This all-new title compiles the most recent data from Simmons Market Research
Bureau and augments it with Simba' s proprietary intelligence to present the
comprehensive review of the audio market. This analysis doesn' t just show
trend information regarding the number of adults buying and how many titles
they' re buying, but it presents every conceivable demographic (age, ethnicity,
gender, geographic region, education level, occupation type, employment
status, household income, individual income, marital status and more) in
easy-to-read tables so users of this intelligence can compare the audiobook
buyer with not just all book buyers, but the general population as well.
This report also uncovers audiobook buyers' thoughts, tendencies, media
habits, Internet habits, shopping behaviors, technology influences and more as
compared to book buyers and the general population. Audiobook Intelligence
Briefing 2010 provides a definitive picture of the buyers audiobook
publishers need to be targeting.
Table of Contents
Methodology
Chapter 1: Introduction
Table 1.1: Overview of Book Purchasing Population: Audiobook Buyers
Table 1.2: Overview of Book Purchasing Population: Audiobook Buyers, Fall
2007-Summer 2009
Chapter 2: Demographics of the Audiobook Buyer
Gender
Age Group
Race/Ethnicity
Geographic Region
Educational Attainment
Employment Status
Occupation Type
Individual Income
Household Income
Marital Status
People in Household
Adults in Household
Children in Household
Type of Residence
Value of Residence
Table 2.1: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Gender
Table 2.2: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Age
Table 2.3: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Race
Table 2.4: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Region
Table 2.5: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Education Level Attained
Table 2.6: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Employment Status
Table 2.7: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Occupation
Table 2.8: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Individual Employment Income
Table 2.9: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Household Income
Table 2.10: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Marital Status
Table 2.11: Overview of Audiobook Purchasing Population (U.S. Adults): No.
of People in Household
Table 2.12: Overview of Audiobook Purchasing Population (U.S. Adults): No.
of Adults in Household
Table 2.13: Overview of Audiobook Purchasing Population (U.S. Adults): No.
of Children in Household
Table 2.14: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Kind of Residence
Table 2.15: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Value of Residence
Chapter 3: Purchasing and Retailing Trends
Retailing Trends
Table 3.1: Overview of Book Purchasing Population (U.S. Adults): Types of
Books Purchased
Table 3.2: Overview of Book Purchasing Population (U.S. Adults): No. of
Audio Titles Purchased in Last 12 Months
Table 3.3: Overview of Book Purchasing Population (U.S. Adults): No. of
Hardcover Titles Purchased in Last 12 Months
Table 3.4: Overview of Book Purchasing Population (U.S. Adults): No. of
Paperback Titles Purchased in Last 12 Months
Table 3.5: Overview of Book Purchasing Population (U.S. Adults): Multiple
Book Buyers
Table 3.6: Audiobook Performance on Compact Disc in the Last 12 Months at
Your Store
Table 3.7: Audiobook Performance on Cassette in the Last 12 Months at Your
Store
Table 3.8: Overview of Book Purchasing Population (U.S. Adults): Retail
Locations
Table 3.9: Overview of Book Purchasing Population (U.S. Adults) Audiobook
Buyers: Books Bought as Gifts
Chapter 4: Overview of Audio Population: Psychographic Details
Self-Proclaimed Social Leaders
Audiobook Buyers' Involvement with Other Media
Audio Buyers and Technology: BFF
On Shopping and Advertising
Traveling
Looking Ahead
Table 4.1: Overview of Book Purchasing Population General Attitudes:
Strongly Agree
Table 4.2: Overview of Book Purchasing Population General Attitudes:
Health and Image Leader
Table 4.3: Overview of Book Purchasing Population Social Interaction:
Strongly Agree
Table 4.4: Overview of Book Purchasing Population Psychographic Scale:
Newspaper and Radio Involvement
Table 4.5: Overview of Book Purchasing Population Psychographic Scale:
Television and Magazine Involvement
Table 4.6: Overview of Book Purchasing Population Psychographic Scale:
News Seeking
Table 4.7: Overview of Book Purchasing Population Psychographic Scale:
Research/Information Gathering
Table 4.8: Overview of Book Purchasing Population Internet: Strongly Agree
Table 4.9: Overview of Book Purchasing Population Internet Life: Strongly
Agree
Table 4.10: Overview of Book Purchasing Population Psychographic Scale:
Internet Activity
Table 4.11: Overview of Book Purchasing Population Psychographic Scale:
Internet Involvement
Table 4.12: Overview of Book Purchasing Population High Tech: Strongly
Agree
Table 4.13: Overview of Book Purchasing Population Psychog aphic Scale:
Early Adopter
Table 4.14: Overview of Book Purchasing Population Psychographic Scale:
Tech Shy
Table 4.15: Overview of Book Purchasing Population Shopping Behavior:
Strongly Agree
Table 4.16: Overview of Book Purchasing Population Shopping and Consumer
Products: Strongly Agree
Table 4.17: Overview of Book Purchasing Population Advertising: Strongly
Agree
Table 4.18: Overview of Book Purchasing Population Psychographic Scale:
Advertising Receptivity
Table 4.19: Overview of Book Purchasing Population Psychographic Scale:
Advertising Negativity
Table 4.20: Overview of Book Purchasing Population Advertising - Attitudes
on Product Placement: Strongly Agree
Table 4.21: Overview of Book Purchasing Population: Advertising Outside
the Home Noticed in the Past 30 Days
Table 4.22: Overview of Book Purchasing Population Travel: Strongly Agree
Table 4.23: Overview of Book Purchasing Population Opinions About
Automobiles: Strongly Agree
Table 4.24: Overview of Book Purchasing Population Events
Experienced/Expected to Experience in Next 12 Months
Table 4.25: Overview of Book Purchasing Population Economic Outlook:
Expect to Spend on Household Essentials
Table 4.26: Overview of Book Purchasing Population Psychographic Scale:
Economic Outlook for Next 12 Months
