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市場調査レポート
ベトナムのオンラインゲーム市場
Online Games Market in Vietnam
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Abstract
Pearl Research forecasts the number of users playing online games market in
Vietnam to exceed 10 million by 2011, driven by rising incomes, increasing PC
and Internet penetration rates, and a large population of youth that are
actively seeking out entertainment content. These findings are contained in
business intelligence and consulting firm Pearl Research' s “Online Games
Market in Vietnam” report.
There are more than 50 online games in the market, a notable achievement given
that the online games market just emerged in 2004. Other notable trends
include the emergence of locally-developed titles, aimed specifically at
Vietnamese gamers.
Pearl Research' s key findings:
- + Approximately 50% of the total Vietnamese population is under the age of
25. This is an age range that is known for being tech savvy, making them a
high priority demographic for digital entertainment companies. There are
approximately 21 million Internet users in Vietnam with an Internet
penetration rate of 24%.
- + In our interviews with Vietnamese gamers, many were spending 60,000 to
100,000 VND ($3 - $6) per month. In one high-end Internet cafe we visited, a
few interviewees were spending an average of 500,000 VND ($31) per month.
These consumers are driving the digital entertainment and online games market
with virtual item purchases. Top online games in Vietnam can attract 200,000
users. The Internet cafes that Pearl Research visited in Vietnam were
consistently crowded with users playing online games.
While Vietnam has a rapidly emerging games market, critical challenges include
government regulations on online games, the worldwide slowing economy,
developing infrastructure, and low income levels.
The “Online Games Market in Vietnam” report provides an in-depth
analysis of the Vietnam online games market and contains an executive summary;
2007 to 2014 forecasts for the online games industry; inhibitors and drivers
to growth; comprehensive socio-economic overview; discussion of key market
players, and in-depth interviews with Vietnamese gamers.
Table of Contents
Methodology
Glossary of Terms and Abbreviations
Defining Online Games
I. Socio - Economic Overview
- Unique Characteristics of Vietnamese Society
- Economic Overview
- Middle-Class
- Population
- Internet Usage
- Telecommunication (Mobile Usage)
II. The Vietnamese Gaming Market
- Sizing the Market
- Room for Growth: The Vietnamese Gamer
- Drivers to Growth
- Inhibitors to Growth
- Cultural Affinity with the US
- Parallels to the Chinese Market
- Piracy and the Vietnamese Gamer
- Cultural Similarities with China
- Foreign Investment in Vietnam' s Online Games Market
- VinaGame
- Pre-paid Cards
- Cyber Station Manager
- Marketing and Advertising
- Games
- Future Outlook
III. Games Outsourcing Overview
- Outsourcing in China vs. Vietnam
- Glass Egg
- Staffing and Training
- Artwork
- Future Outlook
IV. Vietnam: Internet Cafes
- Locations
- Common Internet Cafe Trends
- The Higher-End Internet Cafe
- Equipment
- Advertising Medium
- Conclusion
V. Internet and Social Media Trends
- Figure 1: Matrix Comparing Casual and MMORPG Games
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