Clothing and footwear retail market in Central Europe 2012 - Bulgaria, Czech Republic, Hungary, Poland, Romania and Slovakia. Market analysis and development forecasts for 2012-2014
中欧（ブルガリア・チェコ・ハンガリー・ポーランド・ルーマニア・スロバキア）の衣料品・フットウェア小売市場：市場分析と発展予測
Clothing and footwear retail market in Central Europe 2012 - Bulgaria, Czech Republic, Hungary, Poland, Romania and Slovakia. Market analysis and development forecasts for 2012-2014
for the clothing and footwear retail markets in Central Europe - specifically
the countries of:
Bulgaria
Czech Republic
Hungary
Poland
Romania
Slovakia.
It offers corporate profiles of leading retailers active within these
markets and presents forecasts for growth and expansion in the coming
years.
Featured content includes:
The report investigates current conditions and relevant issues on a variety of
subjects that directly influence the expansion of the C&F market in Central
Europe:
Statistical data on the size and structure of the market
Macroeconomic and demographic summaries for each of the covered countries
Segmental analysis of the market
Profiles of leading domestic and foreign retailers and chains
Brief examination of consumer categories
Analysis of growth prospects and potential obstacles
Evaluation of the shares of key distribution channels
Analysis of retail and consumer trends and their effects on the market
Study of key segments in CFA retail in Central European markets
Investigation of the prospects and plans for shopping centre development
Market assessment in terms of price segments
Overview of the major events on the C&Fmarket such as new market entries,
takeovers and insolvencies.
This report offers multiple advantages over other business information sources:
Comprehensive coverage of all applicable market issues in one convenient,
easy to access document
Complete set of statistical data, analysis and forecasts for each market:
Bulgaria, Czech Republic, Hungary, Poland, Romania and Slovakia
Suitable for both single market analysis and side by side comparison of
the CFA markets in the six countries
Extensive profiles of the 15 most successful CFA retailers in Central
Europe; information on leaders in each country
Ample store count of popular C&F chains across the CE region
Thorough analysis of the market breakdown by price segments and
distribution channels
Macroeconomic and demographic information enhances market analysis
Dependable market expansion forecasts to 2014, developed by experts
with years of experience with the region and the industry.
It provides answers to fundamental questions on the status, potential and conditions of this market, - such as:
What are the current challenges facing CFA retailers in Bulgaria, Czech
Republic, Hungary, Poland, Romania and Slovakia?
What are the growth prospects for these markets?
How much are these markets and their various segments worth in terms of
sales?
Which retailers have been most successful in Central Europe and in each of
the five six countries? How are global enterprises faring?
Which operating retail chains are the largest in Central Europe?
What are the most influential trends in CFA retail in Central Europe?
Which merchandise segments (by price) are generating the most sales among
Central European consumers?
Where in the marketplace can the most desirable opportunities for C&F
businesses be found?
Where do CE customers spend most money on clothing and footwear - in
specialized C&F chains, independent stores, mixed-assortment stores, open-air
market or internet ?
How many shopping centres are under development in Central Europe?
Which are the greatest obstacles to expansion for CFA businesses in CE
markets?
Clothing and footwear retail market in Central Europe 2012 is timely and valuable because:
Markets of Central Europe yet present a potential to grow
Low levels of market saturation as compared to Western Europe still leave
plenty of room for expansion
Opportunities abound for new market entrants
The time is right for existing businesses to expand their market shares.
Gather information valuable for new business start ups
Analyse competitors
Create a successful growth strategy.
Clients who have appreciated previous edition of this report:
Are clothing and footwear retail and manufacturing, managers, sales and
marketing professionals
Provide the CFA industry with IT, logistics and promotional products and
services
Provide research and consulting services
Promote CFA retail through industry and governmental organisations
Provide financial and investment services.
Extract from this report
In all of the countries covered by this report, clothing sales account for
the bulk of fashion sales, around 75%.
Over the last three years, the CE clothing and footwear market saw several
new entrants. One of the most significant events was the inauguration of the
first H&M store in Romania in March 2011, and a year later, in March 2012, a
launch in Bulgaria.
Takko Fashion, Orsay, KiK and Reserved (LPP) were the largest clothing
chains in terms of store count, operating at least 250 stores in the CE
region, as of mid-2012. In case of footwear chains, this threshold was broken
by Deichmann, CCC (NG2) and Boti (NG2).
Market commentary by expert
The clothing and footwear market in the Central European region,
comprising six countries (Bulgaria, the Czech Republic, Hungary, Poland,
Romania and Slovakia), remains affected by economic difficulties and a
slowdown in the area of shopping centre development, as well as by reduced
spending of consumers who cautiously manage their home budgets. All the
fashion markets in the analysed region, except Poland, note values lower than
those achieved in the record year of 2008. Not all the markets managed even to
return to the positive growth last year, and some are expected to decline in
value terms this year. However, the three-year outlook seems less gloomy.
According to our forecasts, in that period the clothing and footwear retail
market in Central Europe is to demonstrate an upward trend, albeit at a
relatively modest rate.
Table of Contents
I. Methodology
II. Executive Summary
III. Key macroeconomic and demographic indicators
Macroeconomic overview
GDP
Inflation
Employment
Wages
Demographics
IV. Clothing and footwear market in Central Europe
Market value
Market segments
Current trends and their impact on the clothing and footwear market
Largest clothing and footwear retailers in Central Europe
V. Profiles of selected regional clothing and footwear retailers
Clothing retailers
C&A
Charles Vogele
H&M
Inditex
Kenvelo
KiK
LPP
New Yorker
Orsay
Peek&Cloppenburg
Takko Fashion
Tesco
Footwear retailers
Bata
Deichmann
Ecco
Humanic
NG2
Office Shoes
VI. Clothing and footwear retail market in Bulgaria
Market size and market development
Overview of the clothing and footwear market
Development opportunities
Barriers to development
Trends in C&F trade
Major entries of C&F retailers in 2010-2012
C&F consumer profile
Market segments
Largest retailers
Foreign vs. domestic retailers
Profiles of main foreign clothing and footwear retailers
Profiles of main domestic clothing and footwear retailers
Shopping centre development
Price segments
Distribution channels
Overview of selected C&F segments
Children's wear
Sportswear
VII. Clothing and footwear retail market in the Czech Republic
Market size and market development
Overview of the clothing and footwear market
Development opportunities
Barriers to development
Trends in C&F trade
Major entries of new C&F retailers in 2010-2012
C&F consumer profile
Market segments
Largest retailers
Profiles of main foreign clothing and footwear retailers
Profiles of main domestic clothing and footwear retailers
Shopping centre development
Price segments
Distribution channels
Overview of selected C&F segments
Sportswear
Children's wear
Lingerie
Formal men's wear
VIII. Clothing and footwear retail market in Hungary
Market size and market development
Overview of the clothing and footwear market
Development opportunities
Barriers to development
Trends in C&F trade
Major entries of C&F retailers in 2010-2012
Recent insolvencies/bankruptcies
C&F consumer profile
Market segments
Largest retailers
Profiles of main foreign clothing and footwear retailers
Profiles of main domestic clothing and footwear retailers
Shopping centre development
Price segments
Distribution channels
Overview of selected C&F segments
Sportswear
IX. Clothing and footwear retail market in Poland
Market size and market development
Overview of the clothing and footwear market
Development opportunities
Barriers to development
Trends in C&F trade
Major entries of C&F retailers in 2011-2012
Recent insolvencies/bankruptcies
Takeovers
C&F consumer profile
Market segments
Largest retailers
Foreign vs. domestic retailers
Profiles of main foreign clothing and footwear retailers
Profiles of main domestic clothing and footwear retailers
Shopping centre development
Price segments
Distribution channels
Overview of selected C&F segments
Sportswear
Lingerie
Children's wear
Fashion accessories
X. Clothing and footwear retail market in Romania
Market size and market development
Overview of the clothing and footwear market
Development opportunities
Barriers to development
Trends in C&F trade
Major entries of C&F retailers in 2010-2012
Recent insolvencies/bankruptcies
Takeovers
C&F consumer profile
Market segments
Largest retailers
Foreign vs. domestic retailers
Profiles of main foreign clothing and footwear retailers
Profiles of main domestic clothing and footwear retailers
Shopping centre development
Price segments
Distribution channels
Overview of selected C&F segments
Children's wear
Sportswear
Formal Men's Wear
Lingerie
XI. Clothing and footwear retail market in Slovakia
Market size and market development
Overview of the clothing and footwear market
Development opportunities
Barriers to development
Trends in C&F trade
Major entries of C&F retailers in 2010-2012
C&F consumer profile
Market segments
Largest retailers
Profiles of main foreign clothing and footwear retailers
Profiles of main domestic clothing and footwear retailers
Shopping centre development
Price segments
Distribution channels
Overview of selected C&F segments
Sportswear
Children's wear
Lingerie
Accessories market
XII. List of graphs
XIII. List of tables
XIV. About PMR
XV. Contact PMR
List of graphs
1. Value (€ m) and change (%, y-o-y) of the clothing and footwear
market in Central Europe, 2008-2014
2. Total GDP in Central Europe (€ bn), 2008-2014
3. GDP of the CE region (€ bn, %), by country, 2011
4. GDP real change in Central European countries (%, y-o-y, constant
prices), 2008-2014
5. CPI in Central European countries (%, y-o-y), 2008-2014
6. Unemployment rates in Central European countries (% of labour force),
2008-2014
7. Average monthly gross wages in Central European countries (€ ),
2008-2014
8. Distribution of population of Central European countries (million, %),
2011
9. Urban population in Central European countries (%), 2010
10. Number of large cities in Central European countries, 2010
11. Population of capitals in Central European countries (million and % of
country's total population), 2010
12. Populations of cities with more than 100,000 inhabitants in Central
European countries (million and % of country's total population), 2010
13. Value (€ m) and change (%, y-o-y) of the clothing and footwear
market in Central Europe, 2008-2014
14. Clothing and footwear market size in Central Europe, by selected
countries (%), 2011
15. Shopping centre development in Central Europe (GLA, million m2),
2007-2013
16. Value (BGN m) and change (%) of the clothing and footwear retail
market in Bulgaria, 2008-2014
17. Value (BGN m) and change (%) of the clothing market in Bulgaria,
2008-2014
18. Value (BGN m) and change (%) of the footwear market in Bulgaria,
2008-2014
19. Shopping centre development in Bulgaria (GLA, '000 m2), 2007-2013 96
20. Value of the clothing and footwear market in Bulgaria, by price
segments (%), 2011
21. Value of the clothing and footwear market in Bulgaria, by distribution
channels (%), 2011
22. Value (CZK m) and change (%) of the clothing and footwear market in
the Czech Republic, 2008-2014
23. Value (CZK m) and change (%) of the clothing market in the Czech
Republic, 2008-2014
24. Value (CZK m) and change (%) of the footwear market in the Czech
Republic, 2008-2014
25. Shopping centre development in the Czech Republic (GLA, '000 m2),
2007-2013
26. Segments of the clothing and footwear market in the Czech Republic, by
price (%), 2011
27. Value of the clothing and footwear market in the Czech Republic, by
distribution channels (%), 2011
28. Value (HUF m) and change (%) of the clothing and footwear market in
Hungary, 2008-2014
29. Value (HUF m) and change (%) of the clothing market in Hungary,
2008-2014
30. Value (HUF m) and change (%) of the footwear market in Hungary,
2008-2014
31. Shopping centre development in Hungary (GLA, million m2), 2007-2013
32. Value of the clothing and footwear market in Hungary, by price
segments (%), 2011
33. Value of the clothing and footwear market in Hungary, by distribution
channels (%), 2011
34. Segments of the clothing market in Hungary (%), 2011
35. Value (PLN m) and change (%) of the clothing and footwear market in
Poland, 2008-2014
36. Largest growth opportunities for C&F market in Poland, according to
respondents (%), May 2012
37. Largest growth barriers to C&F market development in Poland, according
to respondents (%), May 2012
38. Places where Poles usually buy clothing (%), 2011-2012
39. Places where Poles usually buy footwear (%), 2011-2012
40. Names of shops where Poles usually buy clothing (%), 2012
41. Names of shops where Poles usually buy footwear (%), 2012
42. Value (PLN m) and change (%) of the clothing market in Poland,
2008-2014
43. Value (PLN m) and change (%) of the footwear market in Poland,
2008-2014
44. Shopping centre development in Poland (GLA, million m2), 2007-2013
45. Value of the clothing and footwear market in Poland, by price segments
(%), 2011
46. Value of the clothing and footwear market in Poland, by distribution
channels (%), 2011
47. Value (RON m) and change (%) of the clothing and footwear market in
Romania, 2008-2014
48. Value (RON m) and change (%) of the clothing market in Romania,
2008-2014
49. Value (RON m) and change (%) of the footwear market in Romania,
2008-2014
50. Shopping centre development in Romania (GLA, '000 m2), 2007-2013 221
51. Value of the clothing and footwear market in Romania, by price
segments (%), 2011
52. Value of the clothing and footwear market in Romania, by distribution
channels (%), 2011
53. Value (€ m) and change (%) of the clothing and footwear market
in Slovakia, 2008-2014
54. Value (€ m) and change (%) of the clothing market in Slovakia,
2008-2014
55. Value (€ m) and change (%) of the footwear market in Slovakia,
2008-2014
56. Shopping centre development in Slovakia (GLA, '000 m2), 2007-2012 250
57. Value of the clothing and footwear market in Slovakia, by price
segments (%), 2011
58. Value of the clothing and footwear market in Slovakia, by distribution
channels (%), 2011
List of tables
1. Exchange rates used in the report
2. Change in value of the clothing and footwear market in selected CE
countries (%, y-o-y), 2008-2014
3. Clothing and footwear sales in selected CE countries (€ m),
2008-2014
4. Largest clothing and footwear retailers in Central Europe, by sales
value (€ m), 2011
5. Number of cities in Central European countries, by population, 2010
6. Top 20 cities in Central Europe, by number of residents, 2010
7. Change in value of the clothing and footwear market in selected CE
countries (%, y-o-y), 2008-2014
8. Clothing and footwear sales in selected CE countries (€ m),
2008-2014
9. Breakdown of clothing and footwear sales in selected CE countries
(€ m), 2008-2014
10. Change in value of the clothing market in selected CE countries (%,
y-o-y), 2008-2014
11. Change in value of the footwear market in selected CE countries (%,
y-o-y), 2008-2014
12. Share of internet users, e-buyers and e-clients purchasing clothes
online in Central Europe (%), 2010-2011
13. Standard VAT rates in selected CE countries (%), 2006-2012
14. Corporate tax rates in selected CE countries (%), 2012
15. Largest clothing retailers in Central Europe, by sales revenues
(€ m), 2011
16. Largest clothing players in Central Europe with regional presence, by
sales revenues (€ m), 2011
17. Largest footwear retailers in Central Europe, by sales revenues
(€ m), 2011
18. Largest footwear players in Central Europe with regional presence, by
sales revenues (€ m), 2011
19. Clothing chains in Central Europe with regional presence, by store
count, May-June 2012
20. Footwear chains in Central Europe with regional presence, by store
count, May-June 2011
21. Key data on C&A in Central Europe, 2012
22. Key data on Charles Vogele in Central Europe, 2012
23. Key data on H&M in Central Europe, 2012
24. Key data on Inditex in Central Europe, 2012
25. Key data on Kenvelo in Central Europe, 2012
26. Key data on KiK in Central Europe, 2012
27. Key data on LPP in Central Europe, 2012
28. Key data on New Yorker in Central Europe, 2012
29. Key data on Orsay in Central Europe, 2012
30. Key data on Peek&Cloppenburg in Central Europe, 2012
31. Key data on Takko Fashion in Central Europe, 2011
32. Key data on Tesco in Central Europe, 2012
33. Key data on Bata in Central Europe, 2012
34. Key data on Deichmann in Central Europe, 2012
35. Key data on Ecco in Central Europe, 2012
36. Key data on Humanic in Central Europe, 2012
37. Key data on NG2 in Central Europe, 2012
38. Key data on Office Shoes in Central Europe, 2012
39. Macroeconomic and demographic indicators for Bulgaria, 2008-2014
40. Largest clothing retailers in Bulgaria, by sales value, 2011
41. Clothing chains in Bulgaria, by store count, June 2012
42. Largest footwear retailers in Bulgaria, by sales value, 2011
43. Footwear chains in Bulgaria, by store count, June 2012
44. Inditex stores in Bulgaria, 2010-H1 2012
45. Largest shopping centres planned to be opened in Bulgaria in H2
2012-2014
46. Selected sportswear chains in Bulgaria, June 2012
47. Sales revenues of Adidas, Nike and Sport Depot in Bulgaria (BGN m),
2009-2010
48. Macroeconomic and demographic indicators for Czech Republic, 2008-2014
49. Largest clothing retailers in the Czech Republic, by sales value, 2011
50. Clothing chains in the Czech Republic, by store count, June 2012
51. Largest footwear retailers in the Czech Republic, by sales value, 2011
52. Footwear chains in the Czech Republic, by store count, June 2012
53. Inditex stores in the Czech Republic, 2007-H1 2012
54. Largest shopping centres planned to be opened in the Czech Republic,
H2 2012-2014
55. Largest sportswear retailers in the Czech Republic, by sales revenues,
2009-2011
56. Number of stores and sales value (CZK m) of Sportisimo in the Czech
Republic and Slovakia, 2008-2011
57. Sales revenues of the major lingerie retailers in the Czech Republic
(CZK m), 2010
58. Macroeconomic and demographic indicators for Hungary, 2008-2014
59. Largest clothing retailers in Hungary, by sales value, 2011
60. Clothing retailers in Hungary, by store count, June 2012
61. Largest footwear retailers in Hungary, by sales value, 2011
62. Footwear retailers in Hungary, by store count, June 2012
63. Shopping centres opened in Hungary in 2011
64. Shopping centres/retail parks planned to be opened in 2012-2013
65. Macroeconomic and demographic indicators for Poland, 2008-2014
66. Largest clothing retailers in Poland, by sales value, 2011
67. Clothing chains in Poland, by store count, May 2012
68. Largest footwear retailers in Poland, by sales value, 2011
69. Footwear chains in Poland, by store count, May 2012
70. Largest shopping centres opened in Poland in 2011
71. Largest shopping centres in Poland opened or to open in 2012-2013
72. Polish distributors of foreign premium brands in Poland, May 2012
73. Selected sportswear chains in Poland, May 2012 and May 2011
74. Sales revenues of Intersport, Decathlon and Go Sport in Poland (PLN
m), 2011
75. Lingerie chains in Poland, May 2012 and May 2011
76. Children's clothing and footwear chains in Poland, May 2012 and May
2011
77. Fashion accessories chains in Poland, May 2012
78. Macroeconomic and demographic indicators for Romania, 2008-2014
79. Largest clothing retailers in Romania, by sales value, 2011
80. Clothing chains in Romania, by store count, June 2012
81. Largest footwear retailers in Romania, by sales value, 2011
82. Footwear chains in Romania, by store count, June 2012
83. Inditex stores in Romania, 2007-H1 2012
84. Largest shopping centres opened in Romania in 2011 and H1 2012
85. Largest shopping centres planned to be opened in Romania in H2
2012-2014
86. Major sportswear chains in Romania, 2012
87. Selected formal men's wear chains in Romania, by store count, H1 2012
88. Selected lingerie chains in Romania, by store count, June 2012
89. Macroeconomic and demographic indicators for Slovakia, 2008-2014
90. Largest clothing retailers in Slovakia, by sales value, 2011
91. Clothing chains in Slovakia, by store count, June 2012
92. Largest footwear retailers in Slovakia, by sales value, 2011
93. Footwear chains in Slovakia, by store count, June 2012
94. Shopping centres and retail parks opened in Slovakia in 2011 and H1
2012
95. Shopping centres/retail parks planned to be opened up in Slovakia in
2012-2013
96. Largest sportswear retailers in Slovakia, June 2012
