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市場調査レポート
西欧におけるスポーツドリンク市場：2004 年版
West Europe Sports Drinks 2004
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当商品の販売は、2011年07月19日を持ちまして終了しました。
The energy drinks phenomenon continues to endure, silencing those critics who
have argued that energy drinks are just a passing fad. West Europe energy drinks
have witnessed runaway success in recent years; yet the market has slowed down
to some extent. Fewer energy drinks are being launched in West Europe compared
to recent years. The early 2000s have clearly experienced a shake-out. A number
of smaller, more marginal, energy drinks operators have withdrawn their products
or have decided to focus on other business activities. In an energy drinks
landscape still dominated by Red Bull, the major soft drink multinationals have
struggled to make headway, but are evidently determined to fight on in this key
growth sector of carbonated soft drinks.
The West Europe energy drinks market has been boosted by a number of factors.
These include: strong branding, intensified marketing activity, the targeting of
key consumer groups, such as motorists, the expansion of distribution, packaging
innovation and an albeit slower stream of new entrants. Although faced with
growing competition from pre-mixed spirits and other functional soft drinks,
energy drinks continue to demonstrate solid growth potential.
Zenith International reports offer you the most reliable market figures and
in-depth analysis of trends. This comes from a bottom up approach to the
research process, and detailed discussions undertaken with industry players.
The West Europe Energy Drinks Report 2004 is broken down into 3 main
sections:
- A full West Europe market commentary provides in-depth analysis of the
latest trends, covering – consumption, market value and pricing,
industry structure, distribution, marketing and target groups, segment
dynamics, legislative background and forecasts.
- Comprehensive tables and charts interrogate the West European energy
drinks market looking into – consumption trends to 2003, market
values, country rankings, distribution by volume and value, types of
packaging, ingredients, the top 20 leading brands, and forecasts of
consumption to 2008. New tables include an analysis of value per litre and
value per can (retail and away from home distribution) in 2003.
- 16 country profiles contain expert market interpretation, alongside
comprehensive tables and charts.
CONTENTS
- Brief summary
SECTION 1 - EUROPEAN OVERVIEW
- European overview
- Research background
- Market definition
- Sports drinks by country
- Market value and pricing
- Distribution, marketing and target groups
- Industry structure
- Packaging
- Types
- Legislative background
- Market outlook to 2008
SECTION 2 - TABLES/CHARTS
- Market overview
- 1. Chart: West Europe sports drinks market, 1999-2003
- 2. Chart: West Europe sports drinks growth, 2000-2003
- 3. Table: West Europe sports drinks market by country, 1999-2003
- 4. Chart: Leading sports drinks markets in West Europe, 2003
- 5. Chart: West Europe sports drinks market by country, 2003
- 6. Table: West Europe sports drinks growth by country, 2000-2003
- 7. Chart: West Europe sports drinks growth, 2003
- 8. Chart: West Europe sports drinks growth shares, 2003
- 9. Table: West Europe sports drinks consumption per person, 1999-2003
- 10. Chart: West Europe sports drinks consumption per person, 2003
- 11. Table: West Europe sports drinks volume distribution by country, 2003
- 12. Chart: West Europe sports drinks volume distribution, retail vs away
from home, 2003
- 13. Chart: West Europe sports drinks, country volume distribution, retail
vs away from home, 2003
- 14. Table: West Europe sports drinks market value distribution by country,
2003
- 15. Table: West Europe sports drinks value per litre distribution by
country, 2003
- 16. Chart: West Europe sports drinks value distribution, retail vs away
from home, 2003
- 17: Chart: Leading West Europe sports drinks markets by value, 2003
- 18. Table: Top 10 West Europe sports drinks brands, 2002-2003
- 19. Chart: West Europe leading sports drinks brands, 2003
- 20. Table: West Europe sports drinks packaging, 2003
- 21. Chart: West Europe sports drinks packaging formats, 2003
- 22. Chart: West Europe sports drinks packaging sizes, 2003
- 23. Table: West Europe sports drinks types, 1999-2003
- 24. Chart: West Europe sports drinks types, 2003
Market outlook
25. Table: West Europe sports drinks market forecast by country, 2003-2008 27
26 Chart: West Europe sports drinks consumption, 2003-2008 28
27. Table: West Europe sports drinks growth, 2003-2008 29
28. Chart: West Europe sports drinks growth, 2003-2008 30
29. Chart: West Europe sports drinks growth shares, 2003-2008
SECTION 3 - NATIONAL MARKETS
- Austria 31
- Text - market overview, market value, legislative background, industry
structure, packaging, types, price, outlook
- Tables/charts - sports drinks market, 1999-2003; sports drinks growth,
2000-2003; sports drinks consumption per person, 1999-2003; sports drinks
market value, 2003; leading sports drinks brands, 1999-2003; sports drinks
packaging, 2003; sports drinks distribution, 2003; sports drink types,
1999-2003; sports drinks consumption forecast, 2003-2008
Belgium 42
- Text - market overview, market value, legislative background, industry
structure, packaging, types, price, outlook
- Tables/charts - sports drinks market, 1999-2003; sports drinks growth,
2000-2003; sports drinks consumption per person, 1999-2003; sports drinks
market value, 2003; leading sports drinks brands, 1999-2003; sports drinks
packaging, 2003; sports drinks distribution, 2003; sports drink types,
1999-2003; sports drinks consumption forecast, 2003-2008
Denmark 53
- Text - market overview, market value, legislative background, industry
structure, packaging, types, price, outlook
- Tables/charts - sports drinks market, 1999-2003; sports drinks growth,
2000-2003; sports drinks consumption per person, 1999-2003; sports drinks
market value, 2003; leading sports drinks brands, 1999-2003; sports drinks
packaging, 2003; sports drinks distribution, 2003; sports drink types,
1999-2003; sports drinks consumption forecast, 2003-2008
Finland 64
- Text - market overview, market value, legislative background, industry
structure, packaging, types, price, outlook
- Tables/charts - sports drinks market, 1999-2003; sports drinks growth,
2000-2003; sports drinks consumption per person, 1999-2003; sports drinks
market value, 2003; leading sports drinks brands, 1999-2003; sports drinks
packaging, 2003; sports drinks distribution, 2003; sports drink types,
1999-2003; sports drinks consumption forecast, 2003-2008
France 74
- Text - market overview, market value, legislative background, industry
structure, packaging, types, price, outlook
France (cont)
- Tables/charts - sports drinks market, 1999-2003; sports drinks growth,
2000-2003; sports drinks consumption per person, 1999-2003; sports drinks
market value, 2003; leading sports drinks brands, 1999-2003; sports drinks
packaging, 2003; sports drinks distribution, 2003; sports drink types,
1999-2003; sports drinks consumption forecast, 2003-2008
Germany 84
- Text - market overview, market value, legislative background, industry
structure, packaging, types, price, outlook
- Tables/charts - sports drinks market, 1999-2003; sports drinks growth,
2000-2003; sports drinks consumption per person, 1999-2003; sports drinks
market value, 2003; leading sports drinks brands, 1999-2003; sports drinks
packaging, 2003; sports drinks distribution, 2003; sports drink types,
1999-2003; sports drinks consumption forecast, 2003-2008
Greece 97
- Text - market overview, market value, legislative background, industry
structure, packaging, types, price, outlook
- Tables/charts - sports drinks market, 1999-2003; sports drinks growth,
2000-2003; sports drinks consumption per person, 1999-2003; sports drinks
market value, 2003; leading sports drinks brands, 1999-2003; sports drinks
packaging, 2003; sports drinks distribution, 2003; sports drink types,
1999-2003; sports drinks consumption forecast, 2003-2008
Ireland 107
- Text - market overview, market value, legislative background, industry
structure, packaging, types, price, outlook
- Tables/charts - sports drinks market, 1999-2003; sports drinks growth,
2000-2003; sports drinks consumption per person, 1999-2003; sports drinks
market value, 2003; leading sports drinks brands, 1999-2003; sports drinks
packaging, 2003; sports drinks distribution, 2003; sports drink types,
1999-2003; sports drinks consumption forecast, 2003-2008
Italy 118
- Text - market overview, market value, legislative background, industry
structure, packaging, types, price, outlook
- Tables/charts - sports drinks market, 1999-2003; sports drinks growth,
2000-2003; sports drinks consumption per person, 1999-2003; sports drinks
market value, 2003; leading sports drinks brands, 1999-2003; sports drinks
packaging, 2003; sports drinks distribution, 2003; sports drink types,
1999-2003; sports drinks consumption forecast, 2003-2008
Netherlands 129
- Text - market overview, market value, legislative background, industry
structure, packaging, types, price, outlook
- Tables/charts - sports drinks market, 1999-2003; sports drinks growth,
2000-2003; sports drinks consumption per person, 1999-2003; sports drinks
market value, 2003; leading sports drinks brands, 1999- 2003; sports drinks
packaging, 2003; sports drinks distribution, 2003; sports drink types,
1999-2003; sports drinks consumption forecast, 2003-2008
Norway 140
- Text - market overview, market value, legislative background, industry
structure, packaging, types, price, outlook
- Tables/charts - sports drinks market, 1999-2003; sports drinks growth,
2000-2003; sports drinks consumption per person, 1999-2003; sports drinks
market value, 2003; leading sports drinks brands, 1999-2003; sports drinks
packaging, 2003; sports drinks distribution, 2003; sports drink types,
1999-2003; sports drinks consumption forecast, 2003-2008
Portugal 151
- Text - market overview, market value, legislative background, industry
structure, packaging, types, price, outlook
- Tables/charts - sports drinks market, 1999-2003; sports drinks growth,
2000-2003; sports drinks consumption per person, 1999-2003; sports drinks
market value, 2003; leading sports drinks brands, 1999-2003; sports drinks
packaging, 2003; sports drinks distribution, 2003; sports drink types,
1999-2003; sports drinks consumption forecast, 2003-2008
Spain 162
- Text - market overview, market value, legislative background, industry
structure, packaging, types, price, outlook
- Tables/charts - sports drinks market, 1999-2003; sports drinks growth,
2000-2003; sports drinks consumption per person, 1999-2003; sports drinks
market value, 2003; leading sports drinks brands, 1999-2003; sports drinks
packaging, 2003; sports drinks distribution, 2003; sports drink types,
1999-2003; sports drinks consumption forecast, 2003-2008
Sweden 174
- Text - market overview, market value, legislative background, industry
structure, packaging, types, price, outlook
- Tables/charts - sports drinks market, 1999-2003; sports drinks growth,
2000-2003; sports drinks consumption per person, 1999-2003; sports drinks
market value, 2003; leading sports drinks brands, 1999-2003; sports drinks
packaging, 2003; sports drinks distribution, 2003; sports drink types,
1999-2003; sports drinks consumption forecast, 2003-2008
Switzerland 185
- Text - market overview, market value, legislative background, industry
structure, packaging, types, price, outlook
- Tables/charts - sports drinks market, 1999-2003; sports drinks growth,
2000-2003; sports drinks consumption per person, 1999-2003; sports drinks
market value, 2003; leading sports drinks brands, 1999-2003; sports drinks
packaging, 2003; sports drinks distribution, 2003; sports drink types,
1999-2003; sports drinks consumption forecast, 2003-2008
United Kingdom 196
- Text - market overview, market value, legislative background, industry
structure, packaging, types, price, outlook
- Tables/charts - sports drinks market, 1999-2003; sports drinks growth,
2000-2003; sports drinks consumption per person, 1999-2003; sports drinks
market value, 2003; leading sports drinks brands, 1999- 2003; sports drinks
packaging, 2003; sports drinks distribution, 2003; sports drink types,
1999-2003; sports drinks consumption forecast, 2003-2008
SECTION 4 - APPENDICES
- 1 Functionality spectrum 210
- 2 Definitions and symbols 212
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