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中欧における小売市場

PMR Retail Insight: Central Europe

発行 PMR 商品コード 126533
出版日 年26回 年間契約型情報サービス ページ情報 英文
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中欧における小売市場 PMR Retail Insight: Central Europe
出版日: 年26回 年間契約型情報サービス ページ情報: 英文
概要

当ニューズレターでは、ルーマニア、チェコ、ハンガリー、ポーランド、スロバキアの小売業界の最新動向についてまとめ、概略下記の構成でお届けいたします。

  • 最新の小売業界ニュース
  • FMCG市場にて活躍する企業の最新動向
  • 消費者行動の現状
  • 小売販売における変遷
  • 最新データシート
  • 中欧の小売部門における主なトピック記事
  • 予定されているカンファレンスやトレードショー、サミットに関する情報
目次

PMR Insight: Kropka Relaks exit the market

Kropka Relaks was a coffee shop-style chain managed by retail giant Jeronimo Martins. As a pilot project, it lasted for four years and had five units in total in Warsaw and Sochaczew. The sites were something between a café and fast food restaurant. It offered coffee and cakes as well as hot dogs and hamburgers.

PMR Insight: Sfinks steps up growth efforts

Sfinks has decided to take over 100% of Da Grasso's shares, a leading restaurant chain that specialises in pizza. It is worth mentioning that Sfinks tried the same acquisition in 2009, but at that time both De Grasso and Sfinks required restructuring, so the latter decided to opt out.

Correction of the market of home appliances, electronics and digital media in Poland

In 2014 there was a correction in the market of home electrical appliances, attributable to the high-base effect from the previous years, caused partly by an increased demand for new TV sets after the analogue signal was switched off.

PMR Insight: Clothing and footwear online retail attracts new players in Romania

The number of major clothing and footwear retailers having online operations is increasing in Romania: Inditex has an internet store for each of its brands, while H&M recently launched its online store. In the next few years, more retailers will enter this channel.

PMR: Slovaks stick to large shopping visits

There is a region-wide trend of consumers increasingly preferring to do their shopping more often, spending less each time. The strong development of convenience stores, supermarkets and discounts has enabled and even encourages such a trend.

Czech Republic

E-commerce Holding acquires control of prodeti.cz

E-commerce Holding has acquired a majority stake in prodeti.cz, one of the leading Czech e-shops with products for children, e15.cz reported. The value of the transaction was not made public. E-commerce Holding previously owned only a minority interest in prodeti.cz.

Sklizeno and Nas Grunt continue to grow

Sklizeno and Nas Grunt, two grocery chains that specialise in selling produce mostly from Slovak and Czech farmers and suppliers, are planning expansion in 2015 and are expecting to record increases in revenues compared with 2014, e15.cz reported.

Babyluxury boutiques closed down

Ilona Benesova Armentano has closed down the two Babyluxury boutiques in Prague city centre, idnes.cz reported. The stores had been running a clearance sale until mid-June, selling off remaining stocks at 70% discounts. Mrs Benesova Armentano acquired the boutiques in 2012.

Bon Bon shuts its store in Austria

Bon Bon, the Czech chain specialised in chocolate products, in April 2015 decided to close its only store in Austria, just months after its launch in December 2014, franchising.sk reported. The store was located in Vienna. As the owner Petra Kovandova told the website, the decision was not due to low consumer interest, but because it proved difficult to manage the store from the Czech Republic.

AB's franchise chains may reach more than 2,000 outlets in the next few years

The combined store count of AB's affiliated franchise chains could exceed 2,000 in the next few years, up from the current 1,540, CEO Andrzej Przybylo said in an interview with ISBNews.

PMR: Grocery retail market in the Czech Republic to stay on upward curve in 2015-2017

In the Grocery retail in the Czech Republic 2015 report, PMR predicts that in 2015-2017, the Czech grocery market will stay on upward curve. Some large retailers are now focussing on optimising their chains, refreshing or downsizing their stores and improving the offer instead of opening new stores, as the latter solution brings little additional revenues. However, economic conditions are improving, so we forecast further positive dynamics in the grocery market in upcoming years. Fierce market competition has led to its further consolidation and this trend is to continue in the following years.

Hungary

Answear.com to enter five new CEE markets in next two years

Wearco, the company behind answear. com, the multibrand online fashion store, plans to launch websites in Ukraine, Romania, Hungary, Belarus and Kazakhstan in the next two years, owner Krzysztof Bajolek revealed in Puls Biznesu.

Sales of household chemicals and cosmetics in Hungary on the rise in January-April 2015

Retail sales of household chemicals and cosmetics in Hungary reached HUF110bn (€354m) in January-April 2015, increasing 6% year on year, according to data from Nielsen, trademagazin.hu reported. In terms of volume, sales of household chemicals and cosmetics were 1% higher in a yearly comparison.

PMR: Hypermarkets lost their lead to supermarkets in Hungary

The Hungarian grocery market is dominated by modern retail. The hypermarket channel used to be the largest modern retail channel for years, however, due to changing consumer attitudes, it has lost its lead to supermarkets, according to the PMR report Grocery retail market in Hungary 2015.

International DIY retailers improve net results in Hungary in 2014

International DIY retailers present in Hungary, such as OBI, Bauhaus and Praktiker improved their net results in 2014, retail.hu reported.

Poland

Retail sales in Poland down by 1.5% y-o-y in April 2015

Retail sales at current prices decreased by 1.5% y-o-y in April 2015, according to data from the Central Statistical Office (GUS). In comparison with the corresponding period of 2014, sales were up in six out of eight main branch specialisations.

Advertising spend of retail chains up 49% y-o-y in Q1 2015

Retail chains active in Poland spent nearly PLN 284m (€68.2m) on advertising in the first quarter of 2015. This represents an increase of PLN 93m (€22.3m), or 49%, compared with the same period of 2014, according to a report by Instytut Monitorowania Mediow IMM).

Study: 43% of hypermarkets have a discount store within 500 metres

The proportion of hypermarkets in Poland that have at least one discount store within 500 metres increased from 24% in 2009 to 43% in 2014, according to calculations by research firm Market Side published by Wiadomosci Handlowe. The percentage of hypermarkets with at least one discount store within a 1-kilometre radius increased from 62% to 78% over this period.

E.Leclerc considering acquisitions in Poland

E.Leclerc is contemplating acquisitions and purchasing alliances on the Polish market, Jean-Philippe Magre, CEO of E.Leclerc

Polska, indicated in an interview with Puls Biznesu. The tough, deflationary environment is forcing a strategy rethink and reassessment of business models, particularly among those retailers who had opened new stores at a rapid pace with no regard for profitability. This creates a growth opportunity for E.Leclerc, Mr Magre said. In discussing possible acquisitions, it will be important for E.Leclerc to make sure that it secures ownership of the sites on which stores are located, he added.

Study: 54% of supermarkets have a discount store within 500 metres

The proportion of supermarkets in Poland that have a discount store within a 500 m radius increased from 51% in 2012 to 54% in 2014, according to calculations by research firm Market Side published by Wiadomosci Handlowe.

Study: 50% of Lidl stores have a Biedronka within 500 metres

The leading discount chains in Poland are increasingly coming into direct competition with each other, with the phenomenon most in evidence in western Poland and in Slaskie, according to calculations by research firm Market Side obtained by Wiadomosci Handlowe.

Biedronka overtakes Lidl on product assortment

Biedronka has overtaken Lidl in terms of the number of items in the product assortment, after it added nearly 500 new SKUs in the last two months - an increase of almost 25%. This expanded its product list to over 2,400 SKUs, compared to Lidl's 2,200, according to a study by research firm ABR Sesta for dlahandlu.pl.

Jeronimo Martins gives up on coffee chain project

Jeronimo Martins has decided to abandon the project to develop a chain of cafés under Kropka Relaks brand, Puls Biznesu reported. Kropka Relaks had five pilot locations, in Warsaw and nearby Sochaczew, and they were all closed down as of 1 June with the entire staff offered employment at Biedronka stores, the paper reported.

GfK: GLA growth outpaces spending growth, requiring careful positioning

Poland's retail stock is growing at a much faster rate than consumer spending. Therefore, an accurate identification of a shopping centre's catchment area and the potential and needs of the target population are the main challenges facing mall operators as they search for effective positioning strategies, according to GfK.

Aldi enters Warsaw market

Aldi, the German discount chain, on 10 June opened its first store on the Warsaw market. It is located in Targowek district and has 1,200 m2 of retail space. There is a parking lot for about 90 cars outside the building. The Warsaw store marks a new departure for Aldi, which has so far focused its expansion on the west and south of the country.

Sfinks signs LOI to acquire Da Grasso

Listed restaurant group Sfinks on 19 June announced that it has signed a letter of intent to buy 100% of shares in Da Grasso, the leading Polish franchisor of pizza restaurants, for PLN 55m (€12.3m). The sellers are Karolina Rozwandowicz and Magdalena Pirog. The parties have undertaken to negotiate in good faith to agree the full details of the deal by 14 July 2015, and to finalise the transaction by 31 March 2016. The transaction is subject to several closing conditions, including approval from the Office of Competition and Consumer Protection (UOKiK).

Poland a tax paradise for food trucks?

Poland is a tax paradise for food trucks, with mobile eateries enjoying more favourable tax treatment than fixed-location bars, Rzeczpospolita reported quoting tax experts. First, food trucks do not pay the property tax, as they cannot be assigned to any category of buildings. Second, they do not pay the so-called market charge levied on open-air traders, because under a Finance Ministry interpretation, food trucks are service providers and not sellers. (The charge is levied only on the sale of finished goods, such as drinks or sweets.)

CHI Polska to install coffee machines at Lotos stations in pilot scheme

CHI Polska, the operator of the Costa Coffee chain in Poland, has entered into a pilot collaboration with Lotos Paliwa, the second-largest domestic petrol retailer, to install its Costa Express coffee machines at Lotos' filling stations.

Medicine aiming for 120 stores in Poland in four-five years

Medicine, the Polish brand of young women's fashion, plans to expand its domestic network to an ultimate 120 stores over the next four to five years, from the current 70+, owner Krzysztof Bajolek told Puls Biznesu. 120 stores appears to be the optimal scale for Medicine in Poland, even though competitors are opening even more locations, he explained.

Medicine expanding abroad

Medicine, the Polish brand of young women's fashion, will open its first store in Slovakia in the next few weeks, as part of a foreign expansion programme that will see it open more than 10 branches abroad in the rest of 2015, owner Krzysztof Bajolek told Puls Biznesu.

Monnari brand trademarks valued at PLN 139m

Monnari, the listed retailer of exclusive women's clothing, on 15 June 2015 announced that an audit firm has estimated the goodwill value of trademarks related to its eponymous brand at PLN 139.2m (€33.5m).

Pawo to open flagship Mon Ami store in Warsaw in September 2015

Pawo, the Polish clothing retailer, will open a store for its new brand of women's apparel Mon Ami in Warsaw's Wola Park shopping centre in September 2015 with the aim of demonstrating the concept to mall operators, Managing Director Marek Ziolkowski told retailnet.pl.

LPP mulls opening franchise stores in Belarus and Kazakhstan

Eobuwie.pl files for IPO as it prepares for CEE push

Grupa Nokaut raises PLN 6m for Sugarfree and other e-commerce projects

Kerdos agrees terms to buy a further 25% in Meng Dorgerie+ by 30 September

Inglot plots expansion into skin care products

Grupa Muszkieterow opens new logistics centre and HQ

Bac-Pol to complete rebrand of Kefirek stores in June

Sfinks withdraws from takeover talks with Fornetti

Bierhalle expands to new markets and rules out franchise model

Delko announces JV plan with Specjal and Polski Tyton

Malenky Sokrat enters Russia, plans to expand to Poland

Delko in talks with more takeover targets

Specjal CEO: More companies could join JV with Delko and Polski Tyton

LK Designer Shops made PLN 1.1m revenues in Q1 2015

Prima Moda reports 4% y-o-y sales drop in 2014

KiK enters Warsaw

Six French brands looking to enter Poland

Spar Polska: Inter Spar stores a future possibility in Poland

Sales at Esotiq & Henderson up 6% y-o-y in Q1 2015

Romania

Jumbo posts sharp rise in Romanian sales in Q1-Q3 of FY 2014/2015

The Greek-owned toy retailer Jumbo posted net sales revenues in Romania of €17.3m in the period 1 July 2014 - 31 March 2015, i.e. the first nine months of its current fiscal year. This represents an increase of 184% year-on-year.

Organic food products market in Romania reaches €150m

The Romanian organic foods market is worth some €150m annually, and if exported organic products are included it reaches even €200-250m, according to estimates from the Agriculture Ministry, economica.net reported. The biggest organic dairy producer by revenues is Dorna Lactate, a company owned by the French group Lactalis. In the eggs segment, the largest Romanian supplier of organic products is Oua de Tara, a company set up in 2009.

LC Waikiki targets 40 stores in Romania

Kaufland axed jobs in Romania in 2014

Jolidon Import-Export files for insolvency

McDonald's plans to expand its pool of local suppliers in Romania

Ana si Cornel opening new stalls in open-air markets

Mega Image shuts down all its stores in Pitesti

IKEA Romania returned to profit in 2014

Fornetti Romania to exit insolvency

Louis Vuitton increases net profit in Romania by 35% in 2014

Dedeman's profit exceeds RON 400m in 2014

Slovakia

PMR: Slovaks stick to large shopping visits

There is a region-wide trend of consumers increasingly preferring to do their shopping more often, spending less each time. The strong development of convenience stores, supermarkets and discounts has enabled and even encourages such a trend. Slovaks seem to be less under the influence of this trend because both consumer surveys and forecasts for the hypermarket channel development suggest that the majority of Slovaks still take large, weekend shopping trips that cover their needs for at least a week.

The most popular channel on the Slovak grocery retail market is the hypermarket channel and due to the slow change of consumer attitudes in Slovakia, it will keep its lead in the foreseeable future, according to PMR report Grocery retail in Slovakia 2015. However, a trend change is to be expected in the medium term because according to the survey, there is a correlation between the number of shopping visits and age: younger people are more likely to do several smaller shopping trips to smaller stores. Still, the rate of decline will be among the slowest in the region.

Seven Hypernova hypermarkets to be shut down by end-June 2015

Carrefour sued for unfair treatment of suppliers in Slovakia

Triola enters Slovakia

Table of Contents

Czech Republic

  • E-commerce Holding acquires control of prodeti.cz
  • Sklizeno and Nas Grunt continue to grow
  • Babyluxury boutiques closed down
  • Bon Bon shuts its store in Austria
  • AB's franchise chains may reach more than 2,000 outlets in the next few years
  • PMR: Grocery retail market in the Czech Republic to stay on upward curve in 2015-2017

Hungary

  • Answear.com to enter five new CEE markets in next two years
  • Sales of household chemicals and cosmetics in Hungary on the rise in January-April 2015
  • PMR: Hypermarkets lost their lead to supermarkets in Hungary
  • International DIY retailers improve net results in Hungary in 2014
  • PMR Insight: Triumph with the largest chain among lingerie retailers in Hungary

Poland

  • Retail sales in Poland down by 1.5% y-o-y in April 2015
  • Advertising spend of retail chains up 49% y-o-y in Q1 2015
  • Study: 43% of hypermarkets have a discount store within 500 metres
  • E.Leclerc considering acquisitions in Poland
  • Study: 54% of supermarkets have a discount store within 500 metres
  • Study: 50% of Lidl stores have a Biedronka within 500 metres
  • Biedronka overtakes Lidl on product assortment
  • Jeronimo Martins gives up on coffee chain project
  • PMR Insight: Kropka Relaks exit the market
  • PMR Insight: Confectionary stores are the most popular places to buy cakes
  • PMR Insight: Coffee and cakes are very popular among Poles
  • GfK: GLA growth outpaces spending growth, requiring careful positioning
  • Aldi enters Warsaw market
  • Sfinks signs LOI to acquire Da Grasso
  • PMR Insight: Sfinks steps up growth efforts
  • Poland a tax paradise for food trucks?
  • CHI Polska to install coffee machines at Lotos stations in pilot scheme
  • Medicine aiming for 120 stores in Poland in four-five years
  • Medicine expanding abroad
  • Monnari brand trademarks valued at PLN 139m
  • Pawo to open flagship Mon Ami store in Warsaw in September 2015
  • LPP mulls opening franchise stores in Belarus and Kazakhstan
  • Eobuwie.pl files for IPO as it prepares for CEE push
  • Grupa Nokaut raises PLN 6m for Sugarfree and other e-commerce projects
  • Kerdos agrees terms to buy a further 25% in Meng Dorgerie+ by 30 September
  • Inglot plots expansion into skin care products
  • Grupa Muszkieterow opens new logistics centre and HQ
  • Bac-Pol to complete rebrand of Kefirek stores in June
  • Sfinks withdraws from takeover talks with Fornetti
  • Bierhalle expands to new markets and rules out franchise model
  • Delko announces JV plan with Specjal and Polski Tyton
  • Malenky Sokrat enters Russia, plans to expand to Poland
  • Correction of the market of home appliances, electronics and digital media in Poland
  • Delko in talks with more takeover targets
  • Specjal CEO: More companies could join JV with Delko and Polski Tyton
  • LK Designer Shops made PLN 1.1m revenues in Q1 2015
  • Prima Moda reports 4% y-o-y sales drop in 2014
  • KiK enters Warsaw
  • Six French brands looking to enter Poland
  • Spar Polska: Inter Spar stores a future possibility in Poland
  • Sales at Esotiq & Henderson up 6% y-o-y in Q1 2015
  • Store openings update (104 openings)

Romania

  • PMR Insight: Clothing and footwear online retail attracts new players in Romania
  • Jumbo posts sharp rise in Romanian sales in Q1-Q3 of FY 2014/2015
  • Organic food products market in Romania reaches €150m
  • LC Waikiki targets 40 stores in Romania
  • Kaufland axed jobs in Romania in 2014
  • Jolidon Import-Export files for insolvency
  • McDonald's plans to expand its pool of local suppliers in Romania
  • Ana si Cornel opening new stalls in open-air markets
  • Mega Image shuts down all its stores in Pitesti
  • IKEA Romania returned to profit in 2014
  • Fornetti Romania to exit insolvency
  • Louis Vuitton increases net profit in Romania by 35% in 2014
  • Dedeman's profit exceeds RON 400m in 2014

Slovakia

  • PMR: Slovaks stick to large shopping visits
  • Seven Hypernova hypermarkets to be shut down by end-June 2015
  • Carrefour sued for unfair treatment of suppliers in Slovakia
  • Triola enters Slovakia

CE retail data sheet

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