オーストラリア市場におけるスマートフォンの競合分析：2009年第3四半期

Comparative Analysis of Australian Smartphones and Vendors, 3Q2009

発行	Telsyte
出版日	2009年10月	商品コード	102269
ページ情報	英文 40 Pages
価格	US$ 4,395 換算 ¥ 354,105 (税抜) PDF by E-mail (Corporate Use License)

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原文目次

Abstract

Produced annually as the flagship report in Telsyte' s Vendor Competitive Analysis Research Series, this study offers a detailed comparative analysis of leading smartphone vendors and their latest products in the Australian market. It is also an essential guide for organisations planning to mobile their workforce with smartphone technologies.

This study provides:

An overview of the Australian smartphone market, including shipment history, usage penetration and vendor installed base shares for both the business and consumer markets;
Reviews of the strategies and latest smartphones by Australia' s the top five vendors by installed base: Nokia, Apple, BlackBerry, HTC and Samsung; as well as user perceptions of each vendor on key attributes such as technology innovation, price competitiveness and ease of use;
Discussions on emerging trends in the smartphone space, including the rise of vendor app stores, the evolving roles of mobile carriers, consumer cloud computing, and the anticipated debut of “the fourth screen”- a new Internet mobile device;
A comparison of the features and the applications offered by the selected latest smartphone from each of the top five vendors; and
Conclusion and recommendations, aimed at assisting smartphone vendors and their mobile carrier partners take advantage of the anticipated growth in the Australian market.

1. EXECUTIVE SUMMARY

2. INTRODUCTION

2.1 Methodology
2.2 Definitions

3. AUSTRALIAN SMARTPHONE MARKET REVIEW

3.1 Recession-resistant Smartphone Market
3.2 Smartphone Usage Penetration
3.3 Smartphone ARPU and Vendor Installed Base Shares
- 3.3.1 Smartphone ARPU carries significant premium over regular phone' s
- 3.3.2 BlackBerry continues to lead in business segment
- 3.3.3 Apple encroaches on Nokia' s lead in consumer market

4. REVIEWS OF RECENT PRODUCT DEVELOPMENTS AND END-USER PERCEPTIONS OF LEADING SMARTPHONE VENDORS

4.1 Nokia
4.2 Apple
4.3 BlackBerry
4.4 HTC
4.5 Samsung

5. SMARTPHONE MARKET AND RELATED DEVELOPMENTS

5.1 BlackBerry Strengthens, Apple Surges While Microsoft OS Weakens Across the Board
5.2 Vendor App Stores Take Centre Stage.....
5.3 ..... Bypassing Mobile Carriers
5.4 Rise of Consumer Cloud Computing
5.5 Emergence of the “Fourth Screen”

6. COMPARATIVE ANALYSIS OF FEATURES AND APPLICATION CAPABILITIES OF SELECTED AUSTRALIA' S LATEST SMARTPHONES, 3Q09

7. CONCLUSION AND RECOMMENDATIONS

7.1 Smartphone/OS Vendor Recommendations
7.2 Mobile Carrier Recommendations

8. RELATED RESEARCH

APPENDIX A: Australian Smartphone Launches by Vendor, Model and Year, 2004-2009F

Figures

Figure 1 - Australian Mobile Phone Shipments, Regular Phones vs Smartphones, 2003 - 2009F
Figure 2 - Number of Smartphone Models Introduced in Australia, 2004 - 2009F
Figure 3 - Australian Smartphone Models Introduced, 2009
Figure 4 - Business Mobile Device Penetration by Form Factor by Business Size, 2009
Figure 5 - Smartphone Penetration Among Australian Consumer Users, 2009
Figure 6 - Business and Consumer Smartphone vs Regular Phone Monthly ARPU by Spending, 2009
Figure 7 - Business Smartphone Handset Vendor Installed Base Penetration, Mid-2009
Figure 8 - Consumer Smartphone Handset Vendor Installed Base Penetration, Mid- 2009
Figure 9 - Nokia' s Latest Smartphones for Australia as of 3Q09, N97 and E75
Figure 10 - Australian Business and Consumer Perceptions of Nokia, 2009
Figure 11 - Apple' s Latest Smartphones for Australia as of 3Q09, iPhone 3GS
Figure 12 - Australian Business and Consumer Perceptions of Apple, 2009
Figure 13 - BlackBerry' s Latest Smartphones for Australia as of 3Q09, Curve 8900 and Curve 8520
Figure 14 - Australian Business and Consumer Perceptions of BlackBerry, 2009
Figure 15 - HTC' s Latest Smartphones for Australia as of 3Q09, Touch Pro2, Touch Diamond2 and Hero
Figure 16 - Australian Business and Consumer Perceptions of HTC, 2009
Figure 17 - Samsung' s Latest Smartphones for Australia as of 3Q09, Omnia Icon, HD Icon and Galaxy Icon
Figure 18 - Australian Business and Consumer Perceptions of Samsung, 2009
Figure 19 - Smartphone OS Standardisation Plans by Australian Businesses, 2008-2009
Figure 20 - Australian Consumer Smartphone Purchase Intentions by OS, 2009
Figure 21 - Australian Smartphone Models Launched by OS, 2004-2009F
Figure 22 - Major Smartphone OS Release Timeline, 2007-2010F
Figure 23 - Mobile Carriers Repositioning Themselves In The App/Content Ecosystem
Figure 24 - Examples of “Fourth Screens” Expected in Next 12 Months

Tables

Table 1 - Estimated Smartphone Installed Base Units and Penetration, Mid-2009
Table 2 - Comparison of Australia' s leading smartphone features and application capabilities, 3Q09