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市場調査レポート - 205242

高級装飾品・美容・アパレル製品の偽造防止およびブランド保護:包装業者/ラベルコンバーターなど含む統合ソリューションおよび技術プロバイダーの市場・市場機会・シナジーの分析

Luxury Accessories, Beauty & Apparel: Anti-Counterfeit and Brand Protection - Markets, Opportunities and Synergies for Providers of Integrated Solutions & Technologies (incl. Packaging/Labels Converters)

発行 Vandagraf International Limited
出版日 ページ情報 英文 310 Pages
価格
高級装飾品・美容・アパレル製品の偽造防止およびブランド保護:包装業者/ラベルコンバーターなど含む統合ソリューションおよび技術プロバイダーの市場・市場機会・シナジーの分析 Luxury Accessories, Beauty & Apparel: Anti-Counterfeit and Brand Protection - Markets, Opportunities and Synergies for Providers of Integrated Solutions & Technologies (incl. Packaging/Labels Converters)
出版日: 2015年01月26日 ページ情報: 英文 310 Pages
概要

ICC(国際商業会議所)によれば、2013年から2018年にかけて、すべてのエンドユーザー部門をあわせた偽造品の規模は世界で年間15.6%の割合で拡大しています。

当レポートでは、ジュエリーや時計、レザー製品などの高級品、香水、化粧品などの美容製品のブランド保護のための各種アプローチ・ソリューションについて調査し、製品偽造などの各種リスク、リスク回避のためのアプローチと技術ソリューション、高級品・美容製品製造各社の取り組みとケーススタディなどをまとめています。

エグゼクティブサマリー

第1章 イントロダクション

  • 概要
  • クロスオーバーとシナジー:高級品・美容製品・アパレル
  • 主要ブランドと産業の背景:高級品・美容製品・アパレル
  • 販売経路・小売の動向:高級品・美容製品・アパレル

第2章 市場規模・予測

  • 世界の概要:GDPの推移
  • 被害額:模造品・海賊版
  • ブランド保護ソリューション市場の進化

第3章 地域的因子

  • 地域的なマクロ経済動向
  • 地域別の市場概要・動向:高級品・美容製品・アパレル

第4章 エンドユーザー産業:高級品・美容製品・アパレル

  • エンドユーザー市場の背景
  • 高級品:旅行・レザー製品
  • 時計・ジュエリー
  • サングラス・その他アイウェア
  • その他の高級品
  • 美容製品
  • アパレル&フットウェア

第5章 追跡・シリアル番号・認証

  • 追跡・シリアル番号の概要
  • 追跡・シリアル番号の動向
  • 認証・識別に利用される追跡製品の分析

第6章 高級品・美容製品・アパレルのRFID・NFC・EAS

  • RFデバイス:イントロダクション
  • RF技術
  • NFCとRFID:高級品・美容製品・アパレル

第7章 オンラインにおける偽造品とブランドの保護

  • 市場概要:オフラインおよびオンラインにおける偽造品

第8章 市場機会:ブランド保護

  • 動向:包装・ラベルコンバーター・セキュリティプリンティング
  • 統合ソリューションのプロバイダーになるための道程
  • 主なセキュリティ技術グループ
  • フォームファクター・デバイス・材料
  • セキュリティリスクと対策の概要:高級品・美容製品・アパレル
  • さらなるセキュリティを付加できるパッケージデザイン
  • アンシラリーサービス

VANDAGRAF INTERNATIONAL LIMITEDについて

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目次

Why - This report?

A whole spectrum of evolutions and changes are taking place across the luxury, beauty & apparel market sectors:

  • Strong market growth in a number of market segments
  • Strong geographical shifts of demand
  • Explosive growth of counterfeiting of luxury products since around 2010
  • Strong technological developments in brand protection and product authentication.

Growth of global counterfeiting across all end user sectors is now accelerating to around 15.6% annually between 2013 and 2018 (up from 6.8% annually between 2008 between 2013) according to the International Chamber of Commerce (ICC).

To optimise and maximise their businesses, solution providers may wish to:

  • To build up a solid an understanding of their customer's businesses
  • To identify additional opportunities so as to tailor their offerings accordingly
  • To guide customer facing situations favourably.

For these reasons we at Vandagraf believe that this new report is very timely.

Driving Forces

The landscape for the brand protection business has been evolving substantially in the last few years and continues to do so. The scale and reach of the counterfeiting problem continues to grow dramatically to a significant extent due to two big drivers that in particular have been causing accelerated growth of counterfeit products finding their way in to global supply chains:

  • China - Today the number one counterfeiter nation in the World - both for exports and for consumption within their own domestic market - Indeed up to some 80% of all counterfeit branded products are thought to originate in China according to the International Anti Counterfeiting Coalition (IACC)
  • The Internet - Huge growth of the internet as a tool for buying and selling almost anything worldwide, either by direct website / email contact, through social media or via on-line auction houses like eBay. Face to face transactions are not required and the anonymity that can be maintained suits counterfeiters well. Neither may products be inspected prior to delivery.

Notwithstanding the global economic downturn since 2008, fraudsters and criminals continue to exploit the economic climate of uncertainty. Indeed if anything the climate of global financial difficulty has stimulated counterfeiting.

Since around 2010, there has been a spectacular increase in counterfeit luxury goods Worldwide. And as a consequence brand owners in the luxury products sector have been suffering. In response the brands have been becoming increasingly pro-active in developing strategies and searching for solutions.

Structure of the report

This comprehensive 300 page report is divided in to 8 chapters:

  • Chapter 1 - INTRODUCTION
  • Chapter 2 - MARKET SIZING & FORECASTS
  • Chapter 3 - REGIONAL FACTORS
  • Chapter 4 - VERTICALS - END USER SECTORS - LUXURY, BEAUTY, APPAREL
  • Chapter 5 - TRACK & TRACE, MASS SERIALISATION & AUTHENTICATION
  • Chapter 6 - RF DEVICES - ADVANCES IN RFID / NFC / EAS
  • Chapter 7 - ONLINE COUNTERFEITING & BRAND PROTECTION
  • Chapter 8 - OPPORTUNITIES FOR SOLUTION PROVIDERS IN BRAND PROTECTION.

SAMPLES

Purchasing Patterns -Global Luxury Market in 2013

                        Source: Bain.

Fig. Converging Technologies

                        Source: Vandagraf.

Table of Contents

1. INTRODUCTION

Overview

  • The Timeless Power of Luxury Brands
  • What is Luxury?
    • Brand Loyalty
    • Craftsmanship - A Key Element for Luxury Watch & Jewelry World
  • Strong Incentives for Counterfeiters
  • Driving Forces - China & the Internet
  • Spectacular Growth of Counterfeiting - Luxury Goods
  • Pro-active Approach Essential - Luxury Brand Owners
  • Complicit Consumer Behaviour
  • The Anti counterfeiting Trade Agreement (ACTA)
  • A Tool for Customs - Interface Public Members (IPM) - WCO / GS1

Crossovers / Synergies - Luxury, Beauty, Apparel

  • Increasing Interaction Creating Significant Synergies
  • Crossovers Can Lead to Opportunities in Brand Protection
    • Case Study - Richemont / Net-a-Porter
  • Crossover - Apparel / Accessories
    • Accessorising Accessories with Apparel - A Two-way Street
  • Crossover - Apparel and Beauty
    • Mass Apparel Fashion Brands Move into the Beauty Segment
    • Beauty is Becoming Key to Luxury & Apparel Portfolios
  • Crossover - Fashion Brands & Colour Cosmetics, Nail Polish, Skin Care, Hair Care

Leading Brands & Industry Context - Luxury, Beauty, Apparel

  • Top Luxury Brands & Brand Owners
  • Leaders - Luxury
  • Leaders - Beauty
  • Leaders - Apparel & Footwear (incl. Sportswear)

Channels & Retailing Trends - Luxury, Beauty, Apparel

  • Routes to market - Approved and Unapproved
  • Sale of counterfeits at Street Level
  • The future of shopping - Omni-Channel focus - Evolution of the distribution landscape
  • Luxury Brands with wholly owned Company Retail Outlets
    • Flagship Retail Stores
    • Leading Luxury Brands - Integrated from Manufacturing to Retail
  • Outlet Stores - Apparel & Footwear + Luxury Accessories & Leather Products
    • Case Study - Bicester Village UK Outlet Centre - One of the World's Largest
  • Online Retailing
    • Online Luxury Sales Boom
    • Evolution of Global Online Luxury Sales - 2008 to 2013
    • Show-rooming - Apparel & Footwear
  • Bricks & Mortar Stores - Responding to the Online Threat
    • Raising Customer Engagement & Empowerment in the Retail Store
    • New Generation Retail Technology
    • Case Study - Innovative Retail - Eyewear in Australia
    • Smart Phones - A Key Role to Play in the Future of Retail
  • Tourist & Business Travel Spending - Luxury, Beauty & Apparel - UK Example
    • Tourist Spending by Product Category - Accessories, Beauty, Apparel
    • Tourist Spending - Airport Retail - Luxury, Beauty, Apparel

2. MARKET SIZING & FORECASTS

World Overview - Evolution of GDP

Financial Losses - Counterfeiting & Piracy

  • Global Financial Losses - All Vertical End User Market Sectors
  • Global Financial Losses - Luxury, Beauty, Apparel
  • Breakdown - Estimated % Counterfeit by Vertical Market
  • Breakdown of Losses versus Brand Protection Markets - Luxury, Beauty, Apparel

Evolution of the Brand Protection Solutions Market

  • Brand Protection Market as a Percentage of Financial Losses - 2008 to 2013
  • Comparative Growth Rates - GDP versus Losses due to Counterfeit / Pirated Products
  • Forecast Annual Growth Rates for Leading Brand Protection Technologies
  • Breakdown by Type of Brand Protection Technology - All Vertical End User Markets
  • Breakdown of Brand Protection Markets by Technology & by Vertical Markets
    • Market Evolution - Breakdown by Brand Protection Technology - All Vertical Markets
    • Market Evolution - Breakdown by Brand Protection Technology - Luxury, Beauty, Apparel
  • Counterfeit Packaging & Labels

3. REGIONAL FACTORS

Macro-Economic Regional Trends

  • Evolution of Real GDP by Continent
  • Evolution of GDP Growth & Per Capita GDP Growth by Decade

Market Overview - Regional Trends - Luxury, Beauty & Apparel

  • Per Capita Disposable Income by Region
  • Developed Markets
    • Europe
    • North America
    • Japan
  • Emerging Markets
    • China
    • Crackdown on Multiple Luxury Product ‘Gifting' in China
    • Chinese Brands - Local & Global
    • Brand Protection for Brands in China
    • India
    • Other South East Asia - Indonesia, Thailand, Malaysia, South Korea
    • Brazil
    • Rest of the World (incl. Middle East)
  • Disposable Incomes & Luxury Spending - Selected Countries

4. VERTICALS - END USER SECTORS - LUXURY, BEAUTY, APPAREL

Background to Vertical Markets

  • Category Definitions - Luxury, Beauty, Apparel
  • Summary of Global Financial Losses - Luxury, Beauty, Apparel

Luxury - Travel & Leather Goods

  • Market Overview - Luxury - Travel & Leather Goods
    • Travel & Leather Goods - Retail Sales by Channel & Region
  • Threats & Crimes - Luxury - Travel & Leather Goods
    • Case Study - 16,000 Designer Handbags Seized by US Customs in 2013
    • Case Study - Counterfeit Mulberry Handbags Seized at Manchester Airport
    • Case Study - Disney Accessories & Apparel Seized at UK Airport
    • Case Study - Multi-Million-Pound Fake Bag Haul Seized in the Philippines in 2014
  • Brand Protection - Luxury - Travel & Leather Goods
    • Case Study - AlpVision - Leather Products - Brand Protection
    • Case Study - Baseball Cap with Non-Security Hologram
    • Case Study - Smart Holographic Devices - Hologram Industries
    • Case Study - Crystal-Lit Polarisation Filter Images Authentication Devices

Watches & Jewelry

  • Market Overview - Luxury - Watches & Jewelry
    • Watch Sales in Asia Continue to be an Important Driver in the Luxury Industry
    • Jewelry - Large Retail Chains as Brands
    • Jewelry - Market Segmentation
    • Replacement Parts for Watches
    • Watches - Traditional versus Quartz & Digital
    • A Trend - Purchase of more than One Watch by a Single Individual
  • Threats & Crimes - Luxury - Watches & Jewelry
    • Case Study - Tiffany & Co. versus Costco Wholesale Corp in 2013
    • Case Study - Tiffany Counterfeits on Sale in China
    • Case Study - Reverse Engineering of Watches with Digital Technology
  • Brand Protection - Luxury - Watches & Jewelry
    • Case Study - AlpVision - Brand Protection - Watches
    • Case Study - Fossil Inc. / Orbid - Brand Protection of Watches
    • Case Study - BrandAuthen Nano-technology Anti-Counterfeiting Solution
    • Case Study - Security Taggants placed in Gemstone Fissures
    • Some Guidelines for Identifying Counterfeit Tiffany Jewelry
    • Some Guidelines for Identifying a Counterfeit Rolex Watch

Sunglasses & Other Eyeware

  • Market Overview - Luxury - Sunglasses & Other Eyeware
  • Threats & Crimes - Luxury - Sunglasses & Other Eyeware
    • Potential Eye Damage with Counterfeit Sunglasses
    • Case Study - An Example of Unfair Foreign Trade Practices: Eyewear
    • Case Study - The Guangzhou Hub for Counterfeit Eyewear in China
  • Brand Protection - Luxury - Sunglasses & Other Eyeware
    • How to Spot Fake Sunglasses
    • Exhaustion of Rights - Silhouette Sunglasses
    • Some Guidelines for Identifying Authentic Ray-Ban sunglasses - Brand Protection Features

Other Luxury Product Categories of Potential Interest

  • Writing Instruments - Excellent Growth Potential in China

Beauty Products

  • Market Overview - Beauty Products
    • All Beauty Categories
    • Areas of opportunity - Beauty Products
    • Beauty Products - Fragrances, Colour Cosmetics & Other Products
    • Premium versus Mass Market Products - Beauty Products
    • Segmentation of Fragrances & Colour Cosmetics Markets
  • Threats & Crimes - Beauty Products
    • Concentrations of Active Ingredients - Perfumes versus Eaux de Toilettes
    • Case Study - Counterfeit Cosmetics seized at UK / France Channel Tunnel
    • Case Study - Counterfeit Perfume Seizures in the US - IPR-NTAG
    • Examples of Counterfeit Branded Fragrances
    • Human Health Hazards - Counterfeit Beauty Products
    • FBI Finds Fake Perfumes Contain Toxic Chemicals & Urine
  • Brand Protection - Beauty
    • Developments in Security Labels and Materials
    • Security Label Substrates
    • Security Tear Tapes / Tear Strips
    • Security Holographic Foils
    • Multi-Feature Security Devices - Packaging / Labels

Apparel & Footwear (incl. Sportswear)

  • Market Overview - Apparel & Footwear (incl. Sportswear)
    • Evolution of Growth Rates through the Recession - Global Apparel
    • Evolution of Global Apparel & Footwear - Non-Sports & Sports - 2008 to 2013
    • Market Trends - Apparel & Footwear (incl. Sportswear)
    • Case Study - High Nike Flyknit Footwear
  • Threats & Crimes - Apparel & Footwear (incl. Sportswear)
    • Case Study - Characteristics of the Fashion Industry that attract counterfeiting
    • Case Study - Court Ruling - Passing-off a Well-known Trademark in the Apparel Sector
    • Case Study - Counterfeit Footwear - Ugg Boots - Seized in Republic of Ireland
    • Case Study - Fake Car Logo Badges
    • Case Study - Jail for UK based manufacturers of counterfeit designer apparel
    • Case Study - 2014 Football World Cup - Counterfeit Goods Intercepted
    • Case Study - Fake Jerseys find elbow room in retail shop
    • Case Study - Homeland Security Investigations Seize Fake Sports Team Hats & Jerseys
    • Case Study - 10,000 pairs of counterfeit Nike trainers seized at UK Port
    • Case Study - Football Club Equipment Used to Make Counterfeit Branded T-shirts
    • Case Study - UK Based Sports Retail Store - Fake Trainers Operation
    • A Guide to Why Consumers Purchase Authentic Apparel Accessories
  • Threats & Crimes - Textiles
  • Brand Protection - Apparel & Footwear (incl. Sportswear)
    • Case Study - La Martina Selects OpSec for Global Brand Protection - Online
    • Case Study - Liverpool Football Club - Apparel & Merchandise Protected by Opsec
  • Brand Protection - Textiles
    • Case Study - US Cotton
    • Case Study - Applied DNA Sciences (ADNAS) - Protecting the Global Cotton Supply Chain
    • Case Study - Wool Mark
    • Case Study - Euratex - European Textile Manufacturers Association
    • Case Study - Cash's Woven and Self-adhesive Brand Protection Labels
    • Case Study - Counterfeit ‘Thinsulate™' - Woven label
    • Case Study - Microtrace Microtaggant® Identification Particles
  • Brand Protection - Some Initiatives - Apparel & Footwear (incl. Sportswear)
    • Case Study - Major IP Conference in 2014 prior to FIFA World Cup in Brazil
    • Some Brand Owner Anti counterfeit Initiatives
  • Bangladesh Apparel Factory Disaster - Implications for the Industry

5. TRACK & TRACE / MASS SERIALISATION / AUTHENTICATION

Overview -Track & Trace / Mass serialisation

  • Methods of Reading Serialisation Numbers
  • Serialisation versus Randomisation
  • Encryption
  • Random Encrypted Numbers - No Database Required
  • 2D Barcode Serialisation Systems
  • ‘Real Estate' Limitations
  • Invisible Barcodes
  • Multiple Points of Entry to the Supply Chains
  • Consumer Enabled Product Authentication with Smart Phone
  • Multiple Readings of a Single Code

Trends-Track & Trace / Mass serialisation

  • Digital Printing is set to Transform Mass Serialisation
  • Consumer Enabled Product Authentication - Mass Serialisation
  • Track, Trace & Authenticate - An Emerging Trend

Analysis of Track & Trace Products Used for Authentication and Identification

6. RFID / NFC / EAS IN LUXURY, BEAUTY, APPAREL

Introduction - RF (Radio Frequency) Devices

  • Types of RF Device & Security Applications
  • Read Range Considerations for RFID / NFC in Brand Protection
  • RFID / NFC Solution Requirements for Brand Protection
  • Trends in RFID / NFC

RF Technologies

  • RFID
    • Unique Identification with RFID
    • Track, Trace & ‘Authenticate' with RFID
    • Crypto RFID Tags - Unclonable
  • NFC
    • Summary of Benefits of NFC
    • NFC - Types of Use - Purse, Marketing, Authentication
    • Product Authentication with NFC - Some Early Indicators
    • NFC ‘Tap' Technology - Connecting to Additional Online Content
    • Case Study - TagTum - Smart Phone Enabled NFC
    • Case Study - Smartrac / CLIKSecure™ - NFC Enabled Product Authentication
    • NFC or Printed 2D Codes for Smart Phone Applications
    • iPhone With NFC Introduced in 2014
  • EAS
    • Anti-theft EAS tags and systems
    • Multi-Functionality - A Key Factor for relatively high unit cost of RF Solutions
    • EAS as an integrated function embedded in an RFID Tag

NFC / RFID - Luxury, Beauty, Apparel

  • Case Studies - NFC / RFID - Leather Goods
  • Case Studies - NFC / RFID - Watches & Jewelry
  • Case Studies - NFC / RFID - Beauty
  • Case Studies - NFC / RFID - Apparel
  • Form Factors for NFC / RFID Device Carriers

7. ONLINE COUNTERFEITING & BRAND PROTECTION

Market Overview - Offline versus Online Counterfeiting

  • Attractions of the Internet for Counterfeiters
  • Brands Online - Threats & Crimes
    • Major types of On-line Product Crime
  • Brands Online - Brand Protection
  • Proliferation of gTLDs - A New Online Threat for Brand Owners
  • Trends - Online Brand Protection
    • Traditional Brand Protection is Forging Links with Online Specialists
    • Example of an Online Purchase - Counterfeit Rolex Watch
    • An Example of Counterfeit / Replica Sunglasses Offered Online:
  • Online - Legal & Enforcement
    • Counterfeit Goods on Facebook - Operation WATCH - Brand Protection (ACG)
  • A group of luxury brand owners has secured a permanent injunction against three
  • websites whose operators knowingly facilitated counterfeiting.
  • Richemont wins Ruling against online site Tradekey
  • Alibaba pledges clampdown
  • EBay and LVMH Settle IP Dispute
  • Cartier launches legal attempt to block websites selling counterfeit goods
  • Case Study - Jumei China's leading online retailer & ABPA

8. OPPORTUNITIES - BRAND PROTECTION

Trends - Packaging / Label Converters and Security Printing

  • Packaging / Labels Converters & Security Printing
  • Central Role for Packaging / Label Converters in Creating Integrated Solutions
  • Different Types of Solution Providers
  • Digital Printing will Change the Brand Protection Landscape
  • A Steady Stream of New Materials & Technologies with Security Features
  • Major Security Technology Groups & Materials

The Path to Becoming a Provider of Integrated Solutions

  • Levels of Defence - 1st, 2nd & 3rd
  • Examples of Security Technologies - Levels of Defence
  • Verification Tools - Levels of Defence
  • The Layered Approach
  • Integrated Brand Protection Solutions
  • Embedded Solutions
  • The Impact of eCommerce
  • Supply chain factors can be Key with regard to prevention of counterfeiting
  • Solution providers need to keep pace with accelerating counterfeiting
  • The Enlightened Packaging Converter / Printer

Major Security Technology Groups

  • Forensic Markers / Nano-taggants
  • Types of Security Optical / Holographic Devices & Materials
  • Types of Security Inks, Coatings, Pigments & Dyes

Form Factors, Devices & Materials

  • Labels & Hang Tags
  • Security Packaging & Closures
  • Tear Tapes
  • Security Materials for Packaging / Labels
  • Textile Labels
  • Security Printing
  • Multi-Device Approach to Enhanced Security

Overview - Security risks & Counter measures - Luxury, Beauty & Apparel

  • Travel & Leather products
    • Security risks - Travel & Leather products
    • Areas of Opportunity - Travel & Leather products
    • Brand Protection Technologies - Travel & Leather Products
  • Watches
    • Security risks - Watches
    • Areas of Opportunity - Watches
    • Brand Protection Technologies - Watches
  • Jewelry
    • Security risks - Jewelry
    • Areas of Opportunity - Jewelry
    • Brand Protection Technologies - Jewelry
  • Sunglasses
    • Security risks - Sunglasses
    • Areas of Opportunity - Sunglasses
    • Brand Protection Technologies - Sunglasses
  • Beauty Products (Fragrances & Colour Cosmetics)
    • Security risks - Beauty Products (Fragrances & Colour Cosmetics)
    • Areas of Opportunity - Beauty Products (Fragrances & Colour Cosmetics)
    • Brand Protection Technologies - Beauty - Fragrances
    • Brand Protection Technologies - Colour Cosmetics
  • Apparel & Footwear
    • Security risks - Apparel & Footwear
    • Areas of Opportunity - Apparel & Footwear
    • Brand Protection Technologies - Apparel & Footwear (incl. Sportswear)

Packaging Design can Provide Additional Security

  • Innovative and sophisticated hard-to-copy packaging can play a part
  • Packaging can provide an additional level of Defence - Beauty Products
  • High quality innovative sophisticated packaging and labelling - Beauty Products
  • Structural packaging formats typically used for beauty products
  • The Economics of Glass Bottles Manufacture make it hard for the Counterfeiter
  • Packaging Formats used for Colour Cosmetics
  • Metal Foil Based Finishes - Hot Foil Stamping, Cold Foiling, Holographic Effects
  • Some examples of Cartonboard Packaging with Innovative Surface Finishes
  • Colour Matching can play a role in Brand Protection

Ancillary Services

  • Trend towards Integrated Solutions
  • Inspection Services, Investigative Services & Enforcement
  • Introducing a Method of Authentication & Validation for Customs Inspection Officers

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