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市場調査レポート
菓子業界における技術革新：重要トレンド・成長機会・新興市場
Innovations in Confectionery: Key trends, growth opportunities and emerging markets
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Abstract
In 2008 the confectionery market in Europe and the US was worth$99.7bn, with a
projected compound annual growth rate (CAGR) of 2.9% to 2012. Volume growth is
projected at even lower levels, with a CAGR of just 2.3% over the same period.
In the West, the confectionery market is mature and well-established with low
levels of growth. Growth in the industry will come from the key emerging
markets of Eastern Europe and Asia Pacific. Health and premium confectionery
continue to provide a number of growth opportunities for manufacturers.
Ethical concerns relating to food production, working conditions and wages are
also having an impact on new product development (NPD) with an increased focus
on Fair trade and organic confectionery introductions. ' Innovations in
Confectionery: Key trends, growth opportunities and emerging markets' is a new
report published by Business Insights that evaluates which regions, countries
and products are expected to grow in the confectionery market over the next
five years. This report provides an understanding of underlying consumer
purchasing triggers as well as an in-depth analysis of NPD to assess current
and future trends in the confectionery market.
Table of Contents
Innovations in Confectionery
Executive summary
- Market drivers and resistors
- Growth opportunities in the confectionery market
- Innovation and NPD in the confectionery market
- Key trends
Chapter 1 Introduction
- What is this report about?
- The confectionery market defined
- Report structure
Chapter 2 Market drivers and resistors
- Summary
- Introduction
- Health
- Obesity
- Ageing population
- Heritage
- Natural
- Free-from
- Quality
- Regulation
Chapter 3 Growth opportunities in
- confectionery
- Summary
- Introduction
- Confectionery market value overview
- Value by country
- Value by category
- Emerging markets
Chapter 4 Innovation and NPD
- Summary
- Introduction
- Innovation type
- Regional analysis
- Europe
- Asia-Pacific
- North America
- Category analysis
- Category overview
- Chocolate
- Premium chocolate
- Functional chocolate
- Ethical chocolate
- Sugar confectionery
- Gum
- Oral health
- Satiety and weight loss positionings
- Changing positioning in confectionery
- Flavor trends
Chapter 5 Key trends and product
- examples
- Summary
- Introduction
- Health
- Functional confectionery
- Oral health
- Probiotics, prebiotics and dietary fiber
- Energy and mood
- Superfoods
- Omega-3
- Natural
- Weight management
- Portion sizes
- Low calorie and low sugar
- Appetite suppressants
- Beauty
- Premiumization
- Gourmet
- Traditional/heritage and retro branded products
- Traditional and heritage
- Retro positionings
- Ethical
- Organic products
- Fairtrade
- Vegetarian and vegan products
- Green packaging
Chapter 6 Conclusions
10 key trends for the future
1 - Emerging markets 3 - Healthy and functional confectionery 4 - Beauty 5 -
Ethical - Organic/Fairtrade 6 - Premium 7 - Natural 8 -
Experimental/exotic ingredients 9 - Growth in popularity of cereal bars 10 -
Vegetarian and vegan products Index
List of Figures
- Figure 2.1: Key areas of innovation by category
- Figure 2.2: Chicza Organic Mayan Rainforest Chewing Gum
- Figure 2.3: The UK ' s Change4Life campaign: warning of the danger of fat
and unhealthy foods
- Figure 2.4: US population aged 65 and over (m), 2000-2050
- Figure 2.5: Science versus heritage
- Figure 2.6: Drivers of natural confectionery
- Figure 2.7: % share of different claims being used, by type, in US and
Europe, in new product
- launches between April 08 and April 09
- Figure 3.8: Value of the confectionery market in Europe, ($m), 2008-2012
- Figure 3.9: European and US confectionery market value by category ($m),
2008
- Figure 3.10: High growth confectionery markets, Europe and US (% growth),
08-12
- Figure 3.11: Emerging confectionery markets, 2008-2012
- Figure 4.12: FOSHU approved
- Figure 4.13: Chocolate with collagen
- Figure 4.14: Natural energy chews
- Figure 4.15: Share of confectionery launches (% of launches), by category,
2005-2008
- Figure 4.16: Thornton' s Gourmet Chocolate Block
- Figure 4.17: Hors Dr Bon-Bons with calcium and xylitol
- Figure 4.18: Gum to control cravings
- Figure 5.19: Key trends in the confectionery market
- Figure 5.20: Orbit White - Teeth whitening confectionery
- Figure 5.21: Gilco BREO - Tongue cleaning
- Figure 5.22: Natural breath freshening
- Figure 5.23: Snacks with live probiotic cultures
- Figure 5.24: Confectionery with dietary fiber
- Figure 5.25: Energy chews with caffeine and taurine
- Figure 5.26: Cocoapro & Acticoa chocolate
- Figure 5.27: ' Superfruits' Health Positioning; Chocolate Goji Treats
launch to the US by Superfood Snacks in 2007
- Figure 5.28: Maramor chocolate fortified with Omega-3
- Figure 5.29: Portion size - 100 calorie confectionery
- Figure 5.30: No added sugar - innovative uses for Xylitol
- Figure 5.31: Gourmet: Matcha Green Tea
- Figure 5.32: Gourmet: Sea Salt
- Figure 5.33: Mars American Heritage chocolate
- Figure 5.34: Milka Sweet Memories Tafelschokolade, Launched in Austria,
February 2007
- Figure 5.35: Organic health positioning
- Figure 6.36: Ten key future trends in the confectionery market
List of Tables
- Table 2.1: Obese and overweight children (5-13 year olds) in Europe and US
(%), 2002-2012
- Table 2.2: Selected premium chocolatiers in the UK
- Table 2.3: Prevalence of ADHD in the seven major markets (' 000), 2008
- Table 2.4: Ranking of the most popular claims, overall and by industry,
for new product launches, in North America and Western Europe, April 2008 to
April 2009
- Table 3.5: Value of the confectionery market, by region ($m), 2008-2012
- Table 3.6: Forecast value of the confectionery market in Europe and the US
($m), 2008 to 2012
- Table 3.7: European and US confectionery market value $m, by category,
2008-2012
- Table 3.8: European confectionery market value by category ($m), 2008-2012
- Table 3.9: US confectionery market value $m, by category, 2008-2012
- Table 4.10: Share of confectionery product launches by innovation type
(%), 2005-2008
- Table 4.11: Share of top ten product tags used in Japanese new product
launches (% share), 2005-2008
- Table 4.12: Share by region of gum product launches (%), 2005 to 2008
- Table 4.13: Top 20 tags on new confectionery launches (% of products with
tag), 2005-2008
- Table 4.14: Top 20 flavors in new product introductions (% of
confectionery product launches),
- 2005-2008
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