Verdict Research - UK Customer Insights 2011 are based around individual
retailers and provide a highly detailed, data-rich overview of a retailer' s
customers, drawing on a nationwide survey of 6,000 shoppers each year.
Features and benefits
Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer' s customers.
Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.
Highlights
A comprehensive analysis of a retailer' s customer profile.
Your key questions answered
Discover the profile of the core shopper for individual retailers.
Understand what drives shopper loyalty and disloyalty.
Table of Contents
AT A GLANCE SUMMARY
Wickes DIY & gardening
SHARE OF SHOPPERS
Wickes share of shopper by demographics
Wickes share of shopper by TV region
Wickes penetration of shopper by household characteristics
Wickes share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
Wickes conversion of visitors to main user by demographics and region
Wickes conversion of visitors to main user by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
Wickes profile of shoppers by television region
Wickes profile of shoppers by household characteristics
Wickes profile of shoppers by other characteristics and ACORN
classification
LOYALTY
Wickes loyalty of main users by demographics and region
Wickes loyalty of main users by household characteristics
Wickes basic drivers of loyalty and disloyalty
Wickes detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Methodology
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting
Ask the analyst
Global Retail FreeView
Verdict Research consulting
Disclaimer
TABLES
Table: Key performance indicators for Wickes in DIY & gardening 2010 - 11
Table: Wickes changes in visitor share (%) 2007 - 11
Table: Wickes changes in main user share (%) 2007 - 11
Table: Visitor and main user penetration of ACORN classification (%) 2011
Table: Wickes changes in conversion rate (%) 2007 - 11
Table: Wickes changes in non-conversion rate (%) 2007 - 11
Table: Main stores non-converters use instead of Wickes 2011
Table: Wickes visitor and main user profiles by ACORN classification (%)
2011
Table: Wickes changes in loyalty (%) 2007 - 11
Table: Wickes changes in disloyalty (%) 2007 - 11
Table: Wickes drivers of loyalty 2007 - 11
Table: Wickes drivers of disloyalty 2007 - 11
Table: Wickes detailed drivers of loyalty 2011
Table: Cross sector matrix shopping 2011
Table: Other retailers used 2011
Table: Sample sizes by sector 2011
FIGURES
Figure: Visitor share 2007 - 11
Figure: Main user share 2007 - 11
Figure: Visitor share by demographic group 2011
Figure: Main user share by demographic group 2011
Figure: Wickes visitor share by television region 2011
Figure: Wickes main user share by television region 2011
Figure: Wickes visitor and main user share by household tenure 2011
Figure: Wickes visitor and main user share by number of people in
household 2011
Figure: Wickes visitor and main user share by children in household 2011
Figure: Wickes visitor and main user share by number of cars in household
2011
Figure: Wickes visitor and main user share by working status 2011
Figure: Wickes visitor and main user share by marital status 2011
Figure: Conversion rates 2007 - 11
Figure: Conversion rates by demographic group 2011
Figure: Wickes conversion rates by region 2011
Figure: Wickes conversion rates by household tenure 2011
Figure: Wickes conversion rates by number of people in household 2011
Figure: Wickes conversion rates by children in household 2011
Figure: Wickes conversion rates by number of cars in household 2011
Figure: Wickes non-conversion rates 2007 - 11
Figure: Wickes non-conversion rates by demographic group 2011
Figure: Demographic profile of non-converting Wickes visitors 2011
Figure: Regional profile of non-converting Wickes visitors 2011
Figure: Wickes visitor profile by demographic group 2011
Figure: Wickes main user profile by demographic group 2011
Figure: Wickes visitor profile by region 2011
Figure: Wickes main user profile by region 2011
Figure: Wickes visitor and main user profile by household tenure 2011
Figure: Wickes visitor and main user profile by number of people in
household 2011
Figure: Wickes visitor and main user profile by children in household 2011
Figure: Wickes visitor and main user profile by number of cars in
household 2011
Figure: Wickes visitor and main user profile by working status 2011
Figure: Wickes visitor and main user profile by marital status 2011
Figure: Loyalty 2007 - 11
Figure: Wickes disloyalty 2011
Figure: Loyalty by demographic group 2011
Figure: Wickes loyalty by region 2011
Figure: Wickes loyalty by household tenure 2011
Figure: Wickes loyalty by number of people in household 2011
Figure: Wickes loyalty by children in household 2011
Figure: Wickes loyalty by number of cars in household 2011
Figure: Wickes - other DIY & gardening stores used
