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市場調査レポート - 191218

2011年の英国顧客分析:Wickes - DIY用品

UK Customer Insight 2011: Wickes - DIY

発行 Verdict Research Limited
出版日 ページ情報 英文 67 Pages
価格
2011年の英国顧客分析:Wickes - DIY用品 UK Customer Insight 2011: Wickes - DIY
出版日: 2011年03月23日 ページ情報: 英文 67 Pages
概要

当レポートは、英国の小売商購買客を対象に毎年実施している調査の結果をまとめたもので、Wickes でDIY・ガーデニング用品を購入している顧客について、核となる顧客の性別、年齢、社会階層、テレビ放送地域、配偶者の有無、不動産の所有状況、職業、住宅地の分類といったプロファイル、顧客の支持獲得や離反につながる要因に加え、典型的ではない顧客に関する分析も盛り込み、概略以下の構成でお届けします。

サマリー

  • Wickes のDIY・ガーデニング用品販売事業

顧客数シェア

  • 購買層別シェア
  • テレビ放送地域別シェア
  • 各種世帯別のWickes の浸透状況
  • 他の各種指標および住宅地分類別シェア

転換と非転換

  • 購買層別および地域別の訪問客からメインユーザーへの転換率
  • 各種世帯別の訪問客からメインユーザーへの転換率
  • 非転換顧客

顧客のプロファイル

  • テレビ放送地域別の顧客プロファイル
  • 各種世帯別の顧客プロファイル
  • 他の各種指標および住宅地分類別の顧客プロファイル

ロイヤルティ

  • 購買層別および地域別のメインユーザーロイヤルティ
  • 各種世帯別のメインユーザーロイヤルティ
  • ロイヤルティを上下させる基本的な要因
  • ロイヤルティを高める要因の詳細

競争

  • 市場の垣根を超えた競合企業の動向

付録

  • 定義
  • 調査方法
    • 国会議員選挙区の選択
    • 国勢調査区の選択
    • 回答者の選択
    • 調査後の調整
目次

Verdict Research - UK Customer Insights 2011 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer' s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Features and benefits

  • Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer' s customers.
  • Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Highlights

A comprehensive analysis of a retailer' s customer profile.

Your key questions answered

  • Discover the profile of the core shopper for individual retailers.
  • Understand what drives shopper loyalty and disloyalty.

Table of Contents

AT A GLANCE SUMMARY

  • Wickes DIY & gardening

SHARE OF SHOPPERS

  • Wickes share of shopper by demographics
  • Wickes share of shopper by TV region
  • Wickes penetration of shopper by household characteristics
  • Wickes share of shoppers by other characteristics and ACORN classification

CONVERSION AND NON-CONVERSION

  • Wickes conversion of visitors to main user by demographics and region
  • Wickes conversion of visitors to main user by household characteristics
  • Non-converting customers

PROFILE OF SHOPPERS

  • Wickes profile of shoppers by television region
  • Wickes profile of shoppers by household characteristics
  • Wickes profile of shoppers by other characteristics and ACORN classification

LOYALTY

  • Wickes loyalty of main users by demographics and region
  • Wickes loyalty of main users by household characteristics
  • Wickes basic drivers of loyalty and disloyalty
  • Wickes detailed drivers of loyalty

COMPETITION

  • Cross sector competitor dynamics

APPENDIX

  • Methodology
    • The selection of parliamentary constituencies
    • The selection of enumeration districts
    • The selection of respondents
    • Post survey weighting
  • Ask the analyst
  • Global Retail FreeView
  • Verdict Research consulting
  • Disclaimer

TABLES

  • Table: Key performance indicators for Wickes in DIY & gardening 2010 - 11
  • Table: Wickes changes in visitor share (%) 2007 - 11
  • Table: Wickes changes in main user share (%) 2007 - 11
  • Table: Visitor and main user penetration of ACORN classification (%) 2011
  • Table: Wickes changes in conversion rate (%) 2007 - 11
  • Table: Wickes changes in non-conversion rate (%) 2007 - 11
  • Table: Main stores non-converters use instead of Wickes 2011
  • Table: Wickes visitor and main user profiles by ACORN classification (%) 2011
  • Table: Wickes changes in loyalty (%) 2007 - 11
  • Table: Wickes changes in disloyalty (%) 2007 - 11
  • Table: Wickes drivers of loyalty 2007 - 11
  • Table: Wickes drivers of disloyalty 2007 - 11
  • Table: Wickes detailed drivers of loyalty 2011
  • Table: Cross sector matrix shopping 2011
  • Table: Other retailers used 2011
  • Table: Sample sizes by sector 2011

FIGURES

  • Figure: Visitor share 2007 - 11
  • Figure: Main user share 2007 - 11
  • Figure: Visitor share by demographic group 2011
  • Figure: Main user share by demographic group 2011
  • Figure: Wickes visitor share by television region 2011
  • Figure: Wickes main user share by television region 2011
  • Figure: Wickes visitor and main user share by household tenure 2011
  • Figure: Wickes visitor and main user share by number of people in household 2011
  • Figure: Wickes visitor and main user share by children in household 2011
  • Figure: Wickes visitor and main user share by number of cars in household 2011
  • Figure: Wickes visitor and main user share by working status 2011
  • Figure: Wickes visitor and main user share by marital status 2011
  • Figure: Conversion rates 2007 - 11
  • Figure: Conversion rates by demographic group 2011
  • Figure: Wickes conversion rates by region 2011
  • Figure: Wickes conversion rates by household tenure 2011
  • Figure: Wickes conversion rates by number of people in household 2011
  • Figure: Wickes conversion rates by children in household 2011
  • Figure: Wickes conversion rates by number of cars in household 2011
  • Figure: Wickes non-conversion rates 2007 - 11
  • Figure: Wickes non-conversion rates by demographic group 2011
  • Figure: Demographic profile of non-converting Wickes visitors 2011
  • Figure: Regional profile of non-converting Wickes visitors 2011
  • Figure: Wickes visitor profile by demographic group 2011
  • Figure: Wickes main user profile by demographic group 2011
  • Figure: Wickes visitor profile by region 2011
  • Figure: Wickes main user profile by region 2011
  • Figure: Wickes visitor and main user profile by household tenure 2011
  • Figure: Wickes visitor and main user profile by number of people in household 2011
  • Figure: Wickes visitor and main user profile by children in household 2011
  • Figure: Wickes visitor and main user profile by number of cars in household 2011
  • Figure: Wickes visitor and main user profile by working status 2011
  • Figure: Wickes visitor and main user profile by marital status 2011
  • Figure: Loyalty 2007 - 11
  • Figure: Wickes disloyalty 2011
  • Figure: Loyalty by demographic group 2011
  • Figure: Wickes loyalty by region 2011
  • Figure: Wickes loyalty by household tenure 2011
  • Figure: Wickes loyalty by number of people in household 2011
  • Figure: Wickes loyalty by children in household 2011
  • Figure: Wickes loyalty by number of cars in household 2011
  • Figure: Wickes - other DIY & gardening stores used
  • Figure: Preference stores 2011
  • Figure: Sectors shopped 2011
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