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市場調査レポート
食品・飲料における美容成分:成功のための革新技術と将来的戦略
The Evolution of Beauty Ingredients in Food and Drinks: Innovation and future strategies for success
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Abstract
By 2011, the beauty food and drinks market is expected to be worth an
estimated $6.6bn, with a strong growth rate of 4.8% predicted until 2016. The
functional food and ingredient market has become well established across
multiple health platforms from heart health, joint health, and mood management
to sports performance. As a natural progression, the ability of foods to
deliver benefits on their appearance was inevitable. The main appeal of these
beauty foods, beverages and dietary supplements is their role as natural
anti-aging treatments, influencing the processes which cause wrinkles, a loss
of skin tone and elasticity. As aging consumers become more aware of the
visual damage of their skin there is an inevitable draw to the
anti-aging/beauty market. Anti-aging and beautifying products that target the
physiological processes of aging will become a likely purchase for this
consumer demographic. In order to formulate and develop specific marketing
claims for such products, a thorough understanding of the biology behind the
process of skin aging is required.
Table of Contents
Executive summary
- The evolution of beauty from within
- The science of skin health
- The beauty consumer - demographics, attitudes, and trends
- Analysis of the beauty market
- Current ingredient trends and innovations
- Futureceuticals - innovations in ingredients, packaging, and marketing
- Key strategies for success in the beauty category
Chapter1 The evolution of beauty from within
- Summary
- Introduction
- The history of the beauty market
- Transitioning from cosmetics to foods
- Functional foods and the beauty market
- Recession and premiumization
Chapter2 The science of skin health
- Summary
- Introduction
- Aging process
- Skin damage and repair
- Oxidative
- Sun/UV damage
- Inflammation
- Hydration
- Measuring skin damage - a consumer perspective
- Clinique skin computer
- DermaScan
- Pharmanex BioPhotonic scan
- Lancome Diagnosis Expert
- Nutrition treatments
Chapter3 The beauty consumer - demographics, attitudes, and trends
- Summary
- Introduction
- Demographics
- Attitudes on aging, beauty and advertising
- The impact of the media on beauty foods
- Gender and beauty foods
- Trends and opportunities
Chapter4 Analysis of the beauty market
- Summary
- Introduction
- A global skincare market
- Global beauty foods market
- The European market for beauty foods and beverages
- The market for beauty foods and beverages in Asia Pacific
- The US market for beauty foods and beverages
Chapter5 Current ingredient trends and innovations
- Summary
- Introduction
- Superfruits
- Acai
- Goji
- Pomegranate
- Mangosteen
- Evodia
- Lycopene and carotenoids
- Acerola
- Camu-camu
- Protein
- Milk proteins
- Soy protein
- Teas
- White
- Green
- Study 1
- Study 2
- Pu-erh
- Rooibos
- Berries and herbs
- Sea buckthorn
- Study 1
- Study 2
- Blueberries
- Raspberries
- Rosemary
- Burdock root
- Ginseng
- Other natural ingredients
- Collagen
- Ceramide and Ursolic acid
- Hyaluronic acid
- Rhodiola rosea
- Pre/probiotics
- Ayurveda
Chapter6 Futureceuticals - innovations in ingredients, packaging, and marketing
- Introduction
- Branded beauty ingredients
- Solbar (Solgen Ltd)
- Praventin (Friesland Campina/DMV)
- Sendara
- Boswellin
- FloraGlo lutein and zeaxanthin
- Peptan collagen (Rousselot)
- Generic ingredient trends
- Spices
- Botanicals and naturals
- Polypodium leucotomos
- Amaranth - A source of squalene for skin health
- Algae
- Proteins and related bioactives
- Packaging - making beauty products beautiful
- Perricone MD
- Borba beauty
- SoCal Cleanse - Eco-friendly and organic
- Functionalab - beauty and style
Chapter7 Key strategies for success in the beauty market
- Summary
- Introduction
- Six strategies for success
- Choose a health benefit
- Gender
- Health gate-keeper
- Life-stage
- Fix the format
- Format and formulation
- Format and ingredient choice
- Feel the benefit
- See the solution
- Connect with the consumer
- Distribute with distinction
- The future of beauty
Chapter8 Appendix
- An interview with Caroline Negre, marketing manager at Rousselot SAS
- Biography
- Index
List of Figures
- Figure 1.1: Europe' s first beauty supplement Merz Spezial Dragee from Merz
Pharmaceuticals GmbH
- Figure 2.2: Clinque Computer
- Figure 2.3: Dermoscan from Imedeen UK
- Figure 2.4: Pharmanex S2 BioPhotonic scanner
- Figure 3.5: Key drivers and inhibitors of growth within the beauty category
- Figure 3.6: What signs of skin aging concern you?
- Figure 3.7: What are the key attributes of being beautiful?
- Figure 3.8: What are the key attributes of being beautiful?
- Figure 5.9: Beauty ingredients by category
- Figure 6.10: Works With Water' s beauty beverage for clear skin (with
Praventin)
- Figure 6.11: Life Extension' s ' Fernblock' with Sendara
- Figure 6.12: Acne treatment from Orovo LLC containing 25mg Boswellin per
serving
- Figure 6.13: Hair, Skin and Nails super formula from Purity Products -
Contains FloraFlo for skin beauty
- Figure 6.14: Innovation type as percentage of all innovative food and
drink launches, 2005 - 2008
- Figure 6.15: Perricone MD Targeted Care dietary supplement
- Figure 6.16: Perricone MD Skin beauty supplements
- Figure 6.17: Borba Gummi Bear Booster
- Figure 6.18: Socal Cleanse Organic Protein + Detox
- Figure 6.19: Functionalab beauty products
- Figure 6.20: Functionalab in-store packaging at Henri Bendel, Fifth
Avenue, New York (left) and POS retail lay-out (right)
- Figure 7.21: Key strategies for success
- Figure 7.22: Sip beauty beverage from Inside Out Beauty Ltd
- Figure 7.23: Glowelle beauty beverage from Nestle
- Figure 7.24: Borba Inc - Skin Balance Waters
List of Tables
- Table 3.1: Is beauty only about appearance?
- Table 4.2: Anti-Aging skincare sales by country, ($m), 2008 - 2014
- Table 4.3: Total beauty food market value, ($m), by country, 2008-2014
- Table 4.4: Total beauty supplements value, ($m), by country, 2008-2014
- Table 4.5: Oral beauty market for foods and beverages
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