表紙
市場調査レポート - 172183

中国の化粧品・トイレタリー市場

Cosmetics and Toiletries Market in China

発行 RNCOS E-Services Pvt. Ltd.
出版日 ページ情報 英文 80 Pages
価格
中国の化粧品・トイレタリー市場 Cosmetics and Toiletries Market in China
出版日: 2011年03月01日 ページ情報: 英文 80 Pages
概要

中国の化粧品・トイレタリー市場は過去10年に急激に成長し、アジア太平洋地域では日本についで第2位、世界でも第3位の市場となりました。しかし一人当たり消費量が低いなど、まだ開拓余地は大きく、2011-2014年の間に年平均12%で成長を続けると予想されています。

当レポートでは、中国における化粧品・トイレタリー市場について分析し、市場の全体的構造と最新動向、製品部門別の販売実績・予測とその詳細、消費者の行動・志向、関連産業、今後の課題といった情報を盛り込んで、概略以下の構成でお届けします。

第1章 アナリストの見解

第2章 化粧品・トイレタリーの産業・市場のダイナミクス

  • 中流階級家庭の増加
  • オンライン販売の段階的な増加
  • 消費者マインド
  • 一人当たり消費量の低さ
  • 広告費の増大
  • 企業合併・買収(M&A)

第3章 化粧品・トイレタリー市場の概況

  • 売上高
  • 国内系・外資系企業
  • 流通経路
  • 対外貿易

第4章 部門別の市場実績(2014年まで)

  • スキンケア製品
    • 販売額
    • 企業別販売シェア
    • ブランド別販売シェア
    • 男性用スキンケア市場
  • ヘアケア製品
    • 販売額
    • 製品別販売シェア
    • 企業別販売シェア
    • ブランド別販売シェア
    • 製品別動向
      • シャンプー
      • コンディショナー
      • 着色剤
  • メークアップ/カラーコスメティック
    • 販売額
    • 製品別販売シェア
    • 企業別販売シェア
    • ブランド別販売シェア
    • 製品別動向
      • リップ製品
      • フェイスメークアップ製品
      • アイ・コスメティック
  • フレグランス
    • 販売額
    • 製品別販売シェア
    • 企業別販売シェア
    • ブランド別販売シェア

第5章 消費者行動の分析

  • 購買力
  • 人口構成プロファイル
  • 嗜好・選好の変化
  • 利用習慣

第6章 政府の規制

第7章 機会のある領域

  • 化学産業
  • 広告代理店
  • 美容市場

第8章 課題

  • 偽造品
  • 厳格な規制
  • ブランド志向

図表一覧

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目次

Abstract

China represents one of the most dynamic and untapped cosmetics and toiletries markets in the world. Last decade has proved highly beneficial for the market as it underwent rapid transformation and expansion phase. Chinese cosmetics and toiletries market is the second largest in the Asia-Pacific region after Japan and third largest in the world. Although the market has been registering impressive growth rates, the country still possesses immense growth potential. Owing to the extremely low penetration level and vast consumer base, cosmetics and toiletries market in China is expected to grow at a CAGR of over 12% during 2011-2014.

As per our new research report "Cosmetics and Toiletries Market in China", skincare dominates the overall cosmetics and toiletries market in China. During 2010, the segment acquired lion's share and showed further signs of growth, especially in the men's skin care segment. Other segments, such as hair care, color cosmetics, fragrances, etc also experienced double digit growth during the past few years. Cosmetics imports and exports in the country have also increased tremendously during the last year. We also noted that the market is currently lead by international companies, such as P&G and L'Oreal. Market dynamics in this industry are fast changing with regular launches of new and improved products by both domestic and international players, who are trying to woo customers in this very competitive battle for market share.

During the last few years, the State Food & Drugs Administration (SFDA) have tightened control on various fronts to better guard the interest of consumers, which are discussed in detail in the government regulation section of the report.

Besides, the report analyzes factors critical to the success of the cosmetics and toiletries industry in China. Additionally, the report not only discuss the market structure, current & past market performance of the cosmetics sector in China, but also sheds light on Chinese consumer behavior, emerging market opportunities, and key challenges. Forecasts for all the market segments i.e. Skin care, hair care, color cosmetics, and Fragrance have also been included in the report to provide better understanding of the cosmetics and toiletries industry in the country.

Table of Contents

1. Analyst View

2. Market Dynamics of Cosmetics & Toiletries Industry

  • 2.1 Increasing Number of Middle Class Families
  • 2.2 Gradual Increase in Online Sales
  • 2.3 Consumer Confidence
  • 2.4 Low Per Capita Consumption
  • 2.5 Growing Publicity Expenditure
  • 2.6 Mergers and Acquisitions

3. Cosmetics and Toiletries Market Overview

  • 3.1 Sales
  • 3.2 Domestic and Foreign Companies
  • 3.3 Distribution Channels
  • 3.4 Trade

4. Market Performance by Segments to 2014

  • 4.1 Skin Care
    • 4.1.1 By Sales
    • 4.1.2 By Companies
    • 4.1.3 By Brands
    • 4.1.4 Men's Skincare Market
  • 4.2 Hair Care
    • 4.2.1 By Sales
    • 4.2.2 By Products
    • 4.2.3 By Companies
    • 4.2.4 By Brands
    • 4.2.5 Sub Segments
      • 4.2.5.1 Shampoos
      • 4.2.5.2 Conditioners
      • 4.2.5.3 Colorants
  • 4.3 Make-up/Color Cosmetics
    • 4.3.1 By Sales
    • 4.3.2 By Products
    • 4.3.3 By Companies
    • 4.3.4 By Brands
    • 4.3.5 Sub Segments
      • 4.3.5.1 Lip Products
      • 4.3.5.2 Facial Make-up Products
      • 4.3.5.3 Eye Cosmetics
  • 4.4 Fragrance
    • 4.4.1 By Sales
    • 4.4.2 By Gender
    • 4.4.3 By Companies
    • 4.4.4 By Brands

5. Consumer Behavior Analysis

  • 5.1 Purchasing Power
  • 5.2 Demographic Profile
  • 5.3 Changing Tastes and Preferences
  • 5.4 Usage Habits

6. Government Regulations

7. Opportunity Areas

  • 7.1 Chemical Industry
  • 7.2 Ad Agencies
  • 7.3 Beauty Market

8. Challenges

  • 8.1 Counterfeit Products
  • 8.2 Strict Regulation
  • 8.3 Brand Loyalty

List of Figures:

  • Figure 2-1: Middle Class Population (Million), 2010 & 2020
  • Figure 2-2: Number of Internet Users (Million), 2006-2010
  • Figure 2-3: Top Countries by Consumer Confidence Index (Points)
  • Figure 3-1: Cosmetics and Toiletries Sales (Billion RMB), 2009-2014
  • Figure 3-2: Share of Companies in Cosmetics and Toiletries Sales (2009)
  • Figure 3-3: Share of Distribution Channels in Cosmetics and Toiletries Sales
  • Figure 3-4: Cosmetics and Toiletries Import (Million US$), 2007-2010
  • Figure 3-5: Cosmetics and Toiletries Import by Destination (%), 2010
  • Figure 3-6: Cosmetics and Toiletries Export (Million US$), 2007-2010
  • Figure 4-1: Cosmetics and Toiletries Sales by Segment (%), 2010
  • Figure 4-2: Skin Care Products Sales (Billion RMB), 2009-2014
  • Figure 4-3: Share of Companies in Skin Care Product Sales (2009)
  • Figure 4-4: Share of Brands in Skin Care Product Sales (2009)
  • Figure 4-5: Men's Skincare Market (Million US$), 2010 & 2014
  • Figure 4-6: Use of Men's Skincare Products (%)
  • Figure 4-7: Share of Companies in Men's Skincare Product Sales (2009)
  • Figure 4-8: Hair Care Product Sales (Billion RMB), 2009-2014
  • Figure 4-9: Hair Care Product Sales by Segment (%), 2010
  • Figure 4-10: Share of Companies in Shampoo, Conditioner and 2-in-1 Conditioning Shampoo Sales (2009)
  • Figure 4-11: Share of Companies in Colorants, Hair Mask and Styling Agent Sales (2009)
  • Figure 4-12: Share of Brands in Shampoo, Conditioner and 2-in-1 Conditioning Shampoo Sales (2009)
  • Figure 4-13: Share of Brands in Colorants, Hair Mask and Styling Agent Sales (2009)
  • Figure 4-14: Forecast for Shampoo Sales (Billion RMB), 2011-2014
  • Figure 4-15: Forecast for Conditioner Sales (Billion RMB), 2011-2014
  • Figure 4-16: Forecast for Colorant Sales (Million RMB), 2011-2014
  • Figure 4-17: Color Cosmetic Sales (Billion RMB), 2009-2014
  • Figure 4-18: Color Cosmetic Sales by Segment (%), 2010
  • Figure 4-19: Share of Companies in Color Cosmetic Sales (2009)
  • Figure 4-20: Share of Brands in Color Cosmetic Sales (2009)
  • Figure 4-21: Forecast for Lip Product Sales (Billion RMB), 2011-2014
  • Figure 4-22: Forecast for Facial Make-up Product Sales (Billion RMB), 2011-2014
  • Figure 4-23: Forecast for Eye Cosmetic Sales (Billion RMB), 2011-2014
  • Figure 4-24: Fragrance Sales (Billion RMB), 2009-2014
  • Figure 4-25: Fragrance Sales by Gender (%), 2010
  • Figure 4-26: Share of Companies in Fragrance Sales (2009)
  • Figure 4-27: Share of Brands in Fragrance Sales (2009)
  • Figure 5-1: Per Head Personal Disposable Income (US$), 2006-2010
  • Figure 5-2: Population (Million), 2006-2010
  • Figure 5-3: Population in Age Group 15-64 Years (Million), 2006-2010
  • Figure 5-4: Male and Female Population (Million), 2010
  • Figure 5-5: Urban and Rural Population Split (%), 2006-2010
  • Figure 7-1: Chemical Industry (Billion US$), 2009-2014

List of Tables:

  • Table 2-1: Top 5 Spenders on Advertising by Industry (Billion US$), 2010
  • Table 2-2: Top 5 Spenders on Advertising by Company (Billion US$), 2010
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