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市場調査レポート
インドの消費者動向：2006-2007年
India Consumer Trends 2006-2007
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Abstract
About India Consumer Trends 2006
The Indian market, one of the most promising in the world, is fast evolving.
So is the Indian consumer, across all Socioeconomic strata, regions and town
classes. Rising incomes, multiple income households, exposure to international
lifestyles and media, easier financial credit and an upbeat economy are
enhancing aspirations and consumption.
In these fast changing times, it becomes imperative for companies reaching out
to the Indian market, to catch the pulse of the Indian consumer. India
Consumer Trends 2006 is a step in that direction - to gain a better
understanding of the Indian consumer behaviour and get key insights into
issues like:
What does the Indian Consumer' s shopping basket consist of? What is it that
the Indian consumer is buying - Is it Apparel? Books? Music? Or Durables or
Grocery? How is she paying for her purchases? How much is she willing to
travel to get one-stop shopping options? Is she discountdriven enough to wait
for promotions or markdowns? Also, how different is the Delhi consumer from
the one in Kolkata or Chennai, and how different are they from those in
Lucknow or Ludhiana? Of course, then there is the question of an overall
shopping behavior.
The India Consumer Trends - 2006™ is an attempt to bridge these gaps and
is a resource that brings together information pertaining to the Indian market
and Indian consumer in one place. The study truly reflects the changing
dynamics of Indian consumer behavior.
Table of Contents
Executive Summary
Section 1:India: A Backdrop
- 1.1 The lndian Market Construct
- 1.2 Decoding lndian Demographics
Section 2: What lndlan households buy
- 2.1 Expenditure Patterns and Share of Wallet
- 2.2 Category Almanac Spending patterns of the household within each
category
- 2.3 Food And Grocery: In Sharp Focus
- 2.4 Household Durables,Furniture & Furniture:A Closer Look at Buying
Behavior
Section 3: Demystifying The Indian Consumer
- 3.1 School Going: Playful Pretenders
- 3.2 College Going: New Age Crusaders
- 3.3 Working Singles: Corporate Climbers
- 3.4 Working Married lndividuals with No Children: Family Founders
- 3.5 Working,Married lndividuals with Dependent Children: Cautions Planners
- 3.6 Working,Married lndividuals with lndependent Children: Couples
- 3.7 Retired lndividuals: The World Citizens
- 3.8 Housewives: The Home Makers
- 3.9 Purchase Behavior for Apparel & Accessories: ln Focus
Section 4: Trends
Section 5: Annexure
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