus music downloads (internationally and domestically), pricing and total receipts by storefronts such as iTunes and Amazon.

Combined, sector growth in 2013 is 29.3%, and projected to deliver another 26.4% uptick in 2014. CAGRs (2005 - 2016) by segment include video advertising 110.7%, desktop/mobile radio/song-play advertising 46.7%, downloads 29.9% and subscription 9%.

CAGR for the U.S. market over the same period is currently calculated at 24.4%, while the global comparable equals 30.7%.

Download music storefronts capture an estimated 75.3% of U.S.-based revenue in 2013, while media spend supporting digital music radio and song-play services currently deliver an 11.8% slice of receipts, extending to a 19% share by 2016.

Subscription service revenue and in-stream video advertising together shape a 12.9% share of the market.

This report brings together multiple AccuStream Research databases that numerically articulate the history of digital desktop/mobile music revenue by service and source, from the market's formation and early development (dotted with restructurings, acquisitions, shutterings and roll-ups), through to its current state of maturation.

Storefront, site, brand and service operations histories provide a rich context for assessing the growth profile of each segment contributing to sector value.

Table of Contents

EXECUTIVE SUMMARY

  • Digital Music Advertising, Download and Subscription Revenue: 2005 - 2016
    • Domestic and International Services Operating in the U.S./North America
    • Produce $6.4 Billion in 2013 Revenue
  • Music Download Receipts (U.S./North America) Capture 75.3% of Sector
  • Value in 2013; Media Spend Against Desktop/Mobile Radio 11.8%
  • Digital Desktop/Mobile Music Radio/Song-Play Revenue: Advertising
  • Captures 60% of the Market Segment in 2013

TERMS and DEFINITIONS

OVERVIEW: DIGITAL DESKTOP, MOBILE LISTENING, VIDEO VIEWING and DOWNLOAD-BASED MUSIC REVENUE by MONETIZATION SEGMENT

  • Digital Music Advertising, Download and Subscription Revenue: 2005 - 2016
  • Domestic and International Services Operating in the U.S./North America Produce $6.4 Billion in 2013 Revenue
    • Digital Music Monetization by Segment: Revenue Analysis 2005 - 2016
  • Music Video Advertising Exhibits the Highest CAGR from 2005 through 2016, Followed by Digital Radio/Song-Play Media Spend
    • Double-Digit Growth Forecast Through 2016
  • Music Download Receipts (U.S./North America) Capture 75.3% of Sector Value in 2013; Media Spend Against Desktop/Mobile Radio 11.8%
    • Digital Music Monetization by Segment: Revenue Share Analysis 2005 - 2016
      • Desktop/Mobile Radio/Song-Play Monetization (Advertising and Subscription) Combine to Form a $1.6 Billion Market in 2013
  • Digital Music Monetization 2005 - 2016: Radio Listening/Songplay Advertising, Audio Subscription Revenue and Music Video Ad Spend
    • Domestic and International Music Storefronts, Services and Advertising on a Global Basis Produce a $10 Billion Market in 2013
    • Digital Music Monetization by Segment: Revenue Analysis 2005 - 2016
  • Download-to-own music storefronts ring up 78.7% share of total global receipts in 2013
    • Digital Music Monetization: Revenue Share by Category: 2005 - 2016
      • The Global Digital Music Monetization Market has a 12-Year CAGR of 30.7%

SECTION ONE

  • Streaming Music Radio, Curated Station and Track Play Revenue Climbs 49% in 2013
    • Double-Digit Digital Music Radio/Song-Play Growth Fueled by Advertising
  • Digital Music Radio Listening/Songplay Advertising/Subscription Revenue: 2005 - 2016
  • Digital Desktop/Mobile Music Radio/Song-Play Revenue: Advertising Captures 60% of the Market Segment in 2013
    • Digital Music Radio Listening/Song-Play Advertising/Subscription Revenue Annual Share Change: 2005 - 2016
  • Ad Supported Desktop/Mobile Listening/Song-Play Monetization Surpassed Subscription Counterparts in Mid-2011
  • Revenue per 1,000 Hours of Listening Clocking in at $34 in 2013, including Subscription Services
    • Ad Supported and Subscription-Based Digital Streaming Music Radio and Track Play Revenue: 2005 - 2016
    • Digital Music Rights Payments Estimated at $506 Million in 2012
    • Digital Music Radio/Track Play Royalty Payment Analysis: 2012
    • Digital Music Radio/Track Play Royalty Payment Analysis: 2012
  • Closing in on $1 Billion in Royalties: Music Labels are Major Stakeholders in Streaming Radio and On-Demand Music Programming in 2013 and Beyond
    • Digital Music Radio/Track Play Royalty Payment Analysis: 2013
  • Pandora's Public Valuation Indicative of Market-Wide Expectations of Sector Growth in 2013/2014
    • Pandora Revenue Analysis: 2009 - 2014
    • Digital Music and Track Play Subs Forecast to Increase by 40% in 2013
    • Digital Music Radio/Song Play Library Size: 2013
  • Digital Music Radio/Curated Station and Song Play Subscription Revenue: 2003 - 2016
    • Subscription Digital Music Radio/Song Play Revenue Analysis: 2003 - 2013
    • Music Service Subscribers: U.S. and International Services
    • Double-Digit Growth Rates for Ad-Supported Digital Music Services through 2016
    • Digital Streaming Music Radio, Curated Station and Track Play Media Spend: 2005-2016
    • In-Stream Audio estimated at 49.5% of Total Media Spend in 2013
  • Digital Streaming Music Radio/Curated Station/Track and Song Play Advertising Media Spend: 2003 - 2016
  • Audio Inventory Annually by Month: 2003-2016
  • Media Spend: Digital Streaming, Curated Station and Track Play Music Radio 2003 - 2016
  • Media Spend: Digital Streaming, Curated Stations and Track Play Music Radio 2003 - 2016
  • Total Audio/Video and Display Paid Media Placement: Digital Streaming Music Radio, Curated Station and Track Play Services 2005 - 2016

SECTION TWO

  • Global Music Download Store Revenue and Transaction Velocity at $7.7 Billion in 2013; Tracks Sold Total 8.9 Billion
    • Music Download Storefronts: Total Sales 2004 - 2013
      • Tracks Sold in 2013 Grow at an Annual Rate of 9.3% in 2013
    • Music Downloads: Total Storefront Sales 2004 - 2013
  • U.S.-Based Download Music Stores, Brands and Services with International Operations: Sales 2004- 2013
    • Download Music Sales: 2004
    • Download Music Sales: 2005
    • Download Music Sales: 2006
    • Download Music Sales: 2007
    • Download Music Sales: 2008
    • Download Music Sales: 2009
    • Download Music Sales: 2010
    • Download Music Sales: 2011
    • Download Music Sales: 2012
    • Download Music Sales: 2013

SECTION THREE

  • Music Video Advertising (Pre-Roll/In-Stream) Captures a 5% Share of the Market in 2013
    • YouTube and Vevo Aggressively Deploy In-Stream Video Ads and Technology against Music Plays
    • Digital Music Monetization by Segment: Revenue Share Analysis 2005 - 2016
      • In-Stream Music Ad Spend Exhibits a 110.7% CAGR from 2005 - 2016
  • Pre/Mid Roll Video Advertising Inventory, Sales, CPM and Revenue: Music Category 2008
    • Pre/Mid/Post Roll Video Advertising Inventory, Sales, CPM and Revenue: Music Category 2009
    • Pre Roll Video Advertising and Media Spend: Music Category Analysis 2010
    • Pre Roll Video Advertising and Media Spend: Music Category Analysis 2011
    • Pre-Roll and In-Stream Video Media Spend Analysis: Music Website Advertising 2012
      • Music Video Programming Accounts for the Largest Share of YouTube In-Stream Video Advertising
    • YouTube Video Advertising Inventory Analysis 2012
    • YouTube Video Advertising Inventory Analysis 2012
      • Mobile Music is Video Ad Growth Engine on YouTube
    • YouTube Mobile Inventory and Media Spend by Content Channel: 2012
  • Vevo Continued to Lock Up Syndication Agreements with Popular Music Sites and Destinations in 2013
    • Pre-Roll and In-Stream Video Media Spend Analysis: Music Website/App Advertising 2013 (Full-Year Estimates)
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