Weekly Advertising and Next Generation TV Report
|発行||IHS Global PTE LTD (IMS Research)||商品コード||113266|
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|TV技術の発展とTVの販売プロモーション：週刊レポート Weekly Advertising and Next Generation TV Report|
|出版日: 年52回 年間契約型情報サービス||ページ情報: 英文||
This report focuses on the future of the TV market, TV technology and content delivery while also analyzing all weekly promotions in the US market by brand, price and feature set. Featuring both strategic and tactical information, it focuses on all display and non-display advancements, including internet TVs, 3D TVs, OLED TVs and other developments. In the case of internet TVs, it will pay special attention to the emergence of a new business model for content delivery that may result in recurring revenues for TV brands. The economics of this new business model and all efforts by TV brands, software developers, chip manufacturers and content providers to make this happen will be covered. In regards to 3D, all developments in 3D standards, displays, packaged media, broadcast efforts and content as well as 3D TV and Blu-ray players will be covered. In the case of OLED TVs, all efforts to overcome existing obstacles to scale OLEDs to larger sizes will be covered.
This report also covers all weekend TV advertisements and promotions in the US. It will report and analyze the competing retailers' pricing and promotions in the context of MAP changes and scan down programs by major brands in the US market. A complete list of all TV promotions on Friday, Saturday and Sunday at five national retailers (Best Buy, Kmart, Sears, Target and Wal-Mart) and two growing regional chains aggressively influencing major markets (Frys and Ultimate Electronics) is provided and comparatively analyzed vs. prior weeks. Attention is given to average price and share of promoted LCD, LED BLU LCD, PDP and MD as well as breakdowns of 60/120/240Hz, brand share, internet-ready and 3D.
Regular authors include Ross Young and Mark Schutter with occasional contributions from other IMS Research experts.