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市場調査レポート

Wi-Fi屋内位置測位技術の各種用途および収益

Wi-Fi Indoor Location Applications and Revenues

発行 ABI Research 商品コード 341849
出版日 ページ情報 英文 19 Pages, 10 Charts
納期: 即日から翌営業日
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Wi-Fi屋内位置測位技術の各種用途および収益 Wi-Fi Indoor Location Applications and Revenues
出版日: 2015年10月09日 ページ情報: 英文 19 Pages, 10 Charts
概要

当レポートでは、Wi-Fi屋内位置測位技術の展望について調査し、WI-FI屋内位置測位のエコシステム、主な参入事業者、市場成長予測、将来性の検証などをまとめています。

第1章 イントロダクション

  • 新たなWi-Fi規格

第2章 WI-FI屋内位置測位のエコシステム

  • Wi-Fiアクセスポイントベンダー
  • Wi-Fi ICベンダー
  • リテールアナリティクス企業
  • カメラアナリティクス企業

第3章 市場予測

  • 市場予測
  • 本部門の分析
  • BLEビーコンによるマインドシェアと予算の獲得
  • Wi-Fi屋内位置測位の小売業における将来性
  • Wi-Fi導入の推進方法
  • 802.11mcの将来の成功の拠点とは?
  • Wi-Fi Awareの将来の成功の拠点とは?
目次
Product Code: AN-1968

INTRODUCTION

Wi-Fi as an indoor location technology has faced a difficult 12 months, most notably around privacy issues, companies folding, and Apple's decision to randomize MAC addresses. Furthermore, with BLE beacons now firmly established as the technology that most retailers are looking to trial / deploy, Wi-Fi has dropped down the priority list, particularly given that many initial deployments were incredibly expensive.

However, ABI Research believes that Wi-Fi as an indoor location technology and in particular as an analytics technology still has a huge future in the retail space driven by the following fundamental advantages:

  • It has over 50% penetration in retail venues in the United States.
  • It has over 80% penetration across all handsets.
  • It offers a two-way communications and analytic platform.
  • It is an intelligent way to harmonize, monitor, and manage disparate analytic technologies at the store level.
  • There is an evolution path to 802.11mc, Wi-Fi Aware, and proprietary technologies that significantly improve accuracy and lower overall CAPEX.

However, most indoor location Wi-Fi companies accept that the technology has limitations and there remains a need to incorporate BLE into their offerings. BLE beacon vendors understand that the value lies in the management of the platform, which cannot be achieved effectively via a mobile application / portable device for large chains looking to scale. The list of companies making this move is significant, including Zebra, Cisco, Walkbase, Kontakt, Aruba, Ruckus, RetailNext, Bluvision, and many more. Brickstream has also chosen Wi-Fi with its acquisition of Nomi, while Euclid continues to grow rapidly, albeit with a freemium model.

Clearly, it is Wi-Fi access point vendors making the more aggressive move to hybridization, but this is partly because they have been involved in this market for much longer. More recently, BLE beacon vendors are moving in the opposite direction and this is a trend expected to continue in 2015.

Companies Mentioned:

  • Aruba Networks
  • Sky
  • Walkbase
  • Euclid
  • Alliance Corporation
  • Intel Corporation
  • Verizon
  • Purple
  • Google
  • Zebra Technologies Corp.
  • Ruckus Wireless
  • Facebook, Inc.
  • Broadcom Limited
  • Aware, Inc.
  • Express, Inc.

Table of Contents

1. INTRODUCTION

  • 1.1. New Wi-Fi Standards

2. WI-FI INDOOR LOCATION ECOSYSTEM

  • 2.1. Wi-Fi Access Point Vendors
  • 2.2. Wi-Fi IC Vendors
  • 2.3. Retail Analytics Companies
  • 2.4. Camera Analytics Companies

3. MARKET FORECASTSa

  • 3.1. Market Forecasts
  • 3.2. Analysis of This Sector
  • 3.3. BLE Beacons Have Stolen Mindshare and Budget
  • 3.4. The Future of Wi-Fi Indoor Location in Retail
  • 3.5. How to Drive Uptake of Wi-Fi
  • 3.6. Where Will Wi-Fi 802.11mc See Success?
  • 3.7. Where Will Wi-Fi Aware See Success?
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