エンタープライズモビリティソリューション(第6版)：第2巻　ウルトラモバイルPC・モバイルインターネットデバイス・ネットブック (2009年)

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原文目次

Abstract

RESEARCH OVERVIEW:

• Pages: 45
• Exhibits: 56
• Regional Market Coverage: Global

DETAILED OVERVIEW:

This report focuses on the emerging segment of ultra mobile devices, including netbooks, UMPCs and Mobile Internet Devices (MIDs). The objective of the research is to evaluative the viability of these products in the broader context of mobile computing and communications solutions and more specifically determine their value for enterprise mobility applications. Included in the report is supply side market sizing and competitive analysis, end user demand and requirements analysis and key success requirements for organizations participating or looking to enter this market.

For the senior executive working in this market, this report:

• Provides accurate market sizing and growth estimates for ultra mobile devices.
• Identifies and characterize key end user adoption drivers, product requirements and target applications.
• Prescribes key success requirements for organizations participating in this market or looking to enter market.

Table of Contents

Next Generation Mobile Form Factors

• Slide 2. Still looking for perfect marriage between functionality and portability

UMPC: Market In Transition

• Slide 3. UMPC vendors rethinking strategies on heels of success of netbooks

Netbook: Explosive Growth

• Slide 4. Low price point drives adoption, however, is it enterprise ready?

Market Share

• Slide 5. Following slow start Panasonic' s U1 beginning to ramp in 2009

Market softness driving significant drop in 2009 ASPs

• Slide 6. High degree of price competition eroding market value

VDC Research Methodologies

• Slide 8. Primary research
• Slide 9. Secondary research
• Slide 10. Forecast methodology
• Slide 11. Research scope

Next Generation Mobile Form factors

• Slide 13. Succeeding where others have failed

UMPCs: Reevaluation of Value Proposition

• Slide 14. Sustainability as a standalone category in question

Rugged UMPCs: Some Signs of Life In 2009

• Slide 15. However, economics of solutions remain a major barrier

Netbooks: Explosive Growth Continues

• Slide 16. However, will this segment experience a hangover effect as performance limitations are realized

Wireless Trends: Multifunctional Demand

• Slide 17. Promise of ‘always-on' connectivity the Achilles Heel

Display Size Trends: Balancing Size and Portability

• Slide 18. Display size for both segments continues to creep upward

Distribution: Major Strategic Focus

• Slide 19. Vendors increasingly emphasizing indirect distribution - could lead to over-distribution

Partner Development

• Slide 20. Critical is finding correct balance - over-recruitment becoming a critical issue

Channel Partner Programs Largely Miss the Mark

• Slide 21. Few programs effectively handle the volume vs. value-creation issue for resellers

Target UMPC Applications: Enterprise Users

• Slide 23. Mix of communications and vertical applications

Target UMPC Vertical Applications

• Slide 24. Field Sales and Service Automation Represent Prime Opportunities

Worker Productivity Investments

• Slide 25. Strategic value of mobility evidenced by key deployment drivers

UMPC Adoption Barriers

• Slide 26. Hardware cost a key issue for potential users

UMPC As a Replacement Solution

MID Interest Growing

• Slide 28. However, confusion around positioning and target applications remains

Target MID Applications: Enterprise Users

• Slide 29. Difficulty identifying key applications
• Slide 30. Lack of application requirements - not adoption cost - the critical issue

Competitive Analysis: UMPC

• Slide 32. Separation between Panasonic and “rest of market”
• Slide 33. Competitive Analysis: UMPC

Competitive Analysis: Netbooks

• Slide 34. Motion Computing achieves largest share gains
• Slide 35. Competitive Analysis: Netbooks

Summary Observations

• Slide 37. What happened in 2008 and predictions for 2009
• Slide 38. Succeeding in a recession

List of Exhibits

Market Statistics

• Exhibit I-1: Worldwide Shipment and Average Selling Price Forecasts for Mobile Computers by Form Factor and Smartphones
• Exhibit I-2: Worldwide Shipments of UMPCs and Netbooks by Primary User
• Exhibit I-3: Regional Shipments of UMPCs
• Exhibit I-4: Regional Shipments of Netbooks
• Exhibit I-5: Global Market Share
• Exhibit I-6: Global Netbook Market Share
• Exhibit I-7: Shipments of UMPCs by Display Size
• Exhibit I-8: Shipments of Netbooks by Display Size
• Exhibit I-9: Shipments of UMPCs with Integrated Wireless Communications Functionality
• Exhibit I-10: Shipments of Netbooks with Integrated Wireless Communications Functionality Rugged UMPC
• Exhibit II-1: Worldwide Shipment and Average Selling Price Forecasts for Rugged UMPCs
• Exhibit II-2: Regional Shipments of Rugged UMPCs by Regional Market
• Exhibit II-3: Global Shipments of Rugged UMPCs by End User Market

End User Statistics

• Exhibit III-1: Significance of IT Investment in Mobility
• Exhibit III-2: Level of Benefit Achieved Through Mobility Solutions
• Exhibit III-3: Primary Mobility Investment Barriers
• Exhibit III-4: Mobile Device Selection Criteria
• Exhibit III-5: Mobile Application Selection Criteria
• Exhibit III-6: Mobile Devices Currently Used and Under Evaluation
• Exhibit III-7: Small Form Factor Display Size
• Exhibit III-8: Large Form Factor Display Size
• Exhibit III-9: Rugged Mobile Computer Use
• Exhibit III-10: Wireless Requirements
• Exhibit III-11: Connectivity Profile
• Exhibit III-12: Application Design: Client Profile
• Exhibit III-13: Application Design: Deployment Profile

End User UMCP Requirements

• Exhibit IV-1: Is your company using or planning to deploy UMPCs?
• Exhibit IV-2: In terms of your organization' s enterprise mobility solutions, which of the following are you involved in?
• Exhibit IV-3: Rank the following factors in terms of their impact of keeping your organization from evaluating or fully implementing UMPCs
• Exhibit IV-4: You indicated that you did not evaluate or implement a UMPC due to the cost of mobile hardware.

What would be your target unit price for such devices?

• Exhibit IV-5: You indicated that you did not evaluate or implement a UMPC based on the form factor of the mobile device(s).

What were the issues encountered?

• Exhibit IV-6: You indicated that you did not evaluate or implement UMPCs due to the functionality of the mobile device(s).

What were the limitations of the UMPC?

• Exhibit IV-7: What were the desired and actual battery lives of the UMPCs evaluated or deployed?
• Exhibit IV-8: For the target user applications, what were the desired and actual screen sizes for the UMPCs evaluated or deployed?
• Exhibit IV-9: Rate the following characteristics in terms of their importance when evaluating UMPCs.
• Exhibit IV-10: How many total employees at your location? In entire company?
• Exhibit IV-11: What were your organization' s approximate 2007 revenues?
• Exhibit IV-12: What is your organization' s principal industry sector/business?
• Exhibit IV-13: Which applications is your organization currently supporting or looking to support with its UMPCs?
• Exhibit IV-14: Which of the following vertical market applications is the most important your organization looking to support with the UMPC?
• Exhibit IV-15: Within your organization, in which of the following environments will UMPCs be used/ deployed?
• Exhibit IV-16: What is the primary strategic action your organization is implementing to increase worker productivity?
• Exhibit IV-17: What has been the greatest challenge faced during your recent UMPC implementation?
• Exhibit IV-18: Were UMPCs considered as a replacement/ alternative to existing mobile computers?
• Exhibit IV-19: Which of the following capabilities does your organization possess - or will it develop?
• Exhibit IV-20: What type of wireless security does your organization use?

End User MID Evaluation

• Exhibit V-1: Which of the following devices do you use and do you use them for work, personal use or both?
• Exhibit V-2: Are you familiar with Mobile Internet Devices (MID)?
• Exhibit V-3: Have you evaluated MIDs for purchase?
• Exhibit V-4: What would your level of interest be in MIDs
• Exhibit V-5: What is the primary MID adoption barrier?
• Exhibit V-6: You indicated that you did not evaluate or purchase a MID due to the cost of mobile hardware.

What would be your target unit price for such devices?

• Exhibit V-7: You indicated that you did not evaluate or purchase a MID based on the form factor of the mobile device(s).

What were the issues encountered?

• Exhibit V-8: What were the desired and actual battery lives of the MIDs evaluated or deployed?
• Exhibit V-9: For the target user applications, what were the desired and actual screen sizes for the MIDs evaluated or purchased?
• Exhibit V-10: Which is the single most important MID application?

Vendor Profiles

• Acer
• ASUStek Computer Inc.
• Beltronic
• Data ltd.
• Dell Computer Corporation
• Hewlett Packard
• OQO, Inc.
• Panasonic Corporation
• Panasonic Computer Solutions Co.
• Roper Mobile TechnologY
• Samsung America
• Tablet Kiosk

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