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市場調査レポート
心臓の健康のための食品・飲料市場：心臓血管の健康・血圧降下・コレステロール低下のための新製品開発
Heart Health Food and Drinks: NPD in cardiovascular health, hypertension and cholesterol reduction
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Abstract
The heart health food and drinks market has seen continued development and a
generation of products targeting specific conditions such as blood pressure
and cholesterol reduction, have been the focus of innovation. However, the
market is beginning to shift again, this time towards more
‘natural’ heart health products which promote an overall, holistic
and everyday approach to heart health. Heart Health Food and Drinks is a new
management report published by Business Insights that analyzes the underlying
growth drivers for the heart health foods and drinks market, assesses future
sales prospects in key geographical markets, reviews the latest innovations
trends and offers actionable recommendations for food and drinks
manufacturers. It examines the latest actual and forecast data for
hypertension and cardiovascular disease prevalence, heart health food and
drinks sales values, as well as unique data on product innovations for all the
key product groups. Develop more effective strategies for heart healthy food
and drinks using this report' s analysis of the development of the market by
country and product category.
Table of Contents
Executive Summary
- Growth opportunities
- Innovation and NPD
- Key trends
- Conclusions
Chapter 1 Introduction
- What is this report about?
- The heart health food and drinks market defined
- Report structure
- Research methodology
Chapter 2 Growth opportunities
- Summary
- Introduction
- Cardiovascular disease prevalence
- Hypertension prevalence
- Heart health food and drink sales
- Sales per capita and per key market
- Conclusion
Chapter 3 Innovation and NPD
- Summary
- Introduction
- NPD by condition
- NPD by product category
- Share of heart health food and drink launches
- Product tag analysis
- The evolution of NPD by flavor
- NPD by region
- Key innovators
- Kellogg' s
- Nestlé
- PepsiCo
- Unilever
Chapter 4 Key trends
- Summary
- Introduction
- Tougher regulation over health claims favors prudence over boldness
- General heart health continues to dominate claims
- Condition-specific claims
- Cholesterol reduction
- Plant sterols
- Omega-3 fatty acids
- Antioxidants
- Dietary fiber
- Hypertension
Chapter 5 Conclusions
- Summary
- Introduction
- Market focus
- Product development
- Promotion
- Index
List of Figures
- Figure 3.1: Percentage share of heart health products launched, by trend,
2004-2007
- Figure 3.2: Percentage growth in heart health food and drinks launched, by
category, 2004-2007
- Figure 3.3: Percentage share of heart health products launched in each
category, 2004-07
- Figure 3.4: Percentage share of heart health products launched, by
category, 2004-07
- Figure 3.5: Percentage share of heart health products launched in each
region, 2004-2007
- Figure 3.6: Kellogg' s Kashi Heart to Heart cereals
- Figure 3.7: Nestlé' s NesVita Pro-Heart Probiotic Drink
- Figure 3.8: Quaker Take Heart Instant Oatmeal
- Figure 4.9: Nabisco' s Triscuit baked whole grain wheat crackers
- Figure 4.10: RD Foods' Right Direction Oatmeal cookies
- Figure 4.11: Alixir Cor Pane ai Cereali
- Figure 4.12: Unilever' s Becel Omega 3 plus margarine
- Figure 4.13: Nuttelex' s Pulse Spread
- Figure 4.14: Unilever' s Maya Pro-Activ yogurt drink
- Figure 4.15: 2Tang Green Tea
- Figure 4.16: Kellogg' s Guardián Cereal
- Figure 4.17: Work with Water' s 120/80 blood pressure lowering spring water
List of Tables
- Table 2.1: Prevalence of cardiovascular disease in the 7 major markets,
000' s, 2005
- Table 2.2: Estimated prevalence of hypertension in the five major EU
markets, 2005-10
- Table 2.3: Sales of heart health food and drinks, $m, 2006-2010
- Table 2.4: Per capita spend on heart health food and drinks, $, 2006-2010
- Table 3.5: Top 15 product tags on heart health products launched, 2005-2007
- Table 3.6: Top 15 flavors in heart health products launched, 2005-2007
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