In 2012, the mobile phone shipment worldwide approximated 1.606 billion, a
meager rise of 1.9% compared to 2011. Against the backdrop of sluggish
emerging economies as well as the tenuous economic growth in Europe in 2013,
the global mobile phone market is not optimistic, with the expected shipment
slightly surging by 2.0% to 1.638 billion sets. Despite the fact that the
growth dynamic of smartphone cannot compete with that in 2012, the smartphone
shipment in 2013 is expected to exceed that of normal phones for the first
time. Looking into 2014, emerging markets are still sluggish and, are greatly
likely to see further downward mobility. By contrast, developed economies such
as Japan and America are projected to witness stable growth momentum. And it
is the same case for Europe whose mobile phone shipment is estimated to hit
1.688 billion sets by 2014.
In 2012, the smartphone shipment worldwide approximated 787 million sets, up
51.3% over 2011. The estimate shows that the figure in 2013 will be 950
million sets, up 20.7% over 2012. In 2013, smartphone is expected to make up
58% of the overall mobile phone market.
In 2012, the mobile phone output on Chinese mainland claimed around 1.210
billion, up 9.2% over 2011. Worldwide, 75% mobile phones are made in the
mainland China, in 2011, the figure recorded 70%. It is projected that China's
mobile phone output in 2013 will reach 1.28 billion sets, up 5.8% over 2012.
In 2012, the mobile phone export volume on Chinese mainland amounted to 1.015
billion sets, of which, at least 10% were resold to mainland China. In China,
mobile phone export destinations concentrate in Hong Kong, South Korea,
America, EU, ASEAN, India and Mexico. In 2012, the export to Japan came out
top in terms of growth, rising by 63%, followed by South Korea (by 39%), Hong
Kong (by 30%), and America (by 25%). In particular, China's mobile phone
export to the EU grew by 3.6%, while the export to India dived by 18%.
Shipment of Top 18 Mobile Phone Companies in China, 2013Q1
(Unit: 1,000 sets)
Source: ResearchInChinaGlobal and China
Mobile Phone(Cell Phone) Assembly Industry Report, 2012-2013
Supply chain companies maintained robust growth momentum, with the export
volume in 2012 increased by around 90% over 2011 to 192 million. And the
export volume of China Brilliant Supply Chain Service, ShenZhen Everich Supply
Chain Service, First Flag, Shenzhen Xinlikang Supply Chain Management and
Shenzhen Prolto Supply Chain Management all exceeded 10 million sets. In
particular, Shenzhen Xinlikang Supply Chain Management realized the export
volume as high as 62.25 million sets in 2012, compared to 4.24 million sets in
2011.
STUDY GOAL AND OBJECTIVES
This report provides the industry executives with strategically significant
competitor information, analysis, insight and projection on the competitive
pattern and key companies in the industry, crucial to the development and
implementation of effective business, marketing and R&D programs.
REPORT OBJECTIVES
To establish a comprehensive, factual, annually updated and cost-effective
information base on market size, competition patterns, market segments, goals
and strategies of the leading players in the market, reviews and forecasts.
To assist potential market entrants in evaluating prospective acquisition
and joint venture candidates.
To complement the organizations' internal competitor information gathering
efforts with strategic analysis, data interpretation and insight.
To suggest for concerned investors in line with the current development of
this industry as well as the development tendency.
To help company to succeed in a competitive market, and understand the
size and growth rate of any opportunity.
METHODOLOGY
Both primary and secondary research methodologies were used in preparing this
study. Initially, a comprehensive and exhaustive search of the literature on
this industry was conducted. These sources included related books and
journals, trade literature, marketing literature, other product/promotional
literature, annual reports, security analyst reports, and other publications.
Subsequently, telephone interviews or email correspondence was conducted with
marketing executives etc. Other sources included related magazines, academics,
and consulting companies.
INFORMATION SOURCES
The primary information sources include Company Reports, and National Bureau
of Statistics of China etc.
Table of Contents
1. Global Mobile Phone Market
1.1. Global Mobile Phone Market Scale
1.2. Mobile Phone Market Occupancy by Brand
1.3. Smartphone Market and Industry
2. China Mobile Phone Industry
2.1. China Mobile Phone Industry by Region
2.2. Ranking of Chinese Mobile Phone Companies by Output
2.3. Business Model of Chinese Mobile Phone Vendors
2.4. Mobile Phone Manufacturing Under the Supply Chain Outsourcing Model
2.4.1. China Brilliant Supply Chain Service Co., Ltd.
