PMR Retail Insight: Russia & Ukraine
In response to current crisis, the Russian government implemented few anti-crisis measures, which affect grocery retail segment. On the one hand, the government is trying to help the largest retailers survive the crisis.
The growing popularity of online sales is visible on the Russian grocery retail market, however, this distribution channel has not yet fully developed. Online sales in Russia were worth RUB 706bn (€14bn) in 2014.
Furshet, a Ukraine-based grocery retailer, has decided to stop developing its Furshet- Hurman premium supermarket chain, according to the Ukrainian Retail Association (RAU), citing the main stakeholder in the company, Igor Balenko.
Some 83% of all grocery outlets launched in Q1 2015 in Ukraine were convenience stores and discounters, compared to 33% in Q1 2014, according to Igor Guglya, the director of GT Partners Ukraine, Kapital reported.
The fastest-growing Russian retailer in terms of sales revenues in 2014 was grocery company Verny, which saw a 141% y-o-y growth in sales revenues last year, totalling RUB 16.9bn (€288m), Kommersant reported, citing INFOLine.
In Q1 2015, retail chains accounted for 24.4% of total retail sales in Russia, according to data provided by the Russian Federal Statistics Service (Rosstat). By way of comparison, in Q1 2014 the figure stood at 23%. The share of chains in retail sales of food, beverages and tobacco products was higher in Q1 2015 and reached 29.7%, compared with 27.8% in the same period of the previous year.
According to A.T. Kearney's Global Retail Development Index (GRDI), Russia ranked 21st in 2015, which is a significant drop from 12th in 2014. The leader in the ranking is China, followed by Uruguay and Chile. A.T. Kearney's GRDI ranks the top 30 developing countries for retail investment based on several mac-roeconomic and retail-specific variables. It focuses in particular on the most successful developing markets but also on those that offer the most potential down the road.
Magnit, a prominent Russian grocery retailer, has expanded its product range in some of its hypermarkets and cosmetics stores to include medical products, establishing separate racks in the outlets, retailer.ru reported. The company provided no information about the regions where the additional products are being offered.
X5 Retail Group, the Russian grocery giant, and pharmacy chain Planeta Zdorovya have signed a letter of intent in which they agreed to open 150 pharmacies on the premises of Pyaterochka discounters in various regions of Russia in the next two years. Thus, Planeta Zdorovya is the first to benefit from the new partnership model, including what X5 calls “win-win” cooperation terms for tenants of the Pyaterochka stores' retail space.
Auchan Group, the French-based grocery retailer, has decided to freeze the launch of its Auchan Drive project in Russia because the new format in the country's current economic conditions is inexpedient, according to the sales director with Auchan City, Pascal Delmotte, RBC reported, citing the Interfax news agency. The retailer announced its intention to launch a chain of special Auchan Drive outlets, where Russian customers will be able to pick up online orders (both food and non-food products), in 2011. It expected to open the first Auchan Drive in 2013 but without result.
Auchan Group, the French-based grocery retailer, wants to launch 10 new stores in Russia in 2015-2016, or five units per year, retailer.ru reported, citing company representative Pascal Delmotte. The retailer's plans include all three formats it operates in the country: Auchan, Auchan City and Nasha Raduga stores.
Real Svezhye Produkty, a Russian regional grocery retailer operated by the Real Group of Companies, plans to open 15 new supermarkets in St. Petersburg and Leningrad Province by the end of 2015, including five units to be launched at the end of this summer, Delovoy Peterburg reported. What is more, the retailer wants its sales revenues to reach RUB 3.7bn (€59.1m) in 2015, which would mean 48% y-o-y growth. By way of comparison, despite the economic crisis in Russia the company increased its sales revenues by 56%, year on year, in 2014, totalling RUB 2.5bn (€39.9m).
The fastest-growing Russian retailer in terms of sales revenues in 2014 was grocery company Verny, which saw a 141% y-o-y growth in sales revenues last year, totalling RUB 16.9bn (€288m), Kommersant reported, citing INFOLine. Verny grocery stores are relatively new in the Russian market and were launched in 2012 by Andrey Rogachev, the founder of the Pyaterochka discount chain, and first opened in the Central Federal District. In 2014, Verny opened about 200 new stores and entered Kazan.
Obuv Rossii, the well-known Russian footwear retailer, has launched its own payment service under the Arifmetika brand, offering customers the opportunity to pay for various bills for outside services at the checkout in the chain's stores, using their identification cards. The retailer started to test Arifmetika in Novosibirsk in the middle of May 2015 and plans to connect the service to 50 more stores, including ones in Omsk, Kemerovo and Barnaul, by the middle of June 2015.
Lingerie group Silvano Fashion Group had consolidated sales revenues of €13.1m in the first quarter of 2015 - a drop of 52% y-o-y. Wholesale sales were down 58% y-o-y to €9.2m and retail sales by 21% y-o-y to €3.9m.
Yulmart, a Russian online retailer, plans to increase the share of sales of DIY goods in its total sales from 5-6% now to 10%, new-retail.com reported, citing company representative Andrey Melekhov. Mr Melekhov said currently more and more internet users have begun to buy various products in online stores, therefore retailers are forced to universalize their product ranges.
Leroy Merlin, a French DIY retailer, plans to open more than 200 stores in Russia by the end of 2024, according to Svetlana Konyukhova, the purchasing director of sanitary equipment at Leroy Merlin in Russia, new-retail.ru reported. Mrs. Konyukhova added that the company actively develops in Russia cooperation with regional suppliers. Currently, the share of Russian suppliers in Leroy Merlin's portfolio is nearly 50% now, she said.
Petrovich, a St. Petersburg-based DIY chain, registered 20% y-o-y growth in itslike-for-like sales in January-April 2015 despite the visible contraction of the Russian DIY market in the previous two months, Delovoy Peterburg reported, citing CEO Evgeny Movchan. Mr. Movchan said this positive performance can be the result of the multichannel strategy the company continues to develop. Petrovich's customers can buy goods in brick-and-mortar stores, through the retailer's website or its call centre, and then pick it up on their own in an offline outlet or order products to be delivered.
Food Master, a Novosibirsk-based restaurant company plans to open 11 outlets in Moscow and St. Petersburg by the end of 2015, shopandmall.ru reported. The outletsin these cities will operate under franchise agreements. Total costs of the investment in this project may reach RUB 100m (€1.71m).
According to research firm JLL, despite Russia and Ukraine taking leading positions in announced shopping centre openings and those under construction, these countries are still have an undersupply of quality retail space and remain below the density in the majority of European countries. At the end of Q1 2015, Russia ranked 19th, with only 127 m2 of quality retail space per 1,000 inhabitants. In turn, Ukraine, with only 59 m2 per 1,000 inhabitants, was 23rd in JLL's ranking.
According to Intelligent Research for Growth (IRG), a company that is part of the Russian firm ADV Group, respondents to a survey conducted in May 2015 on Russians aged 18 to 55 living in cities with a population of more than one million people, 93% revised their expenditures, spent less and more often chose cheaper stores and brands, Kommersant reported.
Detsky Mir, a Russian children's goods retailer, plans to open at least 60 self-operated epony-mous stores during 2015, increasing their total number to about 340 at the end of this year.
Best Price, the Russian operator of the Fix Price retail chain, which offers a wide range of household goods at fixed low prices, plans to launch 500 new stores during 2015, according to CEO Dmitry Kirsanov, retailer.ru reported. Mr Kirsanov said the retailer increased its sales revenues by 3%, year on year, in Q1 2015; however, he did not disclose exact figures.
According to a forecast by the Ukrainian Direct Marketing Association (UADM), the total value of the e-commerce market in Ukraine may decline by 45%, year on year, to $1.1bn (€1bn) in 2015. In 2014, the Ukrainian e-retail market saw a 20% y-o-y contraction and was worth $1.6bn (€1.4bn). At the same time, when measured in the hryvnia, online sales increased by 19%.
Fozzy Group, the largest Ukrainian grocery retailer, may take over all the premises of Donetsk-based grocery retailer Amstor located on territory now controlled by Ukraine, allretail.ua reported, based on undisclosed sources.
Metro Cash & Carry Ukraine, a grocery retailer and part of Germany-based Metro Group, has invested approximately €30,000 to refurbish the wine department in one of its Kyiv stores, the website my-trade-group.com
Furshet, a Ukraine-based grocery retailer, has decided to stop developing its Furshet-Hurman premium supermarket chain, according to the Ukrainian Retail Association (RAU), citing the main stakeholder in the company, Igor Balenko. Mr. Balenko said the retailer will close the existing Furshet-Hurman stores and keep only one deli market under this brand open in Kyiv. He added that last year's decline in Ukrainians' disposable income leaves no room for development of the premium grocery format in the Ukrainian market.
Some 83% of all grocery outlets launched in Q1 2015 in Ukraine were convenience stores and discounters, compared to 33% in Q1 2014, according to Igor Guglya, the director of GT Partners Ukraine, Kapital reported. With the economic crisis continuing, an increase in the number of discounters and convenience stores in Ukraine may be expected. It is worth noting that there was a visible slowdown in expansion of the country's retail market, with only 47 new stores opened in Q1 2015, compared to 92 a year earlier.
The vacancy rate in Kyiv's street-level retail premises hit 30% at the end of May 2015, which means threefold growth compared with the same period in 2014, according to an expert on commercial real estate, Vadim Zinchenko, abcnews.com.ua reported. Mr. Zinchenko said the vacancy rate of the sites located on Kyiv's main trading streets may grow to about 35% by the end of 2015. Such low figures for street retail sites have not been seen in the city in the last five years, he added.