China represents one of the most dynamic and untapped cosmetics and toiletries
markets in the world. Last decade has proved highly beneficial for the market
as it underwent rapid transformation and expansion phase. Chinese cosmetics
and toiletries market is the second largest in the Asia-Pacific region after
Japan and third largest in the world. Although the market has been registering
impressive growth rates, the country still possesses immense growth potential.
Owing to the extremely low penetration level and vast consumer base, cosmetics
and toiletries market in China is expected to grow at a CAGR of over 12%
during 2011-2014.
As per our new research report "Cosmetics and Toiletries Market in China",
skincare dominates the overall cosmetics and toiletries market in China.
During 2010, the segment acquired lion's share and showed further signs of
growth, especially in the men's skin care segment. Other segments, such as
hair care, color cosmetics, fragrances, etc also experienced double digit
growth during the past few years. Cosmetics imports and exports in the country
have also increased tremendously during the last year. We also noted that the
market is currently lead by international companies, such as P&G and L'Oreal.
Market dynamics in this industry are fast changing with regular launches of
new and improved products by both domestic and international players, who are
trying to woo customers in this very competitive battle for market share.
During the last few years, the State Food & Drugs Administration (SFDA) have
tightened control on various fronts to better guard the interest of consumers,
which are discussed in detail in the government regulation section of the
report.
Besides, the report analyzes factors critical to the success of the cosmetics
and toiletries industry in China. Additionally, the report not only discuss
the market structure, current & past market performance of the cosmetics
sector in China, but also sheds light on Chinese consumer behavior, emerging
market opportunities, and key challenges. Forecasts for all the market
segments i.e. Skin care, hair care, color cosmetics, and Fragrance have also
been included in the report to provide better understanding of the cosmetics
and toiletries industry in the country.
Table of Contents
1. Analyst View
2. Market Dynamics of Cosmetics & Toiletries Industry
2.1 Increasing Number of Middle Class Families
2.2 Gradual Increase in Online Sales
2.3 Consumer Confidence
2.4 Low Per Capita Consumption
2.5 Growing Publicity Expenditure
2.6 Mergers and Acquisitions
3. Cosmetics and Toiletries Market Overview
3.1 Sales
3.2 Domestic and Foreign Companies
3.3 Distribution Channels
3.4 Trade
4. Market Performance by Segments to 2014
4.1 Skin Care
4.1.1 By Sales
4.1.2 By Companies
4.1.3 By Brands
4.1.4 Men's Skincare Market
4.2 Hair Care
4.2.1 By Sales
4.2.2 By Products
4.2.3 By Companies
4.2.4 By Brands
4.2.5 Sub Segments
4.2.5.1 Shampoos
4.2.5.2 Conditioners
4.2.5.3 Colorants
4.3 Make-up/Color Cosmetics
4.3.1 By Sales
4.3.2 By Products
4.3.3 By Companies
4.3.4 By Brands
4.3.5 Sub Segments
4.3.5.1 Lip Products
4.3.5.2 Facial Make-up Products
4.3.5.3 Eye Cosmetics
4.4 Fragrance
4.4.1 By Sales
4.4.2 By Gender
4.4.3 By Companies
4.4.4 By Brands
5. Consumer Behavior Analysis
5.1 Purchasing Power
5.2 Demographic Profile
5.3 Changing Tastes and Preferences
5.4 Usage Habits
6. Government Regulations
7. Opportunity Areas
7.1 Chemical Industry
7.2 Ad Agencies
7.3 Beauty Market
8. Challenges
8.1 Counterfeit Products
8.2 Strict Regulation
8.3 Brand Loyalty
List of Figures:
Figure 2-1: Middle Class Population (Million), 2010 & 2020
Figure 2-2: Number of Internet Users (Million), 2006-2010
Figure 2-3: Top Countries by Consumer Confidence Index (Points)
Figure 3-1: Cosmetics and Toiletries Sales (Billion RMB), 2009-2014
Figure 3-2: Share of Companies in Cosmetics and Toiletries Sales (2009)
Figure 3-3: Share of Distribution Channels in Cosmetics and Toiletries
Sales
Figure 3-4: Cosmetics and Toiletries Import (Million US$), 2007-2010
Figure 3-5: Cosmetics and Toiletries Import by Destination (%), 2010
Figure 3-6: Cosmetics and Toiletries Export (Million US$), 2007-2010
Figure 4-1: Cosmetics and Toiletries Sales by Segment (%), 2010
Figure 4-2: Skin Care Products Sales (Billion RMB), 2009-2014
Figure 4-3: Share of Companies in Skin Care Product Sales (2009)
Figure 4-4: Share of Brands in Skin Care Product Sales (2009)
