China represents one of the world' s largest economies. The country' s per
capita income and spending are rated among the highest in the world. Due to
the increasing consumer shift towards fast food, total fast food industry of
China reached up to an estimated value of over US$ 74 Billion during 2010,
which is considerably higher than other fastest growing economies. The current
market status in the country offers huge growth opportunities for both
international and domestic players.
Chinese fast food industry is anticipated to grow at a CAGR of around 13%
during 2011-2014, says our latest research report “China Fast Food
Market Analysis”. Currently, the market growth is largely fuelled by
the increasing acceptance of western culture and increasing disposable income
of the consumers. Anticipating the future growth, many big international
players are entering into the market by making deals with the domestic
players. Further, already existing players are expanding their presence in
different provinces of the country. This trend will emerge more strongly
during our forecast period, thereby providing opportunities to the local
players to widen their product portfolios.
Ongoing analysis found that, the Chinese consumers are increasingly shifting
towards different food flavors with the emerging acceptance of franchising
route. These trends are expected to grow in coming years on the back of huge
untapped opportunities in both the sectors. Besides, changing consumer
behavior is emerging as one of the major driving factors for the Chinese fast
food industry.
Besides discussing the growing segments like, noodle market, pizza market, and
snack food market, the report provides extensive information on the country' s
fast food market. Thus, in this way, it provides valuable information to fast
food companies and investors planning to enter this market. Facts and figures
regarding market size, growth, share, and trends in technology development
have been thoroughly analyzed in the report to provide clients a comprehensive
overview of the market. Due consideration has been given to the competitive
landscape to enable clients understand the market structure and future growth
prospects.
Table of Contents
1. Analyst View
2. China - A Global Player
3. Food Flavors
3.1 Market Overview
3.2 Condiments
4. Changing Consumer Pattern
4.1 Disposable income
4.2 Expenditure
5. Franchising Route
5.1 Market Overview
5.2 Recent Development
6. Retail Market
6.1 Current Scenario
6.2 Future Outlook to 2014
7. Fast Food Industry
7.1 Present Scenario
7.2 Future Outlook to 2014
8. Noodles Market
8.1 Current Scenario
8.2 Future Outlook to 2014
9. Pizza Market
9.1 Current Scenario
9.2 Future Outlook to 2014
10. Snack Food Market
10.1 Present Scenario
10.2 Future Outlook to 2014
11. Key Players
11.1 Foreign Players
11.1.1 McDonald' s Corporation
11.1.2 Yum! Brands, Inc.
11.1.3 Minor International Public Co., Ltd.
11.1.4 Tingyi Holding Corporation
11.2 Domestic Players
11.2.1 Little Sheep Group Limited
11.2.2 China Quanjude (Group) Co., Ltd.
11.2.3 Cafe de Coral Group
List of Figures:
Figure 2-1: Growth in Fast Food Industry with respect to Other Countries
