Wi-Fi Indoor Location Applications and Revenues
|出版日||ページ情報||英文 19 Pages, 10 Charts
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|Wi-Fi屋内位置測位技術の各種用途および収益 Wi-Fi Indoor Location Applications and Revenues|
|出版日: 2015年10月09日||ページ情報: 英文 19 Pages, 10 Charts||
Wi-Fi as an indoor location technology has faced a difficult 12 months, most notably around privacy issues, companies folding, and Apple's decision to randomize MAC addresses. Furthermore, with BLE beacons now firmly established as the technology that most retailers are looking to trial / deploy, Wi-Fi has dropped down the priority list, particularly given that many initial deployments were incredibly expensive.
However, ABI Research believes that Wi-Fi as an indoor location technology and in particular as an analytics technology still has a huge future in the retail space driven by the following fundamental advantages:
However, most indoor location Wi-Fi companies accept that the technology has limitations and there remains a need to incorporate BLE into their offerings. BLE beacon vendors understand that the value lies in the management of the platform, which cannot be achieved effectively via a mobile application / portable device for large chains looking to scale. The list of companies making this move is significant, including Zebra, Cisco, Walkbase, Kontakt, Aruba, Ruckus, RetailNext, Bluvision, and many more. Brickstream has also chosen Wi-Fi with its acquisition of Nomi, while Euclid continues to grow rapidly, albeit with a freemium model.
Clearly, it is Wi-Fi access point vendors making the more aggressive move to hybridization, but this is partly because they have been involved in this market for much longer. More recently, BLE beacon vendors are moving in the opposite direction and this is a trend expected to continue in 2015.