The document examines economic, consumer and industry trends and their
likely impacts on clothing and footwear market development while profiling the
leading retailers. It includes news regarding strategic goals and expansion
plans of the leading market players along with growth forecasts for the
market from 2014 to 2019.
The facts, data and analysis covered in the report describe the size, value,
structure and prospects for the retail clothing and footwear markets in the
following Central European countries: Bulgaria, Hungary, the Czech
Republic, Poland, Romania and Slovakia.
The report features comprehensive coverage of these key issues...
- New macroeconomic and demographic data for each of the six featured
- Market value and structure of the clothing and footwear industry in the
Central European countries of Bulgaria, Hungary, the Czech Republic, Poland,
Romania and Slovakia
- Future of the market - predictions for expansion and potential
barriers to growth in the Central European clothing and footwear market.
- Market value of key segments
- Consumer trends on the market
- Clothing and footwear segmentation by price range
- Corporate news and events: new market entries, mergers and acquisitions,
liquidations taking place in Central European markets
- The clothing and footwear distribution network in Central Europe:
current analysis, value and growth prospects for the largest channels
- Central European shopping centres: current status and plans for
- C&F retail trends and consumer purchasing patterns
- Top retailers - revenues and shares of leading local and global
Did you know...
- Poland accounted for more than half of the C&F market in 2013.
- Per capita market value was the highest in Slovakia, largely due to the
use of the euro.
- The C&F market accounted for only 4.6% of the total retail market in
Romania, almost 1.5 p.p. below regional average.
- Germany-based footwear retailer Deichmann finished at the top of the
revenue ranking in five out of six countries in the CE region.
- Online sales is a clear driver of growth in the CE region.
- The clothing segment is around three times larger than the footwear
segment in the CE region.
- The clothing segment is dominated by international retail chains while in
the footwear segment domestic players have better positions.
Assess and enter this market equipped with...
- All relevant data, expert analyses and forecasts for the market and its
segments - combined into one easy-to-access publication
- Separate yet comprehensive sets of information on markets in each country
- Bulgaria, Hungary, the Czech Republic, Poland, Romania and Slovakia
- Overview of the largest regional retailers - size, operations and
plans for future expansion
- Details on key Central European clothing and footwear retail chains
- Segment-by-segment analysis of the market
- The most dependable forecasts available for the Central European clothing
and footwear market to 2019 along with the most important trends that
determine future market development.
Benefit from answers to these important questions...
- How much is the overall market worth? How much are each of the key
- Is there room for expansion within the C&F retail industry in Bulgaria,
Hungary, the Czech Republic, Poland, Romania or Slovakia?
- How are larger domestic and global retailers faring in the Central
- What does the future hold for the clothing and footwear retail industry in
- Which trends have the potential to influence the market most profoundly?
- What is the current status of shopping centre development and construction
in each of the featured countries?
- Which are the most prominent clothing and footwear retail chains in the
Central European market?
- Which price segments have posted the highest sales in the marketplace?
- Where are the best locations for new C&F businesses?
- Which are the most challenging obstacles to expansion for C&F retailers in
Selected companies analysed in this report...
- 4F, Adidas, Auchan, Bartek, Bata, Bepon, Benetton, Bershka, Bigotti,
Bonprix, C&A, Calzedonia, Camaieu, CCC, Champion, Charles Voegele,
Coccodrillo, Cropp, Decathlon, Deichmann, Desigual, Djordans, Eurolidovka,
Gant, GAP, GAS, Gatta, Geox, Gino Rossi, Go Sport, Griff Gentlemen's, Guess,
H&M, Halens, Hervis Sport, House, Humanic, I.O. Venezia, Inditex, Intersport,
Intimissimi, Kara Trutnov, Kazar, KiK Textil, Leder & Schuh, Leonardo, LPP,
Mango, Marks&Spencer, Massimo Dutti, Mohito, New Yorker, Nike, Office Shoes,
Okaidi, Oodji, Orsay, Oysho, paolo botticelli, Peek &Cloppenburg, Pepco,
This report is a 'must read' document for...
- Clothing and footwear manufacturers and retailers
- Managers of wholesale and retail operations
- Marketing and sales management professionals
- Providers of research and business consulting services
- Financial service and investment specialists
- Retail support products and service, promotional item and logistics and IT
suppliers to C&F retail enterprises.
- Trade groups and governmental entities supporting C&F retail expansion in
This report is commonly used when...
- Measuring market saturation in Central European countries: Bulgaria,
Hungary, the Czech Republic, Poland, Romania and Slovakia
- Estimating clothing and footwear market potential in each country
- Searching for regional investment opportunities
- Planning the launch of new clothing and footwear businesses in the region
- Planning regional corporate growth in the clothing and footwear retail
- Looking for a baseline to assess own performance on the C&F markets of the
Central European countries.
Extract from this report
- The largest clothing retailers in the region include Spain-based Inditex,
Poland-based LPP, Sweden-based H&M and UK-based grocery retailer, Tesco. The
major footwear retailers include Germany-based Deichmann and Poland-based CCC.
- Consumers are more price-conscious all over the region, which has led to
the rise of discounters, outlets and second hand shops, as well as to the
rapid development of the internet sales in the clothing and footwear market.
- Clothing discount chains, such as Pepco, Takko Fashion, KiK Textil, were
the largest clothing chains in terms of store count, operating around 300
stores or more each in the CE region, at the end of 2013. In case of footwear
chains, this threshold was far exceeded by Deichmann and CCC.
Market commentary by expert
Retailers and consumers view the upcoming period optimistically, which is
mirrored in the forecasted performance of the clothing and footwear market in
the Central European region. Aside from improving consumer confidence and
stronger willingness to buy clothing and footwear products again, the supply
side of the market is also expected to gain momentum, thanks to the revival of
shopping centre development projects and retailer expansions.
Gergely Szilagyi, Retail and FMCG Market Analyst