市場調査レポート

小売の屋内ロケーション:収益源

Indoor Location in Retail: Where Is the Money?

発行 ABI Research 商品コード 329549
出版日 ページ情報 英文 33 Pages
納期: 即日から翌営業日
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小売の屋内ロケーション:収益源 Indoor Location in Retail: Where Is the Money?
出版日: 2015年05月07日 ページ情報: 英文 33 Pages
概要

当レポートでは、小売・公共の場の環境における屋内・近接ベース技術のデプロイメントについて取り上げ、現在・将来の収益機会、全技術の採用に焦点を当てて、市場促進要因、収益源、利点と欠点などについて、体系的な情報を提供しています。

第1章 イントロダクション

第2章 市場促進要因

  • 広告ネットワーク
  • 主要インターネット企業
  • 技術のハイブリッド化
  • URIビーコンの到着
  • アジアが主導
  • 予想外の産業
  • セルフサービス、自動販売機、翌日配達
  • OOH広告
  • プライバシー:店内 vs. 端末
  • 収益機会

第3章 小売の産業別分析

  • 衣料
  • DIY/大規模卸売店
  • 食料・雑貨
  • ダイニング/レストラン
  • 小規模小売店
  • 金融サービス
  • 自動車/カーディーラー
  • 空港
  • ショッピングセンターモール

第4章 市場予測

  • 音声
  • BLE
  • Wi-Fi
  • スモールセル

図表

目次
Product Code: AN-1627

This research analysis provides a comprehensive overview of the current and future revenue opportunities around the deployment of indoor and proximity based technologies in retail and public venue environments. The research analysis focuses on the adoption of all major indoor location technologies across 11 major retail and public venue verticals. First, key drivers for the overall market in 2015 that have a major impact on forecasts are outlined, as well as an overview of all major revenue sources. Second, each retail vertical is individually considered, looking at major advantages and disadvantages for indoor location, key store demographics, and current installations worldwide. Last, the forecasts for each major indoor location technology split by retail vertical and by revenue stream are looked at. The research analysis also looks at the companies to watch in 2015 and 2016 for each technology, completing a thorough review of the industry, opportunities, and competitive environment.

Table of Contents

1. INTRODUCTION

  • 1.1. Report Scope and Introduction
    • 1.1.1. Indoor Location Technologies
    • 1.1.2. Wide-area Alternative Location Technologies
  • 1.2. Worldwide Forecasts

2. MARKET DRIVERS IN 2015

  • 2.1. Advertising Networks
  • 2.2. Major Internet Companies Entering the Fray
  • 2.3. Technology Hybridization
  • 2.4. The Arrival of URI Beacon
  • 2.5. Asia Leading the Way
  • 2.6. Unexpected Verticals
  • 2.7. Self-service, Vending Machines, and Next Day Delivery
  • 2.8. OOH Advertising
  • 2.9. Privacy: In-store Privacy Is Not the Same as Handset Privacy
  • 2.10. Revenue Opportunities
    • 2.10.1. Infrastructure and Service Revenues
    • 2.10.2. In-application Advertising
    • 2.10.3. Analytics Services
    • 2.10.4. Analytics as the Cornerstone
    • 2.10.5. Mobile Search
    • 2.10.6. The Importance of Inventory Data
    • 2.10.7. In-store Hyperlocal Search
    • 2.10.8. Point Inside Case Study: Impact of hyperlocal search on Shopping List App
    • 2.10.9. Product Local Search
    • 2.10.10. Hyperlocal Offers, Coupons, and Scans
    • 2.10.11. The Impact of Switching to Digital Coupons/Offers
    • 2.10.12. Fixing Groupon and O2O
    • 2.10.13. Branded Apps: A Brand New Revenue Stream for Retailer
    • 2.10.14. Dedicated Advertising Networks

3. RETAIL VERTICAL ANALYSIS

  • 3.1. Clothing
    • 3.1.1. Store Demographics
    • 3.1.2. Strengths
    • 3.1.3. Weaknesses
    • 3.1.4. Current Deployments
  • 3.2. DIY / Warehouse
    • 3.2.1. Store Demographics
    • 3.2.2. Strengths
    • 3.2.3. Weaknesses
    • 3.2.4. Current Deployments
  • 3.3. Food and Grocery
    • 3.3.1. Store Demographics
    • 3.3.2. Strengths
    • 3.3.3. Weaknesses
    • 3.3.4. Current Deployments
  • 3.4. Dining/Restaurants
    • 3.4.1. Store Demographics
    • 3.4.2. Strengths
    • 3.4.3. Weaknesses
    • 3.4.4. Current Deployments
  • 3.5. Small Retail Stores
    • 3.5.1. Store Demographics
    • 3.5.2. Strengths
    • 3.5.3. Weaknesses
    • 3.5.4. Current Deployments
  • 3.6. Financial Services
    • 3.6.1. Store Demographics
    • 3.6.2. Strengths
    • 3.6.3. Weaknesses
    • 3.6.4. Current Deployments
  • 3.7. Auto / Car Dealerships
    • 3.7.1. Store Demographics
    • 3.7.2. Strengths
    • 3.7.3. Weaknesses
    • 3.7.4. Most Suitable Technology
  • 3.8. Airports
    • 3.8.1. Store Demographics
    • 3.8.2. Strengths
    • 3.8.3. Weaknesses
    • 3.8.4. Current Deployments
  • 3.9. Shopping Center Malls
    • 3.9.1. Store Demographics
    • 3.9.2. Strengths
    • 3.9.3. Weaknesses
    • 3.9.4. Current Deployments
    • 3.9.5. Global Adoption in 2015

4. MARKET FORECASTS

  • 4.1. Audio Indoor Location
    • 4.1.1. Market Analysis
    • 4.1.2. Companies to Watch in 2015
  • 4.2. BLE Indoor Location
    • 4.2.1. Market Analysis
    • 4.2.2. Companies to Watch in 2015
  • 4.3. Wi-Fi Indoor Location
    • 4.3.1. Market Analysis
    • 4.3.2. MAC Address Randomization
    • 4.3.3. Wi-Fi Big in 2015 / 2016?
    • 4.3.4. Companies to Watch in 2015
  • 4.4. Small Cell Indoor Location
    • 4.4.1. Market Analysis
    • 4.4.2. Carrier Wi-Fi
    • 4.4.3. Carriers Are Also Supporting Dedicated Location Technology

Charts

  • 1. Indoor Location Technology Installations, Split by Vertical Market, World Market, Forecast: 2010 to 2020
  • 2. Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, World Market, Forecast: 2010 to 2018
  • 3. Audio Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2020
  • 4. Audio Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2020
  • 5. Bluetooth Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2020
  • 6. Bluetooth Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2020
  • 7. Wi-Fi Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2018
  • 8. Wi-Fi Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2018
  • 9. Small Cell Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2020
  • 10. Small Cell Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2018
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