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デジタルプレロール・インストリーム動画の価値

Digital Pre-Roll and In-Stream Video Avails: 2013-2016

発行 Accustream Research 商品コード 285604
出版日 ページ情報 英文 80 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.81円で換算しております。
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デジタルプレロール・インストリーム動画の価値 Digital Pre-Roll and In-Stream Video Avails: 2013-2016
出版日: 2013年06月03日 ページ情報: 英文 80 Pages
概要

当レポートでは、デジタルプレロール・インストリーム動画のインベントリおよびメディア支出について分析し、デジタルプレロール・インストリーム動画インベントリの挿入率、プレロール・インストリームモバイル動画メディアの支出予測、新しいプラットフォーム、プラットフォーム・フォーマット別のインストリーム・デジタル動画メディア支出シェアなどを提供しており、概略以下の構成でお届けします。

エグゼクティブサマリー

モバイル動画広告の用語・定義

PC/デジタル動画広告の用語・定義

第1章

  • デジタルプレロール・インストリーム動画のインベントリ・メディア支出分析
  • デジタルプレロール・インストリーム動画は2012年に75.8%増加
  • デジタルプレロール・インストリームインベントリ/メディア支出
  • デジタルプレロール・インストリーム動画広告は10年間のCAGR50.3%を提示
  • デジタルプレロール・インストリーム動画インベントリ/メディア支出
  • デジタルプレロール・インストリームインベントリ・メディア支出は2003年から2012年期間の2桁成長に特徴づけられる、ほか

第2章

  • 動画広告ネットワークは2012年におけるプレロール・インストリームメディア支出の19.7%の売上をもたらす
  • プレ/ミドル/ポストロールメディア売上:インハウスvs.広告ネットワーク
  • 動画広告ネットワークは2013年のプレロールメディア支出の7億800万米ドルに貢献
  • 動画広告ネットワーク:メディア支出分析
  • 動画広告ネットワーク:インベントリ・ECPM分析、ほか

第3章

  • 2013年におけるプレロール・インストリームモバイル動画メディア支出は5億8,900万米ドルの予測
  • デジタルプレロール/インストリーム動画メディア支出総額:プラットフォーム別
  • モバイル広告ネットワークはプレロール・インストリーム専門企業として位置づけられる
  • モバイル動画広告ネットワークおよび広告除去プラットフォーム:フィルド・ビルドインベントリ
  • モバイル動画メディア支出は2016年に16億8,000万米ドルのメディア支出を生み出す予測、ほか
目次

Digital pre-roll and in-stream video inventory is expanding at a 20.3% rate in 2013, while corresponding media spend is expected to increase 37.8% over the calendar year.

The report, ‘Digital Pre-Roll and In-Stream Video Avails: 2013 - 2016’, attributes increased video spend to higher sellout rates sector-wide--even as insertion frequencies rise--to marketers who are buying scale, including campaigns against YouTube's expansive library and inside social networking environments strengthened by greater inventory transparency.

Video spend outpacing avail growth is fueled by predictive campaign analytics, deployment of performance-based inventory (i.e. YouTube's TrueView enabled online and mobile inventory), syndication platforms such as NDN, sophisticated audience targeting capabilities utilizing integrated viewer behavioral data and better visibility into aggregated mid/long-tail inventory effected through supply side clearing mechanisms.

Media spend against digital pre-roll is presently forecast to bring a market worth $3 billion in 2013, including the mobile platform. Video ad networks are figured to contribute an additional 18.8% of top of spend booked through in-house sales initiatives.

This sector research report contains an extensive database of sites, brands, networks and services monetizing against pre-roll and in-stream formats, total views, CPMs, sellout rates, mobile views and sales, total allocated inventory and combined pre-roll/in-stream video media spend from 2003 and projected through 2016.

Emerging platforms (mobile, social/viral and VOD) are pegged to capture 14.3% of total video spend associated with in-stream formats in 2013, increasing to 28.6% by 2016.

The in-stream marketplace exhibited a CAGR of 50.3% (2003 - 2012), and currently on course to produce a 2003 - 2016 CAGR of 42.3%. Mobile views accounted for 18.4% of the total, and generated 10.1% of video spend in 2012.

Premium content and associated ad pods are more closely synchronizing with their linear broadcast counterparts (both in impression length and volume), with impression-to-view ratios now standing at 1-to-1, compared to 1-to-1.5 in 2011.

This digital video analytics report includes historical data 1998 - 2012, with forecasts through 2015. The pro video channel produced a 14-year CAGR of 52.5%, UGC a 7-year CAGR of 99.4%. Pro video over the same 7-year timeframe exhibited a CAGR of 28.6%. Pro news views jumped 75%, movies/film 41% and sports 55% in 2012.

Table of Contents

EXECUTIVE SUMMARY

  • Digital Pre-Roll and In-Stream Video Inventory and Media Spend Analysis: 2013 - 2016
  • Inventory Expansion Pulls in Digital Marketing Dollars: Pre-Roll and In-Stream Video Spend Rose by 75.8% in 2012
  • Video Ad Insertion by the Numbers: Frequency Increased Considerably in 2012
  • Digital Pre-Roll / In-Stream Inventory Insertion Ratios
  • Video Ad Networks Projected to Contribute $708 Million in 2013 Pre-Roll Media Spend
  • Pre-Roll and In-Stream Mobile Video Media Spend Forecast at $589 Million in 2013
  • Emerging Platforms: VOD, Mobile and Social/Viral
  • In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2016

MOBILE VIDEO ADVERTISING TERMS AND DEFINITIONS

PC/DIGITAL VIDEO ADVERTISING TERMINOLOGY AND DEFINITIONS

SECTION ONE

  • Digital Pre-Roll and In-Stream Video Inventory and Media Spend Analysis: 2013-2016
  • Pre-Roll and In-Stream Video Spend Rose by 75.8% in 2012
  • Digital Pre-Roll and In-Stream Inventory / Media Spend: 2003 - 2016
  • Digital Pre-Roll and In-Stream Video Advertising Posts a Ten-Year CAGR of 50.3%
  • Digital Pre-Roll and In-Stream Video Inventory / Media Spend: 2003 - 2016
  • Pre-Roll and In-Stream Inventory and Media Spend Characterized by Double-Digit Growth Over the Period 2003 - 2012
  • Digital Pre-Roll and In-Stream Inventory: Video Views Power Double-Digit Media Spend Growth 2003 - 2012
  • Digital Pre-Roll Inventory and Media Spend Growth Comparison
  • In-Stream CPM and Video Inventory Pricing Shifts: 2007 - 2012
  • Inventory Pricing Models/CPMs by Format Execution: 2007- 2012 Summary Average Annual Comparison
  • Video Ad Insertion by the Numbers: Frequency Increased Considerably in 2012
  • Digital Pre-Roll / In-Stream Inventory Insertion Ratios
  • Video Ad Insertion Frequency Analysis Including YouTube Inventory: 2012
  • Digital Pre-Roll and In-Stream Inventory Insertion Ratios
  • The Evolution and Maturation of YouTube In-Stream Advertising: 2009 - 2013
  • YouTube's Tech, Gaming, Beauty & Fashion Partner Channels Have Higher In-Stream Insertion Frequencies, Lower Allocation of Skippable Inventory
  • YouTube Video Advertising Inventory Analysis 2012
  • YouTube In-Stream Media Spend at $292 Million in 2012
  • YouTube Video Advertising Inventory Analysis 2012
  • In-Stream Inventory, Insertion Ratios, Formats, CPMs, Sell-Out Rates, Media Spend and Spot Length 2012: Site, Network, Brand, Platform and Aggregator Analysis
  • Pre-Roll and In-Stream Video Views and Advertising Inventory: Sellout, CPM and Media Spend Analytics: 2012 (Full-Year)
  • Pre-Roll and In-Stream Video Inventory, Sales, CPM and Media Spend Analysis: Full Year 2011 by Site
  • Overlay Impressions Double in 2012
  • Video Overlay Impressions and Media Spend: 2008 - 2016
  • Emerging Platforms: VOD, Mobile and Social/Viral
  • In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2016

SECTION TWO

  • Video Ad Networks Expected to Process and Clear 18.8% of Pre-Roll and In-Stream Media Spend in 2013
  • Video Advertising Networks Cleared 19.7% of Pre-Roll and In-Stream Media Spend in 2012
  • Pre/Mid/Post-Roll Media Sales: In-House vs. Ad Networks
  • Video Ad Networks Projected to Contribute $708 Million in 2013 Pre-Roll Media Spend
  • Video Ad Networks Representing and Clearing Pre-Roll and In-Stream Inventory Projected to Contribute $1.2 Billion in Media Spend by 2016
  • Digital Pre-Roll and In-Stream Video Inventory / Media Spend: 2003 - 2016
  • Video Ad Networks Bill $544 Million Against Available In-Stream Inventory in 2012
  • Video Advertising Networks: Media Spend Analysis 2008 - 2012
  • Video Advertising Networks: Inventory and ECPM Analysis 2008 - 2012

SECTION THREE

  • Pre-Roll and In-Stream Mobile Video Media Spend Forecast at $589 Million in 2013
  • Digital Pre-Roll / In-Stream Video Media Spend Totals by Platform: 2003 - 2016
  • Mobile Ad Networks Are Positioned as Pre-Roll and In-Stream Specialists
  • Mobile Video Advertising Networks and Ad Clearing Platforms: Filled and Billed Inventory: 2009 - 2012
  • Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates and Pricing 2011 - 2012
  • Mobile Video Media Spend Forecast to Produce $1.68 Billion in 2016 Media Spend
  • Mobile Video Inventory, ECPMs and Media Spend: 2009 - 2016
  • High Production Value In-Stream Video Advertising Well Integrated Into the YouTube App
  • YouTube Mobile Inventory and Media Spend by Content Channel: 2012
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