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市場調査レポート
食品・飲料パッケージの技術革新:付加価値および新興技術における機会
Innovation in Food and Drinks Packaging: Opportunities in added value and emerging technologies
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Abstract
Food and drinks packaging is in a period of rapid change. Growth in the food
and drinks packaging markets of developing economies is expected to increase
in conjunction with their rising GDP' s, the changing nature of consumer
lifestyles and the increased amount of packaged food and drink. Emerging
issues such as sustainability and recent increases in raw material prices are
also having a significant impact. Understanding trends and issues within the
food and drinks packaging market is important due to their significant effect
up on manufacturers, retailers, and distributor costs and logistics.
' Innovation in Food and Drinks Packaging: Opportunities in added value and
emerging technologies' is a new report published by Business Insights that
provides added value by exploring innovations in food and drinks packaging
from both packaging and food and drinks manufacturer perspectives. This report
also delivers an overview of competitor activity and an assessment of the
strength of trends and market forces moving forward.
Table of Contents
Executive Summary
- Introduction and the packaging market
- Economics, consumer issues and regulation
- Innovation by key trend
- Enhanced food safety packaging
- Future innovation in packaging
- Conclusions
Chapter 1 Packaging market overview
- Summary
- Introduction
- Report structure, content and information sources
- The packaging market
- Packaging has a fundamental role in food and drinks marketing
- Overview of the packaging market
- A number of wider factors affect the development of the packaging
- markets
- Market characteristics
- Growth in usage
- By packaging material
- By region
- Key manufacturers
- Tetra Pak
- Amcor
- Owens-Illinois
- Crown Holdings
- Rexam
Chapter 2 Economics, consumer issues and
- regulation
- Summary
- Introduction
- Rising raw material prices and economic slowdown
- Trends in raw materials supply and price
- The role of food and drink manufacturers
- The impact of raw material prices and demand changes on packaging
- companies
- Restructuring
- Price increases
- Pack and material design changes
- Changes in consumer demands
- An increase in private label shopping
- Larger pack sizes
- The rise of discounters
- Long term demographic and economic trends
- Increasing wealth in developing countries
- Single portions affect package design
- ' On the go' packaging design
- Labeling, regulation and pack design
- Relevant recent developments
- Nutritional labeling
- Country-of-origin labeling
- The future of label and pack size and design
Chapter 3 Innovation by key trend
- Summary
- Introduction
- Convenience
- New Product Development (NPD) launch trends
- Category analysis
- Packaging material
- Package types
- Innovation trends in convenience packaging concepts
- Smaller and single use packs
- Ergonomic and in-use design
- Ethical and green
- Packaging waste - regulation and initiatives
- Reduced energy consumption and reduced emissions
- Recycling trends
- New Product Development (NPD) launch trends
- Category analysis
- Packaging material
- Package types
- Regional analysis
- Innovation trends in green and ethical packaging concepts
- Packaging made from recycled or recyclable materials
- Biopolymers
- Biodegradable packaging
- Reusable packaging
- Reduced/redesigned packaging
- Health
- Innovation trends in healthy packaging concepts
- Packaging for retention of ingredient functionality
- Packaging to emulate pharmaceutical packaging
Chapter 4 Enhanced food safety packaging
- Summary
- Introduction
- Impact of food scares and other negative issues
- Traceability
- Barcodes and Radio Frequency Identification (RFID)
- New Product Development (NPD) launch trends
- Category analysis
- Packaging material
- Package types
- Regional analysis
- Innovation trends in food safety packaging concepts
- Tamper evident packaging
- Contamination prevention
- Packaging to protect from germs, dirt, etc.
- Packaging to protect from contact materials
- Protecting the user from the food product
- Spoilage prevention
Chapter 5 Future innovation in packaging
- Summary
- Introduction
- Launch patterns of innovative products
- Innovation by food and drink category
- Emerging innovations in soft drinks
- Emerging innovations in alcoholic drinks
- Emerging innovations in dairy
- Emerging innovations in confectionery
- Innovation by packaging materials
- Emerging technologies, materials and design principles
- Intelligent and active packaging
- Intelligent packaging
- Active packaging
- Nanotechnology
- Current uses and examples
- Developing uses
- Concerns and public perceptions
- Interactivity
- Multisensory packaging design
- Use of sound and touch
- Interaction, involvement and branding
- Masking
- Edible ' packaging'
- Packaging that is edible
- Films and coatings
- Key innovative players
- Packaging manufacturers
- Food and drink manufacturers
- Coca-Cola
- Nestle
- Unilever
- Manufacturer innovation overview
Chapter 6 Conclusions
- Summary
- Introduction
- The future of packaging trends
- Materials
- Key categories
- Technology and design innovations
- Key opportunities and challenges
- Improving the experience for the consumer
- The cost of raw materials and its impact on design
- Less packaging with more functionality
- Using new technologies
- Index
List of Figures
- Figure 1.1: Analysis of packaging benefits
- Figure 1.2: Share of products launched by packaging material, by country
(% share), 2005 to 2008 inclusive
- Figure 1.3: Spendrups Norrlands Guld beer in a diamond embossed can
- Figure 2.4: Food and drink and related industry executives' opinion about
the impact market trends will have on new product development (NPD) in
packaging in the future
- Figure 2.5: Potential benefits of either "light weighting", or reducing
packaging
- Figure 2.6: Examples of private label products launched in 2008 with
' simple' packaging or labeling
- Figure 2.7: New food and drink products available in larger packs
- Figure 2.8: Examples of single-serve packs launched in 2008
- Figure 2.9: Core elements of nutritional labeling systems (US and EU)
- Figure 2.10: Examples of nutritional labeling systems
- Figure 2.11: Industry executives' opinion about effectiveness of labeling
systems at informing consumers of the nutritional content of food and drinks
- Figure 2.12: Food and drink and related industry executives' level of
agreement with statements about labeling and pack size
- Figure 3.13: Food and drink and related industry executives' opinion about
the importance of packaging features to consumers
- Figure 3.14: Percentage share of conveniently packaged product launches,
by category, 2005-2008
- Figure 3.15: Conveniently packaged noodle products featuring cardboard
packaging
- Figure 3.16: New products launched in single use packs
- Figure 3.17: Novel product and pack combinations for picnics, lunches and
snacks
- Figure 3.18: Pitcher shaped drinks containers for easier pouring
- Figure 3.19: Coca-Cola' s new grip PET bottle
- Figure 3.20: Glico walky walky Choco & Pretzel
- Figure 3.21: New products with packaging that has uses beyond purely
containing the product
- Figure 3.22: Industry opinion about consumer willingness to pay for
sustainable packaging features
- Figure 3.23: Lotte Xylitol Premium Mint Eco Bottle
- Figure 3.24: Share of green and ethically packaged products by trend (%
share), 2005-2008
- Figure 3.25: Percentage share of products launched in green and ethical
packaging, by category, 2005-2008
- Figure 3.26: New products launched with 100% recycled or recyclable
packaging
- Figure 3.27: Blood Orange Noble 100% Pure All Natural Juice packaged in an
' all-natural renewable' bottle
- Figure 3.28: New products which are promoted as having biodegradable
elements to their packaging
- Figure 3.29: Examples of new products with ' reusable' packaging
- Figure 3.30: Alcoholic drink launches in ' light' or ' lighter' glass bottles
- Figure 3.31: Murray' s Boneless & Skinless Chicken Breasts in eco-packaging
- Figure 3.32: Recently launched bakery and cereal products with recyclable
packaging or natural manufacturing methods
- Figure 3.33: Cap and reservoir systems for active ingredients in sport and
functional drinks
- Figure 3.34: Cap and straw systems for delivery of probiotics
- Figure 3.35: Bevolution Ammo energy shot
- Figure 3.36: Protica Profect Protein beverages
- Figure 3.37: Bio2Tonic, a vitamin-enhanced water & oxygen-enriched Air
beverage
- Figure 4.38: Share of products launched with enhanced food safety
packaging by category (% share), 2005-2008
- Figure 4.39: Share of products launched with enhanced food safety
packaging by region (% share), 2005-2008
- Figure 4.40: American Energy Clean Energy Beverages with Cleancap Seals
- Figure 4.41: Health Delicious Natural Cola with a "special" inner liner
- Figure 4.42: Tyson Foods ' no-touch' packaging for fresh meat
- Figure 5.43: Innovation type as percentage of all innovative food and
drink launches, 2005 to 2008
- Figure 5.44: Bottled waters promoted on ' green' packaging features
- Figure 5.45: Specially designed PET soft drink bottles for freezing
- Figure 5.46: Vodka in specialist glass bottles
- Figure 5.47: Purus Vodka
- Figure 5.48: Versus wine in a pouch
- Figure 5.49: Single serve alcoholic drinks in pouches and tubes
- Figure 5.50: Novel wine closure formats
- Figure 5.51: Metal/aluminum bottles for beer and wine
- Figure 5.52: Yogurt products with creative packaging
- Figure 5.53: Packaging designed to extend the shelf-life of cheese and
butter
- Figure 5.54: New dairy products with packaging designed for presentation
- Figure 5.55: Novel dispensers for gum, mint and candies
- Figure 5.56: WarHeads Double Drops Super Sour Liquid Candy
- Figure 5.57: Chocolates with novel presentation boxes
- Figure 5.58: Leche Pascual Uperisada in PET bottles
- Figure 5.59: Chiquita Fresh & Ready Bananas
- Figure 5.60: Cardboard boxes for microwaving and baking
- Figure 5.61: Coors Light Cold Wrap Beer
- Figure 5.62: Packaging with Braille information
- Figure 5.63: Nestle KitKat Kit Mail
- Figure 5.64: New products with ' audio' packaging features
- Figure 5.65: i-wine with scratch and sniff panels on the labels
- Figure 5.66: Novelty shaped bottles for Coca-Cola
- Figure 5.67: Two new Nestle infant and baby products in innovative
packaging
- Figure 5.68: Nescafe Charge
- Figure 5.69: Examples of key manufacturers' packaging innovations relating
to sector and design key trends
- Figure 6.70: Food and drink industry executives' opinion about the most
popular materials used packaging over the next five years
- Figure 6.71: Food and drink and related industry executives' opinion about
impact of packaging innovation on NPD by product category
- Figure 6.72: Food and drink and related industry executives' opinion about
the importance of packaging innovation to consumers over the next five years
(% responses)
List of Tables
- Table 1.1: Share of food and drink products launched by packaging material
type (% of all products launched using material for its packaging), 2005-8
- Table 2.2: Private label market share, sales value (US$m) and growth
(CAGR), by country, 2001- 2011
- Table 2.3: European and US private label by sector (US$m), 2001-2011
- Table 2.4: Discounters' share of grocery markets (%share), in Europe, by
country, 2002-2007
- Table 2.5: Per capita GDP at constant 2000 US$ prices, by country, 2003 -
2013
- Table 2.6: Average number of occupants per household, Europe & US,
2003-2008
- Table 2.7: Single person households in Europe & the US (m), 1997-2007
- Table 2.8: Grocery market value share of convenience stores (% sales by
value), by country, 2002-07
- Table 3.9: Percentage share of conveniently packaged food and drinks
launches, by packaging material, 2005-2008
- Table 3.10: Percentage share of conveniently packaged launches by pack
type, 2005-2008
- Table 3.11: Percentage share of green and ethically packaged food and
drinks launches by packaging material, 2005-2008
- Table 3.12: Share of new green and ethically packaged product launches by
pack type (% share), 2005-2008
- Table 3.13: Share of new green and ethically packaged product launches by
region (% share), 2005-2008
- Table 4.14: Share of products launched with enhanced food safety packaging
by material (% share), 2005-2008
- Table 4.15: Share of products launched with enhanced food safety packaging
by pack type (% share), 2005-2008
- Table 5.16: Share of innovative packaging in new product launches, by
category (% share), 2005- 2008
- Table 5.17: Share of packaging materials used in innovatively packaged new
food and drink launches (% share), 2005-2008
- Table 5.18: Executives' opinion of packaging manufacturers who are driving
innovation in food and drinks packaging (% mentions)
- Table 5.19: Executives' opinion of food and drinks manufacturers who are
driving innovation in food and drinks packaging (% mentions)
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