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市場調査レポート
乳清（ホエイ）・乳糖（ラクトース）製品の市場機会：スポーツ・乳児栄養部門における成長と新製品開発
Opportunities in Whey Products and Lactose: Market growth and new product development in sports and infant nutrition
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Abstract
Advances in whey processing technology and investments in research and
development have combined with a greater understanding and recognition of the
potential health benefits of Whey Products. As a result both ingredients
suppliers and product manufacturers alike seeking to exploit the potential of
an area which many see as currently "exploding". Undoubtedly the functional
benefits of certain Whey Products (in particular concentrates and isolates)
are driving renewed interest and market momentum. But less-hyped areas should
not be forgotten: use in Animal Feed and in human food use as a food (as
opposed functional) ingredient will fuel demand. Lactose' use as a relatively
cost effective, low glycemic index, carbohydrate source should not be
overlooked either as this category will see greater volume growth in the
future than overall Whey Products.
Table of Contents
Executive summary
- Drivers, applications and issues
- Market size and segmentation
- Product launch analysis
- Infant formulas
- Sports nutrition and body composition
- Emerging opportunities
Chapter 1 Introduction
- Scope of the report
- Definitions
- Whey products and lactose
- Segmentation of whey products (including lactose)
- Other definitions
- Methodology
Chapter 2 Drivers, applications and issues
- Summary
- From by-product to high value ingredient
- Processing technologies have enabled dramatic growth
- A generation ago whey was considered a waste product
- The next challenge is how to maximize the potential of whey
- products
- Whey' s profile makes it an ideal functional ingredient
- Lactose is also a valuable food ingredient
- Supply side market drivers
- Two main supply-side factors drove initial growth in whey products
- Demand side market drivers
- New functional uses for whey and the consumer health trend
- A substitute for NFDM
- Lactose as a source of carbohydrate
- Encapsulation technology - a future driver?
- Whey products as a food ingredient
- Threats to continuing growth
- Maintaining product integrity is vital to future success
- Suppliers should seek to ensure standards are upheld industry-wide
- Responsible, appropriate marketing of product benefits is also key
- Suppliers should play a role in managing the claims made by
- manufacturers
- Consumer mistrust of functional products needs addressing
- Price fluctuations and the threat of substitution
- The future marketing landscape
- Intense competition is likely to be seen between suppliers
- Whey products will need to mark out their territory
- Conclusions
Chapter 3 Market size and segmentation
- Summary
- Introduction
- A note on the market data
- Overall methodology
- Global and regional analysis
- Regional analysis
- Europe is the dominant force in whey product production
- Whey products category analysis
- Growth has been explosive, but growth rates are set to fall in many
categories
- Human food vs. animal feed (whey products only)
- Selected end use market analysis
- A note on coverage and approach
- US
- Dairy foods and dried foods and mixes are the key markets
- Europe
- Conclusions
- Supplementary data
- Asia
- Japan
- South Korea
- Philippines
- Europe
- France
- Germany
- Italy
- Netherlands
- Spain
- Sweden
- UK
- EU 25
- North America
- Oceania
- Other countries
Chapter 4 Product launch analysis
- Summary
- Introduction
- A note on Product Launch Analytics and data downloads Methodology
- A note on product numbers
- Whey products launch analysis
- Launches featuring any form of whey by sector over time
- Regional share of launches containing whey products only
- Regional share trends of launches with whey products only
- Emerging regions are taking a greater share of product launches
- Heat map of launches with whey products only
- The US is easily the most dominant country
- Share of whey products launches by market over time
- Confectionery has increased its share of launches
- Leading manufacturers in launches with whey products
- High fragmentation between manufacturers characterizes the market
- Lactose launch analysis
- Launches featuring lactose by sector over time
- Regional share of launches featuring lactose
- Asia-Pacific is the second most important region
- Regional share trends of launches featuring lactose
- South and Central America is accounting for a growing share of launches
- Heat map of launches featuring lactose
- The US is not as dominant in lactose launches as it is in whey
products launches
- Share of lactose launches by product market over time
- Share between product markets has remained stable
- Leading manufacturers in launches with lactose
- Fragmentation between manufacturers has increased in recent years
- Conclusions
Chapter 5 Infant formulas
- Summary
- Whey' s role in infant formulas
- An important ingredient in a low growth market
- Toddler formulas offer the highest growth
- The need for product differentiation is creating opportunities for
- whey products
- Low overall growth and high consolidation with prompt intense
- competition
- There are signs that whey products are at the forefront of product
- development
- Main prospects for infant formulas
- Whey products as a protein modifier in infant formulas
- Significant amounts of whey must be added to match the profile of
- mother' s milk
- Milks for older and infants and young children also offer
- opportunities
- Whey products and infant allergenicity
- Product analysis
- Whey proteins are an increasing feature of new product launches
- Use of more advanced forms of whey products has been relatively
- recent
- Future outlook
Chapter 6 Sports nutrition & body composition
- Summary
- Sports nutrition is a hot growth market
- What is sports nutrition?
- Sports nutrition is no longer just for professional athletes
- Drivers of whey products in sports nutrition
- Better understanding of nutrition' s role drives whey products' use
- Consumers are becoming more demanding, encouraging product development
- A favorable sporting regulatory environment
- Market size and growth
- Whey' s role in sports nutrition & body composition
- Whey' s nutritional profile makes it an ideal ingredient
- Proteins are an important energy source while exercising
- Power and endurance athletes have different protein demands
- New technologies have expanded the role for whey proteins in
- sports nutrition
- Roles other whey fractions may play in sports nutrition for power
- athletes
- Whey' s sports nutrition properties also help with general body
- composition
- Whey appears more effective than casein protein in improving body
- composition
- Further benefits of whey products for athletes
- BCAAs aid recovery if taken before and after exercise
- BCAAs can also help to delay fatigue
- Whey proteins can help to stimulate growth hormones
- Glutamine from whey products can help prevent fatigue
- Product development
- "Pure" sports nutrition
- Premium whey products need to show why they are more than "just
- protein"
- Some innovation showing the future direction of innovation
- Offering benefits to the broader sports nutrition market
- Products should offer the chance to attain the "nutrition of
- professionals"
- All sizes of companies can secure endorsements from sportspeople
- Future outlook
Chapter 7 Emerging opportunities
- Summary
- Introduction
- Whey products have many potential benefits
- Immunity and gut health
- Whey and immunity: a role in boosting the body' s defenses
- Lifestyle factors affect immune system function
- Whey protein' s role in boosting antibodies and aiding T-cell
- function
- WPC and WPI' s role in the antioxidant system
- Whey products and gut health: multiple potential benefits
- Improved intestinal integrity
- Improved nutrient uptake
- Enhancing gut enzyme and microbial activity
- Physio-chemical conditions of the intestinal lumen
- Seniors' nutrition
- Sarcopenia
- Whey proteins aid post-prandial protein synthesis
- Whey protein intake should ideally be a regular part of Seniors' diets
- Cardiovascular health in seniors
- Bone health
- Whey proteins help to maintain bone mineral levels in older consumers
- Whey products are also a good calcium source
- Immunity
- Weight loss
- Weight management and satiety
- Increased satiety
- BCAAs and the maintenance of lean muscle mass
- Angiotensin converting enzyme (ACE) inhibitory action
- Provision of calcium
- Lactose offers a low glycemic index sugar source
- Nutritional management
- Cardiovascular disease (CVD)
- Diabetes
- Osteoporosis
- Conclusions
Appendix 167
List of Figures
- Figure 3.1: Share of global whey products and lactose production by
region, 2008-2013 60
- Figure 3.2: Global whey products and lactose production growth (2005-2013)
and future production volumes (metric tonnes, 2013) 62
- Figure 3.3: Human food and animal feed share of global whey product sales
(metric tonnes), 2005-2013 64
- Figure 3.4: US human end use markets for whey powder, whey protein
concentrate and whey protein isolate (% share), 2007-2008 66
- Figure 4.5: Heat grid of the regional share of product launches containing
whey products by industry, 2006-2008 94
- Figure 4.6: Regional share of global new product launches containing whey
products (%), 2006- 2008 95
- Figure 4.7: Heat map of global new product launches containing Whey
Products, 2006-2008 96
- Figure 4.8: Product market share of global new product launches containing
Whey Products, 2006-2008 97
- Figure 4.9: Leading companies in global new product launches containing
whey products, 2006- 2008 98
- Figure 4.10: Heat grid of the regional share of product launches featuring
lactose by industry, 2006- 2008 100
- Figure 4.11: Regional share of global new product launches featuring
lactose, 2006-2008 101
- Figure 4.12: Heat map of global new product launches featuring lactose,
2006-2008 102
- Figure 4.13: Product market share of global new product launches
containing lactose, 2006-2008 103
- Figure 4.14: Leading companies in global new product launches containing
lactose, 2006-2008 104
- Figure 5.15: Infant formulas volume growth, value growth and market size
by segment in 2013 110
- Figure 5.16: Global market shares (% value) for leading companies in
infant formulas, 2005-2009 113
- Figure 5.17: Examples of product launches making use of partially
hydrolyzed whey proteins 120
- Figure 6.18: PureSport and Lucozade Sport provide examples of how both
large and small companies can associate themselves with top sportspeople 140
List of Tables
- Table 2.1: Approximate quality scores of various protein forms 33
- Table 2.2: Reported physiological effects of protein fractions found in
whey protein 35
- Table 2.3: Applications and benefits of lactose products 36
- Table 2.4: Functions of whey products as a food ingredient in end
applications 46
- Table 3.5: Global whey products and lactose production by region (metric
tonnes), 2005-2013 60
- Table 3.6: Global whey products production by volume (metric tonnes), by
category, 2005-2013 63
- Table 3.7: Global whey products production by volume (metric tonnes),
split by human food and animal feed use, 2005-2013 64
- Table 3.8: US human end use markets for whey powder, whey protein
concentrate and whey protein isolate (% share and metric tonnes), 2007-2008 66
- Table 3.9: EU 25 human end use markets for whey powder, whey protein
concentrate and whey protein isolate (% share and metric tonnes), 2008 67
- Table 3.10: Japanese whey products production by volume (metric tonnes),
by category, 2005- 2013 69
- Table 3.11: South Korean whey products production by volume (metric
tonnes), by category, 2005-2013 70
- Table 3.12: Filipino whey products production by volume (metric tonnes),
by category, 2005-2013 71
- Table 3.13: French whey products production by volume (metric tonnes), by
category, 2005-2013 72
- Table 3.14: German whey products production by volume (metric tonnes), by
category, 2005-2013 73
- Table 3.15: Italian whey products production by volume (metric tonnes), by
category, 2005-2013 74
- Table 3.16: Dutch whey products production by volume (metric tonnes), by
category, 2005-2013 75
- Table 3.17: Spanish whey products production by volume (metric tonnes), by
category, 2005-2013 76
- Table 3.18: Swedish whey products production by volume (metric tonnes), by
category, 2005-2013 77
- Table 3.19: UK whey products production by volume (metric tonnes), by
category, 2005-2013 78
- Table 3.20: EU 25 whey products production by volume (metric tonnes), by
category, 2005-2013 79
- Table 3.21: Canadian whey products production by volume (metric tonnes),
by category, 2005- 2013 80
- Table 3.22: Mexican whey products production by volume (metric tonnes), by
category, 2005- 2013 81
- Table 3.23: US whey products production by volume (metric tonnes), by
category, 2005-2013 82
- Table 3.24: Australian whey products production by volume (metric tonnes),
by category, 2005-2013 83
- Table 3.25: New Zealand whey products production by volume (metric
tonnes), by category, 2005-2013 84
- Table 3.26: Other countries' whey products production by volume (metric
tonnes), by category, 2005-2013 85
- Table 4.27: Number of global product launches by industry and whey
products category, 2007- 2009 92
- Table 4.28: Percentage share of global product launches by industry and
whey products category, 2007-2009 93
- Table 4.29: Number of global product launches featuring lactose, 2007-2009
99
- Table 4.30: Percentage share of global product launches featuring lactose,
2007-2009 99
- Table 5.31: Global infant formula sales (US$m) by region, 2005-2013 109
- Table 5.32: Top five global company shares (% value) for infant formulas,
2005-2008 113
- Table 5.33: Global infant formula sales (US$m) by category, 2005-2008 115
- Table 5.34: Global infant formula sales (Kg millions) by category,
2005-2008 115
- Table 5.35: Global infant formula sales (US$m) by category, 2005-2008 116
- Table 6.36: Core European and US sports nutrition market value (US$m),
2003-2013 129
- Table 7.37: Major nutritional management disease prevalence 2008 (% total
population), growth in sufferer numbers (CAGR 2008-2013) and forecast suffers
number 2013 (actual) inceight major countries 160
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