中国のポータブル・ナビゲーション市場：PNDおよびスマートフォン

China Telematics & ITS: Portable navigation in China - PNDs and Smartphones

発行	SBD
出版日	2009年06月	商品コード	96161
ページ情報	英文 39 Pages
価格	こちらの商品の販売は終了いたしました。

概要
原文目次
関連レポート

当商品の販売は、2012年04月27日を持ちまして終了しました。

原文目次

Abstract

This report provides a detailed overview of the portable navigation markets in China. It analyses the key industry and product trends for PNDs and Smartphone navigation applications and identifies the main vendors who are expected to lead the continued market growth. The report balances sales forecasts and pricing analysis with technical details of the latest features and traffic services, always with a keen focus on understanding what makes China different to the rest of the world.

1. Executive summary

1.1 Introduction
1.2 Summary of key points

2. Portable navigation in China

2.1 Comparing sales of OE embedded, PND and Smartphone navigation
2.2 Why is portable navigation growing in China?
- 2.2.1. Spread of vehicle ownership to the middle classes
- 2.2.2. Growth in Smartphone ownership
- 2.2.3. Home-grown industry
- 2.2.4. Consumer interest in new electronic products
- 2.2.5. Price

3. Portable Navigation Devices ~ market analysis

3.1 Sales forecasts
3.2 The rate of growth is slowing
3.3 PND sales in 2008
3.4 Market share
3.5 Pricing
3.6 Market value
3.7 Relationships with vehicle manufacturers
- 3.7.1. PNDs supplied with vehicle manufacturer branding

4. Portable Navigation Devices ~ functionality

4.1 Connectivity
- 4.1.1. GPRS
- 4.1.2. FM radio
- 4.1.3. CMMB
- 4.1.4. DAB
4.2 Human-Machine Interface (HMI)
4.3 Digital maps
- 4.3.1. Piracy

5. Smartphones

5.1 Smartphone sales in 2008
5.2 Smartphone sales forecast
5.3 Smartphone market share
5.4 Smartphone navigation services
- 5.4.1. CenNavi
- 5.4.2. Mapabc MiniMap
- 5.4.3. Microsoft Ditu
- 5.4.4. Nokia
- 5.4.5. ZorroGPS

6. Appendix~ Leading Portable Navigation Device brands

6.1 Shinco
6.2 Garmin Goyou
6.3 Mio
6.4 Routon
6.5 Cityonmap
6.6 Eroda
6.7 Malata
6.8 Newsmy
6.9 Caska
6.10 Shenxingzhe

List of figures

Figure 1. PNDs are being squeezed by OE embedded and Smartphone navigation
Figure 2. Comparison of sales estimates for OE embedded, PND and Smartphone navigation
Figure 3. China' s importance in the global navigation market
Figure 4. PND shipments by China
Figure 5. Annual unit sales of PNDs
Figure 6. Sales growth rate for PNDs 2007-2010
Figure 7. PND sales in 2008
Figure 8. Top ten PND brands
Figure 9. PND market share 2009
Figure 10. PND market share by price range
Figure 11. Market value for PNDs in China
Figure 12. Vehicle manufacturers offering PNDs
Figure 13. Examples of PNDs branded with vehicle manufacturer logos
Figure 14. Delivery of traffic information to PNDs
Figure 15. HMI comparison between mainstream and low cost PNDs
Figure 16. Digital map supplier relationships
Figure 17. Smartphone sales 2008
Figure 18. Smartphone sales forecast
Figure 19. Smartphone market share
Figure 20. MiniMap service screenshots
Figure 21. Leading MiniMap service requests
Figure 22. MiniMap POI requests