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市場調査レポート - 113162

オーディオブック市場の概要:2010年

Audiobook Intelligence Briefing 2010

発行 SIMBA Information, Inc.
出版日 ページ情報 英文 66 pages
価格
オーディオブック市場の概要:2010年 Audiobook Intelligence Briefing 2010
出版日: 2010年02月02日 ページ情報: 英文 66 pages
概要

当レポートでは、独立書店を対象に実施したオーディオブック購入に関する調査結果から、オーディオブック購入者の統計データ、購入・小売り動向、見通しなどについてまとめ、概略下記の構成でお届けいたします。

調査手法

第1章 イントロダクション

第2章 オーディオブック購入者の統計データ

  • 性別
  • 年齢グループ
  • 人種/民族
  • 地理別地域
  • 学歴
  • 雇用形態
  • 職業タイプ
  • 個人所得
  • 世帯所得
  • 婚姻区分
  • 世帯構成人数
  • 世帯あたりの成人数
  • 世帯あたりの子供の数
  • 住居タイプ
  • 住居の価値

第3章 購入・小売り動向

  • 小売り動向

第4章 オーディオ人口の概要:心理学的詳細

  • 自称社会的指導者
  • オーディオブック購入者のその他メディアへの関与
  • オーディオ購入者と技術:BFF
  • 旅行
  • 見通し

第5章 結論

目次

This all-new title compiles the most recent data from Simmons Market Research Bureau and augments it with Simba' s proprietary intelligence to present the comprehensive review of the audio market. This analysis doesn' t just show trend information regarding the number of adults buying and how many titles they' re buying, but it presents every conceivable demographic (age, ethnicity, gender, geographic region, education level, occupation type, employment status, household income, individual income, marital status and more) in easy-to-read tables so users of this intelligence can compare the audiobook buyer with not just all book buyers, but the general population as well.

This report also uncovers audiobook buyers' thoughts, tendencies, media habits, Internet habits, shopping behaviors, technology influences and more as compared to book buyers and the general population. Audiobook Intelligence Briefing 2010 provides a definitive picture of the buyers audiobook publishers need to be targeting.

Table of Contents

Methodology

Chapter 1: Introduction

  • Table 1.1: Overview of Book Purchasing Population: Audiobook Buyers
  • Table 1.2: Overview of Book Purchasing Population: Audiobook Buyers, Fall 2007-Summer 2009

Chapter 2: Demographics of the Audiobook Buyer

  • Gender
  • Age Group
  • Race/Ethnicity
  • Geographic Region
  • Educational Attainment
  • Employment Status
  • Occupation Type
  • Individual Income
  • Household Income
  • Marital Status
  • People in Household
  • Adults in Household
  • Children in Household
  • Type of Residence
  • Value of Residence
  • Table 2.1: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Gender
  • Table 2.2: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Age
  • Table 2.3: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Race
  • Table 2.4: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Region
  • Table 2.5: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Education Level Attained
  • Table 2.6: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Employment Status
  • Table 2.7: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Occupation
  • Table 2.8: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Individual Employment Income
  • Table 2.9: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Household Income
  • Table 2.10: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Marital Status
  • Table 2.11: Overview of Audiobook Purchasing Population (U.S. Adults): No. of People in Household
  • Table 2.12: Overview of Audiobook Purchasing Population (U.S. Adults): No. of Adults in Household
  • Table 2.13: Overview of Audiobook Purchasing Population (U.S. Adults): No. of Children in Household
  • Table 2.14: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Kind of Residence
  • Table 2.15: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Value of Residence

Chapter 3: Purchasing and Retailing Trends

  • Retailing Trends
  • Table 3.1: Overview of Book Purchasing Population (U.S. Adults): Types of Books Purchased
  • Table 3.2: Overview of Book Purchasing Population (U.S. Adults): No. of Audio Titles Purchased in Last 12 Months
  • Table 3.3: Overview of Book Purchasing Population (U.S. Adults): No. of Hardcover Titles Purchased in Last 12 Months
  • Table 3.4: Overview of Book Purchasing Population (U.S. Adults): No. of Paperback Titles Purchased in Last 12 Months
  • Table 3.5: Overview of Book Purchasing Population (U.S. Adults): Multiple Book Buyers
  • Table 3.6: Audiobook Performance on Compact Disc in the Last 12 Months at Your Store
  • Table 3.7: Audiobook Performance on Cassette in the Last 12 Months at Your Store
  • Table 3.8: Overview of Book Purchasing Population (U.S. Adults): Retail Locations
  • Table 3.9: Overview of Book Purchasing Population (U.S. Adults) Audiobook Buyers: Books Bought as Gifts

Chapter 4: Overview of Audio Population: Psychographic Details

  • Self-Proclaimed Social Leaders
  • Audiobook Buyers' Involvement with Other Media
  • Audio Buyers and Technology: BFF
  • On Shopping and Advertising
  • Traveling
  • Looking Ahead
  • Table 4.1: Overview of Book Purchasing Population General Attitudes: Strongly Agree
  • Table 4.2: Overview of Book Purchasing Population General Attitudes: Health and Image Leader
  • Table 4.3: Overview of Book Purchasing Population Social Interaction: Strongly Agree
  • Table 4.4: Overview of Book Purchasing Population Psychographic Scale: Newspaper and Radio Involvement
  • Table 4.5: Overview of Book Purchasing Population Psychographic Scale: Television and Magazine Involvement
  • Table 4.6: Overview of Book Purchasing Population Psychographic Scale: News Seeking
  • Table 4.7: Overview of Book Purchasing Population Psychographic Scale: Research/Information Gathering
  • Table 4.8: Overview of Book Purchasing Population Internet: Strongly Agree
  • Table 4.9: Overview of Book Purchasing Population Internet Life: Strongly Agree
  • Table 4.10: Overview of Book Purchasing Population Psychographic Scale: Internet Activity
  • Table 4.11: Overview of Book Purchasing Population Psychographic Scale: Internet Involvement
  • Table 4.12: Overview of Book Purchasing Population High Tech: Strongly Agree
  • Table 4.13: Overview of Book Purchasing Population Psychog aphic Scale: Early Adopter
  • Table 4.14: Overview of Book Purchasing Population Psychographic Scale: Tech Shy
  • Table 4.15: Overview of Book Purchasing Population Shopping Behavior: Strongly Agree
  • Table 4.16: Overview of Book Purchasing Population Shopping and Consumer Products: Strongly Agree
  • Table 4.17: Overview of Book Purchasing Population Advertising: Strongly Agree
  • Table 4.18: Overview of Book Purchasing Population Psychographic Scale: Advertising Receptivity
  • Table 4.19: Overview of Book Purchasing Population Psychographic Scale: Advertising Negativity
  • Table 4.20: Overview of Book Purchasing Population Advertising - Attitudes on Product Placement: Strongly Agree
  • Table 4.21: Overview of Book Purchasing Population: Advertising Outside the Home Noticed in the Past 30 Days
  • Table 4.22: Overview of Book Purchasing Population Travel: Strongly Agree
  • Table 4.23: Overview of Book Purchasing Population Opinions About Automobiles: Strongly Agree
  • Table 4.24: Overview of Book Purchasing Population Events Experienced/Expected to Experience in Next 12 Months
  • Table 4.25: Overview of Book Purchasing Population Economic Outlook: Expect to Spend on Household Essentials
  • Table 4.26: Overview of Book Purchasing Population Psychographic Scale: Economic Outlook for Next 12 Months

Chapter 5: Conclusion

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