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市場調査レポート
世界のミルク・乳飲料市場：2008年
Global Milk Drinks 2008
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Abstract
Global Milk Drinks 2008 provides in-depth market analysis for milk, milk
drinks, and flavoured milk. The report investigates the economic market
factors that have impacted the milk drinks sector since 2002, including demand
& supply, mergers & acquisitions, and the increasing importance of
functionality. It also includes profiles for each of the major players in the
sector, giving both company and product information, before analysing the
market in each global region. Detailed numerical research of market dynamics
follows, separated into milk, milk drinks and flavoured milk.
Global Milk Drinks 2008 report covers:
- Market overview - economic and other market factors
- Company & brand profiles
- Regional overviews
Zenith' s outline findings:
- Global demand for milk drinks increased during the review period,
particularly in the emerging markets such as Asia & Australasia, but has
slowed somewhat in the more developed countries due to competition from other
soft drink alternatives.
- The research found that consumer demand for fluid milk has been low in the
majority of regions and milk producers have tried to halt the decline by
adding functionality and promoting health benefits of their products.
- Conversely, the flavoured milk demand is increasing with growth of around
2% in West Europe to 10% in South America. With per capita consumption rarely
above 2 litres, there are further opportunities for development.
- One of the main challenges facing the sector is demand and supply
instability which has created uncertainty regarding prices, with many
producers struggling to cope with increased costs of raw materials, rising
energy prices and new regulations.
- Many of the large dairy companies are conquering new territories through
joint ventures and acquisition of local players. Growing demand in countries
such as China, Brazil and India has led to a thriving domestic industry with
local players growing very quickly to meet demand meaning new key players are
likely to emerge during the coming years.
Table of Contents
1. Report Note
2. Market Definitions
- 2.1 Milk Drinks
- 2.2 Milk
- 2.3 Flavoured milk
3. Global Market Analysis
4. Regional Overviews
- 4.1 West Europe
- 4.2 East Europe
- 4.3 North America
- 4.4 Asia
- 4.5 Middle East
5. Market Overview - Economic Factors
- 5.1 Demand & Supply
- 5.2 Mergers & Acquisitions
- 5.3 Emergence of New Players
- 5.4 Barriers to Trade
6. Market Overview - Market Factors
- 6.1 Consumer Perceptions
- 6.2 Innovations
- 6.2.1 Organic
- 6.2.2 Functionality
- 6.3 Convenience
- 6.4 Dairy Alternatives to Cow' s Milk
- 6.5 Non-Dairy Alternatives to Cow' s Milk
- 6.6 UHT vs. Fresh
- 6.7 Marketing
- 6.8 Packaging
- 6.9 Flavours
7. Major Companies and New Brands
- 7.1 Dean Foods - Horizon Organic
- 7.2 Dairy Farmers of America - Sport Shake
- 7.3 Parmalat - Jeunesse
- 7.4 Fonterra - Anlene
- 7.5 Lactalis - Maman
- 7.6 Neilson - The Ultimate
- 7.7 Masterfood / Milk Link - Mars Refuel
- 7.8 Valio - Gefilus
- 7.9 Nestle - Nesquik
- 7.10 Arla Foods - Barista Milk
- 7.11 Yili - Ying Yang
- 7.12 Amul - Masti
- 7.13 Morinaga - Morinaga Light
- 7.14 Campina - Campina Milk
- 7.15 Candia - Babylait
- 7.16 HP Hood - Calorie Countdown
- 7.17 Danone/Al Safi - Fresh Laban
CHARTS & TABLES
A. MILK DRINKS
- Global milk drinks by region charts
- Global milk drinks by region 2002 - 2007
- Global milk drinks volume by region percentage share 2007
- Global milk drinks market share by sector 2007
- North America milk drinks market share by sector 2007
- Latin America milk drinks market share by sector 2007
- West Europe milk drinks market share by sector 2007
- East Europe milk drinks market share by sector 2007
- Africa milk drinks market share by sector 2007
- Middle East milk drinks market share by sector 2007
- Asia/Australasia milk drinks market share by sector 2007
- Global milk drinks market overview tables
- Global milk drinks market volume by country & region 2002 - 2007
- Global milk drinks sector shares by country & region 2007
- Global milk drinks percentage change 2002 - 2007
- Global milk drinks consumption per person 2002 - 2007
- Global milk drinks top 10 countries charts
- Global top 10 milk drinks countries by volume 2007
- Global top 10 milk drinks countries per capita 2007
- Global milk drinks market ranking table by country
- Global milk drinks market ranking by country 2007
B. GLOBAL MILK
- Global milk volume by region charts
- Global milk volume by region 2002 - 2007
- Global milk volume by region percentage share 2007
- Global milk market overview tables
- Global milk market volume by country & region 2002 - 2007
- Global milk percentage change 2002 - 2007
- Global milk consumption per person 2002 - 2007
- Global milk top 10 countries charts
- Global top 10 milk countries by volume 2007
- Global top 10 milk countries per person 2007
- Global milk market ranking table by country
- Global milk ranking by country 2007
C. FLAVOURED MILK
- Global flavoured milk volume by region charts
- Global flavoured milk volume by region 2002 - 2007
- Global flavoured milk volume by region percentage share 2007
- Global flavoured milk market overview tables
- Global flavoured milk market volume by country & region 2002 - 2007
- Global flavoured milk percentage change
- Global flavoured milk consumption per person 2002 - 2007
- Global flavoured milk top 10 countries charts
- Global top 10 flavoured milk countries by volume 2007
- Global top 10 flavoured milk countries per person 2007
- Global flavoured milk market ranking table by country
- Global flavoured milk ranking by country 2007
FORECASTS
A. MILK DRINKS
- Global milk drinks by region charts
- Global milk drinks by region 2008 - 2012
- Global milk drinks volume by region percentage share 2012
- Global milk drinks market share by sector 2012
- North America milk drinks market share by sector 2012
- Latin America milk drinks market share by sector 2012
- West Europe milk drinks market share by sector 2012
- East Europe milk drinks market share by sector 2012
- Africa milk drinks market share by sector 2012
- Middle East milk drinks market share by sector 2012
- Asia/Australasia milk drinks market share by sector 2012
- Global milk drinks market overview tables
- Global milk drinks market volume by country & region 2008 - 2012
- Global milk drinks sector shares by country & region 2012
- Global milk drinks percentage change 2008 - 2012
- Global milk drinks consumption per person 2008 - 2012
- Global milk drinks top 10 countries charts
- Global top 10 milk drinks countries by volume 2012
- Global top 10 milk drinks countries per person 2012
- Global milk drinks market ranking table by country
- Global milk drinks market ranking by country 2012
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