市場調査レポート

iPad・Androidタブレット用アプリケーション市場:ゲーム・Eコマース・デジタル出版・その他

iPad, Android Tablet Apps - Games, E-Commerce, Digital Publishing, and Others

発行 ABI Research 商品コード 238174
出版日 ページ情報 英文 57 Pages
納期: 即日から翌営業日
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iPad・Androidタブレット用アプリケーション市場:ゲーム・Eコマース・デジタル出版・その他 iPad, Android Tablet Apps - Games, E-Commerce, Digital Publishing, and Others
出版日: 2012年04月01日 ページ情報: 英文 57 Pages
担当者のコメント
デジタル雑誌/新聞/ブック、Eコマース、ブランディング/マーケティング、教育等の切り口から分析を行い、メディアタブレットに関してどのようなアプリケーションの収益化が望ましいのかを調査しております。
概要

当レポートでは、メディアタブレット用アプリケーション市場について調査し、成功する使用事例の予測、人気を得るアプリケーションタイプ、アプリケーションエコシステムの分析、アプリケーション・地域別の市場予測などを提供しており、主要企業のプロファイルを含め、概略以下の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 市場課題

  • タブレットの影響、タブレットの機能:タッチ、カメラ、など
  • 家庭内・外におけるタブレット
  • タブレットへの消費者態度
  • タブレット用アプリケーションvs.ウェブ
  • アプリケーションのエコシステム
  • 購買層の拡大
  • 高齢者
  • 高齢者ニッチのデバイス:Memo Touch
  • 高齢者ニッチのデバイス:Independaの Angela
  • 高齢者向けアプリケーション:Zoomcontacts
  • 子供
  • 革新:ニッチ市場に向けた Archos のメディアタブレット
  • 機会:子供用ゲーム・児童書
  • メディアタブレットの将来に関するサプライヤーの視点:ARM
  • メディアタブレットの将来に関するサプライヤーの視点:Texas Instruments
  • アプリケーション分類
  • ゲーム
  • ゲーム:なぜそんなに人気なのか?
  • 子供向けゲーム
  • 子供向けゲーム:幼児向け
  • 子供向けゲーム:保育園・幼稚園児向け
  • 保育園・幼稚園児向けゲーム:Robot Lab, LEGO 4+, Duplo Jams, Team Umizoomi
  • デジタルメディア
  • デジタルメディア:本
  • デジタルメディア:児童書
  • 児童書:Random Houseの Little Red Hen
  • デジタルメディア:教科書
  • 教科書のパイオニア
  • 教科書:市場
  • 教科書のイノベーター:Inkling
  • デジタルメディア:雑誌・新聞
  • 消費者が、雑誌・新聞で必要としているもの
  • デジタル出版の課題
  • デジタル出版のイノベーター: Adobe Publishing Suite
  • デジタル出版のイノベーター
  • デジタル出版のイノベーター:Future Plc.
  • デジタル出版のイノベーター:Flipboard
  • Eコマース
  • Eコマース革新
  • Eコマースのイノベーター:Gilt Groupe
  • Eコマースのイノベーター:eBay

第3章 主要企業

  • Aobe
  • Amazon
  • Apple
  • Archos
  • ARM
  • Conde Nast
  • eBay
  • Future
  • Gilt Groupe
  • Random House
  • Samsung

第4章 市場予測

  • メディアタブレットのアプリケーション:主要分類別
  • アプリケーションダウンロード:iPad vs. Androidタブレット
  • 子供向け
  • 高齢者向け
  • ゲーム
  • メ雑誌・新聞
  • Eコマース
  • ソーシャルネットワーキング・フォトシェア
  • メディアタブレットのアプリケーションダウンロード:地域別概要
  • 北米
  • 欧州
  • アジア太平洋地域
  • ラテンアメリカ
  • 中東・アフリカ

第5章 企業ディレクトリ

第6章 用語

第7章 関連調査へのリンク

目次
Product Code: RR-MTA-12

Abstract

Consumer market penetration of media tablets is still in the early adopter stage. As media tablet penetration reaches mass market penetration, what use cases will win? What type of applications will become popular? Do media tablet applications look like other device applications, or are they different? Is the app ecosystem different for tablets? Will apps be important over time, or will HTML5 web trump apps?

This report will examine what applications and business will be best monetized through media tablets, including an analysis of digital magazines, newspapers and books, retail e-commerce, branding/marketing, education, and more.

Table of Contents

1. EXECUTIVE SUMMARY

  • 1.1. Introduction
  • 1.2. Media Tablet Impact, Tablet Capabilities - Touch, Camera, etc.
  • 1.3. Media Tablets In and Out of the Home
  • 1.4. Media Tablet Apps Drivers
  • 1.5. App Ecosystems
  • 1.6. Demographic Expansion
  • 1.7. Seniors
  • 1.8. Children
  • 1.9. Opportunity - Children's Games and Books
  • 1.10. Application Categories
  • 1.11. Games - Why So Popular?
  • 1.12. Digital Media - Books
  • 1.13. Digital Media - Magazines and Newspapers
  • 1.14. E-commerce
  • 1.15. Forecast: Media Tablet Applications by Selected Categories
  • 1.16. Conclusions
  • 1.17. Recommendations

2. MARKET ISSUES

  • 2.1. Tablet Impact, Tablet Capabilities - Touch, Camera, etc.
  • 2.2. Tablets In and Out of the Home
  • 2.3. Consumer Behaviors with Tablets
  • 2.4. Tablet Apps Versus Web
  • 2.5. App Ecosystems
  • 2.6. Demographic Expansion
  • 2.7. Seniors
  • 2.8. Seniors Niche Device - Memo Touch
  • 2.9. Seniors Niche Device - Independa's Angela
  • 2.10. Seniors App - Zoomcontacts
  • 2.11. Eldergadget
  • 2.12. Seniors - What Is the Biggest Opportunity?
  • 2.13. Children
  • 2.14. Innovation - Archos Media Tablets for Niche Markets
  • 2.15. Opportunity - Children's Games and Books
  • 2.16. Supplier Viewpoint on Media Tablet Future - ARM
  • 2.17. Supplier Viewpoint on Media Tablet Future - Texas Instruments
  • 2.18. Application Categories
  • 2.19. Games
  • 2.20. Games - Why So Popular?
  • 2.21. Games for Children
  • 2.22. Games for Children - Toddlers
  • 2.23. Games for Children - Preschoolers and Kindergarteners
  • 2.24. Preschoolers and Kindergartener Games - Robot Lab, LEGO 4+, Duplo Jams, Team Umizoomi
  • 2.25. Digital Media
  • 2.26. Digital Media - Books
  • 2.27. Digital Media - Children's Books
  • 2.28. Children's Books - Random House's Little Red Hen
  • 2.29. Digital Media - Textbooks
  • 2.30. Textbook Pioneers
  • 2.31. Textbook - Market
  • 2.32. Textbook Innovator - Inkling
  • 2.33. Digital Media - Magazines and Newspapers
  • 2.34. What Consumers Say They Want in Digital Magazines, Newspapers
  • 2.35. Digital Publishing Challenges
  • 2.36. Digital Publishing Innovator - Adobe Publishing Suite
  • 2.37. Digital Publishing Innovators
  • 2.38. Digital Publishing Innovator - Future Plc.
  • 2.39. Digital Publishing Innovator - Flipboard
  • 2.40. E-commerce
  • 2.41. E-commerce Innovation
  • 2.42. E-commerce Innovator - Gilt Groupe
  • 2.43. E-commerce Innovator - eBay

3. KEY INDUSTRY PLAYERS

  • 3.1. Adobe
  • 3.2. Amazon
  • 3.3. Apple
  • 3.4. Archos
  • 3.5. ARM
  • 3.6. Conde Nast
  • 3.7. eBay
  • 3.8. Future
  • 3.9. Gilt Groupe
  • 3.10. Random House
  • 3.11. Samsung

4. MARKET FORECASTS

  • 4.1. Forecast: Media Tablet Applications by Selected Categories
  • 4.2. Forecast: iPad Versus Android Tablet App Downloads
  • 4.3. Forecast: Media Tablet Apps for Children
  • 4.4. Forecast: Media Tablet Apps for Seniors
  • 4.5. Forecast: Media Tablet Apps - Games
  • 4.6. Forecast: Media Tablet Apps - Books
  • 4.7. Forecast: Media Tablet Apps - Magazines & Newspapers
  • 4.8. Forecast: Media Tablet Apps - E-commerce
  • 4.9. Forecast: Media Tablet Apps - Social Networking and Photo Sharing
  • 4.10. Forecast: Media Tablet App Downloads - Regional Overview
  • 4.11. Forecast: Media Tablet App Downloads - North America
  • 4.12. Forecast: Media Tablet App Downloads - Europe
  • 4.13. Forecast: Media Tablet App Downloads - Asia Pacific
  • 4.14. Forecast: Media Tablet App Downloads - Latin America
  • 4.15. Forecast: Media Tablet App Downloads - Middle East and Africa

5. COMPANY DIRECTORY

6. ACRONYMS

7. LINKS TO RELATED RESEARCH

  • 7.1. Scope of Study
  • 7.2. Sources and Methodology
  • 7.3. Notes

Tables

  • Media Tablet Application Downloads by Device Type, World Market, Forecast: 2011 to 2016
  • Media Tablet Application Downloads by Selected Categories, North America, Forecast: 2011 to 2016
  • iPad Application Downloads by Selected Categories, North America, Forecast: 2011 to 2016
  • Android Tablet Application Downloads by Selected Categories, North America, Forecast: 2011 to 2016
  • Media Tablet Application Downloads by Selected Categories, Europe, Forecast: 2011 to 2016
  • iPad Application Downloads by Selected Categories, Europe, Forecast: 2011 to 2016
  • Android Tablet Application Downloads by Selected Categories, Europe, Forecast: 2011 to 2016
  • Media Tablet Application Downloads by Selected Categories, Asia-Pacific, Forecast: 2011 to 2016
  • iPad Application Downloads by Selected Categories, Asia-Pacific, Forecast: 2011 to 2016
  • Android Tablet Application Downloads by Selected Categories, Asia-Pacific, Forecast: 2011 to 2016
  • Media Tablet Application Downloads by Selected Categories, Latin America, Forecast: 2011 to 2016
  • Media Tablet Application Downloads by Device Type, North America, Forecast: 2011 to 2016
  • iPad Application Downloads by Selected Categories, Latin America, Forecast: 2011 to 2016
  • Android Tablet Application Downloads by Selected Categories, Latin America, Forecast: 2011 to 2016
  • Media Tablet Application Downloads by Selected Categories, Middle East and Africa, Forecast: 2011 to 2016
  • iPad Application Downloads by Selected Categories, Middle East and Africa, Forecast: 2011 to 2016
  • Android Tablet Application Downloads by Selected Categories, Middle East and Africa, Forecast: 2011 to 2016
  • Media Tablet Application Downloads by Device Type, Europe, Forecast: 2011 to 2016
  • Media Tablet Application Downloads by Device Type, Asia-Pacific, Forecast: 2011 to 2016
  • Media Tablet Application Downloads by Device Type, Latin America, Forecast: 2011 to 2016
  • Media Tablet Application Downloads by Device Type, Middle East and Africa, Forecast: 2011 to 2016
  • Media Tablet Application Downloads by Selected Categories, World Market, Forecast: 2011 to 2016
  • iPad Application Downloads by Selected Categories, World Market, Forecast: 2011 to 2016
  • Android Tablet Application Downloads by Selected Categories, World Market, Forecast: 2011 to 2016

Charts

  • Media Tablet Application Downloads by Selected Categories
  • Media Tablet Application Downloads by Selected Categories, Subcategories
  • Media Tablet Application Downloads, for Children (Ages 0-9)
  • Media Tablet Application Downloads, for Seniors (Ages 60+)
  • Media Tablet Application Downloads, for iPad
  • Media Tablet Application Downloads, for Android Tablet
  • Media Tablet Application Downloads, iPad and Android Tablet
  • Media Tablet Application Downloads, Games
  • Media Tablet Application Downloads, Books
  • Media Tablet Application Downloads, Magazines and Newspapers
  • Media Tablet Application Downloads by Selected Categories, All Media Tablets
  • Media Tablet Application Downloads by Selected Categories, iPad
  • Media Tablet Application Downloads by Selected Categories, Android Tablet
  • Media Tablet Application Downloads by Selected Categories, All Media Tablets
  • Media Tablet Application Downloads by Selected Categories, iPad
  • Media Tablet Application Downloads by Selected Categories, Android Tablet
  • Media Tablet Application Downloads by Selected Categories, All Media Tablets
  • Media Tablet Application Downloads by Selected Categories, iPad
  • Media Tablet Application Downloads by Selected Categories, Android Tablet
  • Media Tablet Application Downloads by Selected Categories, All Media Tablets
  • Media Tablet Application Downloads by Selected Categories, All Media Tablets
  • Media Tablet Application Downloads, Games, by Region
  • Media Tablet Application Downloads, Books, by Region
  • Media Tablet Application Downloads, Magazines and Newspapers, by Region
  • Media Tablet Application Downloads, E-Commerce, by Region
  • Media Tablet Application Downloads, Social Networking and Photos, by Region
  • Media Tablet Application Downloads, All Other Apps, by Region
  • Media Tablet Application Downloads, by Region
  • Technology Barometer Mobile Survey, Media Tablet Users, December 2011
  • Media Tablet Application Downloads by Selected Categories, World Market, Forecast: 2011 to 2016
  • Media Tablet Application Downloads, for iPad, World Market, Forecast: 2011 to 2016
  • Media Tablet Application Downloads, for Android Tablet, World Market, Forecast: 2011 to 2016

Figures

  • Memo Touch Screenshot
  • Screenshot of Independa's Angela
  • Sesame Street Elmo Loves ABCs Lite Game for iPad
  • Toca Boca Robot Lab
  • Random House's Little Red Hen Screenshot
  • Screenshot, MSN for iPad
  • Screenshot of Flipboard on iPad
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