• English
  • Korean
  • Chinese
市場調査レポート - 216585


Clothing and footwear retail market in Central Europe 2014. Market analysis and development forecasts for 2014-2019.

発行 PMR
出版日 ページ情報 英文 310 Pages
中欧(ブルガリア・チェコ・ハンガリー・ポーランド・ルーマニア・スロバキア)の衣料品・フットウェア小売市場:市場分析と発展予測 Clothing and footwear retail market in Central Europe 2014. Market analysis and development forecasts for 2014-2019.
出版日: 2014年07月01日 ページ情報: 英文 310 Pages



第1章 調査手法

第2章 エグゼクティブサマリー

第3章 中欧における主なマクロ経済・人口動態指標

第4章 中欧における衣料品・フットウェア市場

第5章 衣料品・フットウェアの主要小売業者のプロファイル

第6章 ブルガリアにおける衣料品・フットウェア市場

第7章 チェコにおける衣料品・フットウェア市場

第8章 ハンガリーにおける衣料品・フットウェア市場

第9章 ポーランドにおける衣料品・フットウェア市場

第10章 ルーマニアにおける衣料品・フットウェア市場

第11章 スロバキアにおける衣料品・フットウェア市場

第12章 図の一覧

第13章 表の一覧

第14章 PMRについて



The document examines economic, consumer and industry trends and their likely impacts on clothing and footwear market development while profiling the leading retailers. It includes news regarding strategic goals and expansion plans of the leading market players along with growth forecasts for the market from 2014 to 2019.

The facts, data and analysis covered in the report describe the size, value, structure and prospects for the retail clothing and footwear markets in the following Central European countries: Bulgaria, Hungary, the Czech Republic, Poland, Romania and Slovakia.

The report features comprehensive coverage of these key issues...

  • New macroeconomic and demographic data for each of the six featured countries
  • Market value and structure of the clothing and footwear industry in the Central European countries of Bulgaria, Hungary, the Czech Republic, Poland, Romania and Slovakia
  • Future of the market - predictions for expansion and potential barriers to growth in the Central European clothing and footwear market.
  • Market value of key segments
  • Consumer trends on the market
  • Clothing and footwear segmentation by price range
  • Corporate news and events: new market entries, mergers and acquisitions, liquidations taking place in Central European markets
  • The clothing and footwear distribution network in Central Europe: current analysis, value and growth prospects for the largest channels
  • Central European shopping centres: current status and plans for future development
  • C&F retail trends and consumer purchasing patterns
  • Top retailers - revenues and shares of leading local and global companies.

Did you know...

  • Poland accounted for more than half of the C&F market in 2013.
  • Per capita market value was the highest in Slovakia, largely due to the use of the euro.
  • The C&F market accounted for only 4.6% of the total retail market in Romania, almost 1.5 p.p. below regional average.
  • Germany-based footwear retailer Deichmann finished at the top of the revenue ranking in five out of six countries in the CE region.
  • Online sales is a clear driver of growth in the CE region.
  • The clothing segment is around three times larger than the footwear segment in the CE region.
  • The clothing segment is dominated by international retail chains while in the footwear segment domestic players have better positions.

Assess and enter this market equipped with...

  • All relevant data, expert analyses and forecasts for the market and its segments - combined into one easy-to-access publication
  • Separate yet comprehensive sets of information on markets in each country - Bulgaria, Hungary, the Czech Republic, Poland, Romania and Slovakia
  • Overview of the largest regional retailers - size, operations and plans for future expansion
  • Details on key Central European clothing and footwear retail chains
  • Segment-by-segment analysis of the market
  • The most dependable forecasts available for the Central European clothing and footwear market to 2019 along with the most important trends that determine future market development.

Benefit from answers to these important questions...

  • How much is the overall market worth? How much are each of the key segments worth?
  • Is there room for expansion within the C&F retail industry in Bulgaria, Hungary, the Czech Republic, Poland, Romania or Slovakia?
  • How are larger domestic and global retailers faring in the Central European markets?
  • What does the future hold for the clothing and footwear retail industry in Central Europe?
  • Which trends have the potential to influence the market most profoundly?
  • What is the current status of shopping centre development and construction in each of the featured countries?
  • Which are the most prominent clothing and footwear retail chains in the Central European market?
  • Which price segments have posted the highest sales in the marketplace?
  • Where are the best locations for new C&F businesses?
  • Which are the most challenging obstacles to expansion for C&F retailers in Central Europe?

Selected companies analysed in this report...

  • 4F, Adidas, Auchan, Bartek, Bata, Bepon, Benetton, Bershka, Bigotti, Bonprix, C&A, Calzedonia, Camaieu, CCC, Champion, Charles Voegele, Coccodrillo, Cropp, Decathlon, Deichmann, Desigual, Djordans, Eurolidovka, Gant, GAP, GAS, Gatta, Geox, Gino Rossi, Go Sport, Griff Gentlemen's, Guess, H&M, Halens, Hervis Sport, House, Humanic, I.O. Venezia, Inditex, Intersport, Intimissimi, Kara Trutnov, Kazar, KiK Textil, Leder & Schuh, Leonardo, LPP, Mango, Marks&Spencer, Massimo Dutti, Mohito, New Yorker, Nike, Office Shoes, Okaidi, Oodji, Orsay, Oysho, paolo botticelli, Peek &Cloppenburg, Pepco, Promod, Pull&Bear.

This report is a 'must read' document for...

  • Clothing and footwear manufacturers and retailers
  • Managers of wholesale and retail operations
  • Marketing and sales management professionals
  • Providers of research and business consulting services
  • Financial service and investment specialists
  • Retail support products and service, promotional item and logistics and IT suppliers to C&F retail enterprises.
  • Trade groups and governmental entities supporting C&F retail expansion in Central Europe.

This report is commonly used when...

  • Measuring market saturation in Central European countries: Bulgaria, Hungary, the Czech Republic, Poland, Romania and Slovakia
  • Estimating clothing and footwear market potential in each country
  • Searching for regional investment opportunities
  • Planning the launch of new clothing and footwear businesses in the region
  • Planning regional corporate growth in the clothing and footwear retail sector
  • Looking for a baseline to assess own performance on the C&F markets of the Central European countries.

Extract from this report

  • The largest clothing retailers in the region include Spain-based Inditex, Poland-based LPP, Sweden-based H&M and UK-based grocery retailer, Tesco. The major footwear retailers include Germany-based Deichmann and Poland-based CCC.
  • Consumers are more price-conscious all over the region, which has led to the rise of discounters, outlets and second hand shops, as well as to the rapid development of the internet sales in the clothing and footwear market.
  • Clothing discount chains, such as Pepco, Takko Fashion, KiK Textil, were the largest clothing chains in terms of store count, operating around 300 stores or more each in the CE region, at the end of 2013. In case of footwear chains, this threshold was far exceeded by Deichmann and CCC.

Market commentary by expert

Retailers and consumers view the upcoming period optimistically, which is mirrored in the forecasted performance of the clothing and footwear market in the Central European region. Aside from improving consumer confidence and stronger willingness to buy clothing and footwear products again, the supply side of the market is also expected to gain momentum, thanks to the revival of shopping centre development projects and retailer expansions.

Gergely Szilagyi, Retail and FMCG Market Analyst

Back to Top