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市場調査レポート
スポーツ栄養製品における機会と主要参入企業：新たな成分、主な動向、市場予測
Opportunities and Key Players in Sports Nutrition: Emerging ingredients, key trends and market forecasts
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Abstract
Recent data suggests the global sports nutrition market is currently valued at
between $27-32bn. The term ' sports nutrition' implies use only by individuals
involved in sports, however it is no longer the exclusive domain of only
professional athletes and sports people. Consumption of sports nutrition
products attracts a diverse audience, from teenage girls drinking Gatorade for
energy for soccer, to workers consuming sports nutrition products to take part
in weekend sporting activities. - Opportunities and Key Players in Sports
Nutrition: Emerging ingredients, key trends and market forecasts - is a new
nutrition report published by Business Insights that identifies current sports
nutrition and ingredient trends, and examines recent developments in evolving
consumer profiles and motivations behind purchasing decisions. It also
provides a unique overview of key fiscal and demographic factors impacting the
EU and North American markets, with a specific focus on performance nutrition.
Table of Contents
Executive summary
- Consumers and market drivers
- Regulatory opportunities and challenges
- The future of sports nutrition
Chapter 1 Introduction
- Summary
- Introduction
- What is sports nutrition?
- Performance nutrition
- Definitions:
- Sports foods & beverages
- Sports nutrition supplements
Chapter 2 Consumers and market drivers
- Who is the sports nutrition consumer?
- Bodybuilder & elite athletes
- Sports active
- Recreational lifestyle
- Occasional & accidentals
- Consumer market drivers
- Changing consumer profile
- Increasing growth in health club attendance and physical activity
- The rise of the sportswoman
- Boomers keep on booming
- Age is no longer a limitation
- The emergence of niche consumer groups
- Consumer attitudes and behaviors
- Innovation versus aspiration
- Performance for the masses
- Need for convenience
- Taste is still king
Chapter 3 Market analysis and forecasts to 2013
- Summary
- Global overview
- Core Europe
- Market overview
- By country
- By category
- US
- US sales and growth By category
- The future of the sports nutrition by channel
Chapter 4 Regulatory opportunities and challenges
- Summary
- Global overview
- Defining the EU regulatory framework
- Food Supplements Directive
- Maximum permitted levels (MPL)
- Foodstuffs intended for particular nutritional uses
- Sports nutrition directive
- Nutrition and health claims made on foods
- Unfair trading regulations
- Traditional Herbal Medicines Products Directive (THMPD)
- Mutual recognition
- European Advertising Standards Authority
- What is self-regulation?
- What are SROs?
- What does an SRO do?
- When self-regulation fails
- ASA and the CAP code - focusing on the UK
- Challenges
- Nutrient profiling
- Maximum permitted levels
- Opportunities
- Mutual recognition
- Article 13.5
- Defining the US regulatory framework
- Dietary Supplement Health and Education Act of 1994
- Nutrition Labeling and Education Act (NLEA) of 1990
- Food and Drug Administration Amendments Act of 2007
- Trilateral Cooperation Charter
- Challenges
- What is Significant Scientific Agreement?
- FTC and testimonials
- Citizen' s Petitions
- Increased ingredient enforcement
- Opportunities
- Label claims - US system pros and cons
- Low level regulation and open innovation
- Foods as supplements
Chapter 5 Sports nutrition brand analysis
- Summary
- Introduction
- Methodology
- US sports nutrition - company case studies
- Iovate
- Summary
- Company overview
- Growth strategies
- Acquisition
- Litigation
- Innovation and NPD
- Iovate SWOT analysis
- CytoSport
- Summary
- Company overview
- Growth strategies
- Mass distribution
- Innovation and NPD
- CytoSport SWOT analysis
- Optimum Nutrition
- Summary
- Company overview
- Growth strategies
- Optimum Nutrition SWOT analysis
- EAS
- Summary
- Company overview
- Growth strategies
- EAS SWOT analysis
- Bio-Engineered Supplements and Nutrition
- Summary
- Company overview
- Growth strategies
- Female market
- Beyond bodybuilding
- Innovation and NPD
- BSN SWOT analysis
- US Nutrition
- Summary
- Company overview
- Growth strategies
- International
- Direct to consumer/online
- Vertical integration
- US Nutrition SWOT analysis
- Medical Research Institute
- Summary
- Company overview
- Growth strategies
- MRI SWOT analysis
- Xyience
- Summary
- Company overview
- Growth strategies
- Xyience SWOT analysis
- EU sports nutrition - company case studies
- Multipower
- Summary
- Multipower SWOT analysis
- Maximuscle
- Summary
- Maximuscle SWOT analysis
- Lucozade
- Summary
- Company overview
- Growth strategies
- Lucozade SWOT analysis
Chapter 6 The future of sports nutrition
- Summary
- Overview of the market
- Consumer and brand trends
- Brands take positive action against contaminated supplement claims
- Education
- Commoditization and the move online
- Private label
- The perception of efficacy
- Growth in emerging markets
- Category trends
- Heat Shock Protein activators
- Natural testosterone boosters
- Ready-to-drink nutrition shakes
- Licensed brands
- Sports nutrition for breakfast
- Packaging trends
- Reusable packaging and refills
- Convenience
- Flexible packaging
- Ingredient predictions and future category innovations
- Category innovation
- Myogenic growth factors
- Emergence of a new ingredient class: Polyamines
- Exercise intervention
- Supplementation
- The end of prohormones
- Insulin enhancement and muscle growth
- Delivery systems are still a product driver, but are they efficacious?
- Summary and conclusions
Chapter 7 Conclusions, key messages and applications
- Summary
- Introduction
- Successful strategies for sports nutrition brands
- Know your customer
- Be part of the daily ritual
- Be authentic
- Create a clear consistent message
- Support science
- Geographic sensitivity
Appendix
- Q&A with Eric Nardulli
- Q&A with Dr Tim Ziegenfuss
- Index
List of Figures
- Figure 1.1: The evolution of sports nutrition
- Figure 2.2: Key sports nutrition consumer groups
- Figure 2.3: Sports nutrition consumer market drivers
- Figure 3.4: Core European and US sports nutrition market value ($m),
2003-2013
- Figure 3.5: Core European sports nutrition market value ($m), 2003-2013
- Figure 3.6: Core European sports nutrition market by country ($m), 2008
- Figure 3.7: Core European sports nutrition market by category ($m), 2008
- Figure 3.8: US sports nutrition market value ($m), 2003-2013
- Figure 3.9: US sports nutrition market by country ($m), 2008
- Figure 4.10: Ortis happy plus St John' s Wort
- Figure 5.11: Iovate Sports Nutrition products
- Figure 5.12: Iovate SWOT analysis
- Figure 5.13: CytoSport sports nutrition products
- Figure 5.14: CytoSport SWOT analysis
- Figure 5.15: Optimum Nutrition sports nutrition products
- Figure 5.16: Optimum nutrition SWOT analysis
- Figure 5.17: EAS sports nutrition products
- Figure 5.18: EAS SWOT analysis
- Figure 5.19: BSN sports nutrition products
- Figure 5.20: BSN SWOT analysis
- Figure 5.21: US Nutrition sports nutrition products
- Figure 5.22: US Nutrition SWOT analysis
- Figure 5.23: MRI sports nutrition products
- Figure 5.24: MRI SWOT analysis
- Figure 5.25: Xyience sports nutrition products
- Figure 5.26: XYIENCE SWOT analysis
- Figure 5.27: Multipower sports nutrition products
- Figure 5.28: Multipower SWOT analysis
- Figure 5.29: Maximuscle sports nutrition products
- Figure 5.30: Maximuscle SWOT analysis
- Figure 5.31: Lucozade sports nutrition products
- Figure 5.32: Lucozade SWOT analysis
- Figure 6.33: Muscletech Myoshock HSP and MRI HSP Active
- Figure 6.34: Muscletech Cryotest, ADS Pronabolin and Gaspari Nutrition
Halodrol
- Figure 6.35: CytoSport' s Muscle Milk, Labrada Lean Body, and Gainomax
Recovery
- Figure 6.36: Everlast licensed brand
- Figure 6.37: ROKIT Fuel Sports Cereal
- Figure 6.38: MASS FI reusable tub
- Figure 6.39: Muscletech Ignition Stix, Muscle Milk Ready to Drink and
Gatorade packets
- Figure 6.40: Flexible packaging from AMP, EAS and Optimum Nutrition
- Figure 6.41: Muscletech nanotechnology delivery
- Figure 7.42: Successful strategies for sports nutrition brands
- Figure 7.43: Maximuscle diet range
- Figure 7.44: GSK and AlliR
- Figure 7.45: Consumer technology
List of Tables
- Table 3.1: Core European and US sports nutrition market value ($m),
2003-2013
- Table 3.2: Core European sports nutrition market value ($m), 2003-2013
- Table 3.3: Core European sports nutrition market by country ($m), 2008
- Table 3.4: Core European sports nutrition supplements market value by
category ($m), 2003-2013
- Table 3.5: US sports nutrition market value ($m), 2003-2013
- Table 3.6: US sports nutrition supplements market value by category ($m),
2003-2013
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