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市場調査レポート - 239886

英国の消費者満足度指数:食料品・雑貨(2012年)

UK Consumer Satisfaction Index 2012 Food & Grocery | Verdict Consumer Report

発行 Verdict Research Limited
出版日 ページ情報 英文 18 Pages
価格
英国の消費者満足度指数:食料品・雑貨(2012年) UK Consumer Satisfaction Index 2012 Food & Grocery | Verdict Consumer Report
出版日: 2012年04月26日 ページ情報: 英文 18 Pages
概要

当レポートでは、英国の消費者を対象に、食料品・雑貨の小売業者に対する満足度の調査結果に基づき、商品幅、価格、利便性、品質、サービスなど8項目のランキングを提供し、概略以下の構成でお届けいたします。

エグゼクティブサマリー

  • 消費者満足度指数(CSI)について
  • 調査結果のサマリー
    • Waitroseが7年連続で総合1位
    • 生協が利便性のスコアを改善、Asdaは落ち込む
    • 価格中心のAldi、Iceland、Lidl、Asdaが順位を入れ替え

要約と比較

ランキング

  • 総合ランキング
  • 昨年の勝者
  • 昨年の敗者
  • ランキング:商品幅
  • ランキング:価格
  • ランキング:利便性
  • ランキング:品質
  • ランキング:サービス
  • ランキング:雰囲気
  • ランキング:設備
  • ランキング:レイアウト

図表

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

UK Consumer Satisfaction Index 2012 for food & grocery is based around individual retailers and provides a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Features and benefits

  • Measure and rank your performance in customer satisfaction in the sector and assess how this has changed using six years of history (2007 - 12).
  • Includes ratings for price, range, quality, service, convenience, ambience, layout and facilities. Use these to understand strengths and weaknesses.
  • Identifies the biggest CSI winners and losers in food & grocery this year, highlighting those that pose the greatest threat to your business.

Highlights

Despite recording a decline in its overall score, Waitrose has topped Verdict's food & grocery Consumer Satisfaction Index yet again.

Though it has now completed its planned transformation of 180 former Netto sites into local Asda Supermarket stores, Asda has recorded a drop in its convenience rating.

As consumers' budgets remain tight due to myriad financial pressures, it is unsurprising to see German discounters Aldi and Lidl scoring highly on price yet again, with many shoppers still trading down.

Your key questions answered

  • What is driving satisfaction for different retailers in food & grocery? Which retailers have improved the most?
  • What are your competitors' strengths and weaknesses and how can you exploit them by adapting your own strategies?
  • How are drivers of satisfaction changing in terms of importance in the consumers' eyes? What impact is the economy having on drivers of satisfaction?

Table of Contents

EXECUTIVE SUMMARY

  • About CSI
  • Summary of findings - Food & grocery
    • Waitrose ranks first overall for the seventh consecutive year...
    • ...in spite of weakness on price
    • Co-op improves convenience score but Asda dips despite adding former Nettos
    • Price-focused retailers Aldi, Iceland, Lidl and Asda shuffle positions

SYNOPSIS AND COMPARATIVES

  • Food & grocery

RANKINGS

  • Overall ranking - food & grocery
  • Winner - food & grocery
  • Loser - food & grocery
  • Rankings for range - food & grocery
  • Rankings for price - food & grocery
  • Rankings for convenience - food & grocery
  • Rankings for quality - food & grocery
  • Rankings for service - food & grocery
  • Rankings for ambience - food & grocery
  • Rankings for facilities - food & grocery
  • Rankings for layout - food & grocery

TABLES

  • Table: Food & grocery highest scoring retailers, overall and by factor, 2011 and 2012
  • Table: CSI comparison of food & grocery with all retail 2012
  • Table: Retailers ranked by overall CSI score 2012
  • Table: Most significant gain in overall CSI score for a food & grocery retailer 2012
  • Table: Most significant loss in overall CSI score for a food & grocery retailer 2012
  • Table: Retailers ranked by latest CSI score for range 2007 - 12
  • Table: Retailers ranked by latest CSI score for price 2007 - 12
  • Table: Retailers ranked by latest CSI score for convenience 2007 - 12
  • Table: Retailers ranked by latest CSI score for quality 2007 - 12
  • Table: Retailers ranked by latest CSI score for service 2007 - 12
  • Table: Retailers ranked by latest CSI score for ambience 2007 - 12
  • Table: Retailers ranked by latest CSI score for facilities 2007 - 12
  • Table: Retailers ranked by latest CSI score for layout 2007 - 12

FIGURES

  • Figure: Yearly overall score comparison of food & grocery with all retail 2007 - 12
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