This strategic assessment of Philips, one of the world's leading diagnostic imaging companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The new report from Venture Planning Group presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global diagnostic imaging market.
Table of Contents
SECTION I: EXECUTIVE SUMMARY
A 3-15 page synopsis of key sections.
SECTION II: BUSINESS ORGANIZATION
History of the company's diagnostic imaging business evolution, which is
important to understanding the corporate culture, management mentality and
Recent acquisitions, divestitures and major organizational changes.
Current organizational structure.
SECTION III: SENIOR MANAGEMENT
Names, titles and background of key executives.
SECTION IV: FACILITIES AND EMPLOYEES
Administrative, manufacturing and R&D facilities in the U.S. and abroad.
New plants under construction.
The U.S. and international work force size and distribution.
SECTION V: TECHNOLOGICAL KNOW-HOW
Internally developed and acquired diagnostic imaging and related
technologies, including X-ray, ultrasound, MRI, CT, nuclear medicine, PET,
PACS, and others.
SECTION VI: PRODUCT PORTFOLIO
Placements and installed base of major systems in the U.S. and abroad, by
Review of major product lines.
Applications, advantages and weaknesses of leading products.
SECTION VII: MARKETING TACTICS
Product service and support.
SECTION VIII: FINANCIAL ANALYSIS
Estimated sales and operating profit by division, geographic region and
Five-year sales and operating profit performance.
SECTION IX: R&D EXPENDITURES AND MAJOR PROGRAMS
Estimated R&D budget.
Research facilities and staff.
New technologies, systems and applications in development.
SECTION X: COLLABORATIVE ARRANGEMENTS
Joint ventures, distribution, O.E.M. and licensing partners, both
industrial and academic.
Terms of collaborative agreements and specific products involved.
SECTION XI: STRATEGIC DIRECTION
Specific business, new product development and marketing strategies.
Anticipated acquisitions, joint ventures and divestitures.