乳製品の技術革新と新製品開発：新興の機会、フレーバー動向、新しい健康商品、倫理商品、プレミアム商品

Innovations and NPD in Dairy: Emerging opportunities, flavor trends and new healthy, ethical and premium products

発行	Business Insights
出版日	2010年01月	商品コード	108122
ページ情報	英文 115 pages
価格	US$ 2,875 換算 ¥ 231,351 (税抜) PDF by E-mail (Single User License)

原文目次

Abstract

There are three significant trends in dairy product innovation: emotional wellbeing, functional health and indulgence products. The importance of these drivers is set to increase as consumers demand more from dairy products. Products which deliver mood management are coming onto the market. Manufacturers are using textural enhancements, functional botanicals and emotive language to position their product as beneficial to emotional wellbeing. The naturally occurring appetite suppressants in milk are being supplemented with other natural functional ingredients to enhance its weight management potential. Dairy products are also being positioned as an aid to sport because of the naturally occurring nutrients which offer energy and muscle repair. Indulgence has also been to the fore as many consumers look to treat themselves to small affordable luxuries during the tough economic climate. A number of dairy manufacturers are incorporating a sense of indulgence into their products through indulgent ingredients, packaging and provenance. Innovation and new product development in dairy provides an analysis of innovation trends across seven product categories in Europe, Asia-Pacific, Latin America, Africa and the US. The report provides detailed insights into the key issues facing dairy manufacturers, the key trends driving innovation in dairy products, innovative products which point to the future development of the market and which countries to invest in if you are maintaining your existing product portfolio. This report will enable you to perfect your dairy NPD strategies for maximum success by giving you examples of the trends as well as recent products launches.

Executive summary

Market drivers, inhibitors and issues
Market dynamics and growth opportunities
NPD and innovation in dairy products
Conclusions

Chapter 1 Introduction

Introduction
What is this report about?
Report structure

Chapter 2 Market drivers, inhibitors and issues

Summary
Introduction
Market drivers
- Demand for natural products
- Adult obesity and diets
- Resurgent interest in home cooking
- Ageing population
- Kids
Market resistors
- Doubts over product safety
- Environmental consumerism
- The amount of methane gas produced by cows
- Carbon footprint
  - Packaging
  - Production methods
  - Transportation
- Rising costs and prices
  - Price fixing
  - Increased demand in China
  - Other raw material costs
  - Recession in the US
Market issues
- Dairy allergies and intolerance
- Fat content
- Probiotic debate
  - Articles 13, 13.5 and 14
  - Problems with the implementation of the regulation
  - Issues with health claims

Chapter 3 Market dynamics and growth opportunities

Summary
Introduction and market trends
- The US dominates the dairy market
- Dairy in the BRIC countries
Dairy market value analysis
- Country analysis
- Germany and France are the most valuable European markets
- Segment analysis

Chapter 4 Innovation and NPD

Summary
Introduction
- Growth of dairy products in terms of new product launches
- Category analysis
  - Cheese
  - Chilled desserts
  - Cream
  - Fromage frais
  - Milk
  - Spreadable fats
  - Yogurt
Regional analysis
- Europe
- North America
- Asia-Pacific
Innovative dairy products
- Innovation in formulation
  - Functional
  - Provenance
- Innovation in packaging
  - Green packaging
  - On-the-go and convenience for kids
- Innovation by category
- Examples of key trends
Product tags on dairy products
Flavor trends

Chapter 5 Conclusions

Summary
Drivers and resistors in the dairy products market
Natural and ethical
Functional health and wellbeing
Further opportunities
Index

List of Figures

Figure 2.1: China milk product scare
Figure 2.2: Ways to reduce the fat content and fat intake in dairy
Figure 3.3: Value growth of dairy market, by country (%), per capita ($), 2008-2013
Figure 3.4: Value growth of emerging dairy markets, by country (%), per capita ($), 2008-2013
Figure 4.5: Growth of dairy products launched, by category (%), 2006-09
Figure 4.6: Share of dairy products launched, by category (%), 2006-09
Figure 4.7: Sainsbury' s cheese sticks, Landfrisch Sommergemuese, Raclette Cheese and Finlandia Black Label Goats Cheese
Figure 4.8: Campina dessert, Fru Fruity Puds and Nantsuttei Baked Black Caramel Pudding
Figure 4.9: Ruoka kerma cream, Junnama Cream, Kunin' s Smetana and Bailey' s whipped cream
Figure 4.10: Plum baby fromage frais, Muller Little Stars and Yoplait Safari Tubs
Figure 4.11: Nippon Milk Community milk, Dairy Delicious Milk, Latella Tirol Milch and Huerkang milk
Figure 4.12: Epicurean Butter, Ayurvedic Ghee butter, Delamere Goat' s butter and Minus L butter
Figure 4.13: Muller Corner Healthy Balance and Yoplait Light Thick and Creamy yogurts
Figure 4.14: Share of dairy products launched, by region (%), 2006-09
Figure 4.15: Share of products launched by category, Europe (%), 2009
Figure 4.16: Edeka Mozzarella and Garcia Baquero Queso
Figure 4.17: Share of products launched by category, North America (%), 2009
Figure 4.18: Tillamook Shingle sliced cheese, Cabot Harpoon IPA Beer Cheddar Cheese and Meyenberg Aged Goats Milk Cheese
Figure 4.19: Share of products launched by category, Asia Pacific (%), 2009
Figure 4.20: Maeil fresh shoots and grain seed yogurt drink, Gloria Frutos del Peru and Yakult Honsha yogurt drink
Figure 4.21: Next Generation Organic Probiotic Cheese, Acai Roots Smoothie, Benecol Fruit and Dairy Smoothie and Celta Antiox
Figure 4.22: Borden Dairy 100 calorie Snack Cheese Sticks, Rightsize smoothie and Magermilch-Joghurt
Figure 4.23: Kagome bacteria yogurt, Hempmilk and Nippon Luna Platinum Yogurt
Figure 4.24: Yogi Yalla Yogurt Drink, Ice Break Milk and Boost Guarana
Figure 4.25: Tou del Tillers Queso, Colby Kalamata Olive and Sundried Tomatoes and Noem Mix Naturrein
Figure 4.26: Chobani Greek Yogurt
Figure 4.27: Waitrose Select Farm and Sam' s Member' s Mark Milk
Figure 4.28: Yoplait 360 Degrees Yogurt drink, Dannon Danimals Crush Yogurt and San Antonio Margarine
Figure 4.29: Innovation in dairy product categories, 2006-2009
Figure 4.30: Jalna Vitalize Yogurt, Dobroye Utro Bio Yogurt, Yoplait Mixed Seeds, Patak' s Original Raita Yogurt, Wallaby Organic Down Under
Figure 4.31: Flora Buttery, Strawberry yogurt drink, Natural Start Vulgaris yogurt drink and Waitrose Strawberry and Rhubarb cheesecake
Figure 4.32: Dairy products with innovative flavors
Figure 5.33: Drivers and resistors in the dairy industry
Figure 5.34: Growth opportunities in milk
Figure 5.35: Growth opportunities in cheese

List of Tables

Table 2.1: Value of the US & European natural (excluding organic) food and drink market, by category ($bn), 2000-2010
Table 2.2: Overweight and obese adult consumers, by country (% of adult population), 2004-2009
Table 2.3: 60+ Mid Year Population, by continent (m), 2008-2012
Table 2.4: Market value of the allergen and intolerance food market, by country ($m), 2001-2011
Table 2.5: Market value for the allergen and intolerance drinks market, by country ($m), 2001-2011
Table 2.6: Low-density lipoprotein (LDL), or "bad," cholesterol levels.
Table 3.7: Dairy market value, by country ($m), 2008-2013
Table 3.8: Dairy market value, by segment ($bn), 2008 and 2013
Table 4.9: % of types of innovation within innovative dairy products,
Table 4.10: Top 15 claims on dairy products launched, 2006 to 2009
Table 4.11: Top 15 flavors in dairy products launched, 2006-2009