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企業レポート - 223901

世界の画像診断部門におけるPhilips

Competitive Intelligence 2014: Philips in the Global Diagnostic Imaging Sector

発行 Venture Planning Group
出版日 ページ情報 英文
価格
世界の画像診断部門におけるPhilips Competitive Intelligence 2014: Philips in the Global Diagnostic Imaging Sector
出版日: 2014年03月03日 ページ情報: 英文
概要

当レポートでは、大手画像診断メーカーひとつであるPhilipsの企業情報や技術動向、マーケティング戦略、R&D計画などを分析しており、売上規模のデータなどとともに、概略以下の構成でお届けします。

目次

  • エグゼクティブサマリー
  • 事業組織
  • 経営陣
  • 設備と従業員
  • 技術ノウハウ
  • 製品ポートフォリオ
  • マーケティング戦略
  • 売上高と利益の成長
  • 研究開発費と主な計画
  • 提携
  • 戦略の方向性

図表

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目次
This strategic assessment of Philips, one of the world's leading diagnostic imaging companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The new report from Venture Planning Group presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global diagnostic imaging market.

Table of Contents

SECTION I: EXECUTIVE SUMMARY

  • A 3-15 page synopsis of key sections.

SECTION II: BUSINESS ORGANIZATION

  • History of the company's diagnostic imaging business evolution, which is important to understanding the corporate culture, management mentality and strategies.
  • Recent acquisitions, divestitures and major organizational changes.
  • Current organizational structure.

SECTION III: SENIOR MANAGEMENT

  • Names, titles and background of key executives.

SECTION IV: FACILITIES AND EMPLOYEES

  • Administrative, manufacturing and R&D facilities in the U.S. and abroad.
  • Manufacturing practices.
  • New plants under construction.
  • The U.S. and international work force size and distribution.

SECTION V: TECHNOLOGICAL KNOW-HOW

  • Internally developed and acquired diagnostic imaging and related technologies, including X-ray, ultrasound, MRI, CT, nuclear medicine, PET, PACS, and others.

SECTION VI: PRODUCT PORTFOLIO

  • Placements and installed base of major systems in the U.S. and abroad, by modality.
  • Review of major product lines.
  • Applications, advantages and weaknesses of leading products.

SECTION VII: MARKETING TACTICS

  • Promotional tactics.
  • Distribution approaches.
  • Product service and support.
  • Customer relations.

SECTION VIII: FINANCIAL ANALYSIS

  • Estimated sales and operating profit by division, geographic region and product line.
  • Five-year sales and operating profit performance.

SECTION IX: R&D EXPENDITURES AND MAJOR PROGRAMS

  • Estimated R&D budget.
  • Research facilities and staff.
  • New technologies, systems and applications in development.

SECTION X: COLLABORATIVE ARRANGEMENTS

  • Joint ventures, distribution, O.E.M. and licensing partners, both industrial and academic.
  • Terms of collaborative agreements and specific products involved.

SECTION XI: STRATEGIC DIRECTION

  • Specific business, new product development and marketing strategies.
  • Anticipated acquisitions, joint ventures and divestitures.
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