市場調査レポート

非決済用途NFCタグ市場:スマートポスター・マーケティング・ロイヤルティ・情報・コンテンツ・ソーシャルネットワーキング・ゲーム・バリデーション

NFC Tags - Smart Posters, Marketing, Loyalty, Information, Content, Social Networking, Gaming, and Validation

発行 ABI Research 商品コード 225430
出版日 ページ情報 英文 25 Pages
納期: 即日から翌営業日
価格
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非決済用途NFCタグ市場:スマートポスター・マーケティング・ロイヤルティ・情報・コンテンツ・ソーシャルネットワーキング・ゲーム・バリデーション NFC Tags - Smart Posters, Marketing, Loyalty, Information, Content, Social Networking, Gaming, and Validation
出版日: 2011年11月29日 ページ情報: 英文 25 Pages
概要

当レポートでは、非決済用途のNFCタグの市場について調査分析し、NFCタグの技術概要、決済以外のNFCの用途・サービス、非決済NFCサービスの開始の見通し、NFC/RFID IC、インレイ、タグ製造業者にとっての価値、非決済用途NFCタグの収益・出荷数・ASPの推移と予測(〜2016年)などをまとめ、概略下記の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 NFCタグの基礎

  • NFCの定義
  • NFCデバイスの動作モード
  • NFCタグの定義(タグ vs ステッカー)
  • NFCタグタイプ(NFC Forum仕様)
  • 重要HF RFID/非接触/NFC規格
  • ISO 15693とNFC

第3章 市場に関する考察

  • NFC:非決済用途およびデバイスへの注力のとき
  • モバイルマーケティングの延長としてのNFC
  • NFCの非決済用途
  • 除外される用途
  • 参考利用ケース
  • NFCの非決済用途の分類:ABI Researchによる区分
  • NFC IC製造業者:NFCの機会を少しずつ崩している
  • NFCインレイ・タグ製造業者:量産を目指し、非決済用途の準備
  • NFCタグゲームに飛び込むNFCデバイス製造業者
  • スマートフォン:用途を引き出す鍵
  • NFC非決済市場ですぐに取り組むべきトップ5項目

第4章 市場予測

  • NFCタグ:主要用途別
  • NFCタグコストに関する考察

第5章 企業ディレクトリー

第6章 略語など

目次
Product Code: RR-NFCAPP-11

Abstract

What sort of things could you do with an NFC-equipped smartphone besides make a payment? The answer is simple: there are many innovative ways that NFC-equipped smartphones could connect retailers, brands, and enterprises with their customers and connect people to people (peer-to-peer) or people to devices (device pairing). When a smartphone becomes a portable NFC reader, the possibilities are endless and exciting. Most NFC non-payment applications are in the trial, pilot, and limited deployment phase, but activity is brisk across the globe and new users are adopting NFC tags or making them part of their service offerings. And while everyone is looking for the killer application, there is not necessarily just one, but likely many with NFC tags. This report examines the considered applications for NFC, outside of payments. It reviews the opportunity for companies looking to provide services and develop new business models that are being realized with the first large scale shipments of NFC-enabled smartphones. Summarized in this report are the remaining barriers to the market from both an issuer, service provider, and end user perspective. Key forecasts include revenues and volumes of NFC tags into the key applications.

Table of Contents

1. EXECUTIVE SUMMARY

  • 1.1. Introduction
  • 1.2. Lead with Non-payment Applications
  • 1.3. NFC Enables More than Payment (NFC Non-payment Applications)
  • 1.4. NFC Means "Now Find Consumers"

2. NFC TAG BASICS

  • 2.1. NFC Defined
  • 2.2. Operating Modes of NFC Devices
  • 2.3. NFC Tags Defined (Tags vs. Stickers)
  • 2.4. NFC Tag Types (NFC Forum Specifications)
  • 2.5. Important HF RFID/Contactless/NFC Standards
  • 2.6. ISO 15693 and NFC

3. MARKET CONSIDERATIONS

  • 3.1. It Is Time to Focus on Non-payment NFC Applications and Devices
  • 3.2. NFC as an Extension of Mobile Marketing
  • 3.3. Do Not Wait to Educate on NFC
  • 3.4. NFC Non-payment Applications
  • 3.5. Excluded Applications
  • 3.6. Reference Use Cases
  • 3.7. Classifying NFC Non-payment Applications: ABI Research's Segmentation
  • 3.8. NFC IC Manufacturers Chipping Away at NFC Opportunity
  • 3.9. NFC Inlay and Tag Manufacturers Prep for Non-payment Applications, Hope for Volume
  • 3.10. NFC Device Manufacturers Get into the NFC Tag Game
  • 3.11. Smartphones Are the Key to Unlocking Applications
  • 3.12. Top Five Things that the NFC Non-payment Market Has Going for It Right Now

4. MARKET FORECASTS

  • 4.1. NFC Tags and NFC Tags by Primary Application
  • 4.2. NFC Tag Cost Considerations

5. COMPANY DIRECTORY

6. ACRONYMS

  • 6.1. Scope of Study
  • 6.2. Sources and Methodology
  • 6.3. Notes

Tables

  • Technology Feature Attach Rate - NFC-equipped Handsets, World Market Forecasts: 2010 to 2016
  • NFC Tag Revenues (Non-payment Applications), World Market Forecasts: 2011 to 2016
  • NFC Tag Unit Shipments (Non-payment Applications), World Market Forecasts: 2011 to 2016
  • NFC Tag Average Factory Selling Price (Non-payment Applications), World Market Forecasts: 2011 to 2016
  • NFC Tag Revenues by Primary Application (Non-payment Applications), World Market Forecasts: 2011 to 2016
  • NFC Tag Unit Shipments by Primary Application (Non-payment Applications), World Market Forecasts: 2011 to 2016

Charts

  • NFC Tag Revenues, World Market Forecasts: 2011 to 2016
  • NFC Tag Unit Shipments, World Market, by Primary Application: 2011 to 2016
  • Technology Feature Attach Rate - NFC-equipped Handsets
  • NFC Tag Revenues (Non-payment Applications)
  • NFC Tag Unit Shipments (Non-payment Applications)
  • NFC Tag Unit Shipments by Primary Application (Non-payment Applications)
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